Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
A project on Brand Management of colgate by abdul qadir and sarafrazkhan. this project deals with blind taste test and other aspects of brand management.
Developing Olay in France skincare marketKien Nguyen
The final report is comprised of 3 parts:
1. Main insights for the brand on the French market
2. A TOWS analysis with the recommended strategy - Online and Mobile Application
3. The presentation of the concept for Olay and a positioning statement
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
1. Understand what every day styling means to consumers
a. Breakdown the need states
b. What are triggers and barriers to hair styling?
c. What are the substitutes for hair gel?
2. Arrive at a solution with specific insights
a. The solution may be product, positioning or activation based
We use Integrated Marketing communication tool at class project Mudasra Amjad
At uni Project assign to us "How to Apply integrated Marketing communication tools to a new and small business".
Alhamdulillah we full fill it effectively.
Enterprise conduct for 2 days, this pre feasibility full fill all aspect of good prefeasibilty report. Idea discuss here is about Macronies golgapass and chocolate milk shake
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. • World’s largest company & bran in hair conditioning
• 2nd largest in shampoo
• Considered as billion dollar brand
• Unilever’s number one hair care brand
• Products are sold in 69 countries
8. Time line review
• 1954 launching
• 1958 Polythene bottle
• 1959 Expansion in 18 countries
• 1960 tonic Shampoo
• 1969 PVC bottle
• 1971 conditioner
• 1975 biggest name
9. 2008 Social networking site
Gang of girls2003 New Range
2001 Hair Colorant Market
1980 Introduced Whole Range
17. INTRODUCING OUR SIX SUNSILK EXPERTS
• Creates fabulous looks for
premier fashion
magazines and catwalks
the world over.
Teddy
Charles
• He is renowned for
creating looks for hair
shows, fashion shows and
educational seminars.
Thomas Taw
• Created the famous
YUKO Hair
Straightening System, for
super-sleek styles.
Yuko
Yamashita
• She is an acclaimed scalp
and skin care expert, who
practicing medical and
cosmetic dermatology in
New York City since 1989
Dr Francisco
Fuscon
• Creates sensuous and
glamorous hairstyles for
celebrities, fashion
editorial and
international haute
couture houses alike.
Jamal
Hamadi
• She is one of the best
colourists in the world;
while Quidad is the first
stylist in the United
States to specialise in
curly hair
Rita Hazan
18. Brand Ambassador
Firstly Actress and Model Iman Ali
Now Actress and Model Humaima Malick
Now Actress and Model AYAN ALI is the brand ambassador for Sunsilk
clean and fresh in Pakistan
20. Dream soft & Smooth
Stunning Dark Shine
Lusciously Dense &
Long
Anti-Dandruff Solution
Hair Fall Solution
POP
Co creation formula
Dr. Francesca Fusco,
hair fall
Jamal Hammadi for
Dark Glow
Rita Hazan for Brilliant
Color
Stuffed bear Charles for
Plumped Up Quantity
Thomas Taw for
Damage Renovation
Yuko Yamashita for
Perfect Straight
Clear and fresh Sunsilk
POD
21. SWOT Analysis
STRENGTHS
Biggest companies in Pakistan.
Innovative technology and well experienced
experts.
Top great quality item in terms of hair protection.
The potential audience is knowledgeable and
experts
Clear interaction program.
Participative management style
Very good distribution program all over Pakistan
Weaknessess
Competitors have strong marketing activities.
Imported manufacturers available in marketplace.
Customer have alternative
22. Opportunities
Population growing at a fast amount.
Consumers are becoming more great quality conscious.
Current potential usage is enhanced with increase in
demand.
Customer base is enhanced with operative and effective
marketing.
Baby locks shampoo is another place
Shampoo plus refresher
Rural places are a large potential industry
Threats
Political and economic factors.
Partial Govt. rules.
High amount of opponents.
Local and foreign opponents.
Smuggling via Afghan business transportation
Supplies from Philippines and Thailand
23. Brand Elements Marketing experts choose brand factors to construct as often brand collateral as it can be.
Memorable:
• Every clients thoughts Sunsilk as shampoo brand . Their
marketing programs set business in clients thoughts.
Meaningful:
• Consumer believes about Sunsilk as an item which fix their
problem pertaining with locks.
Likable:
• We discovered that most of the individuals like business
vocally and creatively.
Protectable: • The brand is lawfully and reasonably protectable.
Adaptable:
• Different pack size and new treatments are quickly
approved by the clients.
24. Competitive Review
Pure Competition
Sunsilk vs. Head & Shoulder exist in pure competition.
Analyzing Competitor
Sunsilk shampoo aims to fulfilling the needs of its target market by
• offering a high quality,
• assessment of concept in term of acceptability,
• credibility,
• and perceived benefits
that it offers a healthy choice shampoo alternative to target consumer.
26. Competitor Review
Major competitor of Sunsilk in Rural areas is Bio Amla.
Herbal composition and low price
In terms of quality, they are far behind Sunsilk
In urban areas, Sunsilk is acting as a market challenger against P&G.
