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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your ears are ringing
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SOCIAL MEDIA… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Workshop Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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FMA Jan 11

  • 1. Financial Managers Association January 11, 2011 Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group www.FMANH.org See this at www.EatMedia.com
  • 2.  
  • 3. Inspiration From Information … ROI? Return On Investment Risk Of Inactivity
  • 4. 3 Forms of Media: Own Buy Earn 2 Reasons to Participate: Opportunity Obligation 1 Most Important: Content
  • 5. YOU
  • 7.  
  • 8. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER
  • 9. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM
  • 10. Four Ps Four Es Product Place Price Promotion Experience Everyplace Exchange Evangelism
  • 11.  
  • 12. The Right Tools and Platforms
  • 13. 500 million users - Personal, Global 50% daily | 25 Billion pieces of content shared monthly (web links, news stories, blog posts, notes, photo albums, “Messaging”, more.) 70 million members - Biz Brand/Updating 150 industries | 200 countries | New member every second 55 million daily tweets - Live pointers 300,000 sign up daily | 180 million unique monthly visitors 2 billion viewed daily - Easy Everything 24 hrs worth of video uploaded every minute SoMe Numbers
  • 14. Online media consumption throughout the buying process
  • 15.  
  • 16. Investment of one person @ ½ hr day = ($15k/yr) ROI = $ 100,000 annual billings
  • 17. Investment of one person @ ½ hr day = ($15k/yr) ROI = $50,000 annual billings Follow us @ mfacpa
  • 18. It’s about the Story You Tell
  • 19. The Five Cs … Control Fresh Ground, Inc. Content  Community  Conversation  Conversion Old Newspaper Flickr image uploaded by ShironenoEuro[busy] Shared under Creative Commons Attribution 2.0 Generic License The Crowd Kiss Flickr image uploaded by hipposrunsuperfast.com Shared under Creative Commons Attribution 2.0 Generic License Conversation, NYC, 1970 Flickr image uploaded by eye2eye Shared under Creative Commons Attribution-NoDerivs 2.0 Generic License Pele Sorg Flickr image uploaded by CJ Sorg Shared under Creative Commons Attribution-ShareAlike 2.0 Generic License
  • 20. Low Cost + High Creativity
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.  
  • 27.
  • 29.
  • 30.
  • 31. Social Media: Fundamental or Frivolous? David Cutler - Creative Business Development Jeff Cutler - Social Media Journalist Evan Zall - Ebben Zall Group See this at www.EatMedia.com Thank You!