SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014


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Understand the value of enterprise social and Yammer

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  • There are many obstacles that get in the way of ‘frictionless collaboration’
  • Our environment is fragmented: we keep stuff on the C or X drive, in email, in SharePoint and now, in Yammer
  • What tool do I use – should I create a blog or a wiki in SharePoint, or use Yammer
    Yammer can store files, what do I do about that?
  • I’m excited about the change that is just ahead.
    Microsoft is creating an environment of much more ‘frictionless’ collab
  • Is this what we’re talking about for enterprise social?
    NO: This is personal social, and as far as companies are involved it falls under part of digital marketing
    The part in common is that we are using virtual networks of people to share information

    How do ENTERPRISES use these social tools?
  • A brand, an organization is engaging with their customers on social media
  • Sell you something directly
  • Engage more fully with their product
  • But… engagement is really a synonym for “getting you to buy more, at some point”
  • Finding potential candidates to hire…
    Finding who’s who at your target customers
    LinkedIn excels at these tasks
  • It’s been six months since these two friends met up… How’s the conversation go?
    Hey man, how are you?
    Good, good! You?
    Oh yeah, good – Busy!
    Yeah, me too – really busy!
    So, what’s new?
    Awe, not much, how about you?
    You know, same old same-old…
  • I’ve learned an interesting lesson from being part of the SharePoint community and being on Facebook.
    Many of us are on FB, but I think this experience is a bit different from most people…

    I have a fairly large community of people who I consider to be friends, but whom I only see occasionally.
    Some I see 5, 6 times a year, others only once or twice, and some even less often.
  • That I was working on a project in Vancouver
    Who I spent time with at SharePoint Saturday New York
    That my daughter graduated from University
  • Seb, you’re looking good!
    You were out for a good 10 days there with that cold…
    Yeah, feeling ton’s better.
    Hey, I see you’ve been travelling to Vancouver a whole lot. Do you like it? I was thinking of heading out there on a vacation with the family… Congrats on your daughter’s grad – you must be proud… and hey, your eye looks great, can’t tell you had that problem

    We have a foundation for conversation that picks up from FB as if it never left off…
  • Why does facebook add so much value to these situations?
    AND: How does this apply to the enterprise?
  • We are not physically close to each other
  • Even if we’re not a continent apart, we are not necessarily close enough to see each other every day, or even every week
  • We have something in-common that brings us together…
    It can be family, it can be military unit, it can be sports club… but we have something.
    For me, it’s the SharePoint community
  • We care about each other and about what’s happening in the lives of others.
  • So, that’s Facebook… the question is how do similar tools translate to the enterprise?
  • I work on a team where people are located across the country from each other, or are on-site at clients
    In your org it can be different reasons: different branches. Departments in other provinces or countries
    Or even just a large building where you don’t actually interact face-to-face that much
  • Solving problems for customers (or balancing the books, or making sales, or whatever your cause may be)
  • We work together – we want to succeed and we are engaged with each other (or, at least, we want to be)
  • Being dispersed, yet needing to work together in some ways presents a problem… a problem that’s’ not addressed by email and instant message
    Let’s look at our modes of communication
  • Email – Narrow: Discussions are lost, no one else has visibility
    Lync – Narrow: same as email (but immediate and synchronous
    Webinar/Conf call: Broad reach, but usually mostly one-way
    Social – Tools like yammer allow for asynchronous, broad communication

    The thing that’s new that social tools bring is to broaden communication.
    The stuff you post is highly visible, searchable, and available to be interacted with…
    But the tools to enable this are just TECHNOLOGY

    It leads to a new way of working.
  • Implementing a new technology will not, alone, provide value.
    There needs to be a cultural shift in the way people work together.
  • It’s called “Working out Loud”
  • Definition of WOL is that your work is visible to others – they can see what you’ve done and how you’ve done it.
    In many ways, SharePoint enables this side of things

