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Next steps for your Enterprise Social

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Next steps for your Enterprise Social

  1. 1. My company is already social, Now What? London, 18st June 2014 Pablo Peris – Director Pablo.Peris@raona.com
  2. 2. Understands the key factors for a successful ESN Share some experiences and real case studies Answer the magical question: Which tool when?
  3. 3. “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 Technology Culture
  4. 4. Factors for a Successful Journey Clarity of Vision IntegrationSponsorship and Participation Community Management Your organization can explain how ESN helps them do their job better. Executives and key contributors are committed to driving adoption. The right sources of business data are connected to your Enterprise Social solution. A proactive, analytics-based approach is applied to engaging users.
  5. 5. Vision 1
  6. 6. 5 Steps 1-2 weeks 1-2 weeks1-2 months Ongoing
  7. 7. Steps of the Social Journey Step 1: Define Your Vision Brainstorm the possibilities within your company, and outline your organization’s high- level goals and objectives in particular. Step 2: Map to Value Target and prioritize opportunities for business value to support your overarching vision and goal. Step 3: Work Social Put your prioritized social initiatives into practice. Outline a plan for adoption and engagement. Step 4: Drive Success This phase is about executing on your plan and bringing your network to life, through a network launch, engagement activities, and community management. Step 5: Evaluate, Adapt & Iterate Achieve real business relevance by measuring your success qualitatively and quantitatively. Use engagement data to support your findings.
  8. 8. Participation 2
  9. 9. % of engaged users With adequate user training and on-going communication Without adequate training and communication Formal launch Yammer begins to spread virally People leave (no value)Preparing for adoption TimeFree service Premium service
  10. 10. Prioritisation
  11. 11. Use Case Example: Share market intelligence Description The sales team needs to capture and share market intelligence with the rest of the organisation, often in the form of photos, relating to clients and competitors (new products, marketing material, points of sale, etc.). Current situation The process is overly long and complicated, meaning that not enough market intelligence is shared. The area of the intranet designed to host this type of information is rarely visited by the rest of users and cannot be accessed from mobile devices. Solution Take photos with mobile devices and upload them to Yammer to the ‘market intelligence’ community in less than 30 seconds. Advantages •More information about the market and competitors •Comments and feedback •Easy to find •Easy to upload and view information from mobile devices. Success metrics •# of people who have uploaded information •# of photos uploaded compared to current number •# conversations generated within the community •User surveys Person responsible & timescale •Sales Director •Launch on 30 May Marketing & Sales Department
  12. 12. Integration 3
  13. 13. Governance Plan Left side Classified Archived Formal One - Many Social Right side Tags Conversations Real Time Feedback Many - Many
  14. 14. Right side ORDER How is my information going to grow? Where should I store my documents? How should I classify my documents? What process should I start? When? Who has access? Is this searchable? Elements Workflows Task Classifications Metadata Procedures Transactions Databases Approved versions Deliverables Digital Signature Compliance … GOVERNANCE PLAN Good Practices, Procedures, Hierarchies for Information
  15. 15. Elements Conversations Tags Feedback Opinions Likes Share Trends Real Time Activity Timelines Notes Chats Engagement … Right side SOCIAL What are we talking about? Who is participating? What is interesting to me? Are there new initiatives? Is there any value in the content generated? Is this helping my business? SOCIAL PLAYBOOK Define and prioritise the use case that really adds value to our business
  16. 16. + PERFORMANCE TEST WORKING ON A CONTRACT…
  17. 17. HOMEPAGE DESIGN Jan Hernandez My Links Polls Lastest Docs
  18. 18. INTEGRATION
  19. 19. YAMMER WEBPART Simple integration with a basic OOB webpart
  20. 20. WORKFLOWS
  21. 21. WORKFLOWS Automated integration with internal and external systems
  22. 22. WORKFLOWS Automated integration with internal and external systems
  23. 23. WORKFLOWS Automated integration with internal and external systems
  24. 24. WebApps Collaboratively work on Microsoft Excel, Word and PowerPoint inside Yammer
  25. 25. Dynamics Bi-directional publishing of business data from CRM to Yammer and vice versa.
  26. 26. Community Management 4
  27. 27. CONTENT CURATION TOO MUCH INFORMATION IS A PROBLEM
  28. 28. CONTENT CURATION WE NEED TO DEFINE RULES TO DISTRIBUTE CONTENT
  29. 29. RELEVANT INFORMATION THE RESPONSIBLE FOR EACH COMMUNITY LOOKS AFTER THE INFORMATION THAT IS DELIVERED TO ME.
  30. 30. Factors for a Successful Journey Clarity of Vision IntegrationSponsorship and Participation Community Management Your organization can explain how ESN helps them do their job better. Executives and key contributors are committed to driving adoption. The right sources of business data are connected to your Enterprise Social solution. A proactive, analytics-based approach is applied to engaging users.
  31. 31. Which tool when? One Drive SharePoint Team Storage Outlook email Yammer Team Discussion IM Direct Message Lync call SharePoint Intranet Yammer Company Communication Lync Content Rich Online Communication Individual Team Company Audience Size / Content Ad-hocUrgent UrgencyCommunication
  32. 32. THANKS! London, 18st June 2014 Pablo Peris – Director Pablo.Peris@raona.com

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