Patient counseling involves providing patients with information about their medications, including how to take them properly, potential side effects, and lifestyle changes. The goal is to improve patient understanding and adherence to treatment regimens. Effective counseling establishes a relationship of trust, assesses the patient's needs and concerns, and ensures they comprehend key points about managing their condition and medications. The counseling process involves private discussions that cover topics like dosage, benefits, interactions, and storage in a way patients can understand.