This marketing plan aims to increase market share for Sunsilk shampoo in Sri Lanka. Key points include:
- Sunsilk faces competition from Dove, Pantene and others but has the largest market share. The plan aims to increase sales and penetration.
- Target segments are identified as young adults aged 15-35. Market research found consumers purchase based on brand awareness, results, and fragrance.
- Strategies include promotional campaigns featuring celebrities, workshops, and sponsorships. Advertising will use emotional and rational appeals targeting women.
- Tactics comprise push and pull strategies using mass media, digital, and on-ground promotions. The plan budgets 12% for communications and
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
I’m a young Pakistani Blogger, Academic Writer, Freelancer, Quaidian & MPhil Scholar, Quote Lover, Co-Founder at Essar Student Fund & Blueprism Academia, belonging from Mehdiabad, Skardu, Gilgit Baltistan, Pakistan.
I am an academic writer & freelancer! I can work on Research Paper, Thesis Writing, Academic Research, Research Project, Proposals, Assignments, Business Plans, and Case study research.
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Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
I’m a young Pakistani Blogger, Academic Writer, Freelancer, Quaidian & MPhil Scholar, Quote Lover, Co-Founder at Essar Student Fund & Blueprism Academia, belonging from Mehdiabad, Skardu, Gilgit Baltistan, Pakistan.
I am an academic writer & freelancer! I can work on Research Paper, Thesis Writing, Academic Research, Research Project, Proposals, Assignments, Business Plans, and Case study research.
Expertise:
Management Sciences, Business Management, Marketing, HRM, Banking, Business Marketing, Corporate Finance, International Business Management
For Order Online:
Whatsapp: +923452502478
Portfolio Link: https://blueprismacademia.wordpress.com/
Email: arguni.hasnain@gmail.com
Follow Me:
Linkedin: arguni_hasnain
Instagram : arguni.hasnain
Facebook: arguni.hasnain
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
Body Shop Entering Tier 2 city( India)Alisha Datta
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
3 POPULAR PRODUCTS IN THE MARKET WHICH ARE SELLING LIKE HOTCAKES AND THE MARKETING STRATEGY FOLLOWED BY THE COMPANIES FOR MAKING THESE PRODUCTS SUCCESS.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. Welcome to the
exquisite marvelous
leading world of
Unilever…
Prepared by:
A.K.P. Pubuddi Shamila
Sri Lanka Institute of Marketing– Sri Lanka
pubuddishamila@gmail.com
5. History, Current market size,
Growth and profitability
Uniliver has developing history.
Unilever Sri Lanka at a glance.
Fast moving consumer goods company
with local manufacturing facilities.
Business groups for innovation.
Home Care, Personal Care and Foods.
6. Vision and Mission
Vision
Work to create a better future every
day by inspiring people and develop
new ways of doing business.
Mission
To add Vitality to life.
8. Internal Environment
Staff Relations
Selected as one of the Ten Best Corporate Citizens.
Resource Constraints
Emerging one of ten Gold Award winners.
Corporate Structure and Culture
Unilever is home to some of the most innovative people.
Their culture is about what they believe in & how they act
10. The Product
They’re collaborating with the world’s top
hair experts.
Each one of their Sunsilk Co - Creators
specializes in a different element of hair care
with perfect results.
Sunsilk introduces 1st ever shampoo for
covered hair in Sri Lanka.
13. Product Uses
• Young adults and teenagers
Age - 15 - 20
Age - 21 -25
Age - 26 - 35
Age - 36 - 40
Source – Details in questionnaire
14. Current Market estimates
•Sunsilk is number 1 in Asia.
•Sunsilk is market leader in Sri Lanka.
•People have big attraction to it price and results.
•There are competitive brands.
Ex: Dove shampoo and Wella shampoo
Dove "Real Women Real Beauty "fashion
show
16. Expected market (demand
estimates)
More consumers expect maintaining
and protecting shampoo to their
chemical treatment hairs, because hair
chemical treatments are trend in the
market.
17. Market Segments
Geographic
Regions – Urban areas and Cities
Psychographic
Social class, Life style and Personality
Behavioral
Knowledge, Attitudes and User rate
19. Needs of shampoo and usage
Needs of every woman.
The Best Sunsilk Hair Products
for every hair.
20. Attitudes of the customers
Awareness of the people regarding various
brands of shampoos like Cosmetic shampoos
Herbal Shampoos, Medicated shampoos and
others.
Price, Availability and Packaging.
Uniliver is a strong corporate brand name.
So it crates good attitude to Sunsilk brand.
