- Beth Kanter gave a presentation on using social media and networks for international organizations.
- She discussed analyzing organizations' use of Facebook through an audit of their profile, content strategy, and engagement. Examples were given of what to look for.
- Attendees worked on developing recommendations for their host organizations. They also practiced professional networking on Twitter through crafting profiles and tweets.
- The presentation emphasized managing attention and being mindful when using social media for work through monitoring distraction and focus.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
How businesses can use Facebook, Twitter, Instagram and Pinterest to market their businesses. This was presented at the Small Business Development Center in Anchorage by Kathy Day and Debbie Rinckey, Authorized Leading Experts (ALEs) in Constant Contact for Alaska.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
How businesses can use Facebook, Twitter, Instagram and Pinterest to market their businesses. This was presented at the Small Business Development Center in Anchorage by Kathy Day and Debbie Rinckey, Authorized Leading Experts (ALEs) in Constant Contact for Alaska.
Reach Your Potential's Third Tech Tuesday Twitter for Business. This presentation provides an overview of Twitter and what it can do for your business, and is filled with over 80 resources.
This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Networking 2010 - Make Connections to Find a Job Job-Hunt.org
March 24, 2010, FREE Webinar presented by AARP with Susan P. Joyce of Job-Hunt.org covering face-to-face networking and Dave Peck of New Media Chatter covering online networking
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
This was a presentation by Gary Winchester at the Rocklin Area Chamber of Commerce for the first Business Resource Committee Brown Bag Lunch Workshop. The topic was Twitter and Facebook.
Social Media for Personal & Professional use. heleenamckinney
Heleena McKinney and Erin Hart created this presentation to give the our internal organizations an overview into using social media effectively - both in personal use, in general business use and for business use in healthcare. We covered a variety of perspectives and used examples as they relate to our medical community & city - Cincinnati! Feel free to contact us for opportunities, for further information or to get the corresponding notes for each slide. Also please note that many slides have links within them to take you to videos - such as clicking the "grocery cart" in Slide #5. The referral to #epicBYOB - corresponds to "Bring Your Own Breakfast" presentations held at our organizations monthly to discuss relevant topics in healthcare. Thank You!
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
This presentation is designed to teach prospects and partners how to leverage Twitter to connect with customers and leads, thus achieving business growth in the managed IT services market. Because digital marketing is here to stay, we aim to continue advocating forward-thinking business principles so as to drive revenue and profitability in the channel.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
Networking 2010 - Make Connections to Find a Job Job-Hunt.org
March 24, 2010, FREE Webinar presented by AARP with Susan P. Joyce of Job-Hunt.org covering face-to-face networking and Dave Peck of New Media Chatter covering online networking
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
A overview of what Jewish day schools (and other nonprofits) need to know about measuring social media impact and creating social media guidelines/policies. Workshop delivered as part of AVI CHAI's Social Media Training Academy.
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Presentation to graduate students at Milano | The New School for Management and Urban Policy about what leaders need to know about technology and social media
Social Media 101 for Not-for-Profits [Webinar]Shai Coggins
This is the slide deck I used for the social media 101 webinar I conducted for Connecting Up 2012 (#CU12) conference delegates last 19 Apr 2012. Great turnout + plenty of interesting questions after the presentation.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Social Media and International Organizations
1. Networked International Organizations
Using Networks, Measurement, and Social Media for Learning that Leads To Impact
Beth Kanter, Adjunct Professor
Monterey Institute of International Studies
Day 2
IPSS8534 – January, 2014
Beth Kanter, Adjunct Professor
Monterey Institute of International Studies
IPSS8534 – January, 2014
3. Your Burning Questions!
Welcome
Please write down your
burning question about
networked international
organizations or social
media on a sticky note
What do you want
answered by the end of
the course?
