Advert powerpoint for media studies

1. 2. Be specific: who is this advert most likely to appeal to? (kids, teens; young
adults, older adults; gender: men, women, both) How do you know this
audience type is targeted?
3. What visuals stand out in this advert; what do you remember seeing?
4. What sounds (including music) did you hear that made it memorable?
5. What message is this advert/product sending to the audience? Was there a
memorable slogan?
6. Which arguments and/or technique of persuasion(s) were used; were they
effective?
7. Thumbs up or thumbs down? Did you like the advert? If so, why? If not, why
not?
1. Product(s)
advertised
2. Who is the target
audience?
3. Visuals 4. Audio 5. Message/ Slogan 6. Appeal 7. Your vote
Pepsi People who like to
drink fizzy drinks.
Both genders.
The blue on the Pepsi
can. Lots of colours. A
diner is a relatable
situation.
Ok Pepsi. Good
exciting music
Pepsi is more than ok Bright colours. Shows
how nice Pepsi is .
I like it because it
is bright and
inviting.
Mercedes-Benz a-
class
18+ wealthy people. Busy and a lot going
on. Money and
cartoons.
Good music. Lots of
loud noises.
Say the word Lots of things going
on. Exciting colours
and sounds.
I like the car and
the look of the
advert is very
good.
Walmart pickup 17+ both genders.
Shoppers.
Busy a lot to take in.
Lots of film cars.
Good music.
Intriguing.
Lots of noises and
cars. Good music.
I liked the variety
of the cars and
timelines.

2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
Anyone who
likes action
films. Both
genders.
People have
disappeared.
Everyone has
given up except
the avengers.
Lots of different
scenes. Different
colours but all of
them are darker.
“But not us”.
Dark music. It
repeats “not us”
to show that
they will never
give up.
Red, black and
white to
represent
danger and
death.
Very fast.
Intrigues the
watcher.
Very good.
Intriguing to
the watcher.