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Unit 1 -Will Eze

Bauer Media is a UK-based media group known for magazines and radio. It was founded in 1953 and now spans over 80 brands covering diverse interests. Bauer Media joined the larger Bauer Media Group in 2008. Q Magazine is one of Bauer Media's magazines focused on rock music. It uses a consistent style with red, black, and white colors and covers various music genres aimed at readers aged 25 and over, especially males.

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http://www.slideshare.net/joetrost/q-magazine- 5611560
1.Bauer media is known to be a multi-platform UK- based media group that is consisted of many companies collected around two types of media– Magazines and Radio. 2.Bauer originated somewhere around 1953. 3.Currently, Bauer Media spans over 80 influential brands that covers a fairly diverse range of interests including heat. 4.Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. 5.Bauer Media joined the Bauer Media Group in January of 2008. http://www.bauermedia.co.uk/about/our- company http://www.bauermedia.co.uk/about/awards
http://www.bauermedia.co.uk/about
Operating Model
http://www.bauer-media.com.au/discover/about-bauer/management-team1
 Bauer Media’s slogan, ‘We think popular’ is used quite frequently because they’re the number one publisher and are an extremely popular media company. Furthermore, it connotes that Bauer Media are covering a variety of audiences and they are up to date because they think ‘popular’ and people can relate to the slogan because sales have increased over the years. Bauer Media have values of and are passionate about the product, their team, working hard and beating the competition. Bauer Media produce magazines with different genres, i.e. music, photography, gossip and fashion. Q magazine have the slogan: ‘The UK’s Biggest Music Magazine’ and it conveys that Q have a lot of up to date content and are one of the best music magazines. When they say this, it ‘signifies’ (De Saussure) confidence and boldness as they are mostly sold in the United Kingdom and so they must be better than other rock and roll magazine and have huge competition between the other companies. Bauer have specifically chosen to use a navy like colour in their background as the colour itself is often linked with ‘depth’ and having ‘stability’ which is a great representation of what Bauer is all about. It symbolizes the words loyalty, wisdom, intelligence, truth, heaven, confidence and faith. They’ve included an angle in their logo to convey to the reader that they’ve changed the world of media and how their content ‘angled out’ every publisher in the world of media due to their style of presentation and content.
https:www.youtube.com/user/Q4music https:www.twitter.com/qmagazine?lang =en-gb https:www.facebook.com/QMagazine /
www.bauermedia.co.uk/brands
www.bauermedia.co.uk/brands
 Other genres that Bauer Media excel in is fashion; Grazia magazine is an example of a fashion magazine published by Bauer Media. Compared to some of the magazines, Grazia have a bigger circulation and readership, as well as a greater female and ABC1 percentage. Q magazine has a monthly circulation and Grazia is weekly and Q magazine have a higher percentage of the age range 15-24. Recently, Grazia has been sold at around £1 and with circulation at 155, 289 that means there’s a profit of about £155, 289, which is £37, 639.47. http://magazines.bauermediaadvertising.com/magazines/detai l/grazia http://magazines.bauermediaadvertising.com/magazines/detai l/Q
Market Position Three of Bauer Media’s magazines are included in the top 6 rock music magazines. Kerrang!, Q Magazine and Mojo are those magazines. http://www.ppa.co.uk/marketing/research/abc-figures-january- to-june-2013/ Net Circulation Bauer Media IPC Media Ltd Music and Media Solutions Group Limited Bauer Media’s Net Circulation- Kerrang! Mojo Q
M and M 22% IPC 24% Bauer 54% Total Net
Company Name Ipc Media Group Limited Name Variation Ipc Media Group Ltd Status DISSOLVED (DORMANT) Category Private Limited Company with Share Capital Company Number 00226890 Incorporation Date 24 December 1927 Company Age 87 Years 9 Months Activity Description Dormant. http://www.endole.co.uk/company/00226890/ipc-media-group- limited
Company Name Music And Media Solutions Limited Name Variation Music And Media Solutions Ltd Status DISSOLVED Category Private Limited Company with Share Capital Company Number 06278494 Incorporation Date 13 June 2007 Company Age 8 Years 3 Months Activity Description Arranging sponsorship for the benefit of group companies. the 27.04.13 accounts indicate that the company is either dormant or no longer trades. http://www.endole.co.uk/company/06278494/music-and-media- solutions-limited
Company Name Future Plc Status ACTIVE Category Public Limited Company with Share Capital Company Number 03757874 Incorporation Date 22 April 1999 Company Age 16 Years 5 Months Activity Description Publishing of special interest consumer magazines and websites, notably in the areas of technology, film, games, future women, sport, auto & music. http://www.endole.co.uk/company/03757874/future- plc
http://www.endole.co.uk/company/08439741/gregor-wenner-ltd Company Name Gregor Wenner Ltd Name Variation Gregor Wenner Limited Status ACTIVE Category Private Limited Company with Share Capital Company Number 08439741 Incorporation Date 12 March 2013 Company Age 2 Years 6 Months Activity Description Unreported
http://www.mojo4music.com/
http://www.kerrang.com/
www.nme.com/magazine
Front cover Analysis The use of a clear cut masthead and strapline is definitely one of the most important features that are used in a magazine article. This connotes to the reader that the magazine is of high importance and is of a professional quality. The colour scheme is also important as you need to be consistent throughout the magazine house style. For example, the masthead of Q is white, red and black. They use the same colours throughout the magazine to show professionalism and consistency. This is a technical code that is used for the primary image. This is mainly focused on a close up image of the artists’ face. The use of the close up creates interest for the reader to find out why the style used has been chosen. With my photograph I will use Photoshop, this is so I can deliver a professional quality image that is suitable for being the main feature of the my pages. More visual codes that I myself will plan to include on the front cover are basic symbols such as the plus sign (+), this will notify the reader of extra content that will be made available. Secondly, borders around text that is typically seen on certain magazines will be used. The different shape on the page draws the eye well whilst also keeping it away from other text so it does not get lost within the majority of the name and image of artists. The variety of text size and font draws attention and is an eye-opener for readers to look at certain articles that are advertised. It creates a diversity of content whilst also grabbing the readers attention with ‘star appeal’ (Richard Dyer) which is the use of including famous artists on your pages to further promote and advertise. The barcode there features the date of the publication, the website link and the price of the magazine. Social media links will occasionally be seen on the barcode as well. The image is placed directly in the centre to add attention to the main image as the headline is what sells the magazine as the readers will only buy it just for the person that is featured. Also, it conveys that they’re the centre of attention as they’re the one that is featured on the front. The strapline, ‘the world’s best music magazine’, conveys to the reader that based on their sales and readership that they are the best and most sold out magazine ever. The verbal code also conveys to the reader that they’re confident with the content that they release. The verbal code ‘worlds’ implies to the reader that Q are comparing their content to the rest of the worlds content and making a bold statement saying they’re the best music magazine in the ‘world’. The cover stories are featured at the front of the magazine to notify the reader the information that they can read and what is featured on the magazine.
The denotation of the masthead of the magazine is a ‘Q’ letter. The design of the masthead is a basic red background with a bold ‘Q’ letter centered in the middle. The design of the masthead is very recognizable and easy to distinguish from the rest of the magazines as the concept of the logo is very basic yet effective. The colour ‘red’ connotes how passionate about what articles they put forward to their audience. The colour ‘black’ is described to be a colour that is ‘formal, elegant, and very prestigious’. This relates to Q as they post content that is for higher classes in the hierarchy and they’re a highly circulated magazine that has strong market power.
