The document provides advice from hair stylists around the world on how to care for hair using Salerm Cosmetics products. The stylists recommend various products for different hair problems such as repairing damaged hair with Hi Repair Shampoo, controlling oily hair with the Biokera oily line, and ending dandruff with the Biokera Specific Dandruff line. Other products mentioned include Arganology for moisturizing and revitalizing hair, Absolut Straightener for straight hair with shine, and Salerm 21 as a multi-use product that protects, moisturizes, and repairs hair.

1. BEAUTY trends
42 SALERM COSMETICS MAGAZINE
15
HAIR:the best
expertstricks
from the
Salerm Cosmetics stylists from across the
world share with us their best advice to get
the most out of your favourite products so
that your hair always shines impressively.
Moisturizing, shine, split ends, repairs... What
does your hair need? Our stylists respond
01Hi Repair
shampoo
02Hi Repair
hairspray
REPAIR MISTREATED HAIR
No more dry and mistreated hair.
The solution is Hi Repair
Shampoo, a product that repairs
hair from the first wash, penetrating
the cuticle and adding nutrients
needed to return the shine and
elasticity to hair found in a bad
condition. Using the product, you can
achieve shinier, softer and more
manageable hair.
Wally Ramos, Miami.
If you are looking for hold, Hi Repair
hairspray is perfect for any hair type,
regardless of its porosity. Thanks to the
hydrolysed silk proteins, it repairs,
restores shine, at the same time
repelling humidity. It creates a fine and
light hold for the hairstyle, and you can
LASTING HOLD THAT PAMPERS YOUR HAIR
brush your hair normally because
the product does not leave residues.
It incorporates a protector against solar
rays and is available in two strengths.
Norma Espinosa, Dominican
Republic.

3. 44 SALERM COSMETICS MAGAZINE
One of the most frequent problems found
in both men and women is oily hair,
which affects personal appearance and is
very uncomfortable. To solve
this problem we should use the
Biokera specific oily line, made
of its three elements: a shampoo,
mask and treatment, as they are the ideal
way to regulate the sebaceous gland,
restoring the hair's natural balance.
Marcos Orellana, Canada.
PROBLEMS WITH OILY HAIR
03Biokera
oily line
Dandruff is that disagreeable element
that appears in our hair due to an alteration
in the scalp. To avoid those uncomfortable
looks, the best solution would be to use
the Biokera Specific Dandruff line
with zinc pyrithione at the base of a
shampoo, mask and treatment. The
hair returns to its silky shine without
the bothersome flaking or itchiness
produced by dandruff.
Lucien Martins, Houston (USA).
TO END DANDRUFF
07Biokera
dandruff
KEEP THE
COLOUR
Every time we apply colour we seek
to make the dye last longer and
keep the shine at the same time.
The response is Citric Balance, a
three-step treatment which on the
one hand balances the pH of your
hair and scalp, deeply moisturizes
and, finally, closes the cuticles to the
greatest degree possible for better
pigment retention and shine. For
technical work and also at home.
Vicky Callorda, New York.
04Citric
Balance
STRAIGHTER
HAIR
REVITALISEAND
GAINSHINE
Day-to-day exposure to sun and
external agents causes our hair
to continue losing its shine, leaving
it dim and undernourished.
Arganology is an excellent
moisturizer which restructures
damaged hair. Thanks to its
components, argan and cotton oil,
acts as an antioxidant which slows
the hair's ageing. Apply it as often
as you want: it doesn't get oily!
Vladimir Ramos, Mexico.
05Arganology
06
Today, having straight hair has
become a necessity. But we need to
be careful which product we apply,
because some promise straight hair
at a low cost, not caring if they
damage the hair or make it more
sensitive, and do not guarantee the
expected results. The best thing is
to use the Absolut Straightener
composed of 87% hydrolysed
keratin: you'll obtain straight hair
with spectacular shine.
Carlos Juárez, Jalisco (Mexico).
Absolut
Straightener

