Sunsilk
•Download as PPTX, PDF•
3 likes•8,214 views
Sunsilk is a hair care brand produced by Unilever that is considered the world's leading hair conditioning brand and second largest shampoo brand. Sunsilk sells shampoos, conditioners, and other hair products in 69 countries worldwide and is the number one hair care brand in several Asian and Latin American countries. Sunsilk has launched various products since 1954 and uses celebrity brand ambassadors to promote its products, though some ingredients may cause allergic reactions or hair damage for some users.
Report
Share
Report
Share
Recommended
Saffola : Case study
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Sunsilk brand audit ppt
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Marketing Case Study - Saffola Journey
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,
Sunsilk brand audit ppt
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Marketing plan Sunsilk
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
Research Methodology
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
Shampoo market
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Branding Management of Clinic all clear
Clinic All Clear is HUL's anti-dandruff shampoo brand that contains Vita-ACE to fight dandruff while restoring nutrients to hair. It has a 39.6% market share in India's Rs. 21.41 billion anti-dandruff shampoo category, second to market leader Head & Shoulders. Clinic All Clear recently rebranded with new packaging and positioning from "No Dandruff" to "Soft and Silky Hair" to focus on hair health beyond dandruff removal. Market research was conducted to understand consumer preferences and inform future marketing strategies to increase awareness of Clinic All Clear's benefits versus other HUL shampoo brands.
Recommended
Saffola : Case study
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Sunsilk brand audit ppt
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Marketing Case Study - Saffola Journey
This document outlines Saffola's journey from a brand focused on heart patients to one for all consumers. Originally, Saffola targeted urban dwellers over 45 through ads emphasizing heart health. However, this limited the brand's market. To expand, Saffola aimed to be seen as a healthy, tasty oil for families. It tested various ad campaigns between 1992-2004, sometimes emphasizing health and other times taste, but had mixed results. To transition successfully, Saffola launched its "Aaj se" campaign in 2004. This softened the tone and targeted younger consumers by reiterating heart risks for Indian men while reducing the fear factor. Suggestions were also made to highlight safflower oil's qualities,
Sunsilk brand audit ppt
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Marketing plan Sunsilk
This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
Research Methodology
- Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble and is the world's number one anti-dandruff shampoo.
- When launched in India in 1997, the anti-dandruff market was small but growing and dominated by Clinic All Clear; Head & Shoulders fueled further growth.
- The document discusses Head & Shoulders marketing strategies in India, including segmentation, targeting, positioning, products, pricing, placement, and promotion.
Shampoo market
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Branding Management of Clinic all clear
Clinic All Clear is HUL's anti-dandruff shampoo brand that contains Vita-ACE to fight dandruff while restoring nutrients to hair. It has a 39.6% market share in India's Rs. 21.41 billion anti-dandruff shampoo category, second to market leader Head & Shoulders. Clinic All Clear recently rebranded with new packaging and positioning from "No Dandruff" to "Soft and Silky Hair" to focus on hair health beyond dandruff removal. Market research was conducted to understand consumer preferences and inform future marketing strategies to increase awareness of Clinic All Clear's benefits versus other HUL shampoo brands.
Ppt of sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It holds 20% of the hair care market share in Asia and focuses on providing solutions for soft, shiny, and manageable hair. Sunsilk differentiates itself by co-creating products with 7 hair experts to address specific hair issues and needs. Its target market is women ages 16-40 from middle and lower income families.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
Sunsilk brand audit report
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
20428237 presentation-on-imc
Sunsilk is a hair care brand known for products for women. It launched in 1954 in the UK and is now available in over 50 countries. Sunsilk uses various promotional tools like web marketing, networking, contests, sponsorships, and advertising to build its brand as a product concerned with women's needs. Its "Life Can't Wait" campaign aims to inspire women to live fullest lives.
Dove soap presentation
Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
Clinic plus – the brand
This document outlines the brand strategy for Clinic Plus hair care products. It begins by establishing that Clinic Plus aims to strengthen the bond between mothers and daughters by nourishing daughters' hair. The brand promise is to provide hair strength through the power of nurturance. The consumer truth is that mothers want to ensure their daughter's hair and their bond remains strong despite changing times. Clinic Plus products contain milk protein, which accounts for 90% of hair composition, to strengthen and make hair resilient from root to tip. Going forward, the brand strategy will focus on recognizing Clinic Plus' association with mothers and daughters, identifying hair strengthening as a functional proposition, and expanding the portfolio in line with this refreshed positioning.
marketing plan of shampoo
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning. Success and Failure, Brand Personality
Sunsilk
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
Marketing of a product Hair care pro presentation
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
Sunsilk : Marketing Strategy .
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
Industry Shampoo
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
Marico(Marketing Strategy-4Ps)
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.
Pantene
The document provides information about Pantene's market share and 4P's analysis in Thailand. It states that Pantene has been the leading beauty shampoo brand since 2009, with 14% of the market share. While Sunsilk has the largest share at 26%. The analysis also examines the brands' products, prices, places of distribution and promotional strategies. It finds that Pantene's bottles are white while competitors have color-coded bottles for different formulas. Pantene targets all consumer groups but has not fully utilized online media or emphasized new product developments.
Sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It is number 1 in Asia, Latin America and the Middle East, with over $1 billion in annual sales. Sunsilk targets women ages 16-40 with a variety of shampoos, conditioners and other hair products. Its key strengths are providing soft, shiny and manageable hair through formulations developed by hair experts.
Dove- Brand Evolution
Dove's advertising has evolved significantly over the past 60 years from focusing on the product's moisturizing benefits compared to soap, to targeting women and promoting femininity and pampering, to its current "Campaign for Real Beauty" that aims to expand society's definition of beauty. Early ads from the 1950s-60s emphasized clinical tests showing Dove's skin benefits and differentiated it from soap, while later ads from the 60s targeted women more directly and associated Dove with feminine indulgence. Most recently, Dove's 2004 "Campaign for Real Beauty" features women of all shapes and sizes to celebrate diverse beauty and challenge narrow beauty standards promoted in other media.
