Music genre
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Indie rock originated in the UK and US in the 1980s and is extremely diverse with subgenres like indie pop and lo-fi. The term indie rock describes the small, low-budget independent labels that release the music and the do-it-yourself attitude of involved bands and artists. While distribution deals are sometimes made, these independent labels and bands try to retain autonomy to explore less mainstream sounds and subjects.
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Music genre
Indie rock originated in the UK and US in the 1980s and is a diverse genre that includes sub-genres like indie pop and lo-fi. It is characterized by its independence from major labels and do-it-yourself attitudes of bands. Pop music originated in the 1950s from rock and roll and aims to appeal to general audiences through an emphasis on craftsmanship, recording technology over live performance, and reflecting existing trends.
Alternative Music
Alternative rock emerged from independent music in the 1980s and grew popular in the 1990s. Early influential bands included The Cure and R.E.M. Nirvana's 1991 album Nevermind brought alternative rock into the mainstream. This led to the commercial success of genres like grunge and Britpop. By the 2000s, many original alternative bands had broken up, but new indie bands emerged and became widely popular.
Genre A2 Media
Our team has decided to focus on the alternative rock genre for our music project. This genre includes a wide variety of artists and appeals to a broad audience. It also encompasses subgenres like indie rock, which features bands such as The Vaccines. Music videos from alternative rock bands commonly have color schemes of beiges and browns, vintage items, and scenes of groups of 16-21 year olds.
Where the indie genre originated from
The document discusses the history and definition of indie rock. It describes how indie rock originated in the UK and US in the 1980s as a genre of alternative rock, with subgenres like indie pop. The definition of indie rock is debated, with some seeing it as a distinct genre defined by an individual style, while others see it more broadly as any rock made independently. By the 2000s, as some indie acts signed to major labels, the definition of indie rock being uniquely independent became harder to apply.
Music Genre
Pop music originated in the 1950s developing from rock and roll. It was coined in the mid-1920s during the emergence of the modern music industry which included rhythms and blues music. Pop music is intended to be widely recorded and sold, targeting younger audiences aged 16-24 especially young females. While taking influences from other genres like rock, pop music has remained a softer alternative focused on catchy melodies and an upbeat sound.
Genre research
Alternative rock emerged from independent music in the 1980s and grew popular in the 1990s and 2000s. It incorporates various genres like reggae, folk, electronic, punk, and pop. Notable early alternative bands included The Velvet Underground, The Cure, R.E.M., and Nirvana. In the 1990s, Nirvana's success with Nevermind brought alternative rock into the mainstream. By the early 2000s, alternative rock had become one of the most mainstream music genres. Common alternative rock instruments include electric and bass guitars, drums, and vocals.
Research into Music Genres
Britpop emerged in the early 1990s in the UK and was influenced by 1960s and 1970s British guitar music like The Smiths. It reacted against grunge and American cultural trends, using catchy tunes and lyrics about British culture. Key artists included Suede, Blur, Oasis, Pulp, and Elastica.
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
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Music genre
Indie rock originated in the UK and US in the 1980s and is a diverse genre that includes sub-genres like indie pop and lo-fi. It is characterized by its independence from major labels and do-it-yourself attitudes of bands. Pop music originated in the 1950s from rock and roll and aims to appeal to general audiences through an emphasis on craftsmanship, recording technology over live performance, and reflecting existing trends.
Alternative Music
Alternative rock emerged from independent music in the 1980s and grew popular in the 1990s. Early influential bands included The Cure and R.E.M. Nirvana's 1991 album Nevermind brought alternative rock into the mainstream. This led to the commercial success of genres like grunge and Britpop. By the 2000s, many original alternative bands had broken up, but new indie bands emerged and became widely popular.
Genre A2 Media
Our team has decided to focus on the alternative rock genre for our music project. This genre includes a wide variety of artists and appeals to a broad audience. It also encompasses subgenres like indie rock, which features bands such as The Vaccines. Music videos from alternative rock bands commonly have color schemes of beiges and browns, vintage items, and scenes of groups of 16-21 year olds.
Where the indie genre originated from
The document discusses the history and definition of indie rock. It describes how indie rock originated in the UK and US in the 1980s as a genre of alternative rock, with subgenres like indie pop. The definition of indie rock is debated, with some seeing it as a distinct genre defined by an individual style, while others see it more broadly as any rock made independently. By the 2000s, as some indie acts signed to major labels, the definition of indie rock being uniquely independent became harder to apply.
Music Genre
Pop music originated in the 1950s developing from rock and roll. It was coined in the mid-1920s during the emergence of the modern music industry which included rhythms and blues music. Pop music is intended to be widely recorded and sold, targeting younger audiences aged 16-24 especially young females. While taking influences from other genres like rock, pop music has remained a softer alternative focused on catchy melodies and an upbeat sound.
Genre research
Alternative rock emerged from independent music in the 1980s and grew popular in the 1990s and 2000s. It incorporates various genres like reggae, folk, electronic, punk, and pop. Notable early alternative bands included The Velvet Underground, The Cure, R.E.M., and Nirvana. In the 1990s, Nirvana's success with Nevermind brought alternative rock into the mainstream. By the early 2000s, alternative rock had become one of the most mainstream music genres. Common alternative rock instruments include electric and bass guitars, drums, and vocals.
Research into Music Genres
Britpop emerged in the early 1990s in the UK and was influenced by 1960s and 1970s British guitar music like The Smiths. It reacted against grunge and American cultural trends, using catchy tunes and lyrics about British culture. Key artists included Suede, Blur, Oasis, Pulp, and Elastica.
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
Task 6- Indie Rock
This document provides an overview of the genre of indie rock music. It discusses how indie rock originated in the UK and US in the 1980s, featuring diverse subgenres like indie pop and jangle pop. Indie rock is known for its independence from major labels and do-it-yourself spirit. In the 1990s, grunge and Britpop bands broke through to the mainstream, causing alternative rock to take on a more commercial sound and indie rock to be used to describe non-mainstream bands. The document outlines the history and evolution of indie rock through the decades to the present day. It also lists some notable indie rock artists and magazines that cover the genre.