Double Page Spread (DPS) Analysis Within the main article of the double page spread, there’s an vastly oversized J in the background of the writing, this is an effective method of attracting the readers attention to the start of the text. To accentuate its presence they have coloured the drop capital in the typical Q magazine red, this is contrasting with the main body of text which is black. One of the main features of the double page spread that I plan to ‘repeat’ (Steve Neale – 1980) is an image that ranges over more than half of the page. A technical code of this will be the shot type, which will be focussed with a long shot of the artist. I plan to do this within the the technical conventions of my magazine this is so it gives the most dramatic effect possible. Underneath the main image a pull quote is coloured in bold red and white text from the interview that was done. The purpose of this is to focus on the most central and amusing aspects. The quote has been positioned at the bottom of the page so it can be easily seen against the image. The stand first for this article is below the main quote. I feel that within this example pairing the quote and stand first together does not work as well because there are no effective eye-catching aspects other than the drop capital. On my double page spread for the magazine I will choose to position the stand first above the main body of text, this is so that the reader is attracted to the larger text first off and will then continue to read on into the article. The page number is featured at the bottom of the page on the left hand side to help the reader identify what page certain content is on. The main image is placed on the left as it gives the idea to the reader that the DPS is based on them and that’s what the content is about. The headline is at the top of the magazine to convey to the reader what the content is about.
Contents Page Analysis TITLE/LOGO The title of this contents page is quite small and not as eye catching as the other features on this page. However, the title of the page is in capitals, bold in whiten and clear at the top left of the page. It is positioned at the top because it’s used to make the page more formal and professional. The logo is featured on this contents page. This is done to show consistency throughout the whole magazine. ISSUE NUMBER/DATE Both features is included in the page and it is showing the reader what month or what week the magazine is set to be launched. MAIN IMAGE The main image of the contents page is the only eye catching feature of the page as it takes the most space and most focus of the page. This is due to the editor wanting the reader of the article to focus on the image of the magazine. It gives the reader an idea of what is featured in the magazine. The pull quote is featured and it’s included in the article. ‘EVERY MONTH’ This is one of the features included in the magazine. It shows that there is a page about subscribing to Q and if they subscribe then that means that he can have access to each edition sent to them as it’s released time after time. ‘’MAIN CONTENT’’ The page number and the titles of the article is positioned on the left hand side of the page. Each title has a brief description of what is on that certain page.
https://en.wikipedia.org/wiki/Q_(magazine)#Content
Purpose and Meaning of Q Magazine The denotation of the genre of Q magazine is eclectic as it is revolved around all genres of music, most focus around rock music and indie music. Q magazine is eclectic because the magazine wants more of an audience so it reaches out to all genres so that everyone will be interested in the diversity of Q. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above.
Purpose of Q Magazine The denotation of the genre of Q magazine is revolved around all genres of music, most focus around rock music and indie music. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above. Strapline Connotation: The denotation of the strapline for Q Magazine is “The worlds best music magazine.” This connotes to the readers that the magazine is overly confident that their content is of high quality and has the confidence to state that it is the best when in competition with other popular magazines. The use of ‘World’s’ can connote that it is known on a global scale which furthermore demonstrates its scale of popularity
Genre of Q Magazine The denotation of the genre of Q magazine is revolved around all styles and genres of music, primarily around rock music and indie music. Evidence of this is included on the front pages of their magazines where the artists are portrayed to convey what the main focus of genre will be focused on in the magazine. Famous names included are Kanye West, Jay Z, Foo Fighters, Queen, The Beatles, Guns N’Roses and the Rolling Stones. Additionally the variety of genres of the magazine are supported by the overall demographics of Mojo. The highest proportion of readers are male between the ages of 25 and above.
Form and Style  Q magazine’s house style and colour scheme is consistent throughout as the only colours they include are red, black and white. The consistency of their house style increases interest from readers mainly because of the colours they like to use in their layout. They use the same three colours as a way to demonstrate their boldness. The same three colours for its house style: red, black and white.
Form and Style – Print Editions and Digital Editions for the Magazine Print Editions and Digital Editions for the Magazine: Q magazine usually publish their articles with a paper- based or onto an electronic device. This means that their content is a lot easier to access as compared to other magazines because of the different varieties that it can be consumed. There is a lot of advertisement on their website, they usually like to regularly recommend that their customers subscribe to their articles, the deals are usually at a reasonable price. They offer discounted subscription service to readers. Subscription to their website Advertisement Q’s Print + Digital Q’s Digital Q’s Print
Form and Style – The Style used for Q Magazine The Style used for Q Magazine: In the Q Magazine issue, you can see that the style is made to be consistent as everything is supposed to be kept the same, i.e. the font and the colour scheme that they incorporate. By keeping this consistency of the house style it generates association to the magazine. The colour scheme is quite consistent as the only colours they use are red, white and black.
Form and Style – The size and Dimensions of a ‘Q’ Magazine The Size and Dimensions of a ‘Q’ Magazine: With very thorough research on the Q Magazine’s official website, I have found that the dimensions and widths of the print version of the magazine is measured to be around ‘’30.6 x 22.2 x 1.2 cm’’. This is around the average size for a basic music magazine.
Production Process of Q Magazine http://hosbeg.com/the-magazine-production- FIRST STEP: Date of Q Magazine’s – the first step in this whole process is to settle on the date of Q’s due release. The date of release is when you want the magazine to be released to the public SECOND STEP: Working with a schedule – this step is one of the most important ones when it comes to the production of a magazine. The schedule should be made in a way that there are preventions for certain mishaps so that even when these mishaps occur, you can always meet the day it’s due (deadline).
http://hosbeg.com/the-magazine- production-process/ THIRD STEP: Budget for production of Q Magazine– the next step in this process is taken during the process of the production of the magazine is the editing decisions. The editorial decisions usually involve the magazine’s editing team planning what topics will be covered in the next issue of Q. After deciding what article ideas or topics and photographs will be used in the magazine, the editing team will now make the budgeting decisions. FOURTH STEP: What Content they want to use– the content choosing process is probably the most important step because without content we simply cannot have the magazine. Content for the magazine is very ‘key’. It is at this stage that artwork and graphics are also worked on. The artwork is known as pictures that are going to be placed in the magazine. Graphics are the pictures or images that are designed with a computer program, i.e. Photoshop or InDesign. Production Process of Q Magazine
http://hosbeg.com/the-magazine- production-process/ FIFTH STEP: Sub-editing – this is the next step in the production process. Sub editing is focused one important thing, which is quality. This step involves the following important things: Checking the legitimacy of all facts used in articles for Q Making sure that grammar and punctuation are accurate for the articles Making sure that all articles have the same house style Working on the layout of the articles….. SIXTH STEP: Page Layout – in the main big publications, there is a special work team that are responsible for page layouts called the layout staff. Their job is to layout the various pages that come together to make the magazine. In performing this task, they use very powerful Adobe Desktop Publishing programs such as InDesign to get the job done. It is at this stage that adverts from advertisers are placed into the content. Production Process of Q Magazine
SEVENTH STEP: Proofreading the articles for Q – The next step in this process is re- reading the text in all articles to make sure it’s adequate for release. The editorial department will print out a copy of the magazine for the sole purpose of reading through to re-correct any mistakes in it. The editorial team keeps proofreading until every member is satisfied that all mistakes have been made. EIGHTH STEP: File emailed to printer – After the re-reading stage, there’s a DTP file of the entire magazine which is sent to the printer whose job will be to print the magazine. Before the release of the magazine, there is another process called the ‘’Pre-press’’ which means that it’s checking to make sure that you are sending all the fonts and images that will be required for the magazine with your file. Once this stage is finished, their printing staff will then take over. Before the printing staff prints loads of copies requested by the publication, the staff first prints a few copies and sends them to the publication’s editor for checking once again. NINTH STEP: Distribution – this is the final stage in the stage development of Q magazine. Q’s printing staff will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed and then sold to their audience. Production Process of Q Magazine http://hosbeg.com/the-magazine- production-process/
The example above denotes to the audience that Q want to ‘appeal’ to them with the ‘taste’ in music and the uniqueness and style of the music they cover in their articles. The strapline can be used as an example of this as their strapline; ‘Discover great music’, uses verbal codes such as ‘Discover’ to be seen as an ‘eye-catcher’ and it makes the reader more interested in wanting to read the article as they believe their taste in music can be expressed and mentioned in Q’s content. Other factors guaranteed to appeal to their audience is the price they generate their magazines for. the price can be seen on the barcode and the prices are regularly affordable. The affordability of the magazine garners more attention the magazine as it is purchasable for everyone. The main ‘driving’ factor that encourages anyone to buy a Q Magazine is the musician/artist on the front cover. They use popular musicians as the lead for their front covers to bring more attention to their brand. The musicians have ‘Star Appeal’ (Richard Dyer) as they have mass popularity which is a main factor for magazine purchase and they’re the ‘eye catcher’ that makes the reader buy the magazine.