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
Skin care product PPT
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Marketing and Advertising strategy of Fair & Lovely
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
Nescafe Classic || Brand Management
Nescafe is a global coffee brand introduced in 1938 by Nestle. It combines Nestle and cafe in its name. The iconic red mug symbolizes sharing happiness. Nescafe Classic is the number one pure coffee brand worldwide and in Africa, offering a rich taste and mental/physical stimulation. It targets middle to upper class consumers and positions itself as a 100% pure instant coffee that can be enjoyed conveniently anywhere.
Branding-Sunsilk
This document provides an analysis of the Sunsilk brand of shampoo. It discusses the brand's logo, which features small balls with flame motifs representing different colors and long hair. The brand's slogan is "Life can't wait". The symbol and character used in ads portray a gang of girls to represent interaction and growth. The packaging was updated to make the brand look more modern and highlight its variants for different hair types. Sunsilk positions itself as a leading shampoo brand with four variants catering to consumer needs. Its brand personality is exciting, innovative, and attractive.
Sunsilk brand audit report
This document provides a brand audit of Sunsilk shampoo conducted by a group of MBA students. It includes an overview of Sunsilk's history, logo, brand portfolio, target market, marketing strategies, competitive analysis, packaging, pricing, promotion, advertising, SWOT analysis, and brand equity. The audit examines Sunsilk's current position in the market and provides recommendations. Statistical analysis from consumer surveys is also included to understand brand awareness, positioning, and consumer perceptions.
More Related Content
What's hot
Ppt of sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It holds 20% of the hair care market share in Asia and focuses on providing solutions for soft, shiny, and manageable hair. Sunsilk differentiates itself by co-creating products with 7 hair experts to address specific hair issues and needs. Its target market is women ages 16-40 from middle and lower income families.
Head & Shoulders
Head & Shoulders is the number one anti-dandruff shampoo brand in the world. When it launched in India in 1997, it fueled growth in the anti-dandruff segment, which now makes up 15% of the total shampoo market. Head & Shoulders targets higher middle class, brand conscious consumers and positions itself as a mild yet effective anti-dandruff product compared to competitors like Clinic All Clear. It has established itself as a strong brand through differentiation, variety of products, effective marketing campaigns, and brand loyalty.
Sunsilk brand audit report
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
20428237 presentation-on-imc
Sunsilk is a hair care brand known for products for women. It launched in 1954 in the UK and is now available in over 50 countries. Sunsilk uses various promotional tools like web marketing, networking, contests, sponsorships, and advertising to build its brand as a product concerned with women's needs. Its "Life Can't Wait" campaign aims to inspire women to live fullest lives.
Dove soap presentation
Unilever is one of the world's largest packaged goods companies operating in many countries. In the late 1990s, it streamlined its vast portfolio and focused on brands like Dove. Dove soap was launched in 1955 containing a patented mild cleansing ingredient positioned as a beauty bar that moisturizes skin unlike drying regular soap. Advertisements showed cream being poured into the bar. A dermatologist study found Dove dried and irritated skin less than other soaps, leading Unilever to aggressively market Dove and gain over 24% of the market by 2003. Dove has since expanded into body wash, hand wash, face care, hair care, deodorant, and body lotions.
Clinic plus – the brand
This document outlines the brand strategy for Clinic Plus hair care products. It begins by establishing that Clinic Plus aims to strengthen the bond between mothers and daughters by nourishing daughters' hair. The brand promise is to provide hair strength through the power of nurturance. The consumer truth is that mothers want to ensure their daughter's hair and their bond remains strong despite changing times. Clinic Plus products contain milk protein, which accounts for 90% of hair composition, to strengthen and make hair resilient from root to tip. Going forward, the brand strategy will focus on recognizing Clinic Plus' association with mothers and daughters, identifying hair strengthening as a functional proposition, and expanding the portfolio in line with this refreshed positioning.
marketing plan of shampoo
The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning. Success and Failure, Brand Personality
Sunsilk
This document discusses the 4 P's of marketing strategy for Sunsilk shampoo in India. It provides details on the product range, pricing, promotion, and distribution strategies. Sunsilk offers various shampoo variants targeted at different hair needs that were co-created with 7 global hair experts. It uses value-based pricing and promotional campaigns involving celebrity endorsements. Hindustan Unilever distributes Sunsilk widely in India through a network of distributors and retailers to achieve a broad reach across urban and rural areas.
Marketing of a product Hair care pro presentation
The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
Sunsilk : Marketing Strategy .
This document outlines the marketing strategy of the hair care brand Sunsilk over different stages of its growth in India. It started in 1954 in the UK and focused on advertising specific hair issues. By 1959, it was available in 18 countries. In India, within 10 years it introduced an anti-dandruff shampoo and expanded its product line. Later, it targeted expanding its market reach and launched products at different price points along with changing packaging. Currently, its strategies include celebrity endorsements, online discounts and availability across various retail channels to build awareness and expand its consumer base.
Industry Shampoo
The document summarizes the shampoo industry in India. It discusses key facts about the FMCG industry and hair care category. It details market size, segmentation, usage patterns and growth of the shampoo industry. It also outlines the evolution of popular shampoo brands and their market leadership over the years.
Marico(Marketing Strategy-4Ps)
Marico is an Indian consumer goods company founded in 1987 with a market value over Rs. 40,000 crores. It produces hair oils, edible oils, and personal care products that reach one in three Indians. Marico's brands include Parachute, Saffola, Hair & Care, and Livon. Parachute is Marico's flagship coconut oil brand that is positioned as providing purity and quality. Saffola is an edible oil brand targeting health-conscious consumers by offering a blend of safflower and rice bran oils that can reduce cholesterol levels. The document discusses Marachute and Saffola's segmentation, targeting, positioning, products, pricing, promotion and distribution strategies.
Pantene
The document provides information about Pantene's market share and 4P's analysis in Thailand. It states that Pantene has been the leading beauty shampoo brand since 2009, with 14% of the market share. While Sunsilk has the largest share at 26%. The analysis also examines the brands' products, prices, places of distribution and promotional strategies. It finds that Pantene's bottles are white while competitors have color-coded bottles for different formulas. Pantene targets all consumer groups but has not fully utilized online media or emphasized new product developments.