Alternative And Indie Rock Genre presentation by hamza hasan
Alternative rock emerged from the underground music scene of the 1980s and became popular in the 1990s. It consists of various subgenres like grunge and indie pop that came from independent labels. While some bands achieved mainstream success, many alternative rock artists were cult acts that received exposure through college radio and word of mouth. With the popularity of grunge and Britpop in the early 1990s, alternative rock entered the musical mainstream and many bands became commercially successful.
Genre analysis
Indie rock originated in the UK and US in the 1980s, emerging from alternative rock. It is a diverse genre encompassing styles like indie pop and lo-fi. While initially underground, many indie rock bands have achieved commercial success since the 2000s due to changes in the music industry. Key characteristics include independence from major labels and a DIY ethic. Influences include punk, psychedelia, and rock. Prominent indie labels emerged in the 1980s and the genre saw increased mainstream exposure in the 1990s with bands like Nirvana. Modern indie rock artists blend genres and electronica into their evolving sound.
History of pop punk
Pop-punk is a fusion genre that combines elements of punk rock with pop music. It emerged from power pop in the 1970s, as exemplified by bands like the Ramones. Pop-punk grew in popularity during the 1990s with bands like Green Day and Blink-182 releasing multi-platinum albums. While pop-punk saw widespread success in the late 90s/early 2000s, its popularity declined around 2008 as many seminal bands went on hiatus and its future is uncertain given the evolving music industry and genres.
Genre types (rock and indie)
This document discusses different music genres and subgenres. It provides examples of major genres like rock, jazz, classical, blues, R&B, hip hop, country, and electronic. Rock music originated as a fusion of blues and country and was popularized in the 1950s. Rock split into subgenres like hard rock and heavy metal in the 1960s and 1970s. Indie rock is described as having non-standard instrumentation and unconventional structures compared to mainstream pop but still draws from alternative rock influences. Examples are given of influential rock and indie rock artists.
Pop music
Pop music originated in the modern form in the United States and United Kingdom during the mid-1950s, with the terms "pop music" and "popular music" often used interchangeably to describe all popular music styles. Some of the most popular pop artists over time include Michael Jackson, Katy Perry, Adele, The Beatles, Pink, Taylor Swift, Lady Gaga, ABBA, Elvis Presley, and Bruno Mars.
Genre research
The document discusses the history and definition of pop music. It notes that pop music originated in the 1950s and absorbed genres like rock and roll, jazz, soul, and country. It cites The Beatles, The Rolling Stones, and ABBA as among the first bands classified as pop due to their influence on British youth culture. The document also provides background on prominent pop artists like Michael Jackson, Madonna, Mick Jagger, and Jimi Hendrix.
Indie music
Indie music originated in the UK in the 1980s, describing bands on independent labels that drew from genres like alternative rock, new wave, and post-punk. Subgenres include dream pop, emo, and noise rock. Important indie labels emerged in the 1980s like Dischord and Sub Pop. In the 1990s, grunge bands like Nirvana broke mainstream but indie rock remained dedicated to independence. Key UK indie bands in the 1980s included The Smiths and The Stone Roses, both influential on the Madchester scene which saw success of bands like Happy Mondays blending indie with acid house dance music.
Indie rock
The document discusses the genre of indie rock music. It originated in the UK and US in the 1980s and refers to alternative rock artists that are typically signed to small, independent labels rather than major labels. While some indie artists are now signed to major labels, they maintain an independent spirit and do not conform to popular music trends. In the 1980s, many seminal indie bands gained popularity on college radio stations. Some examples provided are REM, The Smiths, The Cure, and The Stone Roses. The document then provides brief profiles of four notable indie rock bands: Arctic Monkeys, The 1975, The Smiths, and discusses common musical styles within the genre.
Powerpoint ingles
Indie rock originated in the UK and US in the 1980s, related to abrasive sounds in the US and indie pop in the UK. Notable 1980s US bands included Hüsker Dü and Dinosaur Jr, while UK bands included Orange Juice and Josef K. In the 1990s, "alternative" music gained mainstream success while indie referred to underground genres. The 1990s saw the rise of lo-fi and emo movements, exemplified by bands like Elliott Smith and The Promise Ring. In the 2000s, the internet allowed greater commercial success for indie bands like Modest Mouse, Fleet Foxes, and MGMT, declining sales and increased exposure online contributing to this change.
Genre presentation
The document discusses the genre of alternative rock music. It provides definitions of both alternative rock and indie rock as subgenres that emerged from independent music scenes in the 1980s and 1990s. Examples of alternative rock subgenres include grunge, Britpop, and indie pop/rock. The document also notes that while some indie rock acts have gained commercial success in the 2000s, indie rock remains diverse with many underground styles.
INDIE Genre research
Indie music encompasses an independent musical philosophy that utilizes alternative instrumentation and borrows from diverse genres. While originally used to distinguish bands not signed to major labels, the term "indie" now describes an independent sound rather than label affiliation. Key characteristics of indie music include jangling guitars, folk and dance influences, and rejection of mainstream synthpop. Notable indie artists through the decades include The Smiths, Pavement, Arcade Fire, and Mumford & Sons.
Record label
The document discusses three potential record labels for a band:
1. XL Recordings - An independent British label known for alternative rock and indie music that has had success promoting overseas artists. Vampire Weekend was actually signed to this label.
2. Lizard King Records - A small, niche American and British label specializing in less mainstream genres. The bands signed seem to have less recognition than Vampire Weekend.
3. Island Def Jam - A large mainstream American label that handles pop, rock, and urban artists but may not specialize enough in the band's style of alternative rock.