Consistently, a pull quote is always seen in a Q double page spread. The example above denotes to the audience that pull quotes are used as direct references from the interviewee (the person being interviewed). The pull quote can ‘appeal’ to the audience as they would find the pull quote insightful and interesting, they would want to learn more if they read the whole article. The same can also be said for the ‘drop capital’ as it is deemed an ‘eye-catcher’ that can draw their readers in to look around their magazine as the capital is colourful and large that can instantly attract ‘attention’.
Target Audience of Q Magazine  The founders of Q; Mark Ellen and David Hepworth felt the older people of music buyers were heavily ignored, so instead of aiming it towards teenagers and young people, the target audience for Q is music buyers over the age of 25, of both genders. the fact that the target audience is slightly older means that the magazine can afford to be a bit more expensive than if it was aimed at young people. Q features many genres of music so it is suited to all music lovers. the magazine has a mass audience as it is popular, but could also be referred to as having a niche audience as it is specifically aimed at only music fans. Q mainly focus on all genres of rock music and the magazine represents that. It focuses on the passion for classic rock and the artists that are involved in the genre. Q targets it's audience by concentrating on Indie Rock. The ideology of Q also implies that rock is of a very high value due to the variations of rock artists in the genre. The age demographic usually ranges from around 25 and over as similar to Mojo, Kerrang, XXL or other music magazines. The diagram here denotes the percentage of the demographic across the magazine’s audience. This diagram refers to the 7 Subjectivities by Hartley, which mentions a person’s gender, age, class, ethnicity, self-image, nation and family when looking at the statistics of the audience. http://magazines.bauermediaadvertising.com/magazines/detail/
How does the Katz, Hartley and Mazlow Theory relate to Q Magazine 1. Diversion – Personally, I think Q is a good way to indulge into something and learn about all the new songs and news that is going amongst the media. 2. Personal Identification –In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are. 3. Personal Relationship –As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media. 4. Inform & Educate– Q allows individuals to get the most updated news on celebrities, music and gossip. An example of this is the edition of Q where we find out the latest news on Jay Z.
A Higher management, bankers, lawyers, doctors and other professional B Middle management, teachers, creative and media people e.g. graphic designers etc. C1 Office supervisors, junior managers, nurses, specialist clerical toff – white collar C2 Skilled manual workers, plumbers, builders – blue collar D Semi-skilled and unskilled manual workers E Unemployed, students, pensioners, casual workers This defines the adult population largely by the job they do. This is based on the National Readership Survey (NRS) Audience Demographic of Q Magazine Q’s Demographic
Psychographic of Q Magazine MAINSTREAMERS SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour value for money family brands. Nearly always the largest group ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Attractive packaging more important than contents, Typically younger people, clerical and sales jobs. SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability. Brand choice based on self-reward, and quality. Typically higher management and professionals. RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people. EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure. Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger demographic – students. STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic. REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste. Has attended higher education and selects products for quality.
There are charts that observe the percentage in how many men and women observe the magazine yearly/monthly. The chart below states that 31.7 % of readers are female as compared to the dominated gender of over 68%. As proven by what I stated earlier in the previous slide, the age ratio is dominated by the group of 18-24 year old as they make up nearly 40% of the viewership compared to that of other ages. There are ‘Aspirers’ and ‘Reformers’ who aim to learn what they can and thrive to be ‘informed’. On Q’s website, they give you the opportunity to do this by encouraging their readers to subscribe to their magazine and follow their pages on social media.
http://usesandgratification.blogspot.co.uk
On Q’s website, you can observe the language Q magazine use to release stories and bring ‘attraction’ to their pages. They use verbal codes such as ‘Watch’ ‘More’ and phrases such as ‘Find out’ and ‘Read More’ as a way of ‘escaping reality’ and reading more and more until they’re indulged into the stories and seek to read more on the website or the magazine itself.
http://usesandgratification.blogspot.co.uk
On Q’s website, you will these on the website regularly. They social media links that can accessible through the website, this gives the audience a n urge to follow them and be more personal with the team of Q as they can comment to them and get to know and understand their style and taste of music. Q also give out work/career experience opportunities for individuals who seek to increase more of a personal relationship with Q and work behind the scenes on the development of the Q magazines.
Katz 1. Diversion – This means where the audience Can RETREAT from their reality and engage Themselves into the content. 2. Personal Identification – This means where the Audience are able to relate to a character or Their problem. 3. Personal Relationship – Where the audience are able to gain a following (audience) and bond with character or a bunch of different characters. 4. Inform & Educate– Where the audience LEARN something from engaging into the text/content.
Katz 1. Diversion – Personally, I think Q offers a good way to indulge into something and learn about all the new songs and news that is going amongst the Media. 2. Personal Identification –In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are. 3. Personal Relationship –As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media. 4. Inform & Educate– Q allows individuals to get The most updated news on celebrities, music and Gossip. An example of this is the edition of Q where We find out the latest news on Jay Z.
Social Climbers – Where the audience are driven by improving their hierarchy in the social ladder. Caregivers- Where the audience sympathize with the characters situation. Explorers – Where the audience are driven by social change. Survivors – Audience members who want the security and routine of knowing the characters will be ok or something will be resolved.
Primary Research Pros Cons Easy Time consuming Make a survey about what you want, i.e. surveys, phone surveys or any other process of surveys. May not be accurate Can get specific answers that you would like to know, i.e. letting the answer be a simple yes or no. Could cost a lot Quick and cheap for a small sample survey Large scale is time consuming Could be out of date by the time the survey is probably finished As part of my assignment, I will carrying out a primary research for a music magazine which will be made using Survey Monkey. http://georgiamediablogs.blogspot.co.uk/2012/03/pros-and-cons-of-primary-and-secondary_06.html
Primary Research
Looking through the data, a majority of the people who had filled out the survey were male. The graph shows that only 20% of the females had filled out the survey and 80% of the people who filled out the survey were in fact, males. With this new found information, I’m now confident that my target audience has been reached and it also shows my demographic target audience is predominantly male.
Looking through the data, a majority of the people who had filled out the survey were 18 and under. The graph shows that only 10% of the people had filled out the survey were of ages 27 and over while 10% shows that people aged between 19-21 had filled out the survey and 80% of the people who filled out the survey were of ages 16-18. This conveys to me that my audience has been reached as my demographic is between 15+ so the ages that were filled out where within the age bound.
Looking through the data, a majority of the people who had filled out the survey have chosen different varieties such as Grime Pollution, Skepta, Rita Ora, Flume and Stormzy. This conveys to me that there is a variety of artists that have been mentioned and that my genre is all linked to their style of interest which helps to bring in my intended audience.
Looking through the data, 70% of the people who filled the survey would rather have the magazines circulated on a monthly basis as compared to the 0% who chose yearly and the 30% who chose to have it weekly. This helped me to finalize my decision on whether or not I should have it produced monthly and weekly. In the end, I chose to do it monthly to bring in more revenue + have more content to release to my intended audience.
Looking through the data, 50% of people prefer to listen to grime as compared to 10% each for all genres; Metal, Pop and Indie. Lastly, 20% prefer to listen to Rock. This helped me to know what genres should be included in my magazine as I will now know what my audience want and it will make it easier for me to react my target audience now that I know what they want to read.
Looking through the data, 40% each would prefer to buy a magazine for £1-1.50 and £2-2.50. Only 20% chose to pay £3-3.50. This helped me to decide what the best price range for my magazine is and how my magazine will appreciate the price of my magazine as it’s within their spending range and this could help to increase my audience.
