1) The document discusses enterprise social media and how to implement Yammer within an organization. It provides an overview of Marc Vanderheyden and describes the business value of social tools. 2) The document outlines different approaches to using Yammer, including group-centric and user-centric models. It also discusses integrating Yammer with Microsoft applications like SharePoint and Dynamics CRM. 3) The presentation emphasizes communicating the purpose of social tools to employees and helping users engage with Yammer through groups, posts, and profiles. Success is defined as enabling a single team to get work done with shared goals.

1. Get a grip on
Enterprise Social Media
(“The power of colleagues”)
#spsbe
Marc Vanderheyden
Spikes NV

2. Thanks to our
Sponsors
Platinum
Gold
Silver

3. About me • 25+ years in IT
• Projects in various industries and various
business processes
• Strong focus on business process modeling,
collaboration, information architecture
• Business oriented
• 100% Microsoft (SharePoint, Yammer, CRM)
• Co-founder & co-owner of Spikes

4. About
Business Value

6. Community
Relevance
 Engagement

8. How to collaborate?
How to share?
When to contribute?
Anything new?
Who knows what?
Where to find
stuff?

9. YAFCM
Yet Another F** Communication Mechanism

14. http://www.youtube.com/watch?feature=player_detailpage&v=QIqA_YKeboc

15. Data &
transactions Documents Contact data
Conversations
about …

16. A Typology

17. Group-
centric
User-
centric
Application
-centric
Marketing-
centric

18. User-
centric
Process-
centric
Marketing-
centric

19. Integrate!

20. Business Object
(Customer,Offer,
Project,Product,
Equipment,
Complaint,…)
Conversation
about
Business
Object
Show
conversation in
the Business
Object context
Start conversation
from the Business
Object context (and
refer to it)

21. Response to the Dynamics CRM
activity show up on the Yammer
feed

22. What do you
need?

23. • Post messages
• In groups/communities
• With photo’s or files attached
• React to posts
• Like
• React with text
• Personal overview
• Publish my profile

24. Project Manager
Group
centric
Payroll & Benefits Manager
Scenario
• Employee got snowed in
• Employee interacts with HR employee
about allowances
• Question gets answered
• Instead of e-mail (linear) other people
can see and find the question and
answer
• Question only needs to be answered
once, for the whole company

25. • Advantages
• Traditional working
Group
centric

26. Sales Account Manager
User
centric
Scenario
• Search for the topics
• Show the conversations
• Security trimmed

27. • Advantages
• Traditional working
User
centric

28. To Yammer or not to
Yammer?

29. To Yammer or
not to
Yammer?
To SP2013 or
not to
SP2013?

31.  Personal overview
 Post messages
 In groups/communities
 With photo’s or files attached
 React to posts
 Like
 React with text
 Publish my profile
User
centric

34. “This summer we'll update the Office 365 service and allow customers to replace the
SharePoint newsfeed with Yammer.”
“As part of the summer update, we'll also provide guidance for replacing the SharePoint
newsfeed on-premises with Yammer.”
“This fall we'll deliver another update to Office 365 and deepen the integration. Customers will
still have the option of choosing between Yammer and the SharePoint newsfeed, but this new,
integrated Yammer experience will offer Single Sign-On (SSO) and seamless navigation.”
“As we move into 2014, we'll continue updating Office 365 with new social enhancements
roughly every 90 days. We'll start by simply deepening the connections between Yammer and
Office 365 services.”
“Some organizations don't feel comfortable with multi-tenant cloud services. For these
customers, our guidance is to use the SharePoint newsfeed. ”
Yammer + SharePoint Roadmap

35. What you can do today
• Start with Yammer,
• Integrate with other applications, including SP 2010
Next Step
• Upgrade to SP 2013
Yammer + SharePoint Roadmap

36. Change“Failure is not fatal, but failure to change might be.”
(John Robert Wooden)

37. Social is a
strategy: start
with business
outcomes
Social is a
series of
(IT?) projects
An effective vision is one that is…
• Linked to business strategy
• Involves the right people
• Utilizes the strengths of Enterprise Social

38. Choose your social type
• Department-oriented?
• Application oriented?
• Process oriented?
• Product oriented?
• Ideation? But not all
at once!

39. Should Enterprise
Social Media be
self-governing?

40. “If everyting seems under
control, you’re just not
going fast enough.”
Mario Andretti

42. Elements of Governance / Guidance
Groups (Open / Closed)
Active Community Managers
((Un)managed) #Hashtags
Integrated LOB Applications
Published Guidelines
Too much? Not
enough?

43. Communicate
• Introduction to Management (What’s in it for you?!)
• Introduction to all Employees (What’s in it for you?!)
• Introduction to impacted Employees
• Be transparent about the Objectives of the group
• Be transparent about the Code of Conduct in the group
• Promote it (Success Story, Yammerfall on public monitor)
What is it?
What can you do with?
Why should you use it?
When is it starting?
How can you get started?
Where/how to ask questions?
Does this mean that e-mail is dead?

45. Help users

46. Help users

47. Help users
Which groups should you follow?
Which topics should you follow?
Which people should you follow?

48. Help Community Managers
What is your role?
When should you react?
Why should you reward?
Keep it rolling!

49. Set the example yourself
Initiate
Participate
Correct
Reward

50. What is success?

51. Get work done as
a single team with
shared goals
What is success?

52. What is success?
*Gartner - Published: 14 June 2011 By: Jeffrey Mann
Maturity Model*
for Enterprise
Collaboration and
Social Software

53. THANK YOU
<Name/> Marc Vanderheyden
<Email/> marc.vanderheyden@spikes.be
<Blog/> blogs.spikes.be/bpm
<Twitter/> @mceev11

55. AAA

56. BBB
Yet Another F** Communication Mechanism

57. CCC

58. DDD