Artist research for blog
The document discusses three alternative/indie rock bands - Arctic Monkeys, The Pigeon Detectives, and The Yeah Yeah Yeahs. It notes that Arctic Monkeys gained popularity in the early 2000s through Myspace and word-of-mouth promotion by fans. The Pigeon Detectives also used Myspace and gained recognition by supporting bigger bands like Kaiser Chiefs. The Yeah Yeah Yeahs formed in 2000 in New York and have supported artists like Bjork and The Strokes. They were one of the first western rock bands to perform in China and have an original style with their female lead singer.
Alternative.indie by hamza hasan
Alternative rock emerged from the underground music scene of the 1980s and became popular in the 1990s. It consists of various subgenres like grunge, Britpop, and indie pop that are unified by their debt to the style and ethos of punk rock. While some alternative rock artists achieved mainstream success in the 1980s, the genre truly entered the mainstream in the early 1990s with the popularity of Nirvana and the grunge and Britpop movements.
Indie genre powerpoint
The document discusses the indie music genre and provides examples of popular indie artists such as Arctic Monkeys, Imagine Dragons, and Florence and the Machine. It then analyzes different editions of the music magazine NME, noting that while layouts vary, the masthead font remains consistent to indicate the publication. Special editions may use different masthead colors. Background colors and amount of text on covers also differ between editions. Finally, the document provides a brief history of indie music, noting its origins in the 1950s-60s and growth in popularity in the 1980s, with subgenres like indie pop emerging and greater commercial success in the 2000s due to industry changes.
Focus on Music Genres
Indie music originated in the UK and US in the 1980s as an alternative to mainstream rock. It is typically made by artists signed to small independent labels. Over the past few decades, indie has grown in popularity and become a mainstream genre, especially at music festivals. Modern technology like YouTube has allowed indie artists to find audiences without major label support. Popular current indie artists mentioned include Bombay Bicycle Club, Laura Marling, and The Wombats.
Alternative rock media
The document provides information about alternative rock music, including its subgenres and related magazines. It discusses bands such as Nirvana, Pearl Jam, Kings of Leon, Alice in Chains, Oasis, Of Monsters and Men, and Mumford & Sons. It also covers the target demographics, popularity, and methods of artist acquisition and advertisement within the alternative rock genre.
Specific genre research- Indie rock
This is my specific genre research for the indie rock genre as this will be what I base my final music magazine on. I answered the following questions:
1. History of this genre- its beginning
2. What are the codes and conventions
3. What magazines for this music genre are there?
4. How wide or small is your audience/fans?
5. Keys artists in the development of the genre /present day
6. Record label names in this genre?
Institutional research
Roc Nation is a suitable record label as it represents many top rap artists like J.Cole, exposing up-and-coming artists to larger audiences and maintaining fan bases. Island Records also has successful artists across genres and helped launch the careers of Florence + the Machine and Amy Winehouse. MTV would provide exposure through various channels to wide audiences. 4Music helps breakthrough UK artists, like giving exposure to Wretch 32 that helped his single reach #1. BBC Radio 1 and 1Xtra both reach large, diverse audiences but 1Xtra may be better due to targeting ethnic audiences.
Aa ron paul
Television was the most effective media outlet for promoting Need for Speed due to the ability to broadcast trailers and gain viewership of both the target audience and general public. Aaron Paul appeared on shows like Top Gear to promote the film and link it to themes of cars. His appearance at E3, which was streamed online, was also clever as it targeted fans of the video game series. Aaron Paul was chosen for the lead role as a relatively new but popular actor from Breaking Bad who could appeal to both male fans of the franchise and young women.
Production shots
This document discusses the filming locations and scenes for a music video. Scenes 1 and 4 as well as most of the guitar playing were filmed at the same outdoor location. Scene 2 was filmed at a different location where the first verse was shot. The pictures provide details on setup and filming at each location.
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Task 6- Indie Rock
This document provides an overview of the genre of indie rock music. It discusses how indie rock originated in the UK and US in the 1980s, featuring diverse subgenres like indie pop and jangle pop. Indie rock is known for its independence from major labels and do-it-yourself spirit. In the 1990s, grunge and Britpop bands broke through to the mainstream, causing alternative rock to take on a more commercial sound and indie rock to be used to describe non-mainstream bands. The document outlines the history and evolution of indie rock through the decades to the present day. It also lists some notable indie rock artists and magazines that cover the genre.
Alternative And Indie Rock Genre presentation by hamza hasan
Alternative rock emerged from the underground music scene of the 1980s and became popular in the 1990s. It consists of various subgenres like grunge and indie pop that came from independent labels. While some bands achieved mainstream success, many alternative rock artists were cult acts that received exposure through college radio and word of mouth. With the popularity of grunge and Britpop in the early 1990s, alternative rock entered the musical mainstream and many bands became commercially successful.
Genre analysis
Indie rock originated in the UK and US in the 1980s, emerging from alternative rock. It is a diverse genre encompassing styles like indie pop and lo-fi. While initially underground, many indie rock bands have achieved commercial success since the 2000s due to changes in the music industry. Key characteristics include independence from major labels and a DIY ethic. Influences include punk, psychedelia, and rock. Prominent indie labels emerged in the 1980s and the genre saw increased mainstream exposure in the 1990s with bands like Nirvana. Modern indie rock artists blend genres and electronica into their evolving sound.
History of pop punk
Pop-punk is a fusion genre that combines elements of punk rock with pop music. It emerged from power pop in the 1970s, as exemplified by bands like the Ramones. Pop-punk grew in popularity during the 1990s with bands like Green Day and Blink-182 releasing multi-platinum albums. While pop-punk saw widespread success in the late 90s/early 2000s, its popularity declined around 2008 as many seminal bands went on hiatus and its future is uncertain given the evolving music industry and genres.