Looking through the data, no one voted to prefer a free prize (0%). The likeliness is that the older individuals chose not to have free prizes because they didn’t seem too interested in kiddie prizes as it would be deemed unimportant to them. 70% would want a free prize and 30% are not sure. The use of this information helped me to have a balance on my decision of whether or not I should mention prizes and or add in my puff promotions.
Looking through the data, 30% of people prefer to have green, shite and gold as a color scheme as compared to the other 30% who would rather have black, grey and gold as compared to the 10% who would prefer blue and gold and the other 10% who would have black and gold then lastly, the 0% who chose black and grey. The information wasn’t really helpful as I had to later change the colour layout from green, gold, white and black to gold, white and black.
Looking through the data, 70% of people always listen to music while 30% will sometimes listen to music. This really helped me to narrow down what ages I need to focus on and what group of people I need to focus on the most as I need to find the group with the most attention towards music and their attitudes towards it. I had to identify the ones who cared about music rather than listen to it as they’re the best customers to cater too as more money can be generated from the use of content given to them.
Looking through the data, 50% of the people who had filled out the survey would rather buy a magazine from the supermarket as compared to the 20% who would rather buy it from a gas station and the 30% who would buy it from a corner shop. The information displayed here connotes to me that I’ve targeted my attention to Supermarkets as it would be the best place to distribute my magazines.
Secondary Research The customer reviews are from their app for the magazine. The magazine was received mostly negative reviews for bad layout, fuzziness, lazy construction of the lap (layout, wording, positioning, missing content, etc.) http://blog.magvault.com/post/2014/06/11/Q- Music-Review - The link to the website is reviewed by a music critic who talks about their use of interaction, value and the verdict.
How Q Magazine have Synergy with Social media Links Q magazine use social media links. For example, they use Twitter, Instagram and Facebook. This is so Q magazine can let their readers know what is updated in the next issue and to keep their readers interested. Also, you can get Q magazine online and as an app so they can expand on a worldwide demographic and then they can possibly get more viewers/readers. Moreover, throughout the magazine, they mostly advertise/ promote any up coming gigs or albums and then where you can buy any tickets and what the best songs are on the album.
https:www.youtube.com/user/Q4music https:www.twitter.com/qmagazine?lang =en-gb https:www.facebook.com/QMagazine /
https:www.twitter.com/qmagazine?lang=en- gb https:www.facebook.com/QMagazine / https:www.youtube.com/user/Q4music
https://www.facebook.com/QMagazine/ https://www.youtube.com/user/Q4music https://twitter.com/QMagazine
 Above the line is a type of advertising through media such as television, radio, print, cinema and out of home to promote media based projects or to spread the awareness of a special offer. Above the line marketing sort of differs from Below the Line advertising, which uses mainly unconventional brand- building and promotional strategic plans, such as direct mail, sales promotions, flyers, telemarketing and printed media, i.e. brochures and usually involve no motion-like graphics. It is much more effective than when the target group is very large and difficult to define. http://www.theadvertisingclub.net/index.php/features/editorial/ 3256-difference-between-above-the-line-and-below-the-line- advertising
http://www.theadvertisingclub.net/index.php/features/editorial/ 3256-difference-between-above-the-line-and-below-the-line- advertising
https://www.whsmith.co.uk/products/q-magazine- subscription/9018000030623 https://www.greatmagazines.co.uk/q-magazine
Example of subscription from Q’s website
Distribution of Q Magazine Editions  Q Magazine are sold mainly in the UK and they have a fairly high cult following as they’re circulation figures are estimated to be over 360K. Q Magazine offer many opportunities to have their articles subscribed to and read by the high viewers around the web. http://origin.mediauk.com/magazines/36219 /q/readership-figures Q magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsbury’s and other newsagents.
Examples of Q Magazine distribution Q magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsbury’s and other newsagents. www.alamy.com
Is the Q magazine editions available online?  You can’t purchase the magazine online through a computer but they have a personalised app which you can download so you can check on their app updates and look at their most recent issues. http://www.qthemusic.com/
Can fans of the magazine subscribe to the magazine and have it delivered to their address? If you go onto their website, you can subscribe to their articles and you can get access to their old articles on their website. If you subscribe to their issues, you can get up to 12 articles a year. You can pay for it on their website and it requires you to put it in your address so it can send you the publications. http://www.qthemusic.com/
Foreign and UK Distribution of Q Magazine PRODUC T TOAL CIRC. 2013 CIRC. CHANGE Y/Y DIGITAL EDITION Q 48,353 58,980 -18.0% 2,257 PRODUC T TOAL CIRC. 2013 CIRC. CHANGE Y/Y DIGITAL EDITION Q N/A N/A N/A N/A http://www.pressgazette.co.uk/uk-magazine-combined- printdigital-sales-figures-first-half-2014-complete-breakdown/ UK Worldwide
https://prezi.com/c_yzx7jc42eb/legal-and- ethical-considerations-in-the-media- industries-btec-creative-media/
https://prezi.com/c_yzx7jc42eb/legal-and- ethical-considerations-in-the-media- industries-btec-creative-media/
Ethical Issues – UK Tribes  UK Tribes is a category based on teenagers who dress, behave and act depending on what category they belong to. The categories in UK Tribes are Alternate, Mainstream, Leading Edge, Urban and Aspirant. The tribes were made in late 2005 from Channel 4.  My own magazine; Golden Era is an urban magazine that focuses mainly on Hip Hop, R’n’B and Rap Music. The tribe that would best suit my target audience would be the Urban Tribe, targeted primarily at Stylers and Wasteman. http://www.uktribes.com/
SEXISM
MEN  Shown as ‘’all muscular, no intelligence’’  Powerful  Clueless  False expectations of what one can look like WOMEN  Shown as ‘’sexy, no intelligence’’  Clueless  Powerful  Fake/Plastic  False expectations of what one can look like
https://finallyfeminism101.wordpress.co m/.../faq-what-is-the-“male-gaze...
https://www.utwente.nl/cw/theorieenoverzicht/Theory%20Cluster s/Mass%20Media/Hypodermic_Needle_Theory/ Q Magazine ‘The UK’s biggest music magazine’ Mass Media Message Audience (Readers)
http://tvtropes.org/pmwiki/pmwiki.php/M ain/FemaleGaze Example of the Female Gaze
Diana Saco – “Female Gaze” – Example The issue denoted on the left is an example of how the publication would wish to encourage a ‘female gaze’ from a pass along audience because Q would use the opportunity to increase their demographic and audience amongst the female population. The involvement of a ‘sexualized’ male musician will attract more attention to the magazine as it can be referred to as ‘eye candy’. Non-verbal codes such as the facial expressions of the man (the tilting of his head, the ‘gaze’ in his eyes and the unbuttoning of his shirt) and the positioning of his body portrays him as a ‘heartthrob’ as these are stereotypically used characteristics to appear more ‘sexy’ and ‘attractive’.
www.simplypsychology.org › Attitudes
Typical stereotypes be like:  Enjoy pop-Music  Listen to Vanilla Ice  All Caucasians are discriminative towards other races  Like Outdoor Activities  All enjoy golf http://racist-stereotypes.com/
Reference: http://www.bauermediacomplaints.co.uk/
Reference: http://www.bauermediacomplaints.co.uk/
www.bauermedia.co.uk/terms-and-conditions
Q Magazine follow Bauer’s code of practices which falls into appliance with IPSO. The code denotes how Q adhere from racial language, sensitive issues or content that is considered offensive or insensitive. Consistently, Q don't often talk about sensitive topics as they focus entirely on music. Q’s editorial team have to make sure that the accuracy of the content in my magazine was on point. They make sure that there’s were no mislead titles in their main headlines, titles, stories, content and images. They do this by referencing all information to a common source to further make the magazine legitimate. When Q regularly make their editions, they make a first draft where they have to professionally proofread their work multiple time to make everything accurate. Q have to make sure the writers maintain the style of writing and behavior for all pages to make sure it flows and there’s no inconsistency. https://www.ipso.co.uk/faqs/editors-code/ https://www.ipso.co.uk/editors-code-of-practice/
http://racist-stereotypes.com/
The Q Magazine cover denotes to the audience the stereotypical depiction of a typical ‘African-American’ rapper (Jay Z). The rapper displayed in the front cover appears to be wearing baggy blue jeans with an oversized black t-shirt and a long golden chain that is stereotypically worn in music videos and rap shoots.
