SharePoint and SharePoint - The past, present and future
Social has had a huge impact on our digital world and the business world in recent years. We are all familiar with Facebook, LinkedIn and Twitter. Many companies make internal and external use of these Social media for sharing knowledge and communicating with potential customers. SharePoint, a platform of choice for knowledge sharing and communicating, by using Social features. Since SharePoint 2010 this trend has been put through with SharePoint 2013, but the acquisition of Yammer has had a huge impact on the use of Social in SharePoint. What is the future of Social SharePoint? During this session we look together at the past, present and future of Social and SharePoint.
Let’s take a look at the evolution of Social and SharePoint since the introduction of SharePoint Server 2007.
SharePoint 2007 onlycontained the discussion board and the My Site.Discussion BoardA very limited feature within SharePoint 2007 and not able to use for interactive communities within your SharePoint Portal. My SiteContained valuable features such as displaying your skills, expertise and past project. Useful to find the right people with certain expertise. The My Site did lack interactivity. Only push information.
After the release of SharePoint 2007 something happened: A Social explosion! Social networks such as Twitter, LinkedIn and Facebook were available before SharePoint 2007 but really took off from the year 2007.
LinkedIn is a great platform to promote yourself with an online resume. You can share your current job title, expertise and skills with your contacts and possible new employers.
LinkedIn is also used by companies. A company can use LinkedIn to share business news, jobs and connect with (new) customers.
After the introduction of business groups Facebook is used by companies to connect to (new) customers and promote their products. Most companies use it to launch campaigns for new products. It also allows their customers to directly answer questions and get connected.
A lot of companies embraced Twitter for Webcare and Customer Care. They answer complaints and questions from their customers. This improves brand loyalty and customer satisfaction.
Not only a Social revolution happened but also a mobile device revolution!
This device, the iPhone, changed the shape of the mobile market and connected people all over the world. The iPhone launched in 2007 and the App store in 2008. People got obsessed with Apps, there was an App for everything. This also had an impact for the business market. Apps were released aimed at business users, for example to store their notes or documents.
The iPhone was only the beginning because by 2008 and 2009 Google’s Android was available on many smart phones.
The rise of the smart phones was just the beginning. The revolution continued with a revived an old device: The tablet. This kicked off with the iPad. The iPad became a huge success.
What was the impact of the Social and Mobile revolution? Companies and their business users got certain expectations from SharePoint:MicrobloggingBusiness users wanted to use microblogging features such as hash-tags, mentions and likes. They were using these features with Facebook and Twitter.Mobile devicesPeople had their smart phone and tablet and now they wanted to use it! They want to access SharePoint with these devices and start working with the My Site and documents.
Meanwhile, Microsoft started working on SharePoint 2010 after the release of SharePoint 2007. May 2010, Microsoft released SharePoint 2010. Did it deliver on the Social front?
The new My Site was introduced with a clean look & feel. You were able to share an update and tell people what they can ask you a question about.
The newsfeed showed updates from your colleagues, or other people you were following, such as a new job title, phone number or birthday. The major downside of the newsfeed was the lack of interactivity. You weren’t able to leave replies to updates. Eventually 3rd party products supported these features or custom development solutions were build.
By using the dynamic organizational chart you were able to browse through the organization. The web part required Silverlight to function. Not every company was eager to install Silverlight.
You were able to use the noteboard to leave messages. There were no microblogging features available and the information was kept in the web part. You weren’t able to index the messages to use within Search.
Tags and Notes allowed you to apply tags on content such as documents or pages. Every tag had its own profile page were you could see the related content. You could also leave messages for other people interested in the tag.
Although a lot changed it really wasn’t enough.MicrobloggingThere were no microblogging features available.Follow colleaguesFollowing other colleagues wasn’t really user friendly and not intuitive. Support for mobile devicesThere wasn’t an App available to work with the My Site or access your documents. Eventually third party suppliers created their own Apps such as Filamente and SharePlus. You could use the native browser but it was unstable and didn’t work properly because of the lack of Silverlight.Interactive communitiesWe were still stuck with the discussion board so no option to create an interactive community within your SharePoint portal.
The whole problem was the 3 year release cycle! After the release of SharePoint 2007, Microsoft started working on SharePoint 2010. 2 years later Social and Mobile are huge, Microsoft isn’t able to change SharePoint to fit the new business needs. That’s why Microsoft released the new update/release cycle within Office 365. Every 3 months a new update and once a year a major release. With this strategy Microsoft is able to respond to the changing market.
SharePoint 2013 finally came with microblogging features within the newsfeed. Business users can use likes, mention, hash-tags and upload pictures.
It’s a lot easier to follow colleagues. The follow page resembles Twitter and is very user friendly.
All the conversations in the newsfeed and the communities are indexed by Search. This enables people to find conversations related to their Search queries. Results in finding people who can help you.
Microsoft released an newsfeedApp to work with the new SharePoint 2013 My Site. Youcansee the personal page of yourcolleagues, leavemessagesandworkwithyourdocuments.
The Community Site finally enables you to create vibrant communities within SharePoint.
My advise is to use Yammer because Microsoft isn’t going to spend 1.2 billion dollars to keep developing their native Social features.
Yammer Web PartUsers with contributor permissions are able to change the feed of the web partThe web part is very unstable and buggyDocuments in YammerYou are still able to add documents in Yammer, in my opinion you would want to disable this when you work with SharePoint. SharePoint is the platform for storing documents. Not Yammer!Two profilesThere is a profile on Yammer and SharePoint. Nobody wants to maintain two profiles.SearchThe only “integration” between Yammer and SharePoint Search is a link. Hopefully this becomes more integrated. For example the Yammer results in the Conversation scope.
Yammer has a great page where you can see which updates are being prepared, launched or cancelled. Every update has an explanation with screenshots. This would be perfect for Office 365 so you can prepare your business for what’s coming.
My predictions are the end of SharePoint 2013 native Social features and the full focus on Yammer.Leads to full integration with SharePoint but also other MS products such as CRM.
SharePoint and SharePoint - The past, present and future
Social and SharePoint
The past, present and future
Yammer - Release schedule
Yammer Plans & Pricing
Yammer and Office 365
Office 365 Yammer support
Yammer success center
Microsoft's Secret Social Weapon: Why Yammer Will Replace Traditional Extranets