Genre types (rock and indie)
This document discusses different music genres and subgenres. It provides examples of major genres like rock, jazz, classical, blues, R&B, hip hop, country, and electronic. Rock music originated as a fusion of blues and country and was popularized in the 1950s. Rock split into subgenres like hard rock and heavy metal in the 1960s and 1970s. Indie rock is described as having non-standard instrumentation and unconventional structures compared to mainstream pop but still draws from alternative rock influences. Examples are given of influential rock and indie rock artists.
Pop music
Pop music originated in the modern form in the United States and United Kingdom during the mid-1950s, with the terms "pop music" and "popular music" often used interchangeably to describe all popular music styles. Some of the most popular pop artists over time include Michael Jackson, Katy Perry, Adele, The Beatles, Pink, Taylor Swift, Lady Gaga, ABBA, Elvis Presley, and Bruno Mars.
Genre research
The document discusses the history and definition of pop music. It notes that pop music originated in the 1950s and absorbed genres like rock and roll, jazz, soul, and country. It cites The Beatles, The Rolling Stones, and ABBA as among the first bands classified as pop due to their influence on British youth culture. The document also provides background on prominent pop artists like Michael Jackson, Madonna, Mick Jagger, and Jimi Hendrix.
Indie music
Indie music originated in the UK in the 1980s, describing bands on independent labels that drew from genres like alternative rock, new wave, and post-punk. Subgenres include dream pop, emo, and noise rock. Important indie labels emerged in the 1980s like Dischord and Sub Pop. In the 1990s, grunge bands like Nirvana broke mainstream but indie rock remained dedicated to independence. Key UK indie bands in the 1980s included The Smiths and The Stone Roses, both influential on the Madchester scene which saw success of bands like Happy Mondays blending indie with acid house dance music.
Indie rock
The document discusses the genre of indie rock music. It originated in the UK and US in the 1980s and refers to alternative rock artists that are typically signed to small, independent labels rather than major labels. While some indie artists are now signed to major labels, they maintain an independent spirit and do not conform to popular music trends. In the 1980s, many seminal indie bands gained popularity on college radio stations. Some examples provided are REM, The Smiths, The Cure, and The Stone Roses. The document then provides brief profiles of four notable indie rock bands: Arctic Monkeys, The 1975, The Smiths, and discusses common musical styles within the genre.
Powerpoint ingles
Indie rock originated in the UK and US in the 1980s, related to abrasive sounds in the US and indie pop in the UK. Notable 1980s US bands included Hüsker Dü and Dinosaur Jr, while UK bands included Orange Juice and Josef K. In the 1990s, "alternative" music gained mainstream success while indie referred to underground genres. The 1990s saw the rise of lo-fi and emo movements, exemplified by bands like Elliott Smith and The Promise Ring. In the 2000s, the internet allowed greater commercial success for indie bands like Modest Mouse, Fleet Foxes, and MGMT, declining sales and increased exposure online contributing to this change.
Genre presentation
The document discusses the genre of alternative rock music. It provides definitions of both alternative rock and indie rock as subgenres that emerged from independent music scenes in the 1980s and 1990s. Examples of alternative rock subgenres include grunge, Britpop, and indie pop/rock. The document also notes that while some indie rock acts have gained commercial success in the 2000s, indie rock remains diverse with many underground styles.
INDIE Genre research
Indie music encompasses an independent musical philosophy that utilizes alternative instrumentation and borrows from diverse genres. While originally used to distinguish bands not signed to major labels, the term "indie" now describes an independent sound rather than label affiliation. Key characteristics of indie music include jangling guitars, folk and dance influences, and rejection of mainstream synthpop. Notable indie artists through the decades include The Smiths, Pavement, Arcade Fire, and Mumford & Sons.
Record label
The document discusses three potential record labels for a band:
1. XL Recordings - An independent British label known for alternative rock and indie music that has had success promoting overseas artists. Vampire Weekend was actually signed to this label.
2. Lizard King Records - A small, niche American and British label specializing in less mainstream genres. The bands signed seem to have less recognition than Vampire Weekend.
3. Island Def Jam - A large mainstream American label that handles pop, rock, and urban artists but may not specialize enough in the band's style of alternative rock.
Artist research for blog
The document discusses three alternative/indie rock bands - Arctic Monkeys, The Pigeon Detectives, and The Yeah Yeah Yeahs. It notes that Arctic Monkeys gained popularity in the early 2000s through Myspace and word-of-mouth promotion by fans. The Pigeon Detectives also used Myspace and gained recognition by supporting bigger bands like Kaiser Chiefs. The Yeah Yeah Yeahs formed in 2000 in New York and have supported artists like Bjork and The Strokes. They were one of the first western rock bands to perform in China and have an original style with their female lead singer.
Alternative.indie by hamza hasan
Alternative rock emerged from the underground music scene of the 1980s and became popular in the 1990s. It consists of various subgenres like grunge, Britpop, and indie pop that are unified by their debt to the style and ethos of punk rock. While some alternative rock artists achieved mainstream success in the 1980s, the genre truly entered the mainstream in the early 1990s with the popularity of Nirvana and the grunge and Britpop movements.
Indie genre powerpoint
The document discusses the indie music genre and provides examples of popular indie artists such as Arctic Monkeys, Imagine Dragons, and Florence and the Machine. It then analyzes different editions of the music magazine NME, noting that while layouts vary, the masthead font remains consistent to indicate the publication. Special editions may use different masthead colors. Background colors and amount of text on covers also differ between editions. Finally, the document provides a brief history of indie music, noting its origins in the 1950s-60s and growth in popularity in the 1980s, with subgenres like indie pop emerging and greater commercial success in the 2000s due to industry changes.
Focus on Music Genres
Indie music originated in the UK and US in the 1980s as an alternative to mainstream rock. It is typically made by artists signed to small independent labels. Over the past few decades, indie has grown in popularity and become a mainstream genre, especially at music festivals. Modern technology like YouTube has allowed indie artists to find audiences without major label support. Popular current indie artists mentioned include Bombay Bicycle Club, Laura Marling, and The Wombats.