Intense promotional activities
P&G shampoos have higher prices
27. Competitive Review
Sr No. Particulars Sunsilk Head & Shoulder
1 Brand Ranking 384 282
2 Brand Portfolio Shampoo , Conditioners, mask
& spray
Shampoo &
Conditioners
3 Brand Image Women Style, Quality, Smooth,
Soft, Black, Shiny, Clean,
Fresh, Long Hair, Thick Hair,
Self-Respect, Cool & Nice
Smell
Both Gender, Anti-
Dandruff, Self-Respect,
Shiny
4 Years in Market 60 53
5 Logo Stylish Women Dandruff Free Hair
6 Scientific Health Protection 5 6
7 Environment Protection 6.5 6.2
8 Society Protection 6.2 5.8
28. Market Share
Sunsilk as a market competitor, is steadily gaining market share. At present market it
capture 34% of total market share.
Overall brand-wise position is:
0
5
10
15
20
25
30
35
40
Market share
Market share
29. Mind Share
To buy a shampoo rationale consumers firstly think about Sunsilk due to
promotional strategies of Sunsilk. So that Sunsilk rapidly increase their mind
share.
Sunsilk
75%
Head and
shoulder
22%
Other
brands
3%
Mind Share
30. Heart Share
Due to reach product and marketing attributes and features consumer choosing
Sunsilk as their first choice.
77%
18%
5%
Heart share
Sunsilk
Head &
Shoulder
Other brands
31. Product packaging
• Energizing
• Produced by Brown Incorporation United Kingdom
• brand look modern and expert
• Emphasis on the variants
• Separate item for every hair sort
32. Prices
• Prices are different according customer budget
• Shampoo in different sizes of bottles and sachets
• Value-based pricing
• Fulfills the perception of consumers
• Prices are less than P&G
Sunsilk Shampoo 5ml Sachet Pack Rs. 05
Sunsilk Shampoo Per 100ml Bottle Rs. 99
Sunsilk Shampoo Per 200ml Bottle Rs. 180
Sunsilk Shampoo Per 400ml Bottle Rs. 330
33. PROMOTION
• Building peak level of consciousness of consumers
• Personality creation of our brand
• Objectives are situate avoiding to the advertising strategy for each product
Enhancement of use
Provision of a sensation of
freshness due to scent
soft, smooth and silky hair
Exclusive shampoo for all
hair nature
Making the hair
appearance shiny and clean
Easily managing,
Benefits conditioning
Efficiently and effectively
correspond promises of the
brand
34. PROMOTIONAL STRATEGIES
Strategies
• Usage of
Media
Platforms
• Printing Media
• Rural
Campaign via
Internet
Strategies
• Environmental
Ads
• Advertising
• Videos with
Music
• Distribution of
Free Samples
strategies
• Hoardings
• Campaign of
Demo
• Sponsorships
• Product Mix
Enhancement
35. Advertisement objectives
The advertising of any product should go behind the SMILE loom which is:
Simple
Memorable
Interesting with related information
Linked to the band
Emotionally concerned and liked
36. Advertising Strategy and Evaluation
• Advertisements depends on level of competition
• Promote functional benefits of shampoo
• Elida Hair Institution come up with advancement
• Sunsilk research by worldwide approved organizations
• Nabila an identified and highly certified beautician is used by Sunsilk in its
• Sunsilk has come up with a new advertising strategy “GOOD HAIR DAYS”
60%
30%
10%
ATTRACTIVE AVERAGE CHEAP
CONSUMER VIEW
Series 1
37. Distribution Objective
• “To reach as many cities, town and villages as they can”
• Different distributers for different places
• Extremely pleased with their own distribution systems
• Retailors were very pleased with Lever’s distribution system which permitted well-
stocked racks
• Struggled to hard to adopt those channel which guarantees perfect result
• Knows about the significant features of the product
• Place the item along with its significant opponents like P&G
• Displays the sachets distinctly
• They give off and on offers as trade promotion incentive to their distributers.
39. Sunsilk Head &
Shoulder
Pantene
Shining in one product 64 23 40
Smooth and Silky 71 20 34
Anti-dandruff shampoo and provide an
extra
conditioner in a package.
30 77 0
Hair Fall 81 19 67
Damage Repair 66 40 55
Shampoo Combining conditioner 58 47 55
Lower Class 41 22 34
Immediate Effects 79 17 45
Lower Price 56 15 37
Positioning competitive map of Sunsilk Brand
(with the help of Questioner)
44. Serial
No
Customerbased brand equity
Particulars
1
Positiveanswer
0
NegativeAnswer
1 SALIENCE 81% aware 19% not aware
2 PERFORMANCE 73% satisfied 27% not satisfied
3 IMAGERY 67% in favor purchase,
usage etc.
33% not in favor to
purchase, usage etc.
4 JUDGMENT 71% favorin quality etc. 29% Not satisfied
5 FEELINGS 93% feel confidence secure
etc.
7% not feel secure
6 RESONANCE 62% loyal 38% switchers
Statistical analysis data combined Method
Give 1 to all positive answers and give 0 to all negative answers
46. Recommendations
• Sunsilk should drive according to local preferences and needs.
• Sunsilk can arise and ensure social responsibility in the society.
• Maintain image among customers, mainly advertisement covers huge
expenses of Sunsilk,
• Cut their advertisement expenditures,
• To ensure social responsibility and highlighting benefits
• Extensive marketing methods unilever should make people aware of the fact
that it is a Unilever Product
• Lever should create gang of girls type activity in Pakistan
• Improve promotional strategy as P&G have