This document discusses communication and its purposes. It defines communication as the imparting or exchanging of information through speaking, writing, or other mediums. The document outlines the principles, objectives, purposes, and types of communication, including formal vs informal communication. Communication types are also categorized based on the communication channels used, such as verbal (oral or written) vs nonverbal communication. The document stresses that choosing the appropriate communication channel is important for effectively conveying messages and not undermining the intended purpose.

1. COMMUCATIVE ENGLISH
TOPIC-COMMUNICATION AND ITS PURPOSE
PRESENTED BY-
DEPARTMENT: BACHELOR OF BUSINESS
ADMINISTRATION
YEAR:1ST, SEM:1
NAME: SOUMYAJIT BANERJEE
STUDENT CODE: BWU/BBA/18/020

2. – WHAT IS COMMUNICATION?
– PRINCIPLES OF COMMUNICATION
– OBJECTIVES
– PURPOSE
– TYPES OF COMMUNICATION BASED ON THE COMMUNICATION CHANNELS
– VERBAL COMMUNICATION
– NONVERBAL COMMUNICATION
– TYPES OF COMMUNICATION BASED ON PURPOSE AND STYLE
– FORMAL COMMUNICATION
– ADVANTAGES OF FORMAL COMMUNICATION
– INFORMAL COMMUNICATION
– ADVANTAGES OF INFORMAL COMMUNICAION
– WHY IS IT IMPORTANT TO COMMUNICATE WELL?
– CONCLUSION

3. WHAT IS
COMMUNICATION?
– THE IMPARTING OR EXCHANGING OF
INFORMATION BY SPEAKING, WRITING ,OR USING
SOME OTHER MEDIUM.

4. PRINCIPLES OF
COMMUNICATION
– KNOW YOUR AUDIENCE.
– KNOW YOUR PURPOSE.
– KNOW YOUR TOPIC.
– ANTICIPATE OBJECTIONS.
– PRESENT A ROUNDED PICTURE.
– ACHIEVE CREDIBILITY WITH YOUR AUDIENCE.
– FOLLOW THROUGH ON WHAT YOU SAY.
– COMMUNICATE A LITTLE AT A TIME.
– PRESENT INFORMATION IN SEVERAL WAYS.
– DEVELOP A PRACTICAL, USEFUL WAY TO GET FEEDBACK.
– USE MULTIPLE COMMUNICATION TECHNIQUES.

5. OBJECTIVES
– CREATING AWARENESS,
– IMPARTING KNOWLEDGE,
– PROJECTING AN IMAGE,
– SHAPING ATTITUDES,
– STIMULATING A WANT OR DESIRE,
– EFFECTING A SALE.

6. PURPOSE
COMMUNICATION SERVES FIVE MAJOR PURPOSES: TO INFORM, TO
EXPRESS FEELINGS, TO IMAGINE, TO INFLUENCE, AND TO MEET SOCIAL
EXPECTATIONS. EACH OF THESE PURPOSES IS REFLECTED IN A FORM OF
COMMUNICATION.
1. INFORMATIVE COMMUNICATION
2. AFFECTIVE COMMUNICATION
3. IMAGINATIVE COMMUNICATION
4. PERSUASIVE COMMUNICATION
5. RITUALISTIC COMMUNICATION

7. TYPES OF COMMUNICATION
VERBAL
COMMUNICATION
ORAL
COMMUNIC
ATION WRITTEN
COMMUNICATION
NON-VERBAL COMMUNICATION
APPEARANCE BODY LANGUAGE
SOUNDS
TYPES OF COMMUNICATION
BASED ON THE
COMMUNICATION CHANNELS

8. VERBAL
COMMUNICATION
– WHEN MESSAGES OR INFORMATION IS
EXCHANGED OR COMMUNICATED THROUGH
WORDS IS CALLED VERBAL COMMUNICATION.

9. NONVERBAL
COMMUNICATION
– NONVERBAL COMMUNICATION (NVC) BETWEEN
PEOPLE IS COMMUNICATION THROUGH SENDING
AND RECEIVING WORDLESS CUES.

10. TYPES OF COMMUNICATION
BASED ON PURPOSE AND
STYLE
COMMUNICATION TYPES BASED ON STYLE AND
PURPOSE
FORMAL
COMMUNICATION
INFORMAL
COMMUNICATION

11. FORMAL
COMMUNICATION
– THIS COMMUNICATION FLOWS DELIBERATELY CREATED
ALONG OFFICIALLY RECOGNIZED POSITIONS TO ENSURE A
SMOOTH, ORDERLY, ACCURATE AND TIMELY FLOW OF
INFORMATION.

12. ADVANTAGES OF FORMAL
COMMUNICATIONS
– MAINTENANCE OF AUTHORITY AND
RESPONSIBILITY,
– SECRECY AND AUTHENTICITY OF MATTER
COMMUNICATED,
– FREE FROM MISTAKES
– UNIFORMITY OF INFORMATION
– PERMANENT RECORD
– INTIMATE RELATIONS

13. INFORMAL
COMMUNICATION
– THE INFORMAL COMMUNICATION IS THE CASUAL AND
UNOFFICIAL FORM OF COMMUNICATION WHEREIN THE
INFORMATION IS EXCHANGED SPONTANEOUSLY BETWEEN TWO
OR MORE PERSONS WITHOUT CONFORMING THE PRESCRIBED
OFFICIAL RULES, PROCESSES, SYSTEM, FORMALITIES AND CHAIN
OF COMMAND.

14. ADVANTAGES OF
INFORMAL
COMMUNICATION
– INTERPRET
– PRESENT GRIEVANCE
– ALTERNATE SYSTEM
– IMPROVED RELATIONSHIP
– INCREASE EFFICIENCY
– PROVIDING RECOMMENDATION
– FLEXIBILITY
– RAPID COMMUNICATION
– IMPROVE INTERPERSONAL RELATIONSHIP

15. Why Is It Important to
Communicate Well?
– Communication Influences Your Thinking about Yourself
and Others
– Communication Influences How You Learn
– Communication Represents You and Your Employer
– Communication Skills Are Desired by Business and
Industry

16. CONCLUSION
– Choosing the right channel for communication is also important, because
choosing the wrong medium undermines the message. When communication
occurs in the cross-cultural context, extra caution is needed, given that
different cultures have different norms regarding nonverbal communication,
and different words will be interpreted differently across cultures.

17. THANK YOU