Alternative rock media
The document provides information about alternative rock music, including its subgenres and related magazines. It discusses bands such as Nirvana, Pearl Jam, Kings of Leon, Alice in Chains, Oasis, Of Monsters and Men, and Mumford & Sons. It also covers the target demographics, popularity, and methods of artist acquisition and advertisement within the alternative rock genre.
Specific genre research- Indie rock
This is my specific genre research for the indie rock genre as this will be what I base my final music magazine on. I answered the following questions:
1. History of this genre- its beginning
2. What are the codes and conventions
3. What magazines for this music genre are there?
4. How wide or small is your audience/fans?
5. Keys artists in the development of the genre /present day
6. Record label names in this genre?
Institutional research
Roc Nation is a suitable record label as it represents many top rap artists like J.Cole, exposing up-and-coming artists to larger audiences and maintaining fan bases. Island Records also has successful artists across genres and helped launch the careers of Florence + the Machine and Amy Winehouse. MTV would provide exposure through various channels to wide audiences. 4Music helps breakthrough UK artists, like giving exposure to Wretch 32 that helped his single reach #1. BBC Radio 1 and 1Xtra both reach large, diverse audiences but 1Xtra may be better due to targeting ethnic audiences.
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Alternative And Indie Rock Genre presentation by hamza hasan
Alternative And Indie Rock Genre presentation by hamza hasan
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Aa ron paul
Television was the most effective media outlet for promoting Need for Speed due to the ability to broadcast trailers and gain viewership of both the target audience and general public. Aaron Paul appeared on shows like Top Gear to promote the film and link it to themes of cars. His appearance at E3, which was streamed online, was also clever as it targeted fans of the video game series. Aaron Paul was chosen for the lead role as a relatively new but popular actor from Breaking Bad who could appeal to both male fans of the franchise and young women.
Production shots
This document discusses the filming locations and scenes for a music video. Scenes 1 and 4 as well as most of the guitar playing were filmed at the same outdoor location. Scene 2 was filmed at a different location where the first verse was shot. The pictures provide details on setup and filming at each location.
Evaluation
Dan Watt created an advertisement for a snowboard as his final major project. He filmed footage using a camera mounted to his helmet at a ski slope. While the footage worked overall, some shots were unusable, requiring changes to his original storyboard. In editing, he learned advanced techniques like color grading and text animation. Though he originally planned additional elements, he focused on the advert due to time constraints. The feedback was generally positive, praising the music and effects, though suggesting additional camera angles. For future projects, Dan Watt would film more varied footage and continue improving his editing skills.
Casestudypownership disney
The Walt Disney Company owns a wide range of media properties including film studios, television networks, parks and resorts, and consumer products. It was founded in 1923 and is now publicly traded but remains under the leadership of CEO Robert Iger. Disney organizes its businesses to be both horizontally and vertically integrated, allowing it to earn revenue from its content across multiple distribution channels. While it produces a variety of films and television shows, its main competitor is DreamWorks. Disney's broad portfolio of family-friendly entertainment appeals to customers of all ages, especially children and families.
Casestudypownership disney
The Walt Disney Company is a transmedia company that owns ABC television networks like ABC, ESPN, and Disney Channel. It is both horizontally and vertically integrated, allowing it to earn more income through cross-promotion among its properties. Disney produces films, television shows, theme parks, and consumer products for children and families. Its main competitor is DreamWorks Studios. Disney has faced controversies over potential inappropriate content in films and working conditions.
Camera settings in manual
The document discusses three manual camera settings: shutter speed, aperture, and ISO. Shutter speed controls the clarity of motion - faster shutter speeds freeze motion while slower speeds blur it. Aperture controls depth of field - smaller apertures increase the area in focus while larger apertures decrease focus. ISO controls light sensitivity - lower ISO numbers require more natural light while higher numbers allow less light but increase image noise.
Magazine cover presntation
Dan Watt analyzed the front covers of popular music magazines such as Vibe, Rolling Stone, XXL and The Source. He found that they all feature a large central image in vibrant colors with bold, easy to read text. On the Rolling Stone cover analyzed, the main image is of deceased rapper 2Pac in black and white, and the selling point is an article on the "50 greatest hip-hop songs of all time." Watt also analyzed a cover of Vibe magazine featuring Rihanna, noting similarities like the black and white central image but also differences like Vibe having less text in a smaller font on a light blue background.
Research task rec_and_quarantine
The document discusses the Spanish film REC and its American remake Quarantine. REC was a low-budget, found footage-style film released in 2007 about a virus outbreak in an apartment building. Its success led to an American remake, Quarantine, released just one year later with a bigger budget. The remakes' quick production and release allowed both films to benefit financially and helped establish the found footage horror genre.
College work
This document discusses ideas for a logo design for Salford City Academy. It considers different font styles, color options in shades of blue to match the Academy's colors, and various logo designs. The document analyzes logos that feature figures participating in multiple sports to represent the Academy's focus, use of bold, easy-to-read text, incorporation of shadows or fills for visual interest, and simplicity with limited colors. Overall, the document explores elements from different logos that could inform the design of a logo that effectively represents Salford City Academy.
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Cultural influence of specific genre
Indie rock is a genre of rock music characterized by a do-it-yourself attitude and independent record labels that allow bands more creative freedom. Though diverse in style, including influences from punk, psychedelia, and country, indie rock bands typically value artistic expression over commercial success. Examples mentioned are The Kooks, Arctic Monkeys, Killers, and Kings of Leon. The term "indie rock" describes both the independent labels bands release music on and their pursuit of sounds and subjects with limited mainstream appeal.
Alternative music
Alternative rock emerged from independent music in the 1980s and gained widespread popularity in the 1990s. It originally referred to artists unified by their debt to punk rock's musical style and DIY ethic. Alternative rock encompasses many styles that became more prominent in the late 1980s, including gothic rock, jangle pop, and shoegazing. While many alternative bands had some success, it was the breakthrough of Nirvana and rise of grunge and Britpop in the 1990s that brought alternative rock into the mainstream.
