SlideShare a Scribd company logo
Transparency, Engagement and 
Showcasing Impact Online 
A perspective from Greatnonprofits.org – 
the Yelp for Nonprofits
Hurricane Katrina & How We Started
A Citizen Feedback Tool for Nonprofits 
• 1.8mm Nonprofit & project profiles 
• >5,500 US City & Issue Pages 
• ~200,000 reviews 
• >20,000 Nonprofits
Open Syndication of Content 
Content syndication partnerships across nonprofit 
information platforms to audience of 20million
Samples of How your reviews are syndicated…
Getting Started : Complete Profile 
Add: 
• Logos 
• Website 
• Social 
sites 
Add: 
Your 
mission 
statement 
Add 
Photos 
Videos 
Add 
Impact 
statements 
Invite 
Reviews 
Add 
Badges to 
your site; 
marketing
INVITE REVIEWS 
1 2 3 
Getting Started : Invite Reviews
Sample Outreach: Email
Sample Outreach: Your Website
Sample Outreach: Press
Sample: Social Media & Marketing
For More Ideas on Social Media. 
See Tagboard: #GreatNP14
The Importance of Third Party 
Endorsements - Seals 
Likelihood the Presence of Ratings Seal 
will Increase Giving 
Source: Able Atruist
Lessons Learned 
Feedback needs to be easy, fast 
and inexpensive to collect 
Feedback needs to be easy to 
understand - for everyone 
Feedback needs to be dynamic, 
and part of continuous 
management improvement 
Feedback should not be edited 
Feedback should be public
Why Reviews Matter 
92% of consumers 
trust 
recommendations 
from friends & 
family 
A one-star 
improvement on 
Yelp leads to a 9% 
increase in 
revenue 
70% of consumers 
trust online reviews 
as much as personal 
recommendations 
Source: Nielson
Social Media & 
Marketing Guide… 
Guides will be emailed; you can also 
get a free copy of the guide below: 
Click here: http://slidesha.re/1dyOW4l 
Email: tara@greatnonprofits.org 
Or Visit: greatnonprofits.org 
Other information: 
Greatnonprofits.org 
@GreatNonprofits

More Related Content

What's hot

BlogWell Seattle Case Study: REI, presented by Jordan Williams
BlogWell Seattle Case Study: REI, presented by Jordan WilliamsBlogWell Seattle Case Study: REI, presented by Jordan Williams
BlogWell Seattle Case Study: REI, presented by Jordan Williams
SocialMedia.org
 
Dreamscapes
DreamscapesDreamscapes
Dreamscapes
AmyLynne Marley
 
Adv420 Final
Adv420 FinalAdv420 Final
Adv420 Final
Shelly Huang
 
CLG Customer-Led Service Transformation Capital Fund: Social media strand
CLG Customer-Led Service Transformation Capital Fund: Social media strandCLG Customer-Led Service Transformation Capital Fund: Social media strand
CLG Customer-Led Service Transformation Capital Fund: Social media strand
Ingrid Koehler
 
Adv420 final project
Adv420 final projectAdv420 final project
Adv420 final project
Shelly Huang
 
Community Management 2.0 - LiNC 2010
Community Management 2.0 - LiNC 2010 Community Management 2.0 - LiNC 2010
Community Management 2.0 - LiNC 2010
Joe Cothrel
 
A Nonprofit's Guide to Event Fundraising Analytics
A Nonprofit's Guide to Event Fundraising AnalyticsA Nonprofit's Guide to Event Fundraising Analytics
A Nonprofit's Guide to Event Fundraising Analytics
Jono Smith
 
micro-influencers: a micro-webinar
micro-influencers: a micro-webinarmicro-influencers: a micro-webinar
micro-influencers: a micro-webinar
Agility PR Solutions
 
Starlight Children's Foundation - Donor Journey Case Study
Starlight Children's Foundation - Donor Journey Case StudyStarlight Children's Foundation - Donor Journey Case Study
Starlight Children's Foundation - Donor Journey Case Study
LemonTree Fundraising
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
Ripple6, Inc.
 
