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The Social Enterprise In A Cloud First And Mobile First World - SPTechCon

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Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.

Published in: Technology, Mobile, Business
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The Social Enterprise In A Cloud First And Mobile First World - SPTechCon

  1. SPTechCon The SharePoint Technology Conference SPTechCon The SharePoint Technology Conference
  2. RICHARD HARBRIDGE My twitter is @RHarbridge, my blog is at http://RHarbridge.com, and I work at SPEAKER | AUTHOR | SUPER FRIENDLY
  3. @RHARBRIDGE
  4. @RHARBRIDGE
  5. USERS WORK ANYWHERE… By 2016 40% of the workforce will be mobile - Gartner
  6. Flexible work is prevalent – rethink your definition of a mobile worker. USERS WORK ANYTIME…
  7. USERS WORK ON ANY DEVICE… By 2015 at least 60% of information workers will interact with content applications via a mobile device - Gartner
  8. USERS WORK WITH MORE PEOPLE… We work with more people on a day-to-day basis today than ever before. 60% of employees report working with 10 or more people on a day-to-day basis. Half of these employees work with more than 20.
  9. USERS WORK INSIDE & OUTSIDE OF THE ORGANIZATION… We also work with contractors, customers or partners more…
  10. #worklikeanetwork THEWORLDHAS BECOMEAGIANT NETWORK… We consume information more rapidly today than ever before.
  11. Faster responses Personalized service Better experiences #worklikeanetwork YOURCUSTOMERS EXPECTMORE… We communicate more often and more frequently in new ways.
  12. #worklikeanetwork WE CANNOT WORK LIKE WE ALWAYS HAVE… We need to be more responsive and how we work has already started to change.
  13. @RHARBRIDGE
  14. @RHARBRIDGE
  15. Social software in the workplace presented in Gartner’s Magic Quadrant… MICROSOFT IS THE LEADING VENDOR…
  16. Provides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities Unlocks info silos from email and team sites, democratizes communications CRITICAL PART OF MICROSOFT’S SOCIAL STRATEGY…
  17. SharePoint on-premises and Yammer • Service Pack 1 & Yammer app for SharePoint 2013 on-prem • Committed to another SP on-premises release • Hybrid continued improvements Legacy SharePoint Social • No plan to adding net-new social features • Existing SP social capabilities will be maintained - for now • No investment in SP communities Go Yammer! • Faster adoption • Rapid innovation • Connect everyone Office 365 with Yammer • Home of innovations for Enterprise Social YAMMER OR SHAREPOINT SOCIAL? Enterprise Social: Should I Use Yammer? When Should I Use SharePoint?
  18. DOWNLOAD THE WHEN TO USE WHAT IN OFFICE 365 ENTERPRISE USER GUIDANCE WHITEPAPER! It goes into much greater depth and can be found at WhenToUseWhat.com
  19. Let’s take a look back at the end of last year… Mobile-first scenarios ENTERPRISE SOCIAL MOBILE STRATEGY…
  20. Inline-message translation – just tap “translate” Thread instantly translated to phone’s language Reduce silos and ease collaboration across geographies UI localized to 23+ languages and instant in-line message translation in Android and iOS GLOBAL RELEVANCE & SCALE…
  21. 28 languages available on the Yammer web client and Success Center 25 languages available on mobile apps1 and email notifications GLOBAL RELEVANCE & SCALE…
  22. @RHARBRIDGE YAMMER & OFFICE 365 ON WEARABLES… # 1 Challenge With Mobile Experiences? Time (Hours To Minutes To Seconds)
  23. Collaborate effectively on customer leads with Line-of-Business app integration including Dynamics CRM and Salesforce YAMMER INTEGRATION WITH CRM…
  24. @RHARBRIDGE Out Of The Box (OOTB) • Yammer Embed • Inline Social / Doc Conversations Solution Enhancements • Follow, Like & Share Buttons {Minor Code} • Provisioning Support, Simple Reports, Function Wrapping, etc. Custom Enhancements • REST APIs (Throttles), SDKs, Data Availability, Reporting, etc. • Example Group Management, etc. WHAT CAN I DO TODAY FOR INTEGRATION? Starting from OOTB to custom enhancements… REST APIs aren’t complete. Things like Group management 
  25. @RHARBRIDGE Out Of The Box (OOTB) • Yammer Embed • Inline Social / Doc Conversations Solution Enhancements • Follow, Like & Share Buttons {Minor Code} • Provisioning Support, Simple Reports, Function Wrapping, etc. Custom Enhancements • REST APIs (Throttles), SDKs, Data Availability, Reporting, etc. • Example Group Management, etc. WHAT CAN I DO TODAY FOR INTEGRATION? Starting from OOTB to custom enhancements… REST APIs aren’t complete. Things like Group management 
  26. @RHARBRIDGE YAMMER EMBED OPTIONS… Starting with OOTB you can do an embed and control some properties.