Final Music Genre Research
Indie music is a genre that describes independence from major commercial record labels and an autonomous approach to recording and publishing. It has a long history dating back to the post-war era in the US and UK. Independent labels strive for minimal influence on artists and focus more on music than wealth. Indie music encompasses various styles and sounds that operate outside of mainstream definitions.
Musical genre research
The document discusses the musical genres of rock/pop music. It provides a brief history of rock music originating in the 1940s-50s in the US and UK and spreading worldwide, influenced by blues, folk, and other genres. It discusses subgenres like rockabilly and British invasion bands. It then defines pop music as a softer alternative to rock, more commercial and ephemeral. Imagery associated with rock includes guitars, drums, long hair, leather jackets, smoking, and songwriting focused on romance and fights.
Alternative rock presentation hw
Alternative rock originated in the 1980s with bands like R.E.M. playing college radio stations and underground venues. In the 1990s, alternative rock became mainstream with the success of Nirvana's "Nevermind" and British bands like Oasis and Blur. By the late 1990s, alternative rock declined in popularity as many key artists died or broke up, though some bands like Radiohead achieved critical acclaim. Now, alternative rock is a broad term used to describe a handful of current bands, while most are referred to as indie rock.
The history of indie rock music
This is a powerpoint on a music genre which I like which we had to create for our A2 Media Coursework
Genre research indie pop
Indie pop is a genre of alternative music that originated in the UK in the 1970s. It features vocals, guitar, bass, and drums. The term "indie" referred to artists on independent labels. Key moments included the 1986 C86 compilation and American band Beat Happening. Subgenres include twee pop, known for quaint styles, and chamber pop, featuring lush orchestrations. The genres are related but twee and chamber pop have distinguishing features.
Genre Mind Map
Piano rock features the piano as the lead instrument instead of rhythm guitar. It originated in the 1950s and bands like Keane, Ben Folds, and Coldplay are influenced by this genre. Alternative rock differs greatly in sound and context and arose from independent music in the 1980s, becoming popular in the 1990s-2000s, with bands like Red Hot Chili Peppers, Radiohead, and Muse. Rock music started in the 1940s-50s from rock and roll, blues, and country and is characterized by three chords, a backbeat, and catchy melody. The Beatles, Nirvana, and U2 are examples of this genre. Indie encapsulates an alternative sound and musical philosophy
Universal music presentation
Universal Music is a record label founded in 1934 as Decca Records USA. It is currently owned by Vivendi and has Lucian Grainge as its CEO. Some of its subsidiary labels include Blue Note Records, known for jazz music, and A&M Octane Records, which focuses on artists for the 15-30 age range. Capitol Records is also a subsidiary founded in 1942 in Los Angeles, specializing in various genres and located in the Capitol Records Building.
Genre research
Indie music refers to independent music that is not signed to major commercial labels. It originated in the 1960s associated with themes of peace, love, and anti-war. In the 1990s, some indie music became commercialized by linking to major labels, but most indie artists maintained their independence. Indie music appeals most to people who value creativity and self-expression over mainstream popularity.
Music tribes BLOGGER
The document provides descriptions of various music genres including:
- Bangra, a dance music originating in Punjab that celebrates the harvest season.
- Hip hop, developing in the 1970s Bronx from elements like rapping, DJing, sampling, and beatboxing.
- Emo, originating from 1980s hardcore punk and incorporating melodic musicianship and confessional lyrics.
- Pop, rock, and R&B music, covering their origins and evolution over time.
- Additional genres discussed include grime, indie, gothic metal, gothic rock, and rock and roll. Each genre overview includes 1-2 defining characteristics and an example song.
The register of pop music
This slide looks into pop music, its language register, and how it influences the society and culture.
Media
This document provides an overview of the history and genres of rock music, with a focus on alternative rock and indie pop. It discusses the origins and characteristics of alternative rock, with subgenres like indie rock and grunge. Indie pop is described as a more independent genre compared to mainstream pop, originating in the UK in the 1980s. Target audiences and some popular rock magazines are also mentioned, including Kerrang!, Rolling Stone, and NME. Links are included for examples of different rock genres.
Research in to similar magazines
Rock sound is a monthly British magazine that focuses on rock music, particularly less mainstream bands. It has around 15,000 readers who enjoy rock music, especially underground rock sounds. The magazine provides reviews, interviews, and posters of bands in the rock genre. It keeps readers updated online between issues. Some examples of rock bands it covers include Young Guns, Fall Out Boy, and Enter Shikari, as well as new and up-and-coming bands.
Research in to similar magazines
Rock sound is a monthly British magazine that focuses on rock music, particularly less mainstream bands. It has around 15,000 readers who enjoy rock music, especially underground rock sounds. The magazine provides reviews, interviews, and posters of bands in the rock genre. It keeps readers updated online between issues. Some examples of rock bands it covers include Young Guns, Fall Out Boy, and Enter Shikari, as well as new and up-and-coming bands.
Genre Research
The document provides an overview of the genre of alternative rock music. It discusses the origins and development of alternative rock in the 1980s as an underground genre. It outlines some key characteristics of alternative rock bands and sounds. The document also profiles several influential alternative rock artists and bands that achieved mainstream success, including R.E.M., Nirvana, Radiohead, The White Stripes, and Coldplay. It discusses the rising popularity of alternative rock in the 1990s and some factors that led to a decline in popularity towards the end of that decade.
Indie rock
The document discusses the genre of indie rock music. It originated in the UK and US in the 1980s and refers to alternative rock artists that are typically signed to independent labels rather than major labels. While some indie artists have signed to major labels, they maintain an independent spirit and do not conform to popular trends. College radio stations helped popularize early indie artists like R.E.M. and The Cure. Though indie artists may not achieve large commercial success, they often have dedicated cult followings.