Post it on the flip chart
4. Networked International Organizations
Using Networks, Measurement, and Social Media for Learning that Leads To Impact
Beth Kanter, Adjunct Professor
Monterey Institute of International Studies
Day 2
IPSS8534 – January, 2014
Beth Kanter, Adjunct Professor
Monterey Institute of International Studies
IPSS8534 – January, 2014
5. The Agenda
AGENDA
OUTCOMES
Day 2
•
Morning
• Social Media and Policy
Cycle
• Tool Selection
• Facebook Audit
• Finish POST Posters
Afternoon
• Professional Networking
with Twitter
Mindfulness
• World’s Best Intern
• Wrap Up and Closing
Understand and apply
organization best
practices in your
internship
•
Apply professional
networking and social
learning to support
internship and career
FRAMING
Interactive
Reflective
http://networked-international-organizations.wikispaces.com/
6. How can organizations best integrate social media?
Agenda Setting
Monitoring
Evaluation
Analysis
Policy
Development
Cycle
Implementation
Design
7. Four Levels of Public Involvement
Information
Consultation
Public
Engagement
•
•
•
•
Collaboration
What are the organization’s objectives?
What are the best social strategies?
What are the best social media tools/platforms and tactics?
Will using this platform reach the intended audience?
8. No Shortage of Social Tools
Is the audience you want to reach
using this platform?
9.
10. Public Involvement in Policy
Level
Objectives
Social
Strategies
Tools
Information
•
•
Raise Public Awareness
Collect Public Opinion
Listening
Content
Monitoring Tools/Platforms
Owned Media: Blog, YouTube,
Flickr, Infographics, Document
Sharing (SlideShare/Scribd), Web
Site, Email Newsletters
Consultation
•
•
•
•
Education the public
Stimulate public debate
Improve decisions
Broaden information base
Engagement
Content
Facebook, Twitter, LinkedIn,
Google +, Pinterest, Instagram, etc
Q/A Platforms (Quora)
Social Curation (Scoop.It, Storify,
Delicious)
Engagement
•
•
•
Involve citizens in problem solving
or decision-making
Build capacity for implementation
Improve outcomes
Engagement
Content
Champions
Facebook, Twitter, LinkedIn,
Google +, Pinterest, Instagram,
Foursquare,etc
Crowdsourcing platforms (Ideo)
Eventbrite
Google Hangouts
Wikis
Social News (Reddit)
•
•
•
Involve experts
Improve policy
Resource mobilization
Engagement
Champions
Content
Facebook, Twitter, LinkedIn,
Google +, Pinterest, Instagram, etc
Q/A Platforms (Quora)
Social Curation (Scoop.It, Storify)
Google Hangouts
Wikis
Collaboration
11. Work on Posters - “T”
• Review organization’s
objectives?
• Review the social strategies?
• What are the best social
media tools/platforms and
tactics?
• Will using this platform reach
the intended audience or
stakeholder?
14. Facebook Audit
• The process of reviewing Facebook profile and
content/engagement strategy to identify opportunities for
improvement.
• Helps identify best practices
• Good starting point to think strategically how Facebook can
be integrated into policy development
• Can benchmark and compare Facebook page with other
similar organizations to generate tactics.
• Tools: Eyes and Brain – plus benchmarking tools like Fan
Page Karma
15. Facebook Audit: Profile
Timeline
• Does it have a consistent look
and feel?
• Does it support organization’s
brand or policy objectives?
Usage
• How many fans?
• How many people are talking
about the page?
Interest
• What do they include their
four visible tabs?
16. Facebook Audit: Content Strategy
Types
Frequency
Engagement
• What type (video, images, status
updates, links, polls) do they post?
• What patterns emerge?
• How often do they post?
• What is the engagement ratio?
• Who are their champions?
• Do staff or page admin engage with
fans in comments?
• Do staff or page admin answer
questions from fans?
18. Facebook Audit: Profile
Timeline
• Does it have a consistent look
and feel?
• Does it support organization’s
brand or objectives?
Usage
• How many fans?
• How many people are talking
about the page?
Interest
• What do they include their
four visible tabs?
20. Facebook Audit: Profile
•
•
•
•
Does it have a consistent look and feel?
Does it support communications goals?
