This document is a statement of intent for a media studies project creating a current affairs magazine and website. It discusses how the student intends to address the four areas of media theory in their work. Specifically, it explains how representation will be used to discuss social issues like the Black Lives Matter movement and gender equality. The target audience is ages 16 and older and the content will include national, environmental, and international news. Both the print magazine and online website will maintain consistent branding to establish the brand across digital and print platforms and leverage the synergies between the two.