Research on the music genre for my music vedio
Rock music originated in the United States as rock and roll, centered around guitars, bass guitars, and drums. It incorporated influences from other genres like blues and folk. Rock music has served as a vehicle for social movements over time and has led to various subcultures. Punk rock developed in the 1970s as a stripped-down, fast, and hard-edged style with anti-establishment lyrics. In the 1980s, indie rock referred to less commercial rock bands that relied on independent labels and promotion through touring and college radio.
History of alternative rock 1
Alternative rock emerged from the independent music underground of the 1980s and became widely popular in the 1990s. It differed from mainstream rock in style, with different guitar sounds, lyrics, and vocal delivery. Bands like R.E.M. helped popularize the genre in the 1980s. Grunge music, led by bands like Nirvana and Pearl Jam, further boosted alternative rock's popularity in the early 1990s despite rejecting commercialism. In the late 1990s and 2000s, bands like The Strokes and Franz Ferdinand drew from post-punk and new wave, influencing a new wave of alternative rock bands and finding commercial success that continued into the 2000s with groups like Muse, Foo Fighters
Music Tribes
The document discusses different music genres including hip hop, rock, pop, gothic, indie, R&B, and emo. It provides brief descriptions of the origins and characteristics of each genre. Hip hop began in the 1970s in the Bronx and focuses on lyrics and personal identification. Rock music emerged in the 1960s and includes various guitar and drum sounds. Pop music developed in the mid-1950s and targets youth with short love songs. Gothic rock combines dark, keyboard-heavy music with depressing lyrics. Indie rock from the 1980s maintains artist control and relies on independent promotion. R&B was created by African Americans in the 1940s-1950s and was marketed to urban audiences. Emo originated in 1980
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More from dannywatt1995
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It notes that the target demographic is primarily young and middle-aged males, including fans of the original video game franchise. Television promotions and Aaron Paul's appearances at events like E3 helped generate interest from this audience. As the first major role for Aaron Paul since Breaking Bad, his casting also helped draw in fans and make the film appealing to a wide release.
Presentation1
The document discusses reception theory and how audiences respond to the messages in films. It identifies the three types of audience responses according to Stuart Hall's reception theory: dominant, negotiated, and oppositional. The dominant audience agrees with the message, the negotiated audience agrees/disagrees and questions aspects, and the oppositional audience rejects the message due to their own beliefs. It also discusses how films based on existing works like books need to please both new and established fans.
Presentation1
The film The Dark Knight focuses on Batman, Gordon and Harvey Dent launching an assault on organized crime in Gotham City led by the Joker, who aims to plunge the city into chaos. The film has a dark tone unlike most superhero films and features incredible acting performances, particularly from Heath Ledger as the Joker. While the film appeals mainly to male audiences due to its action and violence, some female fans are also drawn to the characters and story.
Evaluation
Dan Watt created an advertisement for a K2 snowboard as his final major project. He filmed footage at a ski resort using a camera mounted to his helmet to get a first-person perspective. Some shots were unusable due to the camera angle, requiring changes to his storyboard. In editing, he added color grading, text overlays, and music. He received positive feedback praising the music, style, and professionalism, though some noted he could have used more camera angles. If he did the project again, he would film from more angles and learn more advanced editing skills to improve the commercial.
Evaluation
Dan Watt created an advertisement for a K2 snowboard as his final major project. He filmed footage at a ski resort using a camera mounted to his helmet. While the footage worked overall, some shots were unusable due to the camera angle. In editing, Dan learned new skills like color grading and used music and text animations. Most feedback was positive, praising the music and style. Suggestions included adding more camera angles to keep viewers engaged. If doing the project again, Dan would film from more angles and positions to make the footage less repetitive. He would also learn more advanced editing to improve the professional quality. Overall, Dan was pleased with completing the project on time and to a good standard.
Evaluation
Dan Watt evaluates his blog assignments for a media course. He created mind maps analyzing three music videos, tags and mood boards exploring genres, and scripts for a hypothetical music video. With his group, he developed a script, conducted a casting call, scouted locations, did risk assessments, and created a storyboard. For his rough cut, Watt edited together footage but could have added more effects. He analyzes the strengths and weaknesses of his final music video re-edit and discusses improvements made from the rough cut, such as added fade transitions. While more footage variety would have been preferable, Watt believes he and his group collaborated well in their production process.
Evaluation
Dan Watt evaluates his blog assignments for a media course. He created mind maps analyzing three music videos, tags and mood boards exploring genres, and scripts for a hypothetical music video. With his group, he discussed locations, risks, and storyboards for their music video. For his rough cut, Watt edited footage and received feedback to improve his final version. He is pleased with the variety of shots and pacing but notes limitations from the song's genre. Overall, Watt feels he has improved his technical skills and collaboration through the assignments.
Hollywood blockbuster and aaron paul
The document discusses marketing strategies for the 2014 film Need for Speed. It describes identifying the target demographic as primarily males aged 12-30, who are fans of the original video game franchise. It outlines how Aaron Paul was chosen as the lead actor to appeal to his existing fan base from Breaking Bad and attract new audiences. Television promotions including trailers and Aaron Paul's appearances on shows like Top Gear and gaming conventions were effective at reaching the intended target demographic.
Double page spread process
Dan Watt created a double page spread for his magazine with a black background to make the red text bold and easy to read. He placed a cropped photograph in the corner and removed its color to match the black and white theme. Dan added columns to organize the text professionally and colored the boxes light grey for contrast against the black. Finally, he filled in the columns with interview text, added a second colorless image and a quote to complete the layout with cohesive colors and photographs focused on the subject that relate to the magazine's cover design.
Making the front cover evaluation improved
1. The document describes the design process for a magazine cover about DJ and club music. Key elements included choosing a bold, digital-looking font for the masthead to match the theme. Color was added selectively, including a hat in the cover photo, to make it more visually appealing.
2. A classmate was photographed dynamically for the cover to represent club music. Additional graphics like the "Parklife" logo and festival information were included to relate to the target audience and genre of music.
