National Writers Union 2013 - Web 2.0 Strategies and Tactics for Writers
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This document provides statistics about social media usage in the Americas. It includes facts such as: - There are 185 million Facebook users in the US, representing 65% of the population. Facebook users spend an average of 16 minutes per day on the site. - There are 107 million Twitter users in the US, representing 30% of the population. 36% of Twitter users tweet at least once per day. - 90% of consumers make purchasing decisions based on peer recommendations, compared to only 14% who trust traditional advertising.
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National Writers Union 2013 - Web 2.0 Strategies and Tactics for Writers
- 10. Internet Usage - Americas
- 11. Facebook - by the Numbers • There are 185 million Facebook users in the US, representing 65% of the population. • Facebook users spend an average of 16 minutes a day on the site. • 25% of all content shared on The Internet is done through Facebook. • Facebook is responsible for 26% of all referral traffic.
- 12. User age distribution on Facebook in United States
- 13. Twitter – by the Numbers • There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. • 30% of Twitter users have an income of over $100K. •36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes • Twitter accounts for 4% of referral traffic.
- 14. 90% of consumers make purchasing decisions based on peer recommendations. Only 14% trust traditional advertising.
- 31. Arts Organizations and Social Media 99% Using Facebook 74% Using Twitter 67% Using YouTube
- 33. Facebook Reach
- 34. Promoted Post
- 35. Pinned Post
- 39. Engagement
- 40. The Magical Amount For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community.
- 43. Listening Effectively What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?
- 44. Build Your Listening Post Google Alerts Twitter Search (HootSuite or TweetDeck) Nutshell Mail SocialOomph RSS -> Google Reader Feedly Others
- 45. Search Results Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME
- 47. Measuring Results # of Connections/Friends # of comments on your blog post # of mentions # of shares # of likes
- 48. Measuring Results - Facebook
- 49. Measuring Results – Bit.ly
- 50. Measuring Results – Google Analytics
- 51. The Cost of Social Media The average entrepreneur in the U.S. earns $75/hour. Consultants can charge from $30$50/hour for execution services, and from $1500 to $25,000/month for strategic support. Tools can cost from $20-$6000/month depending on the scope of your needs.