This document provides an overview of public relations (PR) in India. It defines PR as engaging target audiences to develop a favorable image of a brand or company. PR utilizes various traditional and digital media channels like print, television, radio, internet and events. The key roles of PR include correcting negative images and enhancing positive perceptions of a company. PR offers personal communication approaches and diverse tools that can be more cost-effective than advertising. However, measuring PR results can be difficult. The document also discusses PR publics, types of PR campaigns, tools used in PR, and planning and managing PR programs.