2. RICHARD
HARBRIDGE
My twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at
SPEAKER | AUTHOR | SUPER FRIENDLY

3. @RHARBRIDGE

4. @RHARBRIDGE

5. USERS WORK
ANYWHERE…
By 2016 40% of the workforce will be mobile - Gartner

6. Flexible work is prevalent – rethink your definition of a mobile worker.
USERS WORK
ANYTIME…

7. 2005 2013
USERS WORK
ON ANY
DEVICE…
By 2015 at least 60% of information workers will interact with content
applications via a mobile device - Gartner

8. USERS WORK
WITH MORE
PEOPLE…
We work with more people on a day-to-day basis today than ever before.
60% of employees report working with 10
or more people on a day-to-day basis.
Half of these employees
work with more than 20.

9. USERS WORK INSIDE
& OUTSIDE OF THE
ORGANIZATION…
We also work with contractors, customers or partners more…

10. #worklikeanetwork
THEWORLDHAS
BECOMEAGIANT
NETWORK…
We consume information more rapidly today than ever before.

11. Faster
responses
Personalized
service
Better
experiences
#worklikeanetwork
YOURCUSTOMERS
EXPECTMORE…
We communicate more often and more frequently in new ways.

12. #worklikeanetwork
WE CANNOT WORK LIKE
WE ALWAYS HAVE…
We need to be more responsive and how we work has already started to change.
CONNECTIONS
OVER
COLLECTIONS?

13. @RHARBRIDGE

14. @RHARBRIDGE

15. Social software in the workplace presented in Gartner’s Magic Quadrant…
MICROSOFT IS THE
LEADING VENDOR…

16. Provides a social newsfeed for teams, and a quick and easy
platform for creating internal and external communities
Unlocks info silos from email and team sites, democratizes communications
CRITICAL PART OF
MICROSOFT’S
SOCIAL STRATEGY…

17. SharePoint on-premises and Yammer
• Service Pack 1 & Yammer app for SharePoint 2013 on-prem
• Committed to another SP on-premises release
• Hybrid continued improvements
Legacy SharePoint Social
• No plan to adding net-new social features
• Existing SP social capabilities will be maintained - for now
• No investment in SP communities
Go Yammer!
• Faster adoption
• Rapid innovation
• Connect everyone
Office 365 with Yammer
• Home of innovations for Enterprise Social
YAMMER OR SHAREPOINT SOCIAL?
Enterprise Social: Should I Use Yammer? When Should I Use SharePoint?

18. Let’s take a look back at the end of last year…
Mobile-first scenarios
ENTERPRISE SOCIAL
MOBILE STRATEGY…

19. Inline-message
translation – just tap
“translate”
Thread instantly
translated to
phone’s language
Reduce silos and
ease collaboration
across geographies
UI localized to 23+ languages and instant in-line message translation
in Android and iOS
GLOBAL RELEVANCE
& SCALE…

20. 28 languages available on the Yammer web client and Success Center
25 languages available on mobile apps1 and email notifications
GLOBAL RELEVANCE
& SCALE…

21. @RHARBRIDGE
YAMMER & OFFICE
365 ON WEARABLES…
# 1 Challenge With Mobile Experiences? Time (Hours To Minutes To Seconds)

22. Collaborate effectively on customer leads with Line-of-Business app
integration including Dynamics CRM and Salesforce
YAMMER INTEGRATION
WITH CRM…

23. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management 

24. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management 

25. @RHARBRIDGE
YAMMER EMBED
OPTIONS…
Starting with OOTB you can do an embed and control some properties.

26. @RHARBRIDGE
Enables you to participate in social conversations from the tools of your choice.
INLINE SOCIAL &
DOCUMENT
CONVERSATIONS…

27. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management 

28. @RHARBRIDGE
The APIs are limited. So you can only do so much…
YAMMER SHARE
OPTION…

29. @RHARBRIDGE
The APIs are limited. So you can only do so much…
YAMMER LIKE
AND FOLLOW?

30. @RHARBRIDGE
Office 365 Admin Reporting
Data Export
Advanced Data
Export
Data Export & REST
API
Tosilog
(Power BI)
Third Party (tyGraph,
Tryane, etc)
REPORTING COMPLEXITY?
Often getting people to use more of the technology is just as important.

31. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…

32. Groups today… WHAT OTHER
SOCIAL OPTIONS
EXIST?
Discussion Boards, Community Sites, O365 Groups, & More!

33. @RHARBRIDGE
WHAT CAN I DO
TOMORROW FOR
INTEGRATION?
Groups will be integrated with Yammer – discussion image above…

34. @RHARBRIDGE
WHAT CAN I DO
TOMORROW FOR
INTEGRATION?
Skype for Business & Yammer Integration Coming Soon! (In Preview)

35. @RHARBRIDGE
Delve now incorporates links shared in Yammer so you can discover even
more from across Office 365.
DELVE DISCOVERY
WITH YAMMER
INTEGRATION…

36. @RHARBRIDGE
Today Tomorrow The future
People
Groups
Network
Connected experiences
across Office 365, Microsoft
products and beyondYammer Groups
Enterprise Graph
Office Graph and Delve*
Dynamics CRM Integration
O365 Groups
O365 Identity in Yammer
Document Conversations
Flexternal
Android/iOS/WP Apps Mobile innovations
Office Online in Yammer
O365 Groups*
Office Graph and Delve
ROADMAP (2014)
Connected experiences are the current focus. 