How many fans? How PTAT? [Benchmark ]?
What do they show in their interest tags?
21. Facebook Audit: Content Strategy
Types
Frequency
Engagement
• What type (video, images, status
updates, links, polls) do they post?
• What patterns emerge?
• How often do they post?
• What is the engagement ratio?
• Who are their champions?
• Do staff or page admin engage with
fans in comments?
• Do staff or page admin answer
questions from fans?
26. Facebook Audit: Engagement Ratio
Divide the People Talking About This metric with the number
of fans and you will get the engagement ratio
Under 2%:
2-5%:
5%:
Needs Improvement
Good Engagement
Excellent
29. Facebook Audit: Your Host Organization
•
•
•
What part of the policy
development process might
Facebook work best for your host
organization?
How does your host organization’s
use of Facebook support their
goals?
What did you learn about your host
organization’s use of Facebook?
39. Get Started: Sign Up for An Account
https://support.twitter.com/groups/50-welcome-to-twitter/topics/204-the-basics/articles/100990-signing-up-with-twitter
42. Twitter Best Practices and Practicing – Personal Profile
Five Minute Exercise:
Craft Your
Twitter Elevator
Speech
1. Who are you?
2. Why should someone want to connect with you?
3. What makes you unique?
4. What is your professional interest?
43. Twitter Best Practices and Practicing – Perfect Tweets
Omit Needless Words
Describe, Simplify, Avoid
One thought per Tweet
45. Roundtable Discussion
• What do you think is your
key strength that will help
your internship be a
success?
• What concerns you most
about the internship and
working with your host
organization?
• What is the first thing you
will do at your internship
when you start so you are
successful?
46. Advice from Nonprofits
• Clarify goals
• Regular meeting time
with your supervisor
• Understand office norms
• Get to know people
• Participate
• Build relationships
• Not such thing as stupid
question
• Don’t be afraid to try to
new things
• Take pride in your work
• Attitudes matter
• Be professional
49. Self-Knowledge Is The First Step
1. When you open email or do social media tasks, does it make you feel anxious?
2. When you are seeking information to curate, have you ever forgotten what it was in
the first place you wanted to accomplish?
3. Do you ever wish electronic information would just go away?
4. Do you experience frustration at the amount of electronic information you need to
process daily?
5. Do you sit at your computer for longer than 30 minutes at a time without getting
up to take a break?
6. Do you constantly check (even in the bathroom on your mobile phone) your email,
Twitter or other online service?
7. Is the only time you're off line is when you are sleeping?
8. Do you feel that you often cannot concentrate?
9. Do you get anxious if you are offline for more than a few hours?
10.Do you find yourself easily distracted by online resources that allow you to avoid
other, pending work?
A few quick assessment questions
Add up your score: # of YES answers
50. What’s Your Attention Focusing Score?
Source: Lulumonathletica
0…1…2…3…4…5…6…7…8…9…10
Mindful Online………………………………………………………..Need Help Now
51. What does it mean to manage your attention while your
curate or other social media tasks?
• Understand your goals and priorities and
ask yourself at regular intervals whether
your current activity serves your higher
priority.
• Notice when your attention has
wandered, and then gently bringing it
back to focus on your highest priority
• Sometimes in order to learn or deepen
relationships -- exploring from link to link
is permissible – and important. Don’t
make attention training so rigid that it
destroys flow.
Source: Howard Rheingold
NetSmart
54. Takeaways: Share Pairs
• What’s one tip or technique that you can
put into practice about mindfulness?
