Marketing of a product Hair care pro presentation

1. WELCOME TO OUR
PRESENTATION

2. WE ARE THE GROUP: CREATIVE
Md. Rakib 20281
Md. Al-amin 20286
Md. Akashur Rahman 20292
Sourov Shaha Suvo 20305
Md. Naimur Rahman 20311
Md. Shoaib Mahmud 20316
Anjan Saha 20328
Md. Sazzad Hossain 20395

3. Our topic :
Marketing plan
of a product

4. PRESENTATION OVERVIEW
 Definition of Product
 Marketing Ethics
 Our Product
 Our Brand
 What is our product
 Why we will use this
 Product related problems
 Product review
 Product features
 Leader of the market
 Marketing Environment
 Segments of the market
 Targeting
 Positioning statement
 Our Competitors
 Our action plan
 Pricing
 Budget
 Promotion
 Advertisement objectives
 Control

5. DEFINITION OF PRODUCT
In marketing, a product is anything that
can be offered to a market that might
satisfy a want or need.

6. MARKETING ETHICS
Marketing ethics is an area of applied
ethics which deals with the moral
principles behind the operation and
regulation of marketing.

7. OUR PRODUCT
Focusing on marketing ethics and
morality, today we are presenting our
product that is “Shampoo”.

8. OUR BRAND
Niamia

9. WHAT IS SHAMPOO???
Shampoo is a hair care product, that is used for cleaning
hair. Shampoo is used by applying it to wet hair,
massaging the product into the hair, and then rinsing it
out. Some users may follow a shampooing with the use
of hair conditioner. The goal of using shampoo is to
remove the unwanted build-up in the hair without
stripping out so much sebum as to make hair
unmanageable. Shampoo is generally made by
combining a surfactant, most often sodium lauryl sulfate
or sodium laureth sulfate, with a co-surfactant, most
often cocamidpropyl betaine in water.

10. WHY WE USE SHAMPOO?
Our hair is our head suit, so why not take care of it with the
most effective products? Washing our hair using a good
shampoo not only keeps our scalp dandruff-free, it really
blows more advantages than we might think. Mentioned
below are the benefits why we should use shampoo.
 1. Fights with Dryness
 2. Calms the Itch
 3. Relieves Irritation
 4. Reduces Redness
 5. Controls Oiliness
 6. Removes Flakes
 7. Keeps Hair Beautiful

11. HAIR RELATED PROBLEMS

12. PRODUCT REVIEW
 Product name is “Hair Care Pro” shampoo.
 This product is 7 in1 with hair fall ,dry hair, dull hair,
rough hair, anti dandruff, Removes flakes, Conditioner.
Product benefits :
 Magically puts freshness and bounce back into your hair
 Infusion of Needed Nutrients
 Medicine and Active Ingredients
 There is an added vitamin bonus
Availability:
 This shampoo will be available in all over the country of
Bangladesh.

13. PRODUCT FEATURES
FEATURES:
 Anti damage
 Anti dandruff
 2 minutes oil remove
 Conditioner
 Strong hair
 Nourishing splits ends
 Long lasting fragrance

14. LEADER OF THE SHAMPOO MARKET
 Sunsilk
 Clinic Plus
 Pantene
 Head & Shoulders
 Garnier Fructis
 L’Oreal Paris
 Tresseme
 Matrix
 Fiama di Wills
 Clear

15. MARKETING ENVIRONMENT
The marketing environment is a marketing
terms and refers to factors and forces that
affect a firm’s ability to build and maintain
successful relationship with customers.
Components of marketing environment:
 Micro environment
 Macro environment

16. SEGMENTS OF THE SHAMPOO MARKET
Consumer market:
 Behavioral segmentation
 Cosmetic .
 Anti-Dandruff.
 Herbal.
 Medicinal.
 Geographic segmentation
 Urban .
 Rural.

17. SEGMENTS OF THE SHAMPOO MARKET
 Demographic segmentation
 Male.
 Female.
 Children.
 Price segmentation
 High.
 Medium.
 Low.
 Pack size segmentation
 Sachet
 Bottle

18. SEGMENTS OF THE SHAMPOO MARKET
 Hair needs segmentation
 Anti – Dandruff.
 Colour Care.
 Repair and Nourishment.
 Hairfall.
 Shine.
 Anti Frizz .
 Volumizing.
 Smooth.
 Climate Control
 Straight Hair.

19. TARGETING
We will target three different market segments:
 Men:
Men will typically make up 70%-75% of the clientele. The
reason for this is that men have shorter hair requiring a faster,
simpler job.
 Women Who Cannot Afford an Upscale Salon:
Our target market for our shampoo is young aged women
between (16-40) those who are active, dynamic and simple
but still conscious of their need to be beautiful.
 Young Mothers with Children:
We will target young mothers with children. Baby child’s skin
are quite sensitive. We will provide natural, organic, irritation
free shampoo.