Sunsilk
Sunsilk is Unilever's leading hair care brand sold in 80 countries worldwide. It is number 1 in Asia, Latin America and the Middle East, with over $1 billion in annual sales. Sunsilk targets women ages 16-40 with a variety of shampoos, conditioners and other hair products. Its key strengths are providing soft, shiny and manageable hair through formulations developed by hair experts.
Dove- Brand Evolution
Dove's advertising has evolved significantly over the past 60 years from focusing on the product's moisturizing benefits compared to soap, to targeting women and promoting femininity and pampering, to its current "Campaign for Real Beauty" that aims to expand society's definition of beauty. Early ads from the 1950s-60s emphasized clinical tests showing Dove's skin benefits and differentiated it from soap, while later ads from the 60s targeted women more directly and associated Dove with feminine indulgence. Most recently, Dove's 2004 "Campaign for Real Beauty" features women of all shapes and sizes to celebrate diverse beauty and challenge narrow beauty standards promoted in other media.
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
Skin care product PPT
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Marketing and Advertising strategy of Fair & Lovely
Presented at St.Mary's Degree college as an assignment for Advertising subject. this presentation includes the latest information about advertising and marketing styles of the product ( Fair & Lovely) and the criticisms it has to deal with in society.
Nescafe Classic || Brand Management
Nescafe is a global coffee brand introduced in 1938 by Nestle. It combines Nestle and cafe in its name. The iconic red mug symbolizes sharing happiness. Nescafe Classic is the number one pure coffee brand worldwide and in Africa, offering a rich taste and mental/physical stimulation. It targets middle to upper class consumers and positions itself as a 100% pure instant coffee that can be enjoyed conveniently anywhere.
What's hot (20)
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Marketing and Advertising strategy of Fair & Lovely
Marketing and Advertising strategy of Fair & Lovely
Viewers also liked
Branding-Sunsilk
This document provides an analysis of the Sunsilk brand of shampoo. It discusses the brand's logo, which features small balls with flame motifs representing different colors and long hair. The brand's slogan is "Life can't wait". The symbol and character used in ads portray a gang of girls to represent interaction and growth. The packaging was updated to make the brand look more modern and highlight its variants for different hair types. Sunsilk positions itself as a leading shampoo brand with four variants catering to consumer needs. Its brand personality is exciting, innovative, and attractive.
Sunsilk brand audit report
This document provides a brand audit of Sunsilk shampoo conducted by a group of MBA students. It includes an overview of Sunsilk's history, logo, brand portfolio, target market, marketing strategies, competitive analysis, packaging, pricing, promotion, advertising, SWOT analysis, and brand equity. The audit examines Sunsilk's current position in the market and provides recommendations. Statistical analysis from consumer surveys is also included to understand brand awareness, positioning, and consumer perceptions.
Marketing audit of Unilever( sun silk shampoo)
This document provides an analysis of Unilever's Sunsilk brand of shampoo in Pakistan. It discusses Unilever's history and mission. It then analyzes Sunsilk using various frameworks like the BCG matrix, Ansoff matrix, SWOT analysis, and marketing mix. It discusses Sunsilk's product line, segmentation, positioning, competitors, and macro and micro environment. It concludes that Sunsilk is a renowned brand due to Unilever's brand name and it aims to maintain competitive advantage over rivals like P&G by reducing gaps through new variants, packaging, and lower prices.
Lux Presentation
Lux soap was launched in India in 1929 and is currently the largest personal wash brand in the country with 15% market share. It originated as a toilet soap in 1925 and was the first brand to feature Hollywood and Bollywood stars in its advertisements. Lux uses a multi-pronged marketing approach including segmentation, distribution network, advertising featuring stars, and unique selling propositions related to beauty and glamour. The brand's goal is to further penetrate the rural market and increase its overall market share.
Lux Soap
Lux soap is a product of Hindustan Unilever Limited (HUL), India's largest FMCG company. Lux has a 15% market share in the soap category, making it the leading beauty soap brand. It has a wide range of variants and a strong distribution and promotion network. Lux faces competition from other beauty soaps like Pears and new entrants like Vivel. However, its strong brand image and continuous innovation have helped Lux maintain its leadership position. The report recommends that Lux launch ayurvedic variants, target rural areas and male customers to further increase its market share.
marketing strategy of lux soap with reference to HUL
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
Sunsilk marketing plan
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Shampoo International consumer insights learnings
The document discusses key learnings from the international shampoo market. It finds that conditioners are the fastest growing category after shampoos, with the market growing at 9% annually. Major brands are differentiating through novelty, like Herbal Essences' redesign and Sunsilk's $200M launch supported by TV ads. Brands are also focusing messaging on how their products achieve beautiful hair through benefits like preserving natural beauty and improving hair condition. Six main consumer mindsets were identified, ranging from those seeking basic products to indulgence to specific treatments. Overall, the market shows a large value segment but an emerging premium one, with consumers continuously evolving in their expectations around product and media innovation to achieve beautiful hair.
Assgnmnt marketing
This document provides information about a group assignment for a Principles of Marketing course. It includes an introduction and background on Pantene, a hair care brand owned by Procter & Gamble. The document then discusses Pantene's target market in Malaysia, product positioning, types of consumer products, branding strategies, packaging and labeling, pricing strategies, and promotional strategies including advertising and sales promotions. The key points are that Pantene targets consumers in Malaysia with specific hair care needs through different product lines. It positions itself as a premium hair care brand and discusses strategies around branding, packaging, pricing and promoting the products.
PHILIPS (Brand Identity Guide. v. 03/2008)
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
Brand Extensions & Licensing Facts Ppt
This material has been created & developed by Shankar Balan, Independent Management Consulting Professional. Material is under copyright but can be referenced.
B2B Summit 2016 - Technology industry
B2B Marketers in the tech sector, find out what you specifically can gain from attending the B2B Summit.
Distribution channel of pantene
This document discusses the distribution channel of Pantene shampoo in India. It begins by introducing Pantene and its brand ambassador. It then outlines Pantene's distribution model which involves factories distributing to regional stockists who sell to wholesalers and retailers. The basic call procedure for sales executives is also described. It also provides the distribution model of Pantene's competitor Sunsilk shampoo. Finally, it compares the two models and notes complaints retailers have about Pantene's model.
