How to Be an Effective Online Spokesperson
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Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.
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How to Be an Effective Online Spokesperson
- 1. How to be an Effective Online Spokesperson Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
- 2. Who am I?
- 6. Why Ford?
- 10. Have the support of senior leadership
- 11. Bring Legal in early & often
- 13. Establish your approach – branded, personal or blended
- 15. Remind people that results are not instantaneous
- 16. It’s more than one person’s job
- 17. Know where to get involved
- 18. Know when to get involved
- 19. People will start to notice.
- 24. b_d_solis i_can_has_elsker DaDaAce CC_Chapman Star0nfire I Hear of Sherlock Photo credits (Flickr):
- 25. How you can reach me Twitter : http://twitter.com/ScottMonty Web : http://www.scottmonty.com Facebook : http://facebook.com/scottmonty
Editor's Notes
- It was our goal to be the #1 social automotive brand within three years. We achieved it in 6 months. Now, the goal is to be the world’s leading social brand. Period. It will happen through leadership. This is not about technology; it’s about culture change and leading an organization. We have the senior support. Our CEO, CMO and even our General Counsel are rooting for us and want to get involved.