This document discusses spokesperson profiling for companies. It defines a spokesperson as the person who interfaces with the media and public on behalf of a company and represents what the company embodies. Typically the spokesperson is the head of the company like the CEO or MD. It states that a spokesperson needs to have a public profile that aligns with the company's vision through spokesperson profiling. A PR firm can help by counseling the spokesperson on their strengths and comfort areas, providing media training, explaining dos and don'ts of engagement, and positioning the spokesperson in media features strategically to project a well-rounded image of both the person and the company.

1. SPOKESPERSON PROFILING IN P R ?
QUICKIES ON COMMUNICATION
BY PRIYAN DC, PR AND COMMUNICATION PROFESSIONAL, BRAND
CONSULTANT, WRITER

2. WHO IS THE SPOKESPERSON OF A COMPANY

3. WHO IS A SPOKESPERSON?
• A SPOKESPERSON IS THE PERSON INTERFACING WITH THE MEDIA AND GENERAL
PUBLICS ON BEHALF OF A COMPANY
• HE BECOMES REPRESENTATIVE OF WHAT THE COMPANY OR ENTITY EMBODIES
• HE IS RESPONSIBLE FOR COMMUNICATING THE RIGHT MESSAGES TO STAKEHOLDERS
• TYPICALLY HE IS ALSO THE HEAD OF THE COMPANY AS IN CHAIRMAN, CEO OR MD

4. SHOULD THE SPOKESPERSON WORK ON A PUBLIC IMAGE?

5. DOES HE NEED TO BE A PUBLIC FIGURE
• PROFILING HIM OR HER IN THE RIGHT MANNER THAT IS IN LINE WITH THE
VISION OF THE COMPANY IS ALSO CALLED SPOKESPERSON PROFILING
• A SPOKESPERSON IS ONE WHO NEEDS TO BE ON TOP OF MEDIA TRENDS SO THAT
HE CAN RESPOND TO ANY SITUATION IN A MANNER THAT BENEFITS HIS OWN
COMPANY
• MR NARAYANAMURTHY OF INFOSYS, MR RICHARD BRANSON OF VIRGIN GROUP
AND BILL GATES OF MICROSOFT ARE CLASSIC EXAMPLES

6. HOW CAN A PR FIRM HELP?

7. HOW WE CAN HELP YOU
• UNDERSTAND THE STRENGTHS OF A SPOKESPERSON AND COUNSEL HIM
ACCORDING TO HIS COMFORT AREAS
• SPEND QUALITY TIME IN BRIEFING HIM ON HOW THE MEDIA OPERATES
• TAKE SPOKESPERSON THROUGH A MEDIA TRAINING MODULE IF NECESSARY
• EXPLAIN DOS AND DON'TS OF MEDIA ENGAGEMENT

8. IDENTIFY THE RIGHT POSITIONING
• ENSURE THE INDIVIDUAL IS POSITIONED IN THE RIGHT MANNER IN THE MEDIA
WITH ADEQUATE THOUGHT LEADERSHIP
• TARGET MEDIA FEATURES FOR THE SPOKESPERSON WITH SUITABLE INDUSTRY
PEERS AND OTHER INDUSTRY HEADS THAT COMPLEMENT THE INDIVIDUALS
IMAGE AND THE COMPANY'S
• LOOK FOR A BALANCE OF SOFT PROFILING AND CORPORATE PROFILING TO
PROJECT A WELL ROUNDED IMAGE OF THE PERSON

9. THANK YOU