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Statement of Intent
- 1. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations Centre number Centre name Candidatenumber Candidate name Brief chosen: ………………………………………………………………………………………………………… How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) Product 1 …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… Advanced GCE in Media Studies H409/03/04 Making media Media Studies Statement of Intent 30435 Walton High School 4436 Sophie Rebairo Brief 1: Television and online. Three-minute opening sequence of a documentary for a socially conscious, 16-25, middle to upmarket demographic. To appeal to the briefed audience people included in my documentary will be in the targeted demographic. The audience would want to see themselves represented on screen as this allows them to relate more to the topic. Mentioning social media pages at the start encourages the target audience to look for more information- they are also already familiar with that platform. Through a survey I discovered that my audience were very interested in crime, but due to the possible dangers I chose the next most popular topic- science. In order to follow the house style I will briefly have the BBC Three logo at the start of my documentary, as well as the BBC logo in the top left corner throughout. My research has shown that my target audience prefer voiceover, however to fit the producers conventions I am also going to present on screen as this encompasses the style of Stacey Dooley and Reggie Yates- documentary presenters on BBC Three. Representation of different social groups on BBC Three don't influence the audience's thoughts positively or negatively. Similarly to the BBC Three presenters I hope to be understanding to my interviewees, anyone can be affected regardless of their social group so I plan to represent everyone in a positive light. While editing my text title and videos I may add filters to ensure that my interviewee can be seen clearly. Multiple camera angles will be used in interviews and cutaways and text in my title.
- 2. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. Product 2 ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. For the target audience access to social media from the website is good as their age group already use it for leisure, these pages will offer more information about behind the scenes when filming. Having a fun and modern look is important to appeal to the designated age group. BBC Three's pink and black colour theme is on their documentaries and website, therefore I will share my colour theme in the same way. BBC Three uses bright colours whereas BBC Two uses more muted colour palette as the target audience is older. I will be using sans serif in my documentary and website as this is the same font as the producer as it is most accessible for the youthful demographic. Representation of my interviewees will be the same on the website as the message of breaking negative stereotypes is really important and must be across both products. All social groups will be included but no differentiation as the focus is involvement with Type 1 Diabetes.
- 3. CCS438 – Statementof Intent CCS/H409 Oxford Cambridge and RSA Examinations How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words) …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………. My products will have a consistent theme: the colour, font and title to make my topic clear. The website and social media accounts on screen will give people places to go to find out more information. Having my documentary accessible on demand, allows people to stream it anytime on a variety of different devices. Discussing stereotypes is massively important for my documentary, the comments section on my website similar to the one on BBC Three will allow people to share opinions. An email subscription service will also be an option to keep people up to date with the following documentaries.