20. POSITIONING STATEMENT
Positioning statement
 For females ages 16-40, Hair Care Pro is the product that
uses key nutrients to create confidence by providing with
silky smooth hair and a fresh scent for a clean feeling. The
desire of the customer is basically they want their hairs
strong, damage free and free from dandruff we create
position in the mind of customer that this is the product
they want this is the whole product for them. Hair Care Pro
shampoo will satisfy their needs. Hair Care Pro shampoo
at a affordable price a mild shampoo which repairs hair
damage and give fragrance and shine with conditioner to
their hairs.

21. OUR COMPETITORS
 Head & shoulders: Head & Shoulders shampoo is the most popular
brand in anti-dandruff shampoos and is provided by P&G.
 Clear: Clear stands for confidence to provide a healthy, deeply
nourished scalp which has a natural resistance against dandruff and is
the foundation for strong and beautiful hair, so that you feel
attractive, confident and ready to boldly engage the world!
 Sunsilk: Sunsilk is a hair care brand, primarily aimed at women".
Sunsilk shampoos, conditioners and other hair care products are sold
in 80 countries worldwide.
 Dove: Dove brand’s heritage is based on moisturisation - proof not
promises grew Dove from a Beauty Bar into one of the world’s most
beloved beauty brands.
 Pantene: Pantene is a brand of hair care products by Procter &
gamble. The brand’s best known product became the 2 in 1 shampoo
& conditioning formula.

22. OUR ACTION PLAN
Action program is basically considered with the resources and
activities of other department including buying, finance and so on.
 We will start an integrated print ,internet, tv and radio compaign
targeting womens and consumers, to motivate and convence the
people.
 The multimedia advertising compaign continues in whcih we will add
consumer sales promotions for example contest in which consumer
share their views, how they feel with HAIR CARE PRO through videos.
 We will offer prizes to the retailer organization and salesperson that
sells the most Hair Care Pro shampoo.
 We will run new advertising compaign. In tv and radio ads the
celebrities will tell them about the product that how they feel with
hair care pro with 7 solution in 1 shampoo.
 We will survey overall country that the consumer are satisfy with hair
care pro shampoo, Is hair care pro shampoo satisfying their needs
and wants what are more expectations towards shampoo.

23. PRICING
Pricing is the process whereby a business sets the price at which it
will sell its products and services, and may be part of the
business's marketing plan.
7 importance of pricing…
 Cost of Production
 Demand for Product
 Price of Competing Firms
 Purchasing Power of Customers
 Government Regulation
 Objective
 Marketing Method
We will set our our product price by keeping these in mind

24. BUDGET
 We are selling hair care shampoo is about 55 Per 100ml, 200 ml
about 120, 400 ml about 240 and 5ml about 3 taka less than all
leading brand shampoo.
 Our project is about 200 crore.
 Total cost of production is with 130000 units is about 1.5 crore.
 Our selling price is about 16 Crore.
 Profit margin is about 15 lakh.
 In first year we will distribute 1.2 lakh bottles, 40 thousand of
100ml,200 of 40 thousand and 400 ml about 40 thousand and 1
lakh sachet packet.
 Public warehouse we hire is about 6 lakh, Insurance will be 15
lakh, distribution cost will be 20 lakh, advertisement and
promotion cost 9 lakh in sampling or different schemes 60000.

25. PROMOTION
We will use celebrities in product promotion,
free sampling, bill boards and sign boards of
Hair Care Pro Shampoo and also advertisement
in television at prime time for the public
because these things will give awareness about
the product. We will also promote in Tv,
Magazine, 5 star hotels, shopping malls,
newspaper, Internet.

26. ADVERTISEMENT OBJECTIVES
The advertisement of a product should follow the
smile approach that is:
 S- Simple: Advertising will very simple and
easily understandable for all customers.
 M- Memorable: easily memorable
 I- Interesting with relevant information
 L- Linked to the brand: directly related with
product characteristics.
 E-Emotionally involved and liked.

27. ADVERTISEMENT OF OUR PRODUCT

28. CONTROL
 Niamia Brand send their groups for survey that this
product satisfying their needs or not?
 Consumer’s are aware from this product or not? What
consumer’s expectation from this product?
 what is consumer’s desired? If sales decreases in any
city or area what is the reason is there packaging
issue?
 Any complain about product. Company will oversees
that how much sales in current month & also need to
consider about expenses, & will be aware about new
technology & know about new competitors from this we
can controlling all these things.

29. FEEL FREE
TO ASK ANY QUESTION ?