The student will create a magazine cover and two inside pages for the first two editions of a new current affairs magazine. For the cover, the student will feature a teenager from the target demographic involved in the Pride and Black Lives Matter movements. The inside pages will promote related events. For the website, the student will link the digital and print content to demonstrate convergent media production.

1. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
Centre number Centre name
Candidatenumber Candidate name
Brief chosen:
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How do you intend to use the four areas of the media theoretical framework to communicate meaning
and meet the requirements of your chosen brief? (approx. 400 words)
Product 1
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Advanced GCE in Media Studies H409/03/04 Making media
Media Studies
Statement of Intent
Walton High School
4385 Jennifer Jones
You work for an independent media production company. you have been given the task of producing
one front cover and page(s) of the first two editions of a new current affairs magazine that is being
launched by Dennis and two pages for the working website for the magazine.
I will make my magazine appeal to the brief audience by having the same person I feature on the cover is
part of the same age group as the target audience which will make them feel as if their age group has
been included in the process. As my demographic took my research survey, my magazine will reflect that
they wanted the text to be colourful but readable as well as having interesting colour lines. I am going to
create a conventional magazine that will fit in with the Dennis House Style I will do this by having a red
and white masthead and having plugs and puffs to promote events such as PRIDE festivals and Black
Lives Matter protests. Magazines typically have a key object or figure, which is sparkign interest from
their chosen demographic, on the front cover to both raise awareness and gain from the boom of the
popularity for this topic. I will also do this by having teenagers who are within my demographic gfeature
on my magazine but who are also part of the Pride and Black Lives Matter movements which will show
my audience that the social issues are being portrayed accurately. Effect techniques that I have seen in
my research has been mid shots of the model looking at the camera on the front cover so I will recreate
by having my models do the same. I have used direct sunlight in my PRIDE magazine while having my
model in all black to go against stereotypes which makes the PRIDE flag stand out.

2. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
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Product 2
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3. CCS438 – Statement of Intent CCS/H409
Oxford Cambridge and RSA Examinations
How do you intend to link your media products to demonstrate your knowledge and understanding of
the digitally convergent nature of your media production? (approx. 100 words)
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