08NTC: Social Media ROI: Case Study Slam: Traffic
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The document discusses using social media like Digg and StumbleUpon to increase website traffic and reach new audiences. It provides statistics on how a post about endangered cats on Digg received over 48,000 views, engagements, and referrals in a single day. Similarly, it notes that the National Wildlife Federation has received over 100,000 page views from Digg and StumbleUpon in the past two months, with 95% of visitors being new. The key takeaway is that social media can help non-profits attract new audiences and drive traffic if content is optimized for the respective networks.
![National Wildlife Federation ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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08NTC: Social Media ROI: Case Study Slam: Traffic
- 1. Using Social Media to Increase Website Traffi c By: Danielle Brigida National Wildlife Federation
- 7. Endangered Cats on Digg
- 8. Endangered Cat Stats 1,584 43,703 4,834 TOTAL 48,537
- 10. A Success 29,183 page views in one day (Typical day on Wildlife Promise? ~150 views)
- 11. When a Digg Goes “Popular” RSS Blogs Your Site
- 15. StumbleUpon Stats Spend Longer on Site Laurenatclemson on Flickr Lower Bounce Rate Photo from Morguefile.com
- 17. Challenges and Investments Photo from Morguefile.com
- 18. FreeDigitalPhotos.net When You Can’t Afford to Buy a Page View