  27. @RHARBRIDGE Enables you to participate in social conversations from the tools of your choice. INLINE SOCIAL & DOCUMENT CONVERSATIONS…
  28. @RHARBRIDGE Out Of The Box (OOTB) • Yammer Embed • Inline Social / Doc Conversations Solution Enhancements • Follow, Like & Share Buttons {Minor Code} • Provisioning Support, Simple Reports, Function Wrapping, etc. Custom Enhancements • REST APIs (Throttles), SDKs, Data Availability, Reporting, etc. • Example Group Management, etc. WHAT CAN I DO TODAY FOR INTEGRATION? Starting from OOTB to custom enhancements… REST APIs aren’t complete. Things like Group management 
  29. @RHARBRIDGE The APIs are limited. So you can only do so much… YAMMER SHARE OPTION…
  30. @RHARBRIDGE The APIs are limited. So you can only do so much… YAMMER LIKE AND FOLLOW?
  31. @RHARBRIDGE Office 365 Admin Reporting Data Export Advanced Data Export Data Export & REST API Tosilog (Power BI) Third Party (tyGraph, Tryane, etc) REPORTING COMPLEXITY? Often getting people to use more of the technology is just as important.
  32. @RHARBRIDGE Out Of The Box (OOTB) • Yammer Embed • Inline Social / Doc Conversations Solution Enhancements • Follow, Like & Share Buttons {Minor Code} • Provisioning Support, Simple Reports, Function Wrapping, etc. Custom Enhancements • REST APIs (Throttles), SDKs, Data Availability, Reporting, etc. • Example Group Management, etc. WHAT CAN I DO TODAY FOR INTEGRATION? Starting from OOTB to custom enhancements… REST APIs aren’t complete. Things like Group management 
  33. Groups today… WHAT OTHER SOCIAL OPTIONS EXIST? Discussion Boards, Community Sites, O365 Groups, & More!
  34. @RHARBRIDGE WHAT CAN I DO TOMORROW FOR INTEGRATION? Groups will be integrated with Yammer – discussion image above…
  35. @RHARBRIDGE WHAT CAN I DO TOMORROW FOR INTEGRATION? Skype for Business & Yammer Integration Coming Soon! (In Preview)
  36. @RHARBRIDGE Delve now incorporates links shared in Yammer so you can discover even more from across Office 365. DELVE DISCOVERY WITH YAMMER INTEGRATION…
  37. @RHARBRIDGE Today Tomorrow The future People Groups Network Connected experiences across Office 365, Microsoft products and beyondYammer Groups Enterprise Graph Office Graph and Delve* Dynamics CRM Integration O365 Groups O365 Identity in Yammer Document Conversations Flexternal Android/iOS/WP Apps Mobile innovations Office Online in Yammer O365 Groups* Office Graph and Delve ROADMAP (2014) Connected experiences are the current focus. 
  38. @RHARBRIDGE
  39. @RHARBRIDGE
  40. TRANSFORMING WORK WITH CULTURE & TECHNOLOGY… “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 20% Tech 80% Culture
  41. Define Your Vision Identify Business Outcomes Plan to Work Social Evaluate, Adapt, & Iterate THE SOCIAL JOURNEY… “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012
  42. 1Startsmall 2Buildacoalition 3Getexecsonboard 4Adoptionactivities YOU SHOULD… It’s important to plan and work through these things before you start (if possible).