3. Captions and other text were carefully designed and formatted to catch attention and look professional, using consistent colors and layout across elements. The final magazine cover brought together all the researched components to entice readers about
Double page spread process improved
1) The document describes the process of creating a magazine double page spread. Key details include using the same red shade throughout for consistency, and choosing a font that looked professionally attractive.
2) A photo of Jack Rogers was edited in Photoshop to be black and white with the exception of his red hat, to create visual interest.
3) A black background was used to make the text easy to read, though a more interesting design was desired if time allowed.
Magazine cover presentation finished
The document analyzes magazine front covers from popular music magazines such as Vibe, Rolling Stone, and XXL. It finds that they all feature a large central image and have bold, vibrant text that is intentionally easy to read. The Rolling Stone cover being analyzed features deceased rapper 2Pac in black and white to symbolize his death and advertises their list of the "50 greatest hip-hop songs of all time." Another cover, from Vibe magazine, features Rihanna in black and white with minimal text including the headline "What's love got to do with it?" in a smaller font than the Rolling Stone cover. The document concludes with ideas for designing the cover of their own magazine.
Presentation1
The document discusses various ways that audiences learn about and form opinions on new films. It mentions that the internet, particularly YouTube, Reddit, and social media, are common ways for audiences to find out about upcoming films and watch trailers. It also discusses reception theory and the three types of audiences - dominant, negotiated, and oppositional - in how they may interpret messages in films. Finally, it notes that films based on existing books, comics, or other content need to satisfy both new audiences and existing fans of the original material to be successful.
Doc1
The document describes the process and design decisions made for a magazine double page spread. Key points:
1) The masthead uses the same red font as the cover for consistency. It was easy to insert and scale.
2) The main photo of Jack Rogers was edited in black and white, but his red hat was left in color for visual interest.
3) The background was kept black for easy readability of text, though a more interesting design could be used given more time.
4) A second photo of Jack was cropped and centered, feeling it better captured a serious photo shoot vibe.
5) A large quote was included to fill space and hopefully intrigue readers to the
Double page spread process
Dan Watt created a double page spread for his magazine by first making a blank black background to make the writing bold and easy to read against the red text he planned to use. He inserted a cropped photograph in the corner as most magazines do and removed its color to match the theme. He then added columns to organize the text as magazines typically do and filled them with red text from his interview. Finally, he added the remaining text and a second colorless image, along with a quote in a larger font.
Questions
Dan Watt has been a DJ since age 18 but has been interested in music since age 14. His parents encouraged his musical interests by attending all his early gigs. While no one else in his family is musical, his mother was previously in a band. Eminem inspires Watt to pursue his dreams in music. He enjoys both new music on the radio and classic artists like Frank Sinatra and Bob Marley. If not a musician, he would like to work in the film industry. He plays guitar and piano and hopes to incorporate piano into upcoming tracks. Though he admires rock stars' energy, pop music like Miley Cyrus he cannot stand. His hidden talents include dislocating his fingers and painting well
Making the front cover evaluation
1. The document describes the design process for a magazine cover. Various design elements were added to make the cover visually appealing and professionally designed. These include choosing a bold font in black and red, adding a photo of a DJ, inserting the logo of a music festival, including a barcode with price, and adding captions and text about music events.
2. Elements from the background photo such as a hat color were edited to make the cover more appealing. Stock images like an arrow and festival logos were found online and resized to fit on the cover.
3. Text was carefully chosen and styled with techniques like different colors and a shadow effect to be noticeable but not distracting. The process resulted in a cover
Research task carrie
The document provides information about the 1976 and 2013 film adaptations of Carrie, including details about the directors, budgets, box office performances, and target audiences. It notes that the 2013 remake had a higher budget but was also more financially successful. The document discusses how advancements in technology allowed the newer version to have improved special effects. It also explains that the remake was influenced by rising horror film trends and popularity, and that having a popular actress like Chloe Grace Moretz in the lead role helped appeal to younger audiences. Synergy between related products and the two films' production companies (United Artists and Screen Gems) helped both profit from the Carrie franchise.
War of the_worlds_worksheet
The document discusses Steven Spielberg's 2005 film "War of the Worlds" and the role of 9/11 in its reception and themes. It notes that the film was released just 4 years after 9/11 and had visual similarities to the attacks that bothered some American audiences. However, the document argues that the film's popularity wouldn't have been significantly affected without 9/11 references, as most viewers would be from other countries unaffected by 9/11. It also states that using 9/11 merely as a plot device or for emotional impact, without being crucial to the story, is unjustified and exploits the tragic event.
Research task rec_and_quarantine
The document discusses the Spanish film REC and its American remake Quarantine. REC was a low-budget, found footage-style film released in 2007 about a virus outbreak in an apartment building. Its success led to an American remake, Quarantine, released just one year later with a bigger budget. The remakes' quick production and release allowed both films to benefit financially and helped establish the found footage horror genre.
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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The immediate aftermath of the Dwayne Johnson kidnappin
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Music genre
- 4. Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include indie pop, jangle pop, C86, and lo-fi, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. The term indie rock, derived from "independent," describes the small and relatively low-budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved. Although distribution deals are often struck with major corporate companies, these labels and the bands they host have attempted to retain their autonomy, leaving them free to explore sounds, emotions and subjects of limited appeal to large, mainstream audiences.
- 6. Pop music (popular abbreviation) is a genre of popular music which originated in its modern form in the 1950s, deriving from rock and roll. The terms popular music and pop music are often used interchangeably, even though the former is a description of music which is popular (and can include any style). Here are the usual conventions of the pop genre: • an aim of appealing to a general audience, rather than to a particular sub- culture or ideology • an emphasis on craftsmanship rather than formal "artistic" qualities • an emphasis on recording, production, and technology, over live performance • a tendency to reflect existing trends rather than progressive developments[ • much pop music is intended to encourage dancing, or it uses dance- oriented beats or rhythms