SlideShare a Scribd company logo
The L'Oréal Group is the world's largest cosmetics and beauty company.   With its registered office in Paris and head office in the  France. It has developed activities in the field of cosmetics.  Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care.  The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. Introduction
L’Oréal as a business ,[object Object]
  17.5 billion euros of sales in 2009.
  130 countries.
   64,600 employees.
   674 patents registered in 2009,[object Object]
 L’Oreal India  In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India
 L’Oreal has set up its own manufacturing plant in Pune,[object Object]
Products of loreal
   Brand ambassador of loreal
L’Oreal operates through 4 divisions ,[object Object],      -L’Oreal Paris,Garnier,Maybelline NY. ,[object Object],      -L’Oreal professional ,Matrix,Kerastase. ,[object Object],       -Vichy(It is a dermatological product). ,[object Object],       -Lancome,Biotherm,Giorgio armani,Ralph Lauren.
GARNIER FRUCTIS
FEATURES- Garnier fructis fortifying shampoo- ,[object Object]
It contains vitamin b3,b6,fruit acids,glucose and fructose.
The hair becomes shiny.
It has a good fragrance too. All the ingredients present in shampoo  help a great deal in making hair soft and smooth.
Great level of nourishment is imparted to the hair with the help of  garnier fructise fortifying  anti- dandruff shampoo.
Garnier fructose  sleek and shine shampoo is good for pricky hair.,[object Object]
Procter And Gamble.
Palmolive.
Revlon.,[object Object]
Available in 20 distinct categories in home & personal care products and food & beverages.
They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores.
HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.
The Anglo-Dutch company Unilever owns a majority stake (52%) in Hindustan Unilever Limited.,[object Object]
SUNSILK ,[object Object]
Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands".
Sunsilkshampoos, conditioners and other hair care products are sold in 69 countries worldwide.
Sold in different variety of different names in markets around the world including Elidor, Seda and Sedal. 
In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.
In 1980, the whole Sunsilk range was re-launched, with improved formulations and packaging design to bring the brand into the 1980s.,[object Object]
 It is enriched with olive serum nutri complex.
 It gently cleanses &feeds your hair with nutrients strengthening it from roots                                  to tips  for long healthy and abundant hair.
Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.
Sunsilk hair spray was first launched in 1964 to enter an expanding hair-spray market.,[object Object]

More Related Content

What's hot

Distribution channel of pantene
Distribution channel of panteneDistribution channel of pantene
Distribution channel of panteneNahid Anjum
 
10stepmarketingplandraftsarmiento
10stepmarketingplandraftsarmiento10stepmarketingplandraftsarmiento
10stepmarketingplandraftsarmientoJay Sarmiento
 
Marketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentationMarketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentation
Sourov Shaha Suvo
 
Colgate nirma
Colgate nirmaColgate nirma
Colgate nirmarasharo
 
Lactuell presentation
Lactuell presentationLactuell presentation
Lactuell presentationguest5f70bd
 
Dove shampoo pgp30036 neha nupur
Dove shampoo pgp30036 neha nupurDove shampoo pgp30036 neha nupur
Dove shampoo pgp30036 neha nupurNeha Nupur
 
Garnier fructis
Garnier fructisGarnier fructis
Garnier fructis
Debasish Padhy
 
Super shampoo
Super shampooSuper shampoo
Super shampoo
Mohit Shukla
 
Head shoulders-1208249656181097-8
Head shoulders-1208249656181097-8Head shoulders-1208249656181097-8
Head shoulders-1208249656181097-8angl_shiv
 
Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235
Sameer Mathur
 
Loreal Presentation
Loreal PresentationLoreal Presentation
Loreal Presentationguest948401
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
talhamansab
 
Chick shampoo case study
Chick shampoo   case studyChick shampoo   case study
Chick shampoo case study
Suganya Pragasam
 
Loreal branding
Loreal brandingLoreal branding
Loreal branding
Aboozar Karimi
 
Rural Marketing Hul
Rural Marketing   HulRural Marketing   Hul
Rural Marketing Hul
Aniruddh Tiwari
 
Unilever
UnileverUnilever
Unilever
Madeeha Rao
 
Mazuri powerpoint
Mazuri powerpointMazuri powerpoint
Mazuri powerpoint
Ijlal Hussain
 
PPT -Jasmin Organics Company Presentation 2015 March
PPT -Jasmin Organics Company Presentation 2015 MarchPPT -Jasmin Organics Company Presentation 2015 March
PPT -Jasmin Organics Company Presentation 2015 MarchLihua Song
 
L'Oréal Professionel - Hairdressers Campaign
L'Oréal Professionel - Hairdressers CampaignL'Oréal Professionel - Hairdressers Campaign
L'Oréal Professionel - Hairdressers Campaign
Marta Cuadrado Mancy
 

What's hot (20)

Distribution channel of pantene
Distribution channel of panteneDistribution channel of pantene
Distribution channel of pantene
 
