The document is a statement of intent for a media studies project creating two magazines and a website focused on current affairs. The magazines and website will focus on issues like Covid-19 and ethnic minorities from a left-wing perspective. The target audience is young people aged 16-25. Both magazines and the website will use simple designs, images of diverse groups, and sans-serif fonts to appeal to younger readers. The magazines and website will share topics, house style, fonts, and colors to demonstrate convergent media.

1. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
Centre number Centre name
Candidatenumber Candidate name
Brief chosen:
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
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Advanced GCE in Media Studies H409/03/04 Making media
Media Studies
Statement of Intent
Millie-Gene Jackson
Magazine and Website
My current affairs magazines published by Dennis Publishing Ltd will both focus on worldwide issues
that are currently occurring. My magazines will both focus on issues such as Covid-19 and ethnic
minorities. My magazines will also follow left wing ideologies, such as being against problems faced by
minorities groups. One of my front covers will show representation of race and different ethnicities
through cover lines and pictures which are shown challenging the normal stereotype that they are given.
My other magazine will represents different genders through the use of image. The images used will
connote to people that the magazine is aimed at those of both genders.
My main target audience will be young readers of both genders mainly between the ages of 16-25. For
this reason, the main topics and cover lines that I will use will be aimed at topics that will be affecting
them. For example, news about Covid-19, education, employment and the economy. To appeal to my
chosen target audience, most images that I will use will be of people from ages 18-20, this will make it
eye-catching to people of a similar age. Although the topics of the current affairs magazine are serious,
the front covers of my magazine will be fairly comic like. For example, the design and font types that I
will choose will make the magazine appeal to younger audiences as it will look more fun and less
serious. My magazine covers will also fit audiences expectations as they will be quite plain and
straightforward which appeals to younger people more as they tend to like reading less. My magazine
price will be fairly cheap at £2.99 per issue, this fits the social economic profile of my audience as they
are young and may not have a high income. Most of my target audience will be in bracket "E" as they will
be students.
The mastheads on my magazines will be bold and obvious with block colour behind them making them
stand out to connote their importance. The text will be short and snappy making it easy to read and know
instantly what the magazine is about. My cover lines will all be in bold text too as well as having
important words in capital letters to show significance. The images I will use will be simple but effective
with plain backgrounds making the text stand out. All text used on my magazine will be sans serif which
gives it a more comic like "childish" look to appeal to my chosen target audience.

2. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
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Product 2
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My website will reflect my magazines by having the same contents and house style. The same issues will
be shown within my website of those that effect young people. For example I will use pictures of young
people in education, as this will be relevant to a lot of young readers. I will also represent different races
within my website as I will be using an image of a Chinese doctor handling the Covid-19 vaccine. The text
used on my website will be "Helvetica" the same as used on my magazine. The colours I will use, red
black and white also reflect the colours used for my masthead on my magazines and the contents pages.
Red is a bold colour so I will use it for important information such as "Top Stories" to catch the
audiences attention.
My website will be following the normal conventions of a current affairs magazine website, with the bar
menu showing the different sections and contents of the magazine and with the masthead in the top
corner. My website will also show social media accounts linked with my magazine. This will be a target
audience expectation as they are young and all use social media daily, therefore this may help to
promote it. My website will look simple and straightforward to use consisting of images and short cover
lines to appeal to young people who can "read more" if interested. My audio visual pod cast will be
performative and will focus on how Covid-19 has affected students, this is relevant to my target audience
as they are most likely students too. The pod cast will be structured as if it was an interview to give it a
more serious effect.
My research of other current affairs magazine websites has helped me as it gave me a clear conventional
layout and template to follow. It also guided me when choosing font types and colour schemes
throughout. Many of the current affairs websites I researched were aimed at an older audience of middle
ages such as 30-60. This helped me to adapt my website planning to make it appeal more to younger
people by using different font types and layouts.

3. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
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My magazine and website will both share similar topics of Covid-19, Black lives matter, politics. business
and the economy. They will both share the same house style, font types and colours to make it appealing
to young audiences. They will both use simple images of different genders and different ethnic groups as
well as race. My masthead "GLOBAL SWITCH" will be shown the same and consistanlty through both my
magazines with the same font type and colour to create a brand type, this is in bold white sans serif font
to make it stand out