The Power of Micro-Influencers
The Power of Micro-InfluencersThe Power of Micro-Influencers
The Power of Micro-Influencers
FLBlogCon
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
Lee Aase
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
Hall Internet Marketing
 
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
Kerry Rego
 
John Corcoran Foundation Digital Marketing Campaign
John Corcoran Foundation Digital Marketing CampaignJohn Corcoran Foundation Digital Marketing Campaign
John Corcoran Foundation Digital Marketing Campaign
annhang90
 
Benefits of working with micro influencers
Benefits of working with micro influencersBenefits of working with micro influencers
Benefits of working with micro influencers
InfluGlue
 
Top 17 online donation tools for nonprofits (2020 update)
Top 17 online donation tools for nonprofits (2020 update)Top 17 online donation tools for nonprofits (2020 update)
Top 17 online donation tools for nonprofits (2020 update)
CallHub
 
Social Media Plan Anatomy
Social Media Plan AnatomySocial Media Plan Anatomy
Social Media Plan Anatomy
Chris Sietsema
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
Web.com
 
Experience 360 by Gravy
Experience 360 by GravyExperience 360 by Gravy
Experience 360 by Gravy
Gravy
 

What's hot (20)

BlogWell Seattle Case Study: REI, presented by Jordan Williams
BlogWell Seattle Case Study: REI, presented by Jordan WilliamsBlogWell Seattle Case Study: REI, presented by Jordan Williams
BlogWell Seattle Case Study: REI, presented by Jordan Williams
 
Dreamscapes
DreamscapesDreamscapes
Dreamscapes
 
Adv420 Final
Adv420 FinalAdv420 Final
Adv420 Final
 
CLG Customer-Led Service Transformation Capital Fund: Social media strand
CLG Customer-Led Service Transformation Capital Fund: Social media strandCLG Customer-Led Service Transformation Capital Fund: Social media strand
CLG Customer-Led Service Transformation Capital Fund: Social media strand
 
Adv420 final project
Adv420 final projectAdv420 final project
Adv420 final project
 
Community Management 2.0 - LiNC 2010
Community Management 2.0 - LiNC 2010 Community Management 2.0 - LiNC 2010
Community Management 2.0 - LiNC 2010
 
A Nonprofit's Guide to Event Fundraising Analytics
A Nonprofit's Guide to Event Fundraising AnalyticsA Nonprofit's Guide to Event Fundraising Analytics
A Nonprofit's Guide to Event Fundraising Analytics
 
micro-influencers: a micro-webinar
micro-influencers: a micro-webinarmicro-influencers: a micro-webinar
micro-influencers: a micro-webinar
 
Starlight Children's Foundation - Donor Journey Case Study
Starlight Children's Foundation - Donor Journey Case StudyStarlight Children's Foundation - Donor Journey Case Study
Starlight Children's Foundation - Donor Journey Case Study
 
How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
 
The Power of Micro-Influencers
The Power of Micro-InfluencersThe Power of Micro-Influencers
The Power of Micro-Influencers
 
Social Media Strategies to Click and Connect
Social Media Strategies to Click and ConnectSocial Media Strategies to Click and Connect
Social Media Strategies to Click and Connect
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...
 
John Corcoran Foundation Digital Marketing Campaign
John Corcoran Foundation Digital Marketing CampaignJohn Corcoran Foundation Digital Marketing Campaign
John Corcoran Foundation Digital Marketing Campaign
 
Benefits of working with micro influencers
Benefits of working with micro influencersBenefits of working with micro influencers
Benefits of working with micro influencers
 
Top 17 online donation tools for nonprofits (2020 update)
Top 17 online donation tools for nonprofits (2020 update)Top 17 online donation tools for nonprofits (2020 update)
Top 17 online donation tools for nonprofits (2020 update)
 
Social Media Plan Anatomy
Social Media Plan AnatomySocial Media Plan Anatomy
Social Media Plan Anatomy
 
NVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case StudyNVTC Real World Success in Social Media - Network Solutions Case Study
NVTC Real World Success in Social Media - Network Solutions Case Study
 
