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Media Relations in P R
Quickies on Communication
By Priyan DC, PR and Communication Professional, Writer
What is Media Relations?
 Media Relations is the fine art of networking and communicating with the media
 It requires a good understanding of how the media segment operates
 It requires its practitioners to be respectful of the journalists and their job demands
 There is a need for strategic thinking in developing messages that are suitable to
specific media houses or journalists
 It is important to note that Media Relations is not generic but a highly specialized
art that is honed over a period of time
 Media Relations is the successful synchronization of the 3 C’s which are Contacts,
Content and seamless Collaboration
How a PR firm help?
 Help you understand the dynamic media segment in the context of your business
and sector
 Map the journalists, media houses and publications that are relevant for you
 Help you connect with the right media
 Develop an association with influential journalists, who can become allies in the
long run
 Build a genuine rapport with the media - based on professionalism and respect for
their job demands
 Help develop messaging that are relevant and in synch with the times
In Summary
 Media Relations is a must have skill for the leadership of growing companies
 A basic understanding of the segment will help enhance the relationship with the
media and give returns over time
 Investing in the right PR agency will go a long way in establishing a profile for a
company or an individual
Happy Hunting!

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Media Relations - An overview

  • 1. Media Relations in P R Quickies on Communication By Priyan DC, PR and Communication Professional, Writer
  • 2. What is Media Relations?
  • 3.  Media Relations is the fine art of networking and communicating with the media  It requires a good understanding of how the media segment operates  It requires its practitioners to be respectful of the journalists and their job demands  There is a need for strategic thinking in developing messages that are suitable to specific media houses or journalists  It is important to note that Media Relations is not generic but a highly specialized art that is honed over a period of time  Media Relations is the successful synchronization of the 3 C’s which are Contacts, Content and seamless Collaboration
  • 4. How a PR firm help?
  • 5.  Help you understand the dynamic media segment in the context of your business and sector  Map the journalists, media houses and publications that are relevant for you  Help you connect with the right media  Develop an association with influential journalists, who can become allies in the long run  Build a genuine rapport with the media - based on professionalism and respect for their job demands  Help develop messaging that are relevant and in synch with the times
  • 6. In Summary  Media Relations is a must have skill for the leadership of growing companies  A basic understanding of the segment will help enhance the relationship with the media and give returns over time  Investing in the right PR agency will go a long way in establishing a profile for a company or an individual