Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. The life online:
Using new technology to improve
sexual health
Will Howells, head of higital,
Terrence Higgins Trust

2. Alexa skill

3. Alexa skill

4. Alexa skill

5. National HIV Testing Week
• Each November
• Part of national HIV prevention
programme
• Mix of outdoor and online advertising

6. National HIV Testing Week

7. National HIV Testing Week

8. National HIV Testing Week

9. National HIV Testing Week

10. Alexa skill

11. Alexa skill
• Developed in house
• Building experience with new medium
• Target audience
• Potential to reduce stigma
• Press/PR hook for NHTW

12. What could you build?
• Suitable for voice
interaction
• Limited types of user
response
• Provide useful
information

13. European test finder

14. European test finder

15. Reaching the target audience
• Men who have sex with men (MSM)
• Go where at risk groups are

16. Apps

18. Digital advertising
• Not just Google or Facebook
• How best to target key demographics
• Negotiate with suppliers
• Press/PR hook

19. Self testing

20. Self testing
• Supplying tests directly
• Paid for by innovation fund
• Negotiated price point with supplier
• Created mobile-optimised ordering
website

21. Self testing

22. Self testing

23. Self testing

25. Self testing
• Positive result: follow-up information and phone call
• Negative result: donation ask
• Successfully reached MSM
– 56% of users hadn’t tested in the last year
• Large amounts of useful data:
– 38% conversion rate from Grindr clicks
– Half of results came after first reminder text message
– Follow-up user survey
• Nearly 30 positive results
• Another news hook

26. Next five years
• Rebuild corporate website
• Providing more services online
• Meeting expectations of Amazon generation
• Automate simplest interventions
• Adding live chat to our helpline
• Continue to provide in-depth 1-2-1 and group
support
– But more of this online too
• Take the message to the audience

27. Chatbots

28. Chatbots

29. Any questions?

30. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

31. 23 February 2017
London
#futurecomms
The future of public
engagement
How will charities need to respond to
changes in supporters, the media and the
wider world over the next five years?
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