Lavender Cheung presents a desirable image as a PR practitioner: - She has relevant experience as a TV news anchor and corporate communications executive, demonstrating strong communication skills. - As media consultant for the Hospital Authority, she utilizes her media experience and relationships to advise on engagement. - Her appearance is polished and professional, projecting an image of competence and credibility when representing clients in the media. Overall, Lavender Cheung displays the core competencies of research, media relations, writing, and speaking through her career experiences. Her demeanor and presentation style would serve her well in advising organizations and serving as a spokesperson.