Executive summary.docx sunsilk
This marketing plan introduces a new innovative hair color shampoo product by Sunsilk to be marketed in Pakistan. The plan aims to maintain Sunsilk's status as the second leading hair care brand and reach a target sales of Rs 50 million in the first year. It analyzes the internal and external environments to determine the best strategies. The hair color industry is currently growing as more consumers wish to color their hair. Sunsilk hair color shampoo will be positioned as a unique and convenient product that is less harmful than other hair color products in the market.
Shampoo
Shampoo
Human Hair Structure
Introduction
Shampoo is a hair care product that is used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair.
Introduction
Ideal Properties
Functions of Shampoo
Classification
Classification
Based on Appearance:
Powder Shampoos
Liquid Shampoos or Lotion
Gel Shampoos or Solid Cream
Classification
Classification
II. Based on Use or Function:
Conditioning Shampoos
Antidandruff and Therapeutic
Baby
Balancing
Clarifying
Classification
III. Based on Origin:
Compositions
Shampoos are typically composed of 10 to 30 ingredients.
Several types of ingredients are particularly important, including “Surfactants" that aid in cleansing and lathering.
“Conditioners" and “Active ingredients" that affect the hair and scalp.
“Additives" that stabilize the product.
Compositions
Compositions
Compositions
Compositions
Manufacturing Process
Some pearlising agents are waxy solids at ambient temperature and require melting in a drum oven or similar before use.
Demineralised water is most commonly used in order to minimise contamination of the product.
No further processing is required after blending, and the product may be packed off directly from the mixing vessel.
Manufacturing Process
For preparing liquid shampoo,
Triethanalamine lauvyl sulfate,
stearic acid are heated to about 650C.
Water & preservatives are also heated to 650C.
Both the solutions are mixed together and then cooled.
Perfumes are added after that. The shampoo thus prepared is bottled by automatic bottle filling machine.
Quality Control Tests
a)Foam Stability
Cylinder shake method was used for determining foaming ability.
50ml of the 1% shampoo solution was put into a 250ml graduated cylinder and cover the cylinder with hand and shaken for 10 times. The total volumes of the foam contents after 1 minute shaking were recorded. The foam volume was calculated. Foam should retain for atleast 5mins.
Foam Stability = V2-V1
Quality Control Tests
b)Skin – irritation Test:
Draize test in Rabbits where a patch test technique is used on the intact skin of Albino Rabbits.
A set of 6Rabbits used for testing each material.
Shampoos should be tested only for a short duration thatis,not more than(NMT)4hours as these products come in contact with skin only for a short duration.
These preparations are diluted between concentrations of 8 to 10%.
Quality Control Tests
c)Wetting Action:
Canvas disk is used, is one inch in diameter is floated on the surface of a solution and the time required for it to sink is measured accurately.
Quality Control Tests
d)Viscosity:
Is determined using Brookefield Viscometer.
100ml of shampoo is taken in a beaker and spindle is dipped in it for about 5min and then reading is taken.
Quality Control
Brand Management Pantene Sunsilk Dove
The document discusses brand performance, brand equity, and integrated marketing communication as they relate to the shampoo brands Pantene, Sunsilk, and Dove. It begins with an introduction that establishes the research objectives and questions. It then provides profiles of the parent companies P&G and Unilever, as well as profiles of the individual Pantene, Sunsilk, and Dove brands. The literature review discusses components of market performance, brand equity, and integrated marketing communication. The bulk of the document consists of an analysis of the brands' market performance, brand equity, and marketing communications strategies. It concludes with a discussion of opportunities to improve brand performance.
Customer preference for sunsilk shampoo
The document discusses a study conducted on customer preferences for Sunsilk shampoo. The objectives were to determine average customer preference, identify significant variables affecting preference, and recognize customer benefits. The scope covered Sunsilk shampoo categories in Dwarka. Primary data was collected through questionnaires with 50 samples. Most respondents had tried Sunsilk and learned about it from friends. Customers expected hair smoothness and prevention of hair fall. Need satisfaction most influenced preference. Sunsilk was found to be easily available and affordable.
Philips Business Presentation 2012
Philips is a Dutch multinational conglomerate founded in 1891 headquartered in Amsterdam. In 2011, Philips reported sales of €22.6 billion and employed 122,000 people worldwide across its three main divisions of Healthcare, Consumer Lifestyle, and Lighting. Philips' mission is to improve people's lives through meaningful innovation in health technology and sustainable solutions.
Introduction For A Project On Shampoos
Shampoo is a hair care product used to remove oils, dirt, and other contaminants from hair without stripping it of natural oils. Its origins can be traced back to practices in India involving head massages and herbal treatments. Modern shampoo formulations typically contain surfactants like sodium lauryl sulfate that create lather, along with other ingredients to condition hair and adjust viscosity, fragrance, and pH level. Specialized shampoos have also been developed for issues like dandruff or colored hair.
Lux soap
The document discusses the soap market in India, with a focus on Lux soap. It notes that the total soap market is estimated at 5,30,000 tonnes annually, with bathing and toilet soaps making up 30% of the market. The soap industry is divided into premium, popular, and economy segments. Lux soap has been operating in India since 1929 and holds a market share similar to Lifebuoy soap. The document outlines Lux's marketing mix, including its product range, pricing, placement, and promotion strategies.
Viewers also liked (20)
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
Similar to Sunsilk
Unilever: Product Mix & Dimensions (Unilever)
This document is a presentation about product mix and dimensions given by Noman Khan. It discusses the total range of products offered by an organization as its product mix. A product mix includes product lines, which are groups of closely related products, and individual products within each line. The presentation defines several dimensions of a product mix, including width, length, depth, and consistency. It provides examples of product lines and individual products from Unilever brands like Lux, Sunsilk, Dove, Brooke Bond Supreme, and Surf Excel to illustrate these concepts.
Presentation marketing mgnt loreal
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
Presentation1 Marketing Mgnt Loreal
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through 4 divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani. It focuses on hair color, skin care, sun protection, makeup, perfumes, and hair care.
Presentation1 marketing mgnt loreal
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
HUNDUSTAN UNILIVER
HUL is a subsidiary of Unilever, a leading global supplier of fast moving consumer goods. HUL was formed in 1933 and renamed in 2007, becoming the first foreign subsidiary in India to offer equity to Indian shareholders. It manufactures products in over 35 factories across India, involving over 2,000 suppliers and associates to distribute to over 6.3 million retail outlets.