10stepmarketingplandraftsarmiento
10stepmarketingplandraftsarmiento10stepmarketingplandraftsarmiento
10stepmarketingplandraftsarmiento
 
Marketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentationMarketing of a product Hair care pro presentation
Marketing of a product Hair care pro presentation
 
Colgate nirma
Colgate nirmaColgate nirma
Colgate nirma
 
Lactuell presentation
Lactuell presentationLactuell presentation
Lactuell presentation
 
Dove shampoo pgp30036 neha nupur
Dove shampoo pgp30036 neha nupurDove shampoo pgp30036 neha nupur
Dove shampoo pgp30036 neha nupur
 
Garnier fructis
Garnier fructisGarnier fructis
Garnier fructis
 
Super shampoo
Super shampooSuper shampoo
Super shampoo
 
Head shoulders-1208249656181097-8
Head shoulders-1208249656181097-8Head shoulders-1208249656181097-8
Head shoulders-1208249656181097-8
 
Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235Dove shampoos vandita bomb_pgp30235
Dove shampoos vandita bomb_pgp30235
 
Loreal Presentation
Loreal PresentationLoreal Presentation
Loreal Presentation
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
Chick shampoo case study
Chick shampoo   case studyChick shampoo   case study
Chick shampoo case study
 
Loreal branding
Loreal brandingLoreal branding
Loreal branding
 
Rural Marketing Hul
Rural Marketing   HulRural Marketing   Hul
Rural Marketing Hul
 
Unilever: Product Mix & Dimensions (Unilever)
Unilever: Product Mix & Dimensions (Unilever)Unilever: Product Mix & Dimensions (Unilever)
Unilever: Product Mix & Dimensions (Unilever)
 
Unilever
UnileverUnilever
Unilever
 
Mazuri powerpoint
Mazuri powerpointMazuri powerpoint
Mazuri powerpoint
 
PPT -Jasmin Organics Company Presentation 2015 March
PPT -Jasmin Organics Company Presentation 2015 MarchPPT -Jasmin Organics Company Presentation 2015 March
PPT -Jasmin Organics Company Presentation 2015 March
 
L'Oréal Professionel - Hairdressers Campaign
L'Oréal Professionel - Hairdressers CampaignL'Oréal Professionel - Hairdressers Campaign
L'Oréal Professionel - Hairdressers Campaign
 

Similar to Presentation1 marketing mgnt loreal

Sunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCGSunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCGOnlyurs
 
HUNDUSTAN UNILIVER
HUNDUSTAN UNILIVERHUNDUSTAN UNILIVER
HUNDUSTAN UNILIVER
anooppaul
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategies
Jamila Bano
 
Sunsilk
SunsilkSunsilk
Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...
Bhavin Agrawal
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.
Chetan Nagare
 
Presentation On Hul
Presentation On HulPresentation On Hul
Presentation On Hulyush313
 
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
Estojos
 
Sunsilk
SunsilkSunsilk
Sunsilk
Jabir Jabir
 
CLINIC ALL CLEAR
CLINIC ALL CLEARCLINIC ALL CLEAR
CLINIC ALL CLEAR
Jayesh Dadhich
 
36983795 14073309-l-oreal-ppt-new
36983795 14073309-l-oreal-ppt-new36983795 14073309-l-oreal-ppt-new
36983795 14073309-l-oreal-ppt-new
mukul chandel
 
51624183-Loreal presemtet-Ppt-final.pptx
51624183-Loreal presemtet-Ppt-final.pptx51624183-Loreal presemtet-Ppt-final.pptx
51624183-Loreal presemtet-Ppt-final.pptx
spoken21190695
 
P&g company analysis
P&g company analysisP&g company analysis
P&g company analysis
Abhay Chavan
 
head and shoulder and sunsilk
head and shoulder and sunsilkhead and shoulder and sunsilk
head and shoulder and sunsilkAalam Shah
 
L’oreal hair dye project report
L’oreal hair dye project reportL’oreal hair dye project report
L’oreal hair dye project report
Prasoon Agarwal
 
project on Project
project on Projectproject on Project
project on Projecttalhamansab
 
Garnier fructis shampoo and oil (2 in 1)
Garnier fructis shampoo and oil (2 in 1)Garnier fructis shampoo and oil (2 in 1)
Garnier fructis shampoo and oil (2 in 1)
Niraj Kumar
 
Marketing.pptx
Marketing.pptxMarketing.pptx
Marketing.pptx
AkkuRaveen
 

Similar to Presentation1 marketing mgnt loreal (20)

Sunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCGSunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCG
 
HUNDUSTAN UNILIVER
HUNDUSTAN UNILIVERHUNDUSTAN UNILIVER
HUNDUSTAN UNILIVER
 
Hindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategiesHindustan Unilever & its marketing strategies
Hindustan Unilever & its marketing strategies
 
Sunsilk
SunsilkSunsilk
Sunsilk
 
Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...Comparison of marketing and promotionsl strategy between dove and pantene sha...
Comparison of marketing and promotionsl strategy between dove and pantene sha...
 