55. Assignment
• Do your best effort for the
assignment – set of
recommendations for your host
organization on how to use social
media for mission
• Jan. 25th
• Send by email to Maha and Beth
We’re going to spend some time thinking about how organizations can best integrate social media into the policy development cycle and selection of social media toolsMaha gave me this framework and told me that you were all familiar with this framework from your other course workSo, we’re going to do a white board brainstorm – describing what these look like
We’re going to spend some time thinking about how organizations can best integrate social media into the policy development cycle and selection of social media toolsMaha gave me this framework and told me that you were all familiar with this framework from your other course workSo, we’re going to do a white board brainstorm – describing what these look like
https://www.facebook.com/ UNHCRhttp://www.unhcr.org/cgi-bin/texis/vtx/homeModule 5: Social Platforms - Facebook Best Practiceshttp://socialmediatoday.com/mlewis1/785426/how-perform-social-audit-infographicFacebook Page URL:Number of fans:People Talking About:Does the Facebook Brand Page have a consistent brand look and feel?Does Facebook content support organization’s communications goals?Is content being posted regularly? Is there balance of content that is created by the organization and pointing to aligned partners? Is there a mix of different content types?Is there content that invites interaction and engagement?Are staff members commenting on the page? Facebook Observations: Policy and AdministrationLook and Feel - Profile elementsEngagement: People Talking AboutContent Strategy: Frequency, variety of types, 70/20/10MeasurementFacebook Best PracticesAdditional Reading and ResourcesLearning Activity: Participants will use the check list and look at the host organization's Facebook Brand page (if their host does not have a FB page, they will select a similar organization's page) and identify at least 3 or more areas for improvement.Write up your recommendations on your Learning Journal and include at least one screen capture. This will be part of your final assignment/report back to the host organization. For ideas and tips on how your host organization can improve its Facebook, see the best practices on engagement and the more detailed set of best practices.
https://www.facebook.com/UNHCRhttp://www.unhcr.org/cgi-bin/texis/vtx/homeModule 5: Social Platforms - Facebook Best Practiceshttp://socialmediatoday.com/mlewis1/785426/how-perform-social-audit-infographicFacebook Page URL:Number of fans:People Talking About:Does it have a consistent look and feel?Does it support communications goals?Does the Facebook Brand Page have a consistent brand look and feel?Does Facebook content support organization’s communications goals?Is content being posted regularly? Is there balance of content that is created by the organization and pointing to aligned partners? Is there a mix of different content types?Is there content that invites interaction and engagement?Are staff members commenting on the page? Facebook Observations: Policy and AdministrationLook and Feel - Profile elementsEngagement: People Talking AboutContent Strategy: Frequency, variety of types, 70/20/10MeasurementFacebook Best PracticesAdditional Reading and ResourcesLearning Activity: Participants will use the check list and look at the host organization's Facebook Brand page (if their host does not have a FB page, they will select a similar organization's page) and identify at least 3 or more areas for improvement.Write up your recommendations on your Learning Journal and include at least one screen capture. This will be part of your final assignment/report back to the host organization. For ideas and tips on how your host organization can improve its Facebook, see the best practices on engagement and the more detailed set of best practices.
http://www.fanpagekarma.com/Fans: number of likesGrowth: growth rate per weekPeople talking about: engagementPosts per Day: how often they postService level: How Fan page reacts to comments from peoplePost Interaction: Average number of interactions per postEngagement: people talking about divided by number of fansKarma: weighted engagementResponse Time: how long did it take for Facebook Admin to respondDetailed reports that will help you easily answer the audit questions …
http://blog.kissmetrics.com/more-likes-on-facebook/?wide=1Over the past few years, there’s been a shift toward more visual content. Facebook fans were ignoring most link posts and going right for image or video posts, so many social media managers responded by focusing more on entertaining visual content to keep engagement up.To combat the high amount of low-value visual content being published and push more valuable news feed content, Facebook now previews larger images for link posts. This has helped boost engagement for link posts while making it easier for managers to drive more traffic from the network to their websites and blogs.While the new format levels the playing field for all post types, it’s extremely important to base your strategy on what your fans prefer.Plus, here are 5 tips for measuring and improving the performance of your Facebook posts:① Test the TIMING & DAY of your posts -- check the peak times that your fans are online and be sure to post within 30 minutes. The author of the SME article recommends posting just prior to those peak times to ensure the post already has some engagement before the majority of fans are online. Also, keep an eye on the peak days of the week when your fans are most active on the