    The bigger, trickier, culture changing component is narrating your work.
    The essential ingredient is “In order to help others”. It’s not about your lunch, or what you think of your boss.
    It’s info that can potentially help another person
  • Making your work visible - Fundamental
    Making your work better – others see it and provide feedback
    Leading with generosity – Contribute, it’s not about self promotion
    Building a social network – Expand your interactions beyond peers and immediate reports/supervisors
    Making it all purposeful – Having a goal in mind helps prevent this from becoming a time-suck
  • Bring the team together virtually…
    We know what we’re all working on.
    We can offer help when needed
    We feel comfortable asking for help
    The boss is aware of her team, and doesn’t require as much status update work
  • Before my next story, I want to take a detour into Microsoft’s messaging about the social enterprise
  • Jack Welch: If the rate of change on the outside exceeds the rate of change on the inside, the end is near.
  • You have a difficult problem to solve
  • With your team, and individually, you come up with some really great ideas…
  • Compile and deliver an awesome result
  • And, it gets files for future reference and re-use
  • I mean… it goes into a KM system of some type
  • We’ll come back to this at the end.
  • Another quick detour from the stories…
  • Is it facebook for the enterprise
  • It LOOKS pretty darn close!
  • There are companies that have been virally infected with the free version of Yammer. It just grew on its own, and it has been successful. But this is not the same as enterprise success.

    Downside: “Don’t mention Yammer” story
  • SharePoint and Yammer are better together
    SharePoint is good at document management with metadata and workflow and policy and permissions
    And SharePoint has contact lists and calendars and task lists

    Yammer doesn’t do any of that

    SharePoint is not great at discussions, forums, microblogging, easy communication
  • Realize it’s a cyclical process, not a destination.
    Careful planning and planning to execute is important
    Capacity to DELIVER new ideas on rapid cycles
    ENGAGE people at multiple levels
  • From, pretty good, but with obstacles.
    To “Frictionless” collaboration
  • SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