Legal and Ethical Issues
https://www.ipso.co.uk/about-ipso/
https://prezi.com/c_yzx7jc42eb/legal-and- ethical-considerations-in-the-media- industries-btec-creative-media/
Unit 1 -Will Eze
Unit 1 -Will Eze

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Unit 1 -Will Eze

  • 4.
  • 5.
    1.Bauer media isknown to be a multi-platform UK- based media group that is consisted of many companies collected around two types of media– Magazines and Radio. 2.Bauer originated somewhere around 1953. 3.Currently, Bauer Media spans over 80 influential brands that covers a fairly diverse range of interests including heat. 4.Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella. 5.Bauer Media joined the Bauer Media Group in January of 2008. http://www.bauermedia.co.uk/about/our- company http://www.bauermedia.co.uk/about/awards
  • 6.
  • 7.
  • 8.
  • 9.
     Bauer Media’sslogan, ‘We think popular’ is used quite frequently because they’re the number one publisher and are an extremely popular media company. Furthermore, it connotes that Bauer Media are covering a variety of audiences and they are up to date because they think ‘popular’ and people can relate to the slogan because sales have increased over the years. Bauer Media have values of and are passionate about the product, their team, working hard and beating the competition. Bauer Media produce magazines with different genres, i.e. music, photography, gossip and fashion. Q magazine have the slogan: ‘The UK’s Biggest Music Magazine’ and it conveys that Q have a lot of up to date content and are one of the best music magazines. When they say this, it ‘signifies’ (De Saussure) confidence and boldness as they are mostly sold in the United Kingdom and so they must be better than other rock and roll magazine and have huge competition between the other companies. Bauer have specifically chosen to use a navy like colour in their background as the colour itself is often linked with ‘depth’ and having ‘stability’ which is a great representation of what Bauer is all about. It symbolizes the words loyalty, wisdom, intelligence, truth, heaven, confidence and faith. They’ve included an angle in their logo to convey to the reader that they’ve changed the world of media and how their content ‘angled out’ every publisher in the world of media due to their style of presentation and content.
  • 11.
  • 13.
  • 14.
  • 15.
     Other genresthat Bauer Media excel in is fashion; Grazia magazine is an example of a fashion magazine published by Bauer Media. Compared to some of the magazines, Grazia have a bigger circulation and readership, as well as a greater female and ABC1 percentage. Q magazine has a monthly circulation and Grazia is weekly and Q magazine have a higher percentage of the age range 15-24. Recently, Grazia has been sold at around £1 and with circulation at 155, 289 that means there’s a profit of about £155, 289, which is £37, 639.47. http://magazines.bauermediaadvertising.com/magazines/detai l/grazia http://magazines.bauermediaadvertising.com/magazines/detai l/Q
  • 16.
    Market Position Three ofBauer Media’s magazines are included in the top 6 rock music magazines. Kerrang!, Q Magazine and Mojo are those magazines. http://www.ppa.co.uk/marketing/research/abc-figures-january- to-june-2013/ Net Circulation Bauer Media IPC Media Ltd Music and Media Solutions Group Limited Bauer Media’s Net Circulation- Kerrang! Mojo Q
  • 17.
  • 19.
    Company Name IpcMedia Group Limited Name Variation Ipc Media Group Ltd Status DISSOLVED (DORMANT) Category Private Limited Company with Share Capital Company Number 00226890 Incorporation Date 24 December 1927 Company Age 87 Years 9 Months Activity Description Dormant. http://www.endole.co.uk/company/00226890/ipc-media-group- limited
  • 20.
    Company Name MusicAnd Media Solutions Limited Name Variation Music And Media Solutions Ltd Status DISSOLVED Category Private Limited Company with Share Capital Company Number 06278494 Incorporation Date 13 June 2007 Company Age 8 Years 3 Months Activity Description Arranging sponsorship for the benefit of group companies. the 27.04.13 accounts indicate that the company is either dormant or no longer trades. http://www.endole.co.uk/company/06278494/music-and-media- solutions-limited
  • 21.
    Company Name FuturePlc Status ACTIVE Category Public Limited Company with Share Capital Company Number 03757874 Incorporation Date 22 April 1999 Company Age 16 Years 5 Months Activity Description Publishing of special interest consumer magazines and websites, notably in the areas of technology, film, games, future women, sport, auto & music. http://www.endole.co.uk/company/03757874/future- plc
  • 22.
    http://www.endole.co.uk/company/08439741/gregor-wenner-ltd Company Name GregorWenner Ltd Name Variation Gregor Wenner Limited Status ACTIVE Category Private Limited Company with Share Capital Company Number 08439741 Incorporation Date 12 March 2013 Company Age 2 Years 6 Months Activity Description Unreported
  • 27.
  • 28.
  • 29.
  • 31.
    Front cover Analysis Theuse of a clear cut masthead and strapline is definitely one of the most important features that are used in a magazine article. This connotes to the reader that the magazine is of high importance and is of a professional quality. The colour scheme is also important as you need to be consistent throughout the magazine house style. For example, the masthead of Q is white, red and black. They use the same colours throughout the magazine to show professionalism and consistency. This is a technical code that is used for the primary image. This is mainly focused on a close up image of the artists’ face. The use of the close up creates interest for the reader to find out why the style used has been chosen. With my photograph I will use Photoshop, this is so I can deliver a professional quality image that is suitable for being the main feature of the my pages. More visual codes that I myself will plan to include on the front cover are basic symbols such as the plus sign (+), this will notify the reader of extra content that will be made available. Secondly, borders around text that is typically seen on certain magazines will be used. The different shape on the page draws the eye well whilst also keeping it away from other text so it does not get lost within the majority of the name and image of artists. The variety of text size and font draws attention and is an eye-opener for readers to look at certain articles that are advertised. It creates a diversity of content whilst also grabbing the readers attention with ‘star appeal’ (Richard Dyer) which is the use of including famous artists on your pages to further promote and advertise. The barcode there features the date of the publication, the website link and the price of the magazine. Social media links will occasionally be seen on the barcode as well. The image is placed directly in the centre to add attention to the main image as the headline is what sells the magazine as the readers will only buy it just for the person that is featured. Also, it conveys that they’re the centre of attention as they’re the one that is featured on the front. The strapline, ‘the world’s best music magazine’, conveys to the reader that based on their sales and readership that they are the best and most sold out magazine ever. The verbal code also conveys to the reader that they’re confident with the content that they release. The verbal code ‘worlds’ implies to the reader that Q are comparing their content to the rest of the worlds content and making a bold statement saying they’re the best music magazine in the ‘world’. The cover stories are featured at the front of the magazine to notify the reader the information that they can read and what is featured on the magazine.
  • 32.
    The denotation ofthe masthead of the magazine is a ‘Q’ letter. The design of the masthead is a basic red background with a bold ‘Q’ letter centered in the middle. The design of the masthead is very recognizable and easy to distinguish from the rest of the magazines as the concept of the logo is very basic yet effective. The colour ‘red’ connotes how passionate about what articles they put forward to their audience. The colour ‘black’ is described to be a colour that is ‘formal, elegant, and very prestigious’. This relates to Q as they post content that is for higher classes in the hierarchy and they’re a highly circulated magazine that has strong market power.
  • 33.
