This marketing plan introduces a new innovative hair color shampoo product by Sunsilk to be marketed in Pakistan. The plan aims to maintain Sunsilk's status as the second leading hair care brand and reach a target sales of Rs 50 million in the first year. It analyzes the internal and external environments to determine the best strategies. The hair color industry is currently growing as more consumers wish to color their hair. Sunsilk hair color shampoo will be positioned as a unique and convenient product that is less harmful than other hair color products in the market.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
SECTORAL INFORMATION, Introduction,
Historical Growth of the sector observed in the last 5 years,
Reasons for the Growth observed in the sector,
Government initiatives,
Porter’s Five Forces Model for the sector,
COMPANY INFORMATION,
Company snapshot,
SWOT analysis of Hindustan Unilever – HUL SWOT analysis,
Product offered by the company,
Competitor Analysis,
News (Last 12 month) incl. corporate announcement,
MARKETING STRATEGY,
DOVE Shampoo,
SWOT analysis of DOVE Shampoo,
Analyze marketing mix 4P’s of DOVE Shampoo,
STP of DOVE Shampoo,
PLC of DOVE Shampoo,
Sales Forecast,
DISTRIBUTION CHANNEL/NETWORK,
Intuitional Selling,
Digital Marketing Strategy,
Survey,
Factor Analysis
Sunsilk Brand audit best report "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
SECTORAL INFORMATION, Introduction,
Historical Growth of the sector observed in the last 5 years,
Reasons for the Growth observed in the sector,
Government initiatives,
Porter’s Five Forces Model for the sector,
COMPANY INFORMATION,
Company snapshot,
SWOT analysis of Hindustan Unilever – HUL SWOT analysis,
Product offered by the company,
Competitor Analysis,
News (Last 12 month) incl. corporate announcement,
MARKETING STRATEGY,
DOVE Shampoo,
SWOT analysis of DOVE Shampoo,
Analyze marketing mix 4P’s of DOVE Shampoo,
STP of DOVE Shampoo,
PLC of DOVE Shampoo,
Sales Forecast,
DISTRIBUTION CHANNEL/NETWORK,
Intuitional Selling,
Digital Marketing Strategy,
Survey,
Factor Analysis
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
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Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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1. Executive Summary
This marketing plan forms the basis of the introduction of an innovative and unique product
by Sunsilk. The analysis allows us to the best strategies to help our product be successful
with the internal and external environments which we have analyzed at our best
understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient
product for consumers who need and want to colour their hair. And we would like to
maintain the company’s status as the 2nd brand leader in hair care industry in Pakistan. The
marketing strategies will enable us to reach the target sale of
Rs 50 million by end of first year and also bring awareness to the consumers in the six
months about the new product, and reach at least 80% consumers in Pakistan. The hair colour
industry is currently in the growth stage and the number of people who wish to colour their
hair is growing day by day. Customer have been introduced by hair colouring products and
there is a existing industry for colour in Pakistan, but Sunsilk Hair colour Shampoo is a new
innovative product which is convenient for consumers to use and also less harmful then other
products available.
Introduction
This plan has been prepared as an assignment for Marketing Strategies and Operations class
at London Business School of Finance. The plan will provide background information about
the current environment in which Hair colour products are operating in Pakistan. It will also
discuss the present state of hair colour products in general, which will include information on
the company and its interest in extending product range in Pakistan, and give a broader idea
of how the brand will be introduced and marketed in the current environment.
Company Background
Sunsilk is a product of United Kingdom, which was launched in 1954. Sunsilk was
introduced by Unilever (LBPL), who are the largest consumer goods producing company in
Pakistan, especially in personal care products. Unilever was found in 1930 by Antonius
Johannes Jurgens and William Hulme Lever. It was incorporated here in 1948 at Rahim Yar
Khan.
Sunsilk was introduced in 1989 in Pakistan with three different types of shampoos for
different hair texture. Getting Support from hair stylist was the first step in constructing the
image of the brand as a hair care expert. In beginning of introduction of Sunsilk brand, it was
being raided by other competitors, in which, sunsilk was not able to gain the desired share in
the market. T...