Experience 360 by Gravy
Experience 360 by GravyExperience 360 by Gravy
Experience 360 by Gravy
 

Similar to Showcasing Impact Online in the Nonprofit Sector

Transparency, Engagement and Showcasing Impact Online - America's Charities U...
Transparency, Engagement and Showcasing Impact Online - America's Charities U...Transparency, Engagement and Showcasing Impact Online - America's Charities U...
Transparency, Engagement and Showcasing Impact Online - America's Charities U...
Tara Verner
 
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
Tara Verner
 
Social Media Conversion, SFU Bus450, Fall 2015.pptx
Social Media Conversion, SFU Bus450, Fall 2015.pptxSocial Media Conversion, SFU Bus450, Fall 2015.pptx
Social Media Conversion, SFU Bus450, Fall 2015.pptx
Jeff Salzsauler
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robin
Robin Stienberg
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media   robinWsq promote products and services on social media   robin
Wsq promote products and services on social media robin
Robin Stienberg
 
CafeGive Social: Who We Are & What We Do
CafeGive Social: Who We Are & What We DoCafeGive Social: Who We Are & What We Do
CafeGive Social: Who We Are & What We Do
CafeGive Social
 
Social Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event BuzzSocial Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event Buzz
Erica Campbell Byrum
 
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Percussion Software
 
How to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leadsHow to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leads
Go Launch Marketing
 
Turn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business IntelligenceTurn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business Intelligence
Mzinga
 
Social Media and Startups
Social Media and StartupsSocial Media and Startups
Social Media and Startups
Eric Swain
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
Mzinga
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
Shanq Web
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On Search
Regalix
 
Network Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social FreshNetwork Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social Fresh
Web.com
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
TeamThink Inc.
 
Social Media For Social Good: Tips & Rules Of Engagement
Social Media For Social Good: Tips & Rules Of EngagementSocial Media For Social Good: Tips & Rules Of Engagement
Social Media For Social Good: Tips & Rules Of Engagement
Lynne d Johnson
 
Leveraging the Power of Social Media - For Cisco Partners
Leveraging the Power of Social Media - For Cisco PartnersLeveraging the Power of Social Media - For Cisco Partners
Leveraging the Power of Social Media - For Cisco Partners
SquareOne|Consulting
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
Erica Campbell Byrum
 
Smarter LinkedIn for Financial Advisors
Smarter LinkedIn for Financial AdvisorsSmarter LinkedIn for Financial Advisors
Smarter LinkedIn for Financial Advisors
Revenue Architects
 

Similar to Showcasing Impact Online in the Nonprofit Sector (20)

Transparency, Engagement and Showcasing Impact Online - America's Charities U...
Transparency, Engagement and Showcasing Impact Online - America's Charities U...Transparency, Engagement and Showcasing Impact Online - America's Charities U...
Transparency, Engagement and Showcasing Impact Online - America's Charities U...
 
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
GreatNonprofits shares how nonprofits can leverage online reviews to showcase...
 
Social Media Conversion, SFU Bus450, Fall 2015.pptx
Social Media Conversion, SFU Bus450, Fall 2015.pptxSocial Media Conversion, SFU Bus450, Fall 2015.pptx
Social Media Conversion, SFU Bus450, Fall 2015.pptx
 
WSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robinWSQ Promote Products and Services on Social Media - robin
WSQ Promote Products and Services on Social Media - robin
 
Wsq promote products and services on social media robin
Wsq promote products and services on social media   robinWsq promote products and services on social media   robin
Wsq promote products and services on social media robin
 
CafeGive Social: Who We Are & What We Do
CafeGive Social: Who We Are & What We DoCafeGive Social: Who We Are & What We Do
CafeGive Social: Who We Are & What We Do
 
Social Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event BuzzSocial Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event Buzz
 
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...
 