    Double Page Spread(DPS) Analysis Within the main article of the double page spread, there’s an vastly oversized J in the background of the writing, this is an effective method of attracting the readers attention to the start of the text. To accentuate its presence they have coloured the drop capital in the typical Q magazine red, this is contrasting with the main body of text which is black. One of the main features of the double page spread that I plan to ‘repeat’ (Steve Neale – 1980) is an image that ranges over more than half of the page. A technical code of this will be the shot type, which will be focussed with a long shot of the artist. I plan to do this within the the technical conventions of my magazine this is so it gives the most dramatic effect possible. Underneath the main image a pull quote is coloured in bold red and white text from the interview that was done. The purpose of this is to focus on the most central and amusing aspects. The quote has been positioned at the bottom of the page so it can be easily seen against the image. The stand first for this article is below the main quote. I feel that within this example pairing the quote and stand first together does not work as well because there are no effective eye-catching aspects other than the drop capital. On my double page spread for the magazine I will choose to position the stand first above the main body of text, this is so that the reader is attracted to the larger text first off and will then continue to read on into the article. The page number is featured at the bottom of the page on the left hand side to help the reader identify what page certain content is on. The main image is placed on the left as it gives the idea to the reader that the DPS is based on them and that’s what the content is about. The headline is at the top of the magazine to convey to the reader what the content is about.
  • 34.
    Contents Page Analysis TITLE/LOGO Thetitle of this contents page is quite small and not as eye catching as the other features on this page. However, the title of the page is in capitals, bold in whiten and clear at the top left of the page. It is positioned at the top because it’s used to make the page more formal and professional. The logo is featured on this contents page. This is done to show consistency throughout the whole magazine. ISSUE NUMBER/DATE Both features is included in the page and it is showing the reader what month or what week the magazine is set to be launched. MAIN IMAGE The main image of the contents page is the only eye catching feature of the page as it takes the most space and most focus of the page. This is due to the editor wanting the reader of the article to focus on the image of the magazine. It gives the reader an idea of what is featured in the magazine. The pull quote is featured and it’s included in the article. ‘EVERY MONTH’ This is one of the features included in the magazine. It shows that there is a page about subscribing to Q and if they subscribe then that means that he can have access to each edition sent to them as it’s released time after time. ‘’MAIN CONTENT’’ The page number and the titles of the article is positioned on the left hand side of the page. Each title has a brief description of what is on that certain page.
  • 35.
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    Purpose and Meaningof Q Magazine The denotation of the genre of Q magazine is eclectic as it is revolved around all genres of music, most focus around rock music and indie music. Q magazine is eclectic because the magazine wants more of an audience so it reaches out to all genres so that everyone will be interested in the diversity of Q. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above.
  • 37.
    Purpose of QMagazine The denotation of the genre of Q magazine is revolved around all genres of music, most focus around rock music and indie music. Evidence of this genre can be found on the front of their magazines which features a variety of rock bands such as Foo fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages 25 years old and above. The highest proportion of readers are male between the ages of 30 and above. Strapline Connotation: The denotation of the strapline for Q Magazine is “The worlds best music magazine.” This connotes to the readers that the magazine is overly confident that their content is of high quality and has the confidence to state that it is the best when in competition with other popular magazines. The use of ‘World’s’ can connote that it is known on a global scale which furthermore demonstrates its scale of popularity
  • 38.
    Genre of QMagazine The denotation of the genre of Q magazine is revolved around all styles and genres of music, primarily around rock music and indie music. Evidence of this is included on the front pages of their magazines where the artists are portrayed to convey what the main focus of genre will be focused on in the magazine. Famous names included are Kanye West, Jay Z, Foo Fighters, Queen, The Beatles, Guns N’Roses and the Rolling Stones. Additionally the variety of genres of the magazine are supported by the overall demographics of Mojo. The highest proportion of readers are male between the ages of 25 and above.
  • 39.
    Form and Style Q magazine’s house style and colour scheme is consistent throughout as the only colours they include are red, black and white. The consistency of their house style increases interest from readers mainly because of the colours they like to use in their layout. They use the same three colours as a way to demonstrate their boldness. The same three colours for its house style: red, black and white.
  • 40.
    Form and Style– Print Editions and Digital Editions for the Magazine Print Editions and Digital Editions for the Magazine: Q magazine usually publish their articles with a paper- based or onto an electronic device. This means that their content is a lot easier to access as compared to other magazines because of the different varieties that it can be consumed. There is a lot of advertisement on their website, they usually like to regularly recommend that their customers subscribe to their articles, the deals are usually at a reasonable price. They offer discounted subscription service to readers. Subscription to their website Advertisement Q’s Print + Digital Q’s Digital Q’s Print
  • 41.
    Form and Style– The Style used for Q Magazine The Style used for Q Magazine: In the Q Magazine issue, you can see that the style is made to be consistent as everything is supposed to be kept the same, i.e. the font and the colour scheme that they incorporate. By keeping this consistency of the house style it generates association to the magazine. The colour scheme is quite consistent as the only colours they use are red, white and black.
  • 42.
    Form and Style– The size and Dimensions of a ‘Q’ Magazine The Size and Dimensions of a ‘Q’ Magazine: With very thorough research on the Q Magazine’s official website, I have found that the dimensions and widths of the print version of the magazine is measured to be around ‘’30.6 x 22.2 x 1.2 cm’’. This is around the average size for a basic music magazine.
  • 43.
    Production Process ofQ Magazine http://hosbeg.com/the-magazine-production- FIRST STEP: Date of Q Magazine’s – the first step in this whole process is to settle on the date of Q’s due release. The date of release is when you want the magazine to be released to the public SECOND STEP: Working with a schedule – this step is one of the most important ones when it comes to the production of a magazine. The schedule should be made in a way that there are preventions for certain mishaps so that even when these mishaps occur, you can always meet the day it’s due (deadline).
  • 44.
    http://hosbeg.com/the-magazine- production-process/ THIRD STEP: Budgetfor production of Q Magazine– the next step in this process is taken during the process of the production of the magazine is the editing decisions. The editorial decisions usually involve the magazine’s editing team planning what topics will be covered in the next issue of Q. After deciding what article ideas or topics and photographs will be used in the magazine, the editing team will now make the budgeting decisions. FOURTH STEP: What Content they want to use– the content choosing process is probably the most important step because without content we simply cannot have the magazine. Content for the magazine is very ‘key’. It is at this stage that artwork and graphics are also worked on. The artwork is known as pictures that are going to be placed in the magazine. Graphics are the pictures or images that are designed with a computer program, i.e. Photoshop or InDesign. Production Process of Q Magazine
  • 45.
    http://hosbeg.com/the-magazine- production-process/ FIFTH STEP: Sub-editing– this is the next step in the production process. Sub editing is focused one important thing, which is quality. This step involves the following important things: Checking the legitimacy of all facts used in articles for Q Making sure that grammar and punctuation are accurate for the articles Making sure that all articles have the same house style Working on the layout of the articles….. SIXTH STEP: Page Layout – in the main big publications, there is a special work team that are responsible for page layouts called the layout staff. Their job is to layout the various pages that come together to make the magazine. In performing this task, they use very powerful Adobe Desktop Publishing programs such as InDesign to get the job done. It is at this stage that adverts from advertisers are placed into the content. Production Process of Q Magazine
  • 46.
    SEVENTH STEP: Proofreadingthe articles for Q – The next step in this process is re- reading the text in all articles to make sure it’s adequate for release. The editorial department will print out a copy of the magazine for the sole purpose of reading through to re-correct any mistakes in it. The editorial team keeps proofreading until every member is satisfied that all mistakes have been made. EIGHTH STEP: File emailed to printer – After the re-reading stage, there’s a DTP file of the entire magazine which is sent to the printer whose job will be to print the magazine. Before the release of the magazine, there is another process called the ‘’Pre-press’’ which means that it’s checking to make sure that you are sending all the fonts and images that will be required for the magazine with your file. Once this stage is finished, their printing staff will then take over. Before the printing staff prints loads of copies requested by the publication, the staff first prints a few copies and sends them to the publication’s editor for checking once again. NINTH STEP: Distribution – this is the final stage in the stage development of Q magazine. Q’s printing staff will package them neatly and send them to a warehouse. From the warehouse, the magazines are then distributed and then sold to their audience. Production Process of Q Magazine http://hosbeg.com/the-magazine- production-process/
  • 50.
