The magazine is a special anniversary edition celebrating 40 years. It maintains the publication's house style through elements like a photo from an older issue and a theme of a birthday cake with 40 candles. The contents page continues the minimalist color scheme and clear layout of the cover to aid navigation. The articles are meant for an audience of classical music fans and professionals given their informational nature.

1. Classical music analysis
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2. The genre of this magazine is continued in a obvious
way by using a picture clipping of an older classical
music magazine, this then links with the house style of
this issue as it is a special edition and therefore the
element of including an older magazine of theirs
anchors the meaning of the articles; looking back
retrospectively at this brand. The typography seen on
the front cover continues to the contents page which
ensures that there is a sense of brand identity,
however there is a slight change, presumably for the
purpose of aesthetics, to the colour of the main cover
lines which are now red which match the colour of the
masthead in the older photo of their magazine.
Another change is the absence of white font due to
the white background and therefore a black
typography has been introduced. They have changed
the colour scheme from blue, white and yellow to a
white, red and black colour palette.

3. The house style is also continued as the photograph
which features on the front cover is also seen here, it
denotes a cupcake with '40' candles on it to ensure that
the reader is aware that this is the magazines 40 year
birthday. The menu of articles is split up into 4 smaller
kickers 'Cover story,' 'Features,' 'New season preview,'
and 'Regulars,' this allows readers to easily guide
themselves to the section which they wish to view.
There is also a lot of pages within this magazine which
infers that it is not a light read which makes the clear
contents even more desirable. There is a photo of a
women who creates a direct mode of address which
interacts with the reader, this creates variation to the
rather minimalistic front cover. A small 'contents' can be
seen in the top right hand corner however the main
masthead/main line is 'In this issue,' which differs from
other magazines who may only use 'contents,' The date
of its release 'september 2016' also ensures that the
reader knows that this magazine is up to date and its
issue number '1024' gives the reader a sense of security
that this brand has lasted a long time and therefore is
more reliable.

4. The audience, again, is presumably older or music
fanatics as the articles are more informational and
mature and there are little, if any, lures or incentives and
therefore they are reading this magazine purely out of
enjoyment for the classical genre. The clean and rigid
presentation also represents the magazine as a company
that are professional and like a structure. There is little
colour on the page which again links to the front cover
as it gives a minimalistic tone and feel to the magazine.
The preferred meaning is a clearly split up contents
which is simple and easy to navigate, the negotiated
reading is a plain contents which reflects the magazine
style and an oppositional reading would be a contents
which lacks style and is too simplistic, lacks emotion or
personality. This layout would appeal to a resigned
psychographic as they enjoy rigid structure, it would also
appeal to the reformer psychographic as it has ' natural
simplicity' (quoted from here). Not only this but as the
magazines main attract is its 40th anniversary, its
audience may be more dedicated to this company or
brand, this shows a strong and loyal target audience.

5. The representation of this
magazine is a minimalistic magazine
which focuses more on its
informational content over an out-
going style, they do this by using a
dull colour scheme. Its unique selling
point is the niche genre and
therefore they need to focus less on
the actual design of the product to
attract the readers attention.

6. The narrative / point of this issue
is to celebrate the 40th anniversary
of the magazine, this message is
anchored through-out as there are
many signs and symbols which
reflect this such as older copies of
the magazine and the birthday cake
theme which is repeated to create a
house style.

7. The narrative / point of this issue
is to celebrate the 40th anniversary
of the magazine, this message is
anchored through-out as there are
many signs and symbols which
reflect this such as older copies of
the magazine and the birthday cake
theme which is repeated to create a
house style.