HUL Shampoo
Rizvi Institute of Management Studied and Research
2017
Final Presentation
There are mistakes in 5 forces do correct it
Sunsilk V/s Head&Shoulders FMCG
Unilever is a global consumer goods company with 400 brands in home, personal care, and food products. Some of their most popular brands include Dove, Lipton, Knorr, Sunsilk, and Omo. Sunsilk is Unilever's hair care brand that was first launched in 1954 and is now available in over 50 countries. In Pakistan, Sunsilk was introduced in 1989 with three variants and has since expanded its range with products targeted at different hair types and conditions. Head & Shoulders is Procter & Gamble's leading anti-dandruff shampoo brand, first introduced in Pakistan in 1991. Both Sunsilk and Head & Shoulders aim their products at consumers in
51624183-Loreal presemtet-Ppt-final.pptx
Eugene Schueller developed a hair dye formula in 1907 called Aureole, which led to the founding of L'Oreal in 1909. L'Oreal's guiding principles were research and innovation in beauty products. It began with hair color but expanded into other beauty products, now marketing over 500 brands worldwide. L'Oreal focuses on continuous research and product adaptation through decentralized operations and brand portfolio diversification, though it faces challenges from growing competition and economic conditions affecting consumer spending.
Sunsilk Shampoo 2021
Sunsilk cream shampoo for dry hair was dispatched in 1956. In 1960, Sunsilk Tonic shampoo was dispatched, containing skin recuperating fixing Allention – intended to help keep the scalp liberated from disease Sunsilk conditioner was dispatched in 1971 with three variations for dry, ordinary and oily hair.
Product mix of hll
Hindustan Unilever (HUL) is India's largest marketer of soaps, detergents, and home care products. It also leads in personal products categories like shampoos, skin care, hair care, deodorants, and colour cosmetics. HUL is the market leader in tea, processed coffee, branded wheat flour, tomato products, and ice cream. The document then provides details on HUL's product portfolio including popular soap, detergent and personal care brands available in rural Indian markets such as Lifebuoy, Lux, Liril, Hamam, Breeze, Dove, Rexona, Wheel, Surf Excel, Rin, Clinic Plus and P
Presentation On Hul
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with brands like Lifebuoy, Lux, Surf Excel, Fair & Lovely, Ponds, Sunsilk, Lakme, and Brooke Bond. HUL has a network of over 7,000 redistribution stockists and reaches 6.3 million retail outlets across India. The presentation discusses HUL's marketing strategies, distribution network, and product portfolio which includes detergents, personal care products, and food brands. Market share and profits of HUL's major brands like Fair & Lovely, Ponds, Vaseline, and Lakme are presented.
CLINIC ALL CLEAR
- Clinic All Clear is a shampoo brand owned by Hindustan Unilever that is focused on treating dandruff. It has various variants and is one of the leading brands in India with a strong market presence.
- The shampoo market in India is growing, driven by increasing awareness of hair care and a rising middle class. Major players are expanding their product lines and promoting new launches to gain market share.
- Clinic All Clear targets urban, upper middle class consumers and positions itself as an effective anti-dandruff shampoo, distributing through retailers while promoting through celebrity endorsements.
Hindustan uniliver ltd.
This document provides an overview of Hindustan Unilever Limited (HUL). Some key points:
- HUL is India's largest fast moving consumer goods company with 100 factories across India. It is majority owned by Unilever.
- HUL has a diverse portfolio of brands across personal care, beauty, home care, food and beverages, and other categories. Major brands include Lux, Lifebuoy, Dove, Sunsilk, Pepsodent, Brooke Bond, Kwality Wall's.
- HUL faces competition from other major FMCG companies in India. It employs strategies like rural distribution projects and working with self help groups to reach customers across urban and rural
Hafro Combo Brochure_2024 by Anga Jubase
At Hafro, we understand that although we are all born with natural hair, our hair types are unique and different – there is no one-size fits-all natural hair product solution. For example, some people have sensitive scalps, drier hair or hair that breaks easily, whereas others have different challenges.
Thanks largely to our regular engagement with customers, their product reviews, suggestions, recommendations, and our ability to adapt and innovate, we have ten products specifically targeted for these hair challenges.
The Hafro Method – Regular and Daily Maintenance of Strong and Healthy Natural Hair and Skin
A. For healthy braided and protective hairstyles, we recommend:
Braid and Scalp Moisturizing Spray (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
B. For healthy natural hair and/or hairline problems, we recommend:
•
Leave-in Conditioner (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
C. For sensitive and itchy scalp and/or short natural hair, we recommend:
•
Hair Food and Scalp Care (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
D. For defined natural curls, styling the edges and flaunting the waves (e.g. Hafro gents), we recommend:
•
Curl Defining Styler (Step 1: moisturize)
•
Scalp and Hair Strengthening Oil (Step 2: lock in the moisture)
•
Raw Shea Butter (alternate with Hair Oil and/or use on the whole body)
TIP!
Wash your hair regularly using the Wash Day Products to remove product buildup and to avoid hair damage and breakage.
Tricks (english)
The document provides advice from hair stylists around the world on how to care for hair using Salerm Cosmetics products. The stylists recommend various products for different hair problems such as repairing damaged hair with Hi Repair Shampoo, controlling oily hair with the Biokera oily line, and ending dandruff with the Biokera Specific Dandruff line. Other products mentioned include Arganology for moisturizing and revitalizing hair, Absolut Straightener for straight hair with shine, and Salerm 21 as a multi-use product that protects, moisturizes, and repairs hair.
Products We Love RGH
The document discusses and promotes several hair and beauty products including Brazilian Blowout smoothing treatments, GHD hair stylers, Framesi hair color, SoCap hair extensions, Simplicity hair extensions, Moroccan Oil hair products, and Cara makeup. It provides details on the products, their benefits, and how to use them to achieve smooth, frizz-free hair or natural-looking makeup. Videos and before/after photos are available on the brands' websites and YouTube pages.