  43. @RHARBRIDGE THE POWER OF A VERIFIED GROUP… Verified Groups have scorecards that they are mapped and graded on. Official. Not just to differentiate. To improve clarity of purpose, leader engagement, community management, diversity of participation and business value realization.
  44. @RHARBRIDGE LEGITIMATE REASONS FOR CONCERNS… There are some legitimate concerns around social, but they can be mitigated. Concern Mitigating Solution Corporate Embarrassment The most common reason for corporate embarrassment is lack of training on management and executive teams (or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’ on blog comments. These simple measures must not only be put into effect but they also must be understood and the users must understand how to use these features effectively. Loss Of Intellectual Property & Trade Secrets This is often dealt with by appending or amending existing intellectual property policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior. Another Potential Distraction It is important for management to support the platform but also to clearly explain why/when it should be used. Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way (especially if they are based on the corporate culture, a real use of the tool, and particular to the business). Another Entry Point for Viruses/Other Attacks This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags, or embedded within other social content. Employee Harassment This is often dealt with by appending or amending existing sexual harassment policies within employee manuals or employee agreements. The Intranet or any social technology should not be exempt from acceptable technology use practices and ethical/respectful employee behavior.
  45. @RHARBRIDGE
  46. @RHARBRIDGE
  47. NEXT STEPS… www.yammer.com i www.enterprisesocial.com success.office.com
  48. Office365 Technical Network JOIN THE CONVERSATION…
  49. Customer testimonials sharing success stories with Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Educational content on the business value and benefits of Enterprise Social ENTERPRISE SOCIAL RESOURCE CENTER… Learn how social can help your business. www.enterprisesocial.com
  50. Thank You! Organizers, SponsorsandYouformakingthispossible. 100+SharepointPresentationsAt.. Slideshare.Net/RHarbridge WhitepaperOn365.. WhenToUseWhat.com SignUpForYammerAt.. About.Yammer.Com Office365SuccessCenter.. Success.Office.Com Message Me On LinkedIn or Email Richard@2toLead.com My twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at SPEAKER | AUTHOR | SUPER FRIENDLY
  51. ADDITIONAL RESOURCES! Sharing even more… because I love you.
  52. Sites, Blogs & Twitter  Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Org  Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite  Blogs Yammer Office 365 Twitter @Yammer @Office365 Research/Whitepaper  Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks Press  How Red Robin Transformed Its Business With Yammer How Teach for America gets the most out of Yammer on a shoestring budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own employees to use Yammer Videos  Move Faster Together  Transform the Way You Work with Yammer #WorkLikeANetwork
  53. THE VALUE OF SOCIAL… Social is about unlocking conversations & providing more context
  54. #SPTechCon @RHarbridge When Emailing to Yammer… End your message with - - to prevent your signature from posting to Yammer [ ]Yammer Tip: set the – to be white so that it won’t show up in your normal signature
  55. #SPTechCon @RHarbridge Create Outlook Contacts for Yammer Groups From Outlook, it is possible to: • Start a new Post in Yammer • Reply to a thread (conversation) when you receive an email notification • Mention someone & Tag in your Post/Reply First, find the Yammer email address: 1. Navigate to the relevant Yammer group 2. Click Post to this group by email 3. An email window opens with the Yammer group email name in the To: line. Leave the email window with the address open for now 4. Open Outlook. Continues on next slide…
  56. #SPTechCon @RHarbridge Create Outlook Contacts for Yammer Groups 5. With Outlook open, Click on People (bottom left) and New Contact (in menu) 6. Click on Full Name button (do not type directly in the box). The Check Full Name dialog box opens. 7. Type the name of your Yammer group in the First box and click OK • Best practice: start every contact with Yammer • Best practice: include “public” or “private” in the name to avoid confusion 8. The contact will auto fill in Full Name and File As. Copy and paste the contact name into Display as 9. Go back to Yammer and copy the email address (from the window you left open in Step #3) and paste in the E-mail box. 10. Save & Close the new Contact. 11. Return to your Yammer home page.
