loreal products and its competitiors brands..

2. The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the France. It has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care. The company is active in the dermatological and pharmaceutical fields and is the top nanotechnology patent-holder in the United States. Introduction

4. 17.5 billion euros of sales in 2009.

5. 130 countries.

6. 64,600 employees.

8. L’Oreal India In 1994, L’Oreal set up its wholly-owned subsidiary for marketing its consumer products in India

10. Products of loreal

11. Brand ambassador of loreal

13. GARNIER FRUCTIS

15. It contains vitamin b3,b6,fruit acids,glucose and fructose.

16. The hair becomes shiny.

17. It has a good fragrance too. All the ingredients present in shampoo help a great deal in making hair soft and smooth.

18. Great level of nourishment is imparted to the hair with the help of garnier fructise fortifying anti- dandruff shampoo.

20. Procter And Gamble.

21. Palmolive.

23. Available in 20 distinct categories in home & personal care products and food & beverages.

24. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13,000 crores.

25. HUL is also one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.

28. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands".

29. Sunsilkshampoos, conditioners and other hair care products are sold in 69 countries worldwide.

30. Sold in different variety of different names in markets around the world including Elidor, Seda and Sedal.

31. In 1975, Sunsilk became the biggest name in hair care with 1,000,000 packs being sold every week.

33. It is enriched with olive serum nutri complex.

34. It gently cleanses &feeds your hair with nutrients strengthening it from roots to tips for long healthy and abundant hair.

35. Sunsilk Tonic shampoo was launched, containing skin healing ingredient Allantoin – designed to help keep the scalp free from infection.

39. It is 6th in Fortune's Most Admired Companies 2010 list. P&G is credited with many business innovations including brand management and the soap opera.

40. P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.

42. P&G products available in India :- Hair Care •Pantene•Head & Shoulders•RejoiceBaby Care •Pamper Fabric Care •Ariel•Tide detergent•Tide BarHealth Care Product •Vicks Men care •Gillette

43. Pricing strategies Procter & Gamble's : uses low price strategy on some of its product lines. Maximum use of internet to know about the consumer’s need.

45. Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the United States by dollar sales.

46. Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula.

49. Segmentation is also done for different age groups.

52. Attractive packaging provide Manufacturing date, expiry date and price of the product.

53. Proper cutting edge is available in sachet.

54. Different color are used for different variety.

55. Guarantee:

57. Fights Dryness.

58. Calms Itching.

59. Reduces Redness.

60. Controls Oiliness.

62. Revlon Revlon professional PRO YOU Colour shampoo – Is the essential treatment for every kind of coloured or de-coloured hair with a formula based on Ginkgo Biloba extract. It protects the hair from sun radiation and prevents the loss of colour. Its regenerative active formula keeps the colour intensity, whilst maintaining the structure of the hair. The hair recovers the colour tenacity and intensity.Maintaining the colour result longer, leaving it incredibly shiny, smooth and manageable.

63. Brand ambassador of revlon

64. Products of Revlon

65. PALMOLIVE HALO It contains the natural protein and irresistible fragrances . The proven protiens in egg provide vital nourishment to weak hair leaving it soft and full of bounce.

66. Products of palmolive

70. SWOT CONT…

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