Hindustan uniliver ltd.
Hindustan uniliver ltd.Hindustan uniliver ltd.
Hindustan uniliver ltd.
 
Presentation On Hul
Presentation On HulPresentation On Hul
Presentation On Hul
 
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
Estojo Personalizado Demonstrador de Fragrâncias (11)98950-3543
 
Sunsilk
SunsilkSunsilk
Sunsilk
 
CLINIC ALL CLEAR
CLINIC ALL CLEARCLINIC ALL CLEAR
CLINIC ALL CLEAR
 
36983795 14073309-l-oreal-ppt-new
36983795 14073309-l-oreal-ppt-new36983795 14073309-l-oreal-ppt-new
36983795 14073309-l-oreal-ppt-new
 
51624183-Loreal presemtet-Ppt-final.pptx
51624183-Loreal presemtet-Ppt-final.pptx51624183-Loreal presemtet-Ppt-final.pptx
51624183-Loreal presemtet-Ppt-final.pptx
 
Research Methodology
Research MethodologyResearch Methodology
Research Methodology
 
P&g company analysis
P&g company analysisP&g company analysis
P&g company analysis
 
head and shoulder and sunsilk
head and shoulder and sunsilkhead and shoulder and sunsilk
head and shoulder and sunsilk
 
L’oreal hair dye project report
L’oreal hair dye project reportL’oreal hair dye project report
L’oreal hair dye project report
 
project on Project
project on Projectproject on Project
project on Project
 
Products We Love RGH
Products We Love RGHProducts We Love RGH
Products We Love RGH
 
Garnier fructis shampoo and oil (2 in 1)
Garnier fructis shampoo and oil (2 in 1)Garnier fructis shampoo and oil (2 in 1)
Garnier fructis shampoo and oil (2 in 1)
 
Marketing.pptx
Marketing.pptxMarketing.pptx
Marketing.pptx
 

Presentation1 marketing mgnt loreal

  • 1.
  • 2. The L'Oréal Group is the world's largest cosmetics and beauty company.   With its registered office in Paris and head office in the  France. It has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care. The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. Introduction
  • 3.
  • 4. 17.5 billion euros of sales in 2009.
  • 5. 130 countries.
  • 6. 64,600 employees.
  • 7.
  • 8. L’Oreal India In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India
  • 9.
  • 11. Brand ambassador of loreal
  • 12.
  • 14.
  • 15. It contains vitamin b3,b6,fruit acids,glucose and fructose.
  • 17. It has a good fragrance too. All the ingredients present in shampoo help a great deal in making hair soft and smooth.
  • 18. Great level of nourishment is imparted to the hair with the help of garnier fructise fortifying anti- dandruff shampoo.
  • 19.
  • 22.
  • 23. Available in 20 distinct categories in home & personal care products and food & beverages.
  • 24. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores.
  • 25. HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.
  • 26.
  • 27.
  • 28. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands".
  • 29. Sunsilkshampoos, conditioners and other hair care products are sold in 69 countries worldwide.
  • 30. Sold in different variety of different names in markets around the world including Elidor, Seda and Sedal. 
  • 31. In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.
  • 32.
  • 33. It is enriched with olive serum nutri complex.
  • 34. It gently cleanses &feeds your hair with nutrients strengthening it from roots to tips for long healthy and abundant hair.
  • 35. Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.
  • 36.
  • 37.
  • 38.
  • 39. It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many business innovations including brand management and the soap opera.
  • 40. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.
  • 41.
  • 42. P&G products available in India :- Hair Care •Pantene•Head & Shoulders•RejoiceBaby Care •Pamper Fabric Care •Ariel•Tide detergent•Tide BarHealth Care Product •Vicks Men care •Gillette
  • 43. Pricing strategies Procter & Gamble's : uses low price strategy on some of its product lines. Maximum use of internet to know about the consumer’s need.
  • 44.
  • 45. Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States by dollar sales.
  • 46. Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula.
  • 47.
  • 48.
  • 49. Segmentation is also done for different age groups.
  • 50.
  • 51.
  • 52. Attractive packaging provide Manufacturing date, expiry date and price of the product.
  • 53. Proper cutting edge is available in sachet.
  • 54. Different color are used for different variety.
  • 56.
  • 61.
  • 62. Revlon Revlon professional PRO YOU Colour shampoo – Is the essential treatment for every kind of coloured or de-coloured hair with a formula based on Ginkgo Biloba extract. It protects the hair from sun radiation and prevents the loss of colour. Its regenerative active formula keeps the colour intensity, whilst maintaining the structure of the hair. The hair recovers the colour tenacity and intensity.Maintaining the colour result longer, leaving it incredibly shiny, smooth and manageable.
  • 65. PALMOLIVE HALO It contains the natural protein and irresistible fragrances . The proven protiens in egg provide vital nourishment to weak hair leaving it soft and full of bounce.
  • 67.
  • 68.
  • 69.