Hindustan Unilever & its marketing strategies
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a portfolio of brands across personal care, beauty, home care and food and beverages. Some of HUL's major brands include Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Brooke Bond, Lipton, Knorr, Annapurna and Kwality Wall's. HUL utilizes various marketing strategies tailored for both urban and rural India, such as a strong distribution network, initiatives like Project Shakti
Kubs report
Unilever Pakistan produces Fair & Lovely, the leading skin lightening cream in Pakistan. Fair & Lovely uses a patented formula containing niacinamide that was developed in 1972 and launched in 1978. It targets young women aged 12-45 for its skin lightening and blemish removal benefits. Fair & Lovely uses advertising emphasizing emotional and fear appeals on popular TV channels to build brand awareness. It prices its products affordably between Rs. 25 to Rs. 100 and distributes them widely through cosmetic stores, chemists, hypermarkets and supermarkets. Fair & Lovely has strong brand recognition in Pakistan and abroad, though it also faces criticism for promoting skin lightening.
HUL India - Shampoo's product portfolio
The document discusses the FMCG sector and shampoo market in India. It provides details about HUL, the market leader in FMCG, and its portfolio of food, personal care and home care brands. Regarding shampoos, it notes that the market is growing but still has low penetration. It analyzes the market share of major shampoo brands such as Sunsilk, Head & Shoulders, Pantene, Dabur and Clinic. The document then focuses on Clinic All Clear shampoo, providing a SWOT analysis and details on its variants, positioning and new product launches. It maps major shampoo brands based on anti-dandruff effectiveness and availability. Finally, it summar
Stylix Marketing Plan
Stylix is a new Filipino hair care company that launched in 2011. Their flagship product, Stylix shampoo, is a multi-benefit shampoo that provides hair color, damage repair, anti-dandruff, and other hair benefits. It comes in 10 variants to match different hair colors. The target market is women ages 16-45 in Metro Manila with an active lifestyle who want unique, sophisticated hair. Stylix shampoo aims to offer all hair care benefits needed to transform hair into a beautiful, fashionable style.
Similar to Sunsilk (20)
More from Jabir Jabir
Functional food
Functional foods are foods that provide health benefits beyond basic nutrition. They contain ingredients that have been manipulated or modified to enhance their contribution to a healthy diet. Consumer interest in the relationship between diet and health has increased, with people recognizing they can help reduce illness risks through a healthy lifestyle including diet. Examples of functional foods worldwide include foods enriched with vitamins, minerals, fibers, and other bioactive components. Functional foods have potential to improve health and prevent diseases when consumed as part of a balanced diet and lifestyle.
Attention deficit hyperactivity disorder (ADHD)
ADHD is a behavioral disorder characterized by difficulty focusing, hyperactivity, and inability to control behavior. It is most commonly diagnosed in boys during childhood. The causes are unclear but involve genetic and environmental factors. Symptoms fall into inattentive, hyperactive, and impulsive categories and include issues with focus, excessive movement, interruptions, and lack of patience. Treatments may involve medications and behavioral therapies.
Medical foods
This document defines medical foods as specially formulated foods that meet the nutritional requirements of a specific disease or condition. It discusses FDA regulations for medical foods, including labeling requirements. The history of medical foods developing in the 1950s to manage genetic diseases is provided. Examples of current medical foods for conditions like Alzheimer's, osteoarthritis, and depression are given. The largest companies in the medical foods market are also listed.
Meril in bangladesh
Square Toiletries Ltd is one of the largest companies in Bangladesh, with a turnover of USD 75 million. They market over 20 brands of health, hygiene, oral care, hair care, and fabric care products. Some major brands include Jui, Chaka, Senora, Magic, Meril Protective Care, and Meril Baby. The company exports products to 13 countries. Meril Protective Care and Meril Baby brands offer products for skin and baby care like petroleum jelly, chap sticks, lotions, and soaps. The documents provide details on the composition of ingredients for some products.
Parenteral of hormonal injection
Parenteral hormonal injections can be used for various medical purposes such as birth control, weight loss, contraception, and treating cancers or hormonal imbalances. Common hormonal injections include Depo-Provera for contraception and testosterone-lowering injections for prostate cancer. Hormonal injections are administered via intramuscular, subcutaneous, or intravenous routes. Proper storage of hormonal injections is necessary to prevent microbial contamination.
Advance separation technology: high performance liquidchromatography(HPLC)
HPLC is a form of liquid chromatography that separates compounds dissolved in solution based on how they partition between a stationary and mobile liquid phase. It uses a pump to pass the mobile phase through a column containing the stationary phase, separating the analytes as they flow through and are retained differently by the two phases. Common applications of HPLC include chemistry research, quality control testing, and environmental and food analysis.
SWOT Analysis of cefuroxime axetil
Cefuroxime axetil is a broad-spectrum cephalosporin antibiotic used orally to treat bacterial infections like pneumonia, bronchitis, ear infections, and skin infections. It is absorbed and broken down into the active form cefuroxime. Common side effects include diarrhea, abdominal pain, rash, and headache. Pseudomembranous colitis has been associated with cefuroxime axetil use and other broad-spectrum antibiotics, so its diagnosis should be considered in patients who develop diarrhea after use. Multiple pharmaceutical companies in Bangladesh produce and market various cefuroxime axetil formulations, with prices varying between different manufacturers.
control of blood pressure
Blood pressure (BP) is the pressure exerted by circulating blood upon the walls of blood vessels and is one of the principal vital signs. When used without further specification, "blood pressure" usually refers to the arterial pressure of the systemic circulation, usually measured at a person's upper arm. A person’s blood pressure is usually expressed in terms of the systolic pressure over diastolic pressure and is measured in millimeters of mercury (mm Hg). Normal resting blood pressure for an adult is approximately 120/80 mm Hg.
Pharmaceutical suppositories
A suppository is a drug delivery system that is inserted into the rectum (rectal suppository), vagina (vaginal suppository) or urethra (urethral suppository), where it dissolves or melts and is absorbed into the blood stream. They are used to deliver both systemically and locally acting medications.
Mobile phase in chromatography
The document discusses mobile phases in various chromatography techniques. It defines that the mobile phase is a liquid or gas that carries components of a mixture through a stationary phase. The stationary phase interacts differently with each component, causing them to move through the mobile phase at different rates and separating the mixture. The document then provides examples of typical mobile phases used in different chromatography methods, such as gas chromatography, thin layer chromatography, reverse phase chromatography, and more.