    The example abovedenotes to the audience that Q want to ‘appeal’ to them with the ‘taste’ in music and the uniqueness and style of the music they cover in their articles. The strapline can be used as an example of this as their strapline; ‘Discover great music’, uses verbal codes such as ‘Discover’ to be seen as an ‘eye-catcher’ and it makes the reader more interested in wanting to read the article as they believe their taste in music can be expressed and mentioned in Q’s content. Other factors guaranteed to appeal to their audience is the price they generate their magazines for. the price can be seen on the barcode and the prices are regularly affordable. The affordability of the magazine garners more attention the magazine as it is purchasable for everyone. The main ‘driving’ factor that encourages anyone to buy a Q Magazine is the musician/artist on the front cover. They use popular musicians as the lead for their front covers to bring more attention to their brand. The musicians have ‘Star Appeal’ (Richard Dyer) as they have mass popularity which is a main factor for magazine purchase and they’re the ‘eye catcher’ that makes the reader buy the magazine.
  • 51.
    Consistently, a pullquote is always seen in a Q double page spread. The example above denotes to the audience that pull quotes are used as direct references from the interviewee (the person being interviewed). The pull quote can ‘appeal’ to the audience as they would find the pull quote insightful and interesting, they would want to learn more if they read the whole article. The same can also be said for the ‘drop capital’ as it is deemed an ‘eye-catcher’ that can draw their readers in to look around their magazine as the capital is colourful and large that can instantly attract ‘attention’.
  • 53.
    Target Audience ofQ Magazine  The founders of Q; Mark Ellen and David Hepworth felt the older people of music buyers were heavily ignored, so instead of aiming it towards teenagers and young people, the target audience for Q is music buyers over the age of 25, of both genders. the fact that the target audience is slightly older means that the magazine can afford to be a bit more expensive than if it was aimed at young people. Q features many genres of music so it is suited to all music lovers. the magazine has a mass audience as it is popular, but could also be referred to as having a niche audience as it is specifically aimed at only music fans. Q mainly focus on all genres of rock music and the magazine represents that. It focuses on the passion for classic rock and the artists that are involved in the genre. Q targets it's audience by concentrating on Indie Rock. The ideology of Q also implies that rock is of a very high value due to the variations of rock artists in the genre. The age demographic usually ranges from around 25 and over as similar to Mojo, Kerrang, XXL or other music magazines. The diagram here denotes the percentage of the demographic across the magazine’s audience. This diagram refers to the 7 Subjectivities by Hartley, which mentions a person’s gender, age, class, ethnicity, self-image, nation and family when looking at the statistics of the audience. http://magazines.bauermediaadvertising.com/magazines/detail/
  • 54.
    How does theKatz, Hartley and Mazlow Theory relate to Q Magazine 1. Diversion – Personally, I think Q is a good way to indulge into something and learn about all the new songs and news that is going amongst the media. 2. Personal Identification –In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are. 3. Personal Relationship –As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media. 4. Inform & Educate– Q allows individuals to get the most updated news on celebrities, music and gossip. An example of this is the edition of Q where we find out the latest news on Jay Z.
  • 55.
    A Higher management,bankers, lawyers, doctors and other professional B Middle management, teachers, creative and media people e.g. graphic designers etc. C1 Office supervisors, junior managers, nurses, specialist clerical toff – white collar C2 Skilled manual workers, plumbers, builders – blue collar D Semi-skilled and unskilled manual workers E Unemployed, students, pensioners, casual workers This defines the adult population largely by the job they do. This is based on the National Readership Survey (NRS) Audience Demographic of Q Magazine Q’s Demographic
  • 57.
    Psychographic of QMagazine MAINSTREAMERS SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour value for money family brands. Nearly always the largest group ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and fashion. Attractive packaging more important than contents, Typically younger people, clerical and sales jobs. SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability. Brand choice based on self-reward, and quality. Typically higher management and professionals. RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people. EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure. Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger demographic – students. STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic. REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and independent judgment. Anti-materialistic but aware of good taste. Has attended higher education and selects products for quality.
  • 59.
    There are chartsthat observe the percentage in how many men and women observe the magazine yearly/monthly. The chart below states that 31.7 % of readers are female as compared to the dominated gender of over 68%. As proven by what I stated earlier in the previous slide, the age ratio is dominated by the group of 18-24 year old as they make up nearly 40% of the viewership compared to that of other ages. There are ‘Aspirers’ and ‘Reformers’ who aim to learn what they can and thrive to be ‘informed’. On Q’s website, they give you the opportunity to do this by encouraging their readers to subscribe to their magazine and follow their pages on social media.
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    On Q’s website,you can observe the language Q magazine use to release stories and bring ‘attraction’ to their pages. They use verbal codes such as ‘Watch’ ‘More’ and phrases such as ‘Find out’ and ‘Read More’ as a way of ‘escaping reality’ and reading more and more until they’re indulged into the stories and seek to read more on the website or the magazine itself.
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  • 63.
    On Q’s website,you will these on the website regularly. They social media links that can accessible through the website, this gives the audience a n urge to follow them and be more personal with the team of Q as they can comment to them and get to know and understand their style and taste of music. Q also give out work/career experience opportunities for individuals who seek to increase more of a personal relationship with Q and work behind the scenes on the development of the Q magazines.
  • 64.
    Katz 1. Diversion –This means where the audience Can RETREAT from their reality and engage Themselves into the content. 2. Personal Identification – This means where the Audience are able to relate to a character or Their problem. 3. Personal Relationship – Where the audience are able to gain a following (audience) and bond with character or a bunch of different characters. 4. Inform & Educate– Where the audience LEARN something from engaging into the text/content.
  • 65.
    Katz 1. Diversion –Personally, I think Q offers a good way to indulge into something and learn about all the new songs and news that is going amongst the Media. 2. Personal Identification –In Q magazine, they advertise a lot of opportunities for readers to get involved, and sometimes the people that may be resented in Q, may simply reflect us, and how we usually are. 3. Personal Relationship –As you read Q, you can learn about all the latest news, which can allow you to keep up to date with your friends and family about the news and gossip amongst the media. 4. Inform & Educate– Q allows individuals to get The most updated news on celebrities, music and Gossip. An example of this is the edition of Q where We find out the latest news on Jay Z.
  • 67.
    Social Climbers –Where the audience are driven by improving their hierarchy in the social ladder. Caregivers- Where the audience sympathize with the characters situation. Explorers – Where the audience are driven by social change. Survivors – Audience members who want the security and routine of knowing the characters will be ok or something will be resolved.
  • 69.
    Primary Research Pros Cons EasyTime consuming Make a survey about what you want, i.e. surveys, phone surveys or any other process of surveys. May not be accurate Can get specific answers that you would like to know, i.e. letting the answer be a simple yes or no. Could cost a lot Quick and cheap for a small sample survey Large scale is time consuming Could be out of date by the time the survey is probably finished As part of my assignment, I will carrying out a primary research for a music magazine which will be made using Survey Monkey. http://georgiamediablogs.blogspot.co.uk/2012/03/pros-and-cons-of-primary-and-secondary_06.html
  • 70.
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    Looking through thedata, a majority of the people who had filled out the survey were male. The graph shows that only 20% of the females had filled out the survey and 80% of the people who filled out the survey were in fact, males. With this new found information, I’m now confident that my target audience has been reached and it also shows my demographic target audience is predominantly male.
  • 72.
    Looking through thedata, a majority of the people who had filled out the survey were 18 and under. The graph shows that only 10% of the people had filled out the survey were of ages 27 and over while 10% shows that people aged between 19-21 had filled out the survey and 80% of the people who filled out the survey were of ages 16-18. This conveys to me that my audience has been reached as my demographic is between 15+ so the ages that were filled out where within the age bound.
  • 73.
    Looking through thedata, a majority of the people who had filled out the survey have chosen different varieties such as Grime Pollution, Skepta, Rita Ora, Flume and Stormzy. This conveys to me that there is a variety of artists that have been mentioned and that my genre is all linked to their style of interest which helps to bring in my intended audience.
  • 74.