4. TO COVER
GRAY HAIRS
The appearance of gray hairs is due
to the loss of pigmentation in human
hair, causing it turn white in a
specific area (gray locks) or
throughout the hair, in different
percentages. This loss of colour is
due to a decrease in melanin. On
occasions, there are gray hairs which
are very difficult to cover. My advice:
with Gray Cover by Salerm
Cosmetics, you will strengthen the
action of any dyes and you will cover
all types of gray hairs, including the
most difficult ones. You only have to
mix this vial in each application and
no gray hair can resist it.
Juan Garés, Valencia (Spain).
HOW TO MAKE
YOUR HAIR
HAPPY
08Salerm 21
REPAIR
SPLIT ENDS
You no longer have to cut your
hair if you have split ends or
lack nutrition in the hair
root. The solution: use the
Mega-conditioner treatment
by Salerm Cosmetics. Its use
produces an instantaneous
effect with thermo-active action,
repairing hair in only 5 minutes!
Angie Corredor, Colombia.
10Mega-
conditioner
EVERYDAY
CARE
To show off spectacular hair daily,
the ideal solution is the shampoo
and mask from the Biokera
Argan line. The first gives the
hair natural moisture, shine and
softness, while the mask
improves hair elasticity.
It's also sulfate and paraben free.
Jorge Machado, Los Angeles.
11Biokera
Argan
If there's something that's essential
and which no salon, bag or vanity
kit can leave out, it is Salerm 21.
It is the definitive multi-use product
that protects, moisturizes and
repairs hair. It's more than a
conditioner and leave-in or rinse out
hydrating mask which cares for and
revives hair with immediate effect.
Its formula, based on silk proteins
and pro vitamin B5, reaches the
medulla of the hair. It protects
against sun, heat, chlorine water in
pools and salty seawater. It can be
used daily and also helps you to
untangle hair. An essential to make
your hair happy.
Danny Williamzon, New York.
SALERM COSMETICS MAGAZINE 45
09Gray Cover

5. 46 SALERM COSMETICS MAGAZINE46 SALERM COSMETICS MAGAZINE
It doesn't matter if we have long,
short, straight, curly, or wavy hair...
The key to keeping the style intact is
to use hairspray. The Definition
Hairspray by Salerm Cosmetics is
designed to maintain any hairstyle,
AND... FOR A HOLD
THAT MOISTURIZES HAIR
achieving spectacular results for
fine hair, as it provides volume in
addition to resistance, while leaving
no residue.
Mireya Ayuda, Barcelona.
15Hair Spray
definition
PROTECTION
FROM IRONS
AND HAIRDRYERS
The continued use of irons and
hairdryers can damage hair if an
appropriate protective product is
not used. To avoid problems,
Straightening Spray is the perfect
ally to protect the hair fibre, leaving
the hair smooth, silky and shiny.
You will have your hair in a
perfect state and under control.
Kenia Morales, Los Angeles.
12Straightening
Spray
WELL MOISTURIZED
HAIR
When your scalp is dry, the scales
of the hair open and produce
tangles, decreasing resistance to
breakage. The best treatment to
normalise the scalp is Biokera
Moisturizing. Its combination
of natural agents such as wheat
germ, silk protein hydrolysers,
pro vitamin B5 and active
protectors return all the natural
moisture to the skin and hair.
Josep Antoni López, Barcelona.
14
Moisturizing
AGAINST
FRIZZY HAIR
If you have problems controlling
your hair, whether due to
humidity or because it's already
frizzy, Keratin Shot is your best
option. It is a moisturizing
treatment that restructures the
strands with immediate action.
Keratin Shot acts against internal
and external aggression suffered
by the hair root, controlling frizz.
It keeps strands straight,
facilitating the brushing durability
and prolonging it.
Krisnel Campos, Costa Rica.
13Keratin
Shot
46 SALERM COSMETICS MAGAZINE
Biokera