How to create winning PR cases
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This document provides tips for creating winning PR campaigns and entries for award competitions. It recommends focusing on campaigns that had maximum impact on a large audience and drove behavioral change. Successful entries will research the situation, objectives, key messages, strategy, impact, and outcomes of the campaign and package it in an easy to understand format that highlights the campaign's insights, big ideas, and impact. Following the criteria, using simple language, and including visuals can help entries stand out among hundreds of submissions.
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Media relations involves developing contacts and collaborating with journalists and media outlets through strategic messaging that respects their work. It requires understanding how the media operates and segmenting outfits by relevance. A PR firm can help map relevant media, connect clients to influential journalists, and craft synchronized messages to build genuine rapport and alliances over time. Ultimately, media relations and working with a PR agency are important for growing companies seeking to establish their profile through the media.
Media Relations - An overview
A simple overview of what media relations means in PR. A handy deck for for those looking for basics in the PR business.
Spokesperson profiling in PR
This document discusses spokesperson profiling for companies. It defines a spokesperson as the person who interfaces with the media and public on behalf of a company and represents what the company embodies. Typically the spokesperson is the head of the company like the CEO or MD. It states that a spokesperson needs to have a public profile that aligns with the company's vision through spokesperson profiling. A PR firm can help by counseling the spokesperson on their strengths and comfort areas, providing media training, explaining dos and don'ts of engagement, and positioning the spokesperson in media features strategically to project a well-rounded image of both the person and the company.
How to create winning PR cases
This is a brief overview for PR professionals who are looking to generate recognition for their successful PR campaigns
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How to create winning PR cases
- 1. How to create Winning PR Cases By Priyan DC - PR Professional, Author and Marketing Professional
- 2. Preamble PR is a highly valued craft that is used as a strategic tool by companies Identifying and Evaluating successful campaigns is a complex task Marketers and PR Agencies need to adequately present their successful campaigns in an effort to share knowledge Successful campaigns and their creators on their part can enjoy the recognition that the award forums provide
- 3. How to identify Winning Campaigns Look for campaigns that have ‘Maximum Impact’ over a large audience Judges look for campaigns that drive ‘Behavioral Change’ Identify cases that can scale easily and gather its own momentum Successful campaigns are typically driven by a very powerful ‘Insight’ that inspires the central idea
- 4. Structure of an Entry Research Situation Analysis Objectives Identifying Publics Identifying Stakeholders Key Messages Strategy Team Contribution Impact Analysis Tactics Timelines Budgets Measurement/ Outcome Packaging and Presentation
- 5. Simple Tips to Success Read the entry criteria for the awards carefully Use simple and appropriate language Take particular care in packaging your entry Remember that the judges have to scan through hundreds of cases and decide Identify and highlight hot buttons in your entry like Impact Generated, Big Idea, The Insight, etc Use visuals and multimedia to keep it interesting