    Looking through thedata, 70% of the people who filled the survey would rather have the magazines circulated on a monthly basis as compared to the 0% who chose yearly and the 30% who chose to have it weekly. This helped me to finalize my decision on whether or not I should have it produced monthly and weekly. In the end, I chose to do it monthly to bring in more revenue + have more content to release to my intended audience.
  • 75.
    Looking through thedata, 50% of people prefer to listen to grime as compared to 10% each for all genres; Metal, Pop and Indie. Lastly, 20% prefer to listen to Rock. This helped me to know what genres should be included in my magazine as I will now know what my audience want and it will make it easier for me to react my target audience now that I know what they want to read.
  • 76.
    Looking through thedata, 40% each would prefer to buy a magazine for £1-1.50 and £2-2.50. Only 20% chose to pay £3-3.50. This helped me to decide what the best price range for my magazine is and how my magazine will appreciate the price of my magazine as it’s within their spending range and this could help to increase my audience.
  • 77.
    Looking through thedata, no one voted to prefer a free prize (0%). The likeliness is that the older individuals chose not to have free prizes because they didn’t seem too interested in kiddie prizes as it would be deemed unimportant to them. 70% would want a free prize and 30% are not sure. The use of this information helped me to have a balance on my decision of whether or not I should mention prizes and or add in my puff promotions.
  • 78.
    Looking through thedata, 30% of people prefer to have green, shite and gold as a color scheme as compared to the other 30% who would rather have black, grey and gold as compared to the 10% who would prefer blue and gold and the other 10% who would have black and gold then lastly, the 0% who chose black and grey. The information wasn’t really helpful as I had to later change the colour layout from green, gold, white and black to gold, white and black.
  • 79.
    Looking through thedata, 70% of people always listen to music while 30% will sometimes listen to music. This really helped me to narrow down what ages I need to focus on and what group of people I need to focus on the most as I need to find the group with the most attention towards music and their attitudes towards it. I had to identify the ones who cared about music rather than listen to it as they’re the best customers to cater too as more money can be generated from the use of content given to them.
  • 80.
    Looking through thedata, 50% of the people who had filled out the survey would rather buy a magazine from the supermarket as compared to the 20% who would rather buy it from a gas station and the 30% who would buy it from a corner shop. The information displayed here connotes to me that I’ve targeted my attention to Supermarkets as it would be the best place to distribute my magazines.
  • 81.
    Secondary Research The customerreviews are from their app for the magazine. The magazine was received mostly negative reviews for bad layout, fuzziness, lazy construction of the lap (layout, wording, positioning, missing content, etc.) http://blog.magvault.com/post/2014/06/11/Q- Music-Review - The link to the website is reviewed by a music critic who talks about their use of interaction, value and the verdict.
  • 84.
    How Q Magazinehave Synergy with Social media Links Q magazine use social media links. For example, they use Twitter, Instagram and Facebook. This is so Q magazine can let their readers know what is updated in the next issue and to keep their readers interested. Also, you can get Q magazine online and as an app so they can expand on a worldwide demographic and then they can possibly get more viewers/readers. Moreover, throughout the magazine, they mostly advertise/ promote any up coming gigs or albums and then where you can buy any tickets and what the best songs are on the album.
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     Above theline is a type of advertising through media such as television, radio, print, cinema and out of home to promote media based projects or to spread the awareness of a special offer. Above the line marketing sort of differs from Below the Line advertising, which uses mainly unconventional brand- building and promotional strategic plans, such as direct mail, sales promotions, flyers, telemarketing and printed media, i.e. brochures and usually involve no motion-like graphics. It is much more effective than when the target group is very large and difficult to define. http://www.theadvertisingclub.net/index.php/features/editorial/ 3256-difference-between-above-the-line-and-below-the-line- advertising
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    Example of subscriptionfrom Q’s website
  • 95.
    Distribution of QMagazine Editions  Q Magazine are sold mainly in the UK and they have a fairly high cult following as they’re circulation figures are estimated to be over 360K. Q Magazine offer many opportunities to have their articles subscribed to and read by the high viewers around the web. http://origin.mediauk.com/magazines/36219 /q/readership-figures Q magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsbury’s and other newsagents.
  • 96.
    Examples of QMagazine distribution Q magazines are sold mainly around the UK; especially England. There was an edition of Q found in Sainsbury’s and other newsagents. www.alamy.com
  • 97.
    Is the Qmagazine editions available online?  You can’t purchase the magazine online through a computer but they have a personalised app which you can download so you can check on their app updates and look at their most recent issues. http://www.qthemusic.com/
  • 98.
    Can fans ofthe magazine subscribe to the magazine and have it delivered to their address? If you go onto their website, you can subscribe to their articles and you can get access to their old articles on their website. If you subscribe to their issues, you can get up to 12 articles a year. You can pay for it on their website and it requires you to put it in your address so it can send you the publications. http://www.qthemusic.com/
  • 99.
    Foreign and UKDistribution of Q Magazine PRODUC T TOAL CIRC. 2013 CIRC. CHANGE Y/Y DIGITAL EDITION Q 48,353 58,980 -18.0% 2,257 PRODUC T TOAL CIRC. 2013 CIRC. CHANGE Y/Y DIGITAL EDITION Q N/A N/A N/A N/A http://www.pressgazette.co.uk/uk-magazine-combined- printdigital-sales-figures-first-half-2014-complete-breakdown/ UK Worldwide
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    Ethical Issues –UK Tribes  UK Tribes is a category based on teenagers who dress, behave and act depending on what category they belong to. The categories in UK Tribes are Alternate, Mainstream, Leading Edge, Urban and Aspirant. The tribes were made in late 2005 from Channel 4.  My own magazine; Golden Era is an urban magazine that focuses mainly on Hip Hop, R’n’B and Rap Music. The tribe that would best suit my target audience would be the Urban Tribe, targeted primarily at Stylers and Wasteman. http://www.uktribes.com/
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  • 106.
    MEN  Shown as‘’all muscular, no intelligence’’  Powerful  Clueless  False expectations of what one can look like WOMEN  Shown as ‘’sexy, no intelligence’’  Clueless  Powerful  Fake/Plastic  False expectations of what one can look like
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    Diana Saco – “FemaleGaze” – Example The issue denoted on the left is an example of how the publication would wish to encourage a ‘female gaze’ from a pass along audience because Q would use the opportunity to increase their demographic and audience amongst the female population. The involvement of a ‘sexualized’ male musician will attract more attention to the magazine as it can be referred to as ‘eye candy’. Non-verbal codes such as the facial expressions of the man (the tilting of his head, the ‘gaze’ in his eyes and the unbuttoning of his shirt) and the positioning of his body portrays him as a ‘heartthrob’ as these are stereotypically used characteristics to appear more ‘sexy’ and ‘attractive’.
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    Typical stereotypes belike:  Enjoy pop-Music  Listen to Vanilla Ice  All Caucasians are discriminative towards other races  Like Outdoor Activities  All enjoy golf http://racist-stereotypes.com/
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  • 115.
  • 116.
    Q Magazine followBauer’s code of practices which falls into appliance with IPSO. The code denotes how Q adhere from racial language, sensitive issues or content that is considered offensive or insensitive. Consistently, Q don't often talk about sensitive topics as they focus entirely on music. Q’s editorial team have to make sure that the accuracy of the content in my magazine was on point. They make sure that there’s were no mislead titles in their main headlines, titles, stories, content and images. They do this by referencing all information to a common source to further make the magazine legitimate. When Q regularly make their editions, they make a first draft where they have to professionally proofread their work multiple time to make everything accurate. Q have to make sure the writers maintain the style of writing and behavior for all pages to make sure it flows and there’s no inconsistency. https://www.ipso.co.uk/faqs/editors-code/ https://www.ipso.co.uk/editors-code-of-practice/
  • 117.
  • 118.
    The Q Magazinecover denotes to the audience the stereotypical depiction of a typical ‘African-American’ rapper (Jay Z). The rapper displayed in the front cover appears to be wearing baggy blue jeans with an oversized black t-shirt and a long golden chain that is stereotypically worn in music videos and rap shoots.
  • 119.
  • 120.
  • 121.