How to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leadsHow to use social media to build brand awareness and generate leads
How to use social media to build brand awareness and generate leads
 
Turn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business IntelligenceTurn Social Business Strategies Into Business Intelligence
Turn Social Business Strategies Into Business Intelligence
 
Social Media and Startups
Social Media and StartupsSocial Media and Startups
Social Media and Startups
 
More Bang for Your Marketing Buck
More Bang for Your Marketing BuckMore Bang for Your Marketing Buck
More Bang for Your Marketing Buck
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Impact Of Social Media On Search
Impact Of Social Media On SearchImpact Of Social Media On Search
Impact Of Social Media On Search
 
Network Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social FreshNetwork Solutions Social Media Presentation at Social Fresh
Network Solutions Social Media Presentation at Social Fresh
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Social Media For Social Good: Tips & Rules Of Engagement
Social Media For Social Good: Tips & Rules Of EngagementSocial Media For Social Good: Tips & Rules Of Engagement
Social Media For Social Good: Tips & Rules Of Engagement
 
Leveraging the Power of Social Media - For Cisco Partners
Leveraging the Power of Social Media - For Cisco PartnersLeveraging the Power of Social Media - For Cisco Partners
Leveraging the Power of Social Media - For Cisco Partners
 
Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy Foundations of a Successful Social Media Strategy
Foundations of a Successful Social Media Strategy
 
Smarter LinkedIn for Financial Advisors
Smarter LinkedIn for Financial AdvisorsSmarter LinkedIn for Financial Advisors
Smarter LinkedIn for Financial Advisors
 

Recently uploaded

Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
nehapardhi711
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Jorge Calmett
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
Search Engine Journal
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
Vbout.com
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
providenceadworks416
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
zaireendigitech
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
rawlensproductionsco
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 

Recently uploaded (20)

Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Top 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with IntelisyncTop 10 AI Trends to Watch in 2024 with Intelisync
Top 10 AI Trends to Watch in 2024 with Intelisync
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
 
2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing2024 Trend Updates: What Really Works In SEO & Content Marketing
2024 Trend Updates: What Really Works In SEO & Content Marketing
 
How to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social CommerceHow to Maximize Sales Using Social Commerce
How to Maximize Sales Using Social Commerce
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Top 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptxTop 10 Digital Marketing Institute in lucknow.pptx
Top 10 Digital Marketing Institute in lucknow.pptx
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Lyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin AguirreLyrics Video Document for artist Kevin Aguirre
Lyrics Video Document for artist Kevin Aguirre
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 

Showcasing Impact Online in the Nonprofit Sector

  • 1. Transparency, Engagement and Showcasing Impact Online A perspective from Greatnonprofits.org – the Yelp for Nonprofits
  • 2. Hurricane Katrina & How We Started
  • 3. A Citizen Feedback Tool for Nonprofits • 1.8mm Nonprofit & project profiles • >5,500 US City & Issue Pages • ~200,000 reviews • >20,000 Nonprofits
  • 4. Open Syndication of Content Content syndication partnerships across nonprofit information platforms to audience of 20million
  • 5. Samples of How your reviews are syndicated…
  • 6. Getting Started : Complete Profile Add: • Logos • Website • Social sites Add: Your mission statement Add Photos Videos Add Impact statements Invite Reviews Add Badges to your site; marketing
  • 7. INVITE REVIEWS 1 2 3 Getting Started : Invite Reviews
  • 11. Sample: Social Media & Marketing
  • 12. For More Ideas on Social Media. See Tagboard: #GreatNP14
  • 13. The Importance of Third Party Endorsements - Seals Likelihood the Presence of Ratings Seal will Increase Giving Source: Able Atruist
  • 14. Lessons Learned Feedback needs to be easy, fast and inexpensive to collect Feedback needs to be easy to understand - for everyone Feedback needs to be dynamic, and part of continuous management improvement Feedback should not be edited Feedback should be public
  • 15. Why Reviews Matter 92% of consumers trust recommendations from friends & family A one-star improvement on Yelp leads to a 9% increase in revenue 70% of consumers trust online reviews as much as personal recommendations Source: Nielson
  • 16. Social Media & Marketing Guide… Guides will be emailed; you can also get a free copy of the guide below: Click here: http://slidesha.re/1dyOW4l Email: tara@greatnonprofits.org Or Visit: greatnonprofits.org Other information: Greatnonprofits.org @GreatNonprofits