  57. #SPTechCon @RHarbridge Post & Reply from Outlook To create a new Yammer post from Outlook: 1. Open Outlook 2. Create a new mail message 3. Select/enter the name of the Yammer Group email address 4. Type your Yammer post in email a. Email address = Yammer Group where posted b. Subject = Title of Yammer Post c. Message Body = Yammer Message d. @alias = Yammer Mention e. #xxx = Yammer Tag 5. Add two dashes (--) at the top to trim your signature from your Yammer posts
  58. #SPTechCon @RHarbridge Email bridging strategies For those that have a hard time switching from Outlook… Publish the “new alias” as your+group+microsoft.com@yammer.com Suggest they subscribe to the “new alias” on the group’s page (found at bottom of right column) Send them an Outlook contact for the address
  59. #SPTechCon @RHarbridge Email bridging strategies When sending key messages to an old DL, use “Direct Replies To” to send replies to the Yammer group address
  60. #SPTechCon @RHarbridge Social Feedback Leads To Better Procedures? Why Leveraging SharePoint Blog Features for News is a Great Idea
  61. Some scenarios – end user Find a Person/ Expert Post and discuss a topic and/or content Manage a meeting or event Ask/ answer a question Make an announcement Find a Document Send/exchange information/ documents Produce/manage content Tag content Poll/survey a group of people? Rate or otherwise infer sentiment (e.g. “Like”) Establish relationships with people, information and sites Form serendipitous connections via affinity- based relationships View activities across team, community, or network Post/view/comment on content and media View profile, manage profile
  62. #SPTechCon @RHarbridge 73 Bonus! Implementing An Effective SharePoint Social Strategy
  63. #SPTechCon @RHarbridge Map To Business Objectives Support Acquisitions Provide Positive Work Culture Highlight Exceptional People Have Highly Effective Decision Making Supporting Community Customer Transparent Support Leadership Personally Engaging w/ Customers Internal Social Collaboration      User Profiles  Personal MySites   Internal Social Networking      Communities Of Interest     Communities Of Practice      External Social Authoring     Social CRM      Direct Relationship  Indirect Relationship
  64. #SPTechCon @RHarbridge Profile Sprawl Challenge? Eight Considerations When Implementing SharePoint Social Capabilities
  65. #SPTechCon @RHarbridge Unique Cloud Challenges – Fixed in 2016… If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instance… How do you plan the social user experience? Example: Following an o365 document doesn’t add it to your onPrem social feed, it would add it to the o365 data… Difficult hybrid scenario.
  66. #SPTechCon @RHarbridge Discipline and Processes Eight Considerations When Implementing SharePoint Social Capabilities
  67. #SPTechCon @RHarbridge Samples of What to Measure – Number of completed user profiles – Number of connections per user – Cross posting of blogs, subscriptions to RSS and other feeds – Average number of participants with Wikis (also look at distribution – Wikis with most participants vs. universe of wikis) – Effective use on major projects – Reduction in e-mail (generally, on specific topics, corporate noise) – Range of adoption (departments, topics) – Does a new policy or idea get adopted easier? – Search metrics: fewer similar queries=right information faster
  68. #SPTechCon @RHarbridge Understand Your Maturity Microsoft: Enterprise Social Collaboraiton Progression Model - http://www.microsoft.com/enterprise/it-trends/social- enterprise/articles/Enterprise-Social-Collaboration-Progression- Model.aspx#fbid=I1J-B4XG2DS
  69. #SPTechCon @RHarbridge Understand Your Maturity
  70. #SPTechCon @RHarbridge Understand Your Maturity http://www.sharepointmaturity.com/home.aspx
  71. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Limited awareness Process Limited Objectives Technology Comfortable with status quo – email, phone, etc.
  72. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People People are recognized as enablers Process Exploration of enabling business process via social channels Technology An understanding of existing tools and where they fit.
  73. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Siloed efforts transform to open exchanges. Process Collaboration partially integrated into business processes Technology Integrated across LOB apps.
  74. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers People Customer obsessed culture Process Rapid responses to requests and inquiries Technology Cohesive, engaging user experiences
  75. MATURITY BUSNESSVALUE/BENEFIT High Low BASIC FOUNDATIONAL OPTIMIZE TRANSFORM Technology Process People Employee Customer EngagementLevers

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