Patient counselling
Patient counseling involves providing patients with information about their medications, including how to take them properly, potential side effects, and lifestyle changes. The goal is to improve patient understanding and adherence to treatment regimens. Effective counseling establishes a relationship of trust, assesses the patient's needs and concerns, and ensures they comprehend key points about managing their condition and medications. The counseling process involves private discussions that cover topics like dosage, benefits, interactions, and storage in a way patients can understand.
More from Jabir Jabir (11)
Advance separation technology: high performance liquidchromatography(HPLC)
Advance separation technology: high performance liquidchromatography(HPLC)
Recently uploaded
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...Scintica Instrumentation
Targeting Hsp90 and its pathogen Orthologs with Tethered Inhibitors as a Diagnostic and Therapeutic Strategy for cancer and infectious diseases with Dr. Timothy Haystead.Bob Reedy - Nitrate in Texas Groundwater.pdf
Presented at June 6-7 Texas Alliance of Groundwater Districts Business Meeting
The cost of acquiring information by natural selection
This is a short talk that I gave at the Banff International Research Station workshop on Modeling and Theory in Population Biology. The idea is to try to understand how the burden of natural selection relates to the amount of information that selection puts into the genome.
It's based on the first part of this research paper:
The cost of information acquisition by natural selection
Ryan Seamus McGee, Olivia Kosterlitz, Artem Kaznatcheev, Benjamin Kerr, Carl T. Bergstrom
bioRxiv 2022.07.02.498577; doi: https://doi.org/10.1101/2022.07.02.498577
Direct Seeded Rice - Climate Smart Agriculture
Direct Seeded Rice - Climate Smart AgricultureInternational Food Policy Research Institute- South Asia Office
PPT on Direct Seeded Rice presented at the three-day 'Training and Validation Workshop on Modules of Climate Smart Agriculture (CSA) Technologies in South Asia' workshop on April 22, 2024.
Randomised Optimisation Algorithms in DAPHNE
Slides from talk:
Aleš Zamuda: Randomised Optimisation Algorithms in DAPHNE .
Austrian-Slovenian HPC Meeting 2024 – ASHPC24, Seeblickhotel Grundlsee in Austria, 10–13 June 2024
https://ashpc.eu/
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero WaterTexas Alliance of Groundwater Districts
Presented at June 6-7 Texas Alliance of Groundwater Districts Business Meetingwaterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
The technology uses reclaimed CO₂ as the dyeing medium in a closed loop process. When pressurized, CO₂ becomes supercritical (SC-CO₂). In this state CO₂ has a very high solvent power, allowing the dye to dissolve easily.
Katherine Romanak - Geologic CO2 Storage.pdf
Presented at June 6-7 Texas Alliance of Groundwater Districts Business Meeting
Shallowest Oil Discovery of Turkiye.pptx
The Petroleum System of the Çukurova Field - the Shallowest Oil Discovery of Türkiye, Adana
Applied Science: Thermodynamics, Laws & Methodology.pdf
When I was asked to give a companion lecture in support of ‘The Philosophy of Science’ (https://shorturl.at/4pUXz) I decided not to walk through the detail of the many methodologies in order of use. Instead, I chose to employ a long standing, and ongoing, scientific development as an exemplar. And so, I chose the ever evolving story of Thermodynamics as a scientific investigation at its best.
Conducted over a period of >200 years, Thermodynamics R&D, and application, benefitted from the highest levels of professionalism, collaboration, and technical thoroughness. New layers of application, methodology, and practice were made possible by the progressive advance of technology. In turn, this has seen measurement and modelling accuracy continually improved at a micro and macro level.
Perhaps most importantly, Thermodynamics rapidly became a primary tool in the advance of applied science/engineering/technology, spanning micro-tech, to aerospace and cosmology. I can think of no better a story to illustrate the breadth of scientific methodologies and applications at their best.
8.Isolation of pure cultures and preservation of cultures.pdf
Isolation of pure culture, its various method.
20240520 Planning a Circuit Simulator in JavaScript.pptx
Evaporation step counter work. I have done a physical experiment.
(Work in progress.)
Compexometric titration/Chelatorphy titration/chelating titration
Classification
Metal ion ion indicators
Masking and demasking reagents
Estimation of Magnisium sulphate
Calcium gluconate
Complexometric Titration/ chelatometry titration/chelating titration, introduction, Types-
1.Direct Titration
2.Back Titration
3.Replacement Titration
4.Indirect Titration
Masking agent, Demasking agents
formation of complex
comparition between masking and demasking agents,
Indicators/Metal ion indicators/ Metallochromic indicators/pM indicators,
Visual Technique,PM indicators (metallochromic), Indicators of pH, Redox Indicators
Instrumental Techniques-Photometry
Potentiometry
Miscellaneous methods.
Complex titration with EDTA.
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Current descriptions of immersive learning cases are often difficult or impossible to compare. This is due to a myriad of different options on what details to include, which aspects are relevant, and on the descriptive approaches employed. Also, these aspects often combine very specific details with more general guidelines or indicate intents and rationales without clarifying their implementation. In this paper we provide a method to describe immersive learning cases that is structured to enable comparisons, yet flexible enough to allow researchers and practitioners to decide which aspects to include. This method leverages a taxonomy that classifies educational aspects at three levels (uses, practices, and strategies) and then utilizes two frameworks, the Immersive Learning Brain and the Immersion Cube, to enable a structured description and interpretation of immersive learning cases. The method is then demonstrated on a published immersive learning case on training for wind turbine maintenance using virtual reality. Applying the method results in a structured artifact, the Immersive Learning Case Sheet, that tags the case with its proximal uses, practices, and strategies, and refines the free text case description to ensure that matching details are included. This contribution is thus a case description method in support of future comparative research of immersive learning cases. We then discuss how the resulting description and interpretation can be leveraged to change immersion learning cases, by enriching them (considering low-effort changes or additions) or innovating (exploring more challenging avenues of transformation). The method holds significant promise to support better-grounded research in immersive learning.
Equivariant neural networks and representation theory
Or: Beyond linear.
Abstract: Equivariant neural networks are neural networks that incorporate symmetries. The nonlinear activation functions in these networks result in interesting nonlinear equivariant maps between simple representations, and motivate the key player of this talk: piecewise linear representation theory.
Disclaimer: No one is perfect, so please mind that there might be mistakes and typos.
dtubbenhauer@gmail.com
Corrected slides: dtubbenhauer.com/talks.html
Recently uploaded (20)
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
(June 12, 2024) Webinar: Development of PET theranostics targeting the molecu...
The cost of acquiring information by natural selection
The cost of acquiring information by natural selection
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
Sharlene Leurig - Enabling Onsite Water Use with Net Zero Water
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
waterlessdyeingtechnolgyusing carbon dioxide chemicalspdf
Applied Science: Thermodynamics, Laws & Methodology.pdf
Applied Science: Thermodynamics, Laws & Methodology.pdf
8.Isolation of pure cultures and preservation of cultures.pdf
8.Isolation of pure cultures and preservation of cultures.pdf
20240520 Planning a Circuit Simulator in JavaScript.pptx
20240520 Planning a Circuit Simulator in JavaScript.pptx
Basics of crystallography, crystal systems, classes and different forms
Basics of crystallography, crystal systems, classes and different forms
Compexometric titration/Chelatorphy titration/chelating titration
Compexometric titration/Chelatorphy titration/chelating titration
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Describing and Interpreting an Immersive Learning Case with the Immersion Cub...
Equivariant neural networks and representation theory
Equivariant neural networks and representation theory
Sunsilk
- 1. Sunsilk MD.JABIUR RAHAMAN DAFFODIL INTERNATIONAL UNIVERSITY DEPT. OF PHARMACY
- 2. Sunsilk Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company and brand in hair conditioning and the second largest in shampoo.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the “billion dollar brands". Sunsilk shampoos, conditioners and other hair care related products are sold in 69 countries worldwide.
- 3. International branding Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in Pakistan, India, Brazil, Argentina, Bolia, Bangladesh,SriLanka,Indonesia, and Thailand.
- 4. History and Milestones • 1954 – Sunsilk first launched in the UK. • 1955 – First advertisement of Sunsilk appeared on TV. • 1964 – Launch of Sunsilk hair spray. • 1968 – Sunsilk shampoo re-packaged in PVC bottles. At the same time, Sunsilk was launched in the in Europe, Brazil and in Asia. • 1971 – Launch of Sunsilk conditioner. • 1975 – Sunsilk became the biggest name in hair care. • 1982 – Sunsilk launches 2 in 1 shampoo with conditioner.
- 5. • 1992 – They introduced for Sunsilk Classic and Expert Care in the Philippines. • 1993 - Sunsilk's Campaign started with its institute Elida in Latin America, Asia, France & Australia. • 1996 - Seda/Sedal/Sunsilk was relaunched with a new variant, Ceramides for dull, weak hair. • 1998 - Frutamin was introduced. • 2003 – Sunsilk glossy magazine launched in Argentina. • 2008 – Social networking site Gang of Girls was introduced in India. • 2009 - Sunsilk was relaunched as Sunsilk Co- Creations.
- 6. Product ADDICTIVE BRILLIANT SHINE: With 5 Natural Oils and a delicious summer berry fragrance, it helps smooth your hair to give you a shine.
- 7. REFRESHING HYDRATION: Sunsilk’s Refreshing Hydration with Aqua Minerals helps keep your hair soft, hydrated and healthy looking with little effort. And with the energising lemon & mint fragrance.
- 8. DAMAGED HAIR RECONSTRUCTION: Damaged Hair Reconstruction formula with Nourishing Lipids,helping repair damage in every section of the hair strand. All with the sweet scent of apple and gardenia!
- 9. LONGER & STRONGER: With Rooibos and Nutri Calcium, it helps strengthen your hair from root-to-tip to reduce breakage and help you grow the long, luscious locks you’ve been missing. The sweet mango and vanilla fragrance uses.
- 10. • VIBRANT COLOUR PROTECTION: Sunsilk’s Vibrant Colour Protection can help you reclaim those hours. Enriched with Amino Care Technology & a UV Filter,formula gives your colour long- lasting protection from fading.
- 11. PERFECT STRAIGHT: Straight Lock Technology developed with Mineral Oils and a tropical fruit and jasmine aroma.
- 12. DETOX FOR MEN: Detox for Men formula is enriched with Eucalyptus and Vitamin B5 complex and was developed. Frequent use have a clean scalp every day.
- 13. • TOTAL CARE 2 IN 1: we developed our Total Care 3 in 1 with Micro-Moisture Complex to do the job. It’s gentle and thorough enough to cleanse your hair and lightly condition it, and has a light fragrance of pear and apricot flowers to leave your hair feeling clean and revitalised.
- 14. • FRIZZ DEFENCE: Frizz Defence formula contains a Smoothing Serum to help your hair beat the humidity and fight frizz for up to 24 hours.
- 15. Composition • Ammonium Chloride • Ammonium lauryl sulfate • Glycol • Sodium laureth sulfate • Polysorbate 20 • PEG-150 • Citric acid • Methylisothiazolinone, or MIT
- 16. shampoo formulations to maximize the following qualities • pleasing foam • ease of rinsing • minimal skin and eye irritation • thick or creamy feeling • pleasant fragrance • low toxicity • slight acidity(pH less than 7) • no damage to hair • repair of damage already done to hair
- 17. Celebrity associations Madonna, Natalia Oreiro, Shakira, and Marilyn Monroe all featured in Sunsilk's 2008 advertising campaign. Actress and Model Humaima Malick is the brand ambassador for Sunsilk in Pakistan. Actress and former Model Yureni Noshika is the brand ambassador for Sunsilk in Sri Lanka. Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India. In 2009, actress and singer Delta Goodrem was announced as the "face of Sunsilk" in Australia.
- 18. Health risks/Disadvantages A number of contact allergens are used as ingredients in shampoos, and contact allergy caused by shampoos is well known. Methylisothiazolinone, or MIT is an ingredient used in many commercial shampoos. MIT and its closely related analog, chloromethylisothiazolinone or CMIT, affect the ability of young or developing neurons to grow processes in tissue cultura.It also causes hair damage and hair losses.