21. Reason Consumer attraction to
Sunsilk brand
It is world renowned brand.
It gives expecting results.
It cleans hair with recommended chemicals.
It is with international hair expert’s
knowledge.
22. Unique character of our
customers
They need attractive fragrance with
fulfilling expecting results.
23. Description of the purchasing
process
Reduce
hair care
problems
Other
shampoo
brands
“Sunsilk”
brand
Healthy
effective
brand
Purchase
“Sunsilk”
brand
24. People who are making purchase
decision
Some people recommendations.
Find details in online media.
FMCG products purchase by consumer.
But sometimes it purchase by customers.
Parents, Friends, Spouse and Self decision.
Promotion tools.
25. Competition and Market share
Sunsilk
Pantene
Dove
Nature
secrets
Source: www.fmcgmarketinsrilanka.com
40. Environmental factors and
SWOT Analysis
Strengths
•Pricing strategies.
•Unique products range.
•Available in various variants.
•brand ambassadors lead to excellent branding.
•Sunsilk Co-Creations .
Weaknesses
•Sunsilk mainly target on women.
•Poor penetration in semi urban and rural market.
41. Environmental factors and
SWOT Analysis
Opportunities
•This is profitable market with large demand.
•Emerging markets and expansion abroad.
•Innovation gives success in this market.
Threats
•There is high competition.
•This is dynamic market.
•Competition intense in the hair care segment.
•Multiple competitors with similar offerings and
lower price range.
42. Sales objectives.
Increase market share by 3%.
Increase sales volume and value by 2.5%.
Increase penetration to the consumer segment.
Develop product for new segment.
Improve the distribution by adding outlets.
Increase penetration within existing outlets.
43. Marketing Objectives
Repositioning the brand amongst the target group.
Increase the awareness of the repositioned
Sunsilk.
Initiate attitude of the target segment by 76%.
The objective will evolve push based activities.
Incentives to the trade and below the line
promotions to generate loyalty.
44. Overall Marketing Strategies
Mainly follow mass media advertizing .
Sachet packet introduce to the market.
Sunsilk Co - creation concept.
Doing sponsorships.
Using attractive and colorful package.
Creating inspire in shampoo market.
Showing unique identification to the market.
Using slogans.
Ex: “Life can’t wait – why should hair?”
46. Positioning
•Sunsilk Shampoo is not only a hair shampoo
and it creates beauty in hair.
•Sunsilk Shampoo is suitable for all types of
hairs because there is large range.
•Sunsilk Shampoo is delivering Consumer
Promise with fulfilling consumer expectations.
•Official Sunsilk Slogan “Life Can’t Wait”.
•Think and long Shampoo Slogan "Pick your
style by Sunsilk”.
50. Pricing and Distribution strategy
“Price skimming strategy” can also
be used and “market penetration pricing
strategy” is more effective.
“Intensive” market coverage strategy
will be adopted. Every retail store,
super store and beauty salon is member
of distribution network.
52. Promotional Methods
Sunsilk Hair & Beauty Fair with Ms Ramani
Fernando.
Workshops - “Sunsilk Hair Experts”.
Doing program in television with using Sri Lankan
celebrity.
Ex: Shasahdri Priyasad
Doing sponsorships programs for beauty pageants.
Ex: “Derana Rumaya programe”
Sunsilk Hair and Beauty Academy.
55. Developing the message
Rational appeals - high quality attractive
fragrance, hair care technology.
Emotional appeal - Feelings
Message format - Use pink, orange, purple, green
and yellow colors .
Select female present with attractive voice.
Online usage is 11.2%.
In attractive atmosphere like boat house.
56. Dominated message
Sunsilk Multi care shampoo introduce with high
quality. It includes hair care ingreadience. All
ingreadience are not harmful for hair and also it’s
with natural flavor. And also it protect cuticle in
hair. Mainly new fragrance is attractive to young
adults. And it introduce based on new experiment
and modern technology. It creates glamour feeling
to every moment.
57. Reason to using shampoo
To claen the hair
To protect beuty in
hair
Attrctive frgrance
to hair
Get inspire
Source – Details in questionnaire
58. Budgets and financial Analysis
Allocate 12% for communication
budget.
Objective task method
59. Action Plan and Gnat Charts
Objectives Tasks Success criteria Time frame
Sales
increasing
Handling
sales
Profit margin Within 3
months
Effective
advertisement
Crating
advertisement
Sales increasing Within 6
month
•Gnat charts mention time frame of marketing plan
and advertizing plan.