    1. 1. Understanding the value that Enterprise Social can bring to your organization Ruven Gotz Avanade
    2. 2. Thanks to our sponsors!
    3. 3. DIRECTOR & REGIONAL LEAD Ruven Gotz @ruveng
    4. 4. Why am I so excited about this topic?
    5. 5. Collaboration has been great… but…
    6. 6. SharePoint was supposed to make it better And it did! - Check in/out - Version control - Search Sorta…
    7. 7. We work in a fragmented world C:, X:
    8. 8. It’s not always clear what direction to take
    9. 9.
    10. 10. What is enterprise social? And what is it not?
    11. 11. Twitfacelink?
    12. 12. Enterprise Social? No! This is digital marketing using social tools
    13. 13. Sell Image credit
    14. 14. Engage
    15. 15. Get you to buy more…
    16. 16. Recruiting & Prospecting
    17. 17. So, what then is Enterprise Social? Let me start with a story
    18. 18. Two friends meet again after six months apart
    19. 19. How has this changed with the advent of social networks?
    20. 20. SharePoint: Community is everything
    21. 21. Facebook supports the relationship
    22. 22. Two friends meet again after six months
    23. 23. What are the unique characteristics of this situation?
    24. 24. Geographic Separation
    25. 25. Maybe not that far apart?
    26. 26. Common Cause
    27. 27. Interested in each other & what’s happening
    28. 28. How do these characteristics translate to the enterprise?
    29. 29. Dispersed Team
    30. 30. Common Cause
    31. 31. Care about our team
    32. 32. Give people a way to stay in the loop How do we allow people who are not co-located the ability to remain connected? Hint: It’s not just about technology
    33. 33. Modes of communication E-mail Lync/IM Face-to-face Asynchronous Synchronous BroadNarrow Webinar /ConfCall Social
    34. 34. What is the supporting cultural shift that’s required?
    35. 35. Working “out loud”
    36. 36. Working Out Loud = Observable Work + Narrating Your Work Essential ingredient: in order to help others
    37. 37. Value: Shrink the separation
    38. 38. Summary of Story 1 • Bring dispersed workers together virtually • Build the foundation for “continuing conversations” • Value: Remain engaged with your immediate and wider team • How: • Asynchronous, broadcast tools • By Working Out Loud
    39. 39. Microsoft says “Work like a network” What does this mean?
    40. 40. Traditional
    41. 41. Compare with…
    42. 42. Story 2: Accessing Knowledge
    43. 43. You’ve got a problem…
    44. 44. Collaborate with peers
    45. 45. Come up with some great ideas…
    46. 46. Deliver an awesome report
    47. 47. It gets filed
    48. 48. In a knowledge base
    49. 49. So that it’s easily searchable
    50. 50. Problem! Collaborate or Work Alone KM System This is hard work, and it’s hard to get people to do this People aren’t good at searching and they don’t trust the search engines SLOW SLOW
    51. 51. Here’s where social can help Social KMCollab
    52. 52. Collaborate or Work Alone KM System Has anyone ever worked with Product X in situation Y? @Sue did last year @Bill was the tech lead on that Here’s a link to the spec, call me if you have questions Just what I need to solve this
    53. 53. Summary of Story 2 • What’s in the KM system is not always easy to find • Not all the good stuff gets into the KM system • Social tools make this fast and easy to do Value: Rapid access to the information I need from the people who know.
    54. 54. Great stories are not enough
    55. 55. What is Yammer? And what is it not?
    56. 56. No! Is Yammer = Facebook for the enterprise?
    57. 57. No! Well, sorta? Is Yammer = Facebook for the enterprise?
    58. 58. Let’s look at why it’s NOT fb Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
    59. 59. Used with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research
    60. 60. The Value of Planning & Governance How can you get ready for Enterprise Social?
    61. 61. If we build it, they will come… • Don’t over-think this • Don’t over plan • Don’t put in too many rules • Don’t kill it before it starts
    62. 62. Have we learned NOTHING, people? • The SharePoint Wild- West was a mess. • Let’s not do this all over again!
    63. 63. Not to discount YOUR success Yammer can grow virally on it’s own
    64. 64. Don’t kill it, but plan and be ready! •What is your business purpose? •What are your use-cases for the application of social •What are your terms of service and governance rules? •Who is going to enforce the rules and set the tone? •How will you engage your leadership? Value: Achieve a business focused result
    65. 65. Yammer & SharePoint Better together
    66. 66. You got chocolate on my peanut butter. No, you got peanut butter on my chocolate
    67. 67. The value of SharePoint + Social? Enterprise Social Facebook Social Enterprise Social Enhanced Collaboration
    68. 68. Going Social? A few thoughts on the process and getting to success
    69. 69. How does one ‘go social’? Plan DeliverEngage Improve
    70. 70. Key lessons learned From Avanade’s POV on Social Secure buy-in and commitment from an executive stakeholder and key leaders
    71. 71. Key lessons learned Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change
    72. 72. Key lessons learned Spend time mapping value and embedding social into core processes
    73. 73. Key lessons learned Communicate, communicate, communicate
    74. 74. Key lessons learned Define success – social adoption is not a one-time activity and viral adoption cannot be assumed
    75. 75. Key lessons learned Develop a network of evangelists and community managers; engage long-term well beyond launch
    76. 76. Key lessons learned Involve users as early as possible
    77. 77. Key lessons learned Listen closely to naysayers and understand their concerns. (Yammer’s “red dot/green dot/yellow dot”)
    78. 78. Key lessons learned Implement mobile support and access
    79. 79. What’s coming next? A more complete and pervasive integration experience
    80. 80. The integration of yammer into life
    81. 81. Delve (Formerly “Project Oslo”)
    82. 82. It understands who you are
    83. 83. Changing the nature of collaboration
    84. 84. Why am I so excited about this? Enterprise Social provides real value to me, my company and my customers… …and it’s getting better!
    85. 85. Thank You!
    86. 86. Ruven Gotz @ruveng