37. @RHARBRIDGE

38. @RHARBRIDGE

39. TRANSFORMING
WORK WITH
CULTURE &
TECHNOLOGY…
“Social Enterprise is implemented 80% through organization culture and
20% through technology.” - Gartner, September 2012
20%
Tech
80%
Culture

40. Define Your Vision
Identify
Business
Outcomes
Plan to Work Social
Evaluate, Adapt,
& Iterate
THE SOCIAL
JOURNEY…
This is something that should be planned: http://Success.Yammer.com
Launch and
Drive Success

41. 1Startsmall
2Buildacoalition
3Getexecsonboard
4Adoptionactivities
YOU SHOULD…
It’s important to plan and work through these things before you start (if possible).

42. REAL WORLD
ADOPTION
ACTIVITIES & MORE…
Find great ideas for driving interest in our latest book http://improveit.how/book

43. DOWNLOAD THE WHEN
TO USE WHAT IN OFFICE
365 ENTERPRISE USER
GUIDANCE WHITEPAPER!
It goes into much greater depth and can be found at WhenToUseWhat.com

44. @RHARBRIDGE
THE POWER OF A
VERIFIED GROUP…
Verified Groups have scorecards that they are mapped and graded on. Official.
Not just to differentiate.
To improve clarity of
purpose, leader
engagement, community
management, diversity of
participation and business
value realization.

45. @RHARBRIDGE
LEGITIMATE REASONS
FOR CONCERNS…
There are some legitimate concerns around social, but they can be mitigated.
Concern Mitigating Solution
Corporate Embarrassment
The most common reason for corporate embarrassment is lack of training on management and executive teams
(or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’
on blog comments. These simple measures must not only be put into effect but they also must be understood
and the users must understand how to use these features effectively.
Loss Of Intellectual Property & Trade Secrets
This is often dealt with by appending or amending existing intellectual property policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.
Another Potential Distraction
It is important for management to support the platform but also to clearly explain why/when it should be used.
Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort
necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and
examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way
(especially if they are based on the corporate culture, a real use of the tool, and particular to the business).
Another Entry Point for Viruses/Other Attacks
This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have
constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags,
or embedded within other social content.
Employee Harassment
This is often dealt with by appending or amending existing sexual harassment policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.

46. @RHARBRIDGE

47. @RHARBRIDGE

48. NEXT STEPS…
Now that you have a better understanding of the product and social…
www.yammer.com
WhenToUseWhat.com
success.office.com

49. Office365
Technical
Network
JOIN THE
CONVERSATION…

50. Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
ENTERPRISE SOCIAL
RESOURCE CENTER…
Learn how social can help your business. www.enterprisesocial.com

51. Thank You!
Organizers, SponsorsandYouformakingthispossible.
100+AwesomePresentationsAt.. Slideshare.Net/RHarbridge
WhenToUseWhatWhitepaper.. WhenToUseWhat.com
SignUpForYammerAt.. About.Yammer.Com
Office365SuccessCenter.. Success.Office.Com
Message Me On LinkedIn or Email Richard@2toLead.com
SPEAKER | AUTHOR | SUPER FRIENDLY
Twitter: @RHarbridge. More to come on our blog at http://2toLead.com.

52. ADDITIONAL
RESOURCES!
Sharing even more… because I love you.

53. Sites, Blogs & Twitter
 Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Org
 Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite
 Blogs Yammer Office 365 Twitter @Yammer @Office365
Research/Whitepaper
 Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey
results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks
Press
 How Red Robin Transformed Its Business With Yammer How Teach for America gets the most out of Yammer on a shoestring
budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way
happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own
employees to use Yammer
Videos
 Move Faster Together
 Transform the Way You Work with Yammer
#WorkLikeANetwork

54. THE VALUE
OF SOCIAL…
Social is about unlocking conversations & providing more context

55. #SPTechCon @RHarbridge
When Emailing to Yammer…
End your message with - - to
prevent your signature from
posting to Yammer
[ ]Yammer Tip: set the – to be white so that
it won’t show up in your normal signature

56. #SPTechCon @RHarbridge
Create Outlook Contacts for Yammer Groups
From Outlook, it is possible to:
• Start a new Post in Yammer
• Reply to a thread (conversation) when you
receive an email notification
• Mention someone & Tag in your
Post/Reply
First, find the Yammer email address:
1. Navigate to the relevant Yammer group
2. Click Post to this group by email
3. An email window opens with the Yammer
group email name in the To: line. Leave the
email window with the address open for now
4. Open Outlook.
Continues on next
slide…

57. #SPTechCon @RHarbridge
Create Outlook Contacts for Yammer Groups
5. With Outlook open, Click on People (bottom left)
and New Contact (in menu)
6. Click on Full Name button (do not type directly in
the box). The Check Full Name dialog box opens.
7. Type the name of your Yammer group in the First
box and click OK
• Best practice: start every contact with Yammer
• Best practice: include “public” or “private” in the name to
avoid confusion
8. The contact will auto fill in Full Name and File As.
Copy and paste the contact name into Display as
9. Go back to Yammer and copy the email address
(from the window you left open in Step #3) and
paste in the E-mail box.
10. Save & Close the new Contact.
11. Return to your Yammer home page.

58. #SPTechCon @RHarbridge
Post & Reply from Outlook
To create a new Yammer post from Outlook:
1. Open Outlook
2. Create a new mail message
3. Select/enter the name of the Yammer Group
email address
4. Type your Yammer post in email
a. Email address = Yammer Group where
posted
b. Subject = Title of Yammer Post
c. Message Body = Yammer Message
d. @alias = Yammer Mention
e. #xxx = Yammer Tag
5. Add two dashes (--) at the top to trim your
signature from your Yammer posts

59. #SPTechCon @RHarbridge
Email bridging strategies
For those that have a hard time
switching from Outlook…
Publish the “new alias” as
your+group+microsoft.com@yammer.com
Suggest they subscribe to the
“new alias” on the group’s page
(found at bottom of right column)
Send them an Outlook contact
for the address

60. #SPTechCon @RHarbridge
Email bridging strategies
When sending key messages to an old DL, use “Direct Replies To”
to send replies to the Yammer group address

61. #SPTechCon @RHarbridge
Social Feedback Leads To Better Procedures?
Why Leveraging SharePoint Blog Features for News is a Great Idea

63. Some scenarios – end user
Find a Person/
Expert
Post and discuss a
topic and/or
content
Manage a meeting
or event
Ask/ answer a
question
Make an
announcement
Find a Document
Send/exchange
information/
documents
Produce/manage
content
Tag content
Poll/survey a group
of people?
Rate or otherwise
infer sentiment (e.g.
“Like”)
Establish relationships
with people,
information and sites
Form serendipitous
connections via affinity-
based relationships
View activities across
team, community, or
network
Post/view/comment
on content and
media
View profile,
manage profile

64. #SPTechCon @RHarbridge
74
Bonus!
Implementing An Effective
SharePoint Social Strategy

65. #SPTechCon @RHarbridge
Map To Business Objectives
Support
Acquisitions
Provide
Positive
Work Culture
Highlight
Exceptional
People
Have Highly
Effective
Decision
Making
Supporting
Community
Customer
Transparent
Support
Leadership
Personally
Engaging w/
Customers
Internal Social
Collaboration
    
User Profiles 
Personal
MySites
 
Internal Social
Networking
    
Communities Of
Interest
   
Communities Of
Practice
    
External Social
Authoring
   
Social CRM    
 Direct Relationship  Indirect Relationship

66. #SPTechCon @RHarbridge
Profile Sprawl Challenge?
Eight Considerations When Implementing SharePoint Social Capabilities

67. #SPTechCon @RHarbridge
Unique Cloud Challenges – Fixed in 2016…
If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instance…
How do you plan the social
user experience?
Example: Following an o365 document doesn’t
add it to your onPrem social feed, it would add it
to the o365 data… Difficult hybrid scenario.
Fixed with SharePoint 2016! 

68. #SPTechCon @RHarbridge
Discipline and Processes
Eight Considerations When Implementing SharePoint Social Capabilities

69. #SPTechCon @RHarbridge
Samples of What to Measure
– Number of completed user profiles
– Number of connections per user
– Cross posting of blogs, subscriptions to RSS and other feeds
– Average number of participants with Wikis (also look at
distribution – Wikis with most participants vs. universe of
wikis)
– Effective use on major projects
– Reduction in e-mail (generally, on specific topics, corporate
noise)
– Range of adoption (departments, topics)
– Does a new policy or idea get adopted easier?
– Search metrics: fewer similar queries=right information faster

70. #SPTechCon @RHarbridge
Understand Your Maturity
Microsoft: Enterprise Social Collaboraiton Progression Model -
http://www.microsoft.com/enterprise/it-trends/social-
enterprise/articles/Enterprise-Social-Collaboration-Progression-
Model.aspx#fbid=I1J-B4XG2DS

71. #SPTechCon @RHarbridge
Understand Your Maturity

72. #SPTechCon @RHarbridge
Understand Your Maturity
http://www.sharepointmaturity.com/home.aspx

74. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
Limited
awareness
Process
Limited
Objectives
Technology
Comfortable
with status quo
– email, phone,
etc.

75. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
People are
recognized as
enablers
Process
Exploration of
enabling business
process via social
channels
Technology
An understanding of
existing tools and
where they fit.

76. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
Siloed efforts
transform to
open
exchanges.
Process
Collaboration
partially
integrated into
business
processes
Technology
Integrated
across LOB
apps.

77. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
Customer obsessed
culture
Process
Rapid responses to
requests and inquiries
Technology
Cohesive, engaging
user experiences

78. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers