This is a brief overview for PR professionals who are looking to generate recognition for their successful PR campaigns

1. How to create Winning PR
Cases
By Priyan DC - PR Professional, Author and Marketing Professional

2. Preamble
 PR is a highly valued craft that is used as a strategic tool by companies
 Identifying and Evaluating successful campaigns is a complex task
 Marketers and PR Agencies need to adequately present their successful
campaigns in an effort to share knowledge
 Successful campaigns and their creators on their part can enjoy the
recognition that the award forums provide

3. How to identify Winning Campaigns
 Look for campaigns that have ‘Maximum Impact’ over a large audience
 Judges look for campaigns that drive ‘Behavioral Change’
 Identify cases that can scale easily and gather its own momentum
 Successful campaigns are typically driven by a very powerful ‘Insight’ that
inspires the central idea

4. Structure of an Entry
 Research
 Situation Analysis
 Objectives
 Identifying Publics
 Identifying Stakeholders
 Key Messages
 Strategy
 Team Contribution
 Impact Analysis
 Tactics
 Timelines
 Budgets
 Measurement/ Outcome
 Packaging and Presentation

5. Simple Tips to Success
 Read the entry criteria for the awards carefully
 Use simple and appropriate language
 Take particular care in packaging your entry
 Remember that the judges have to scan through hundreds of cases and decide
 Identify and highlight hot buttons in your entry like Impact Generated, Big
Idea, The Insight, etc
 Use visuals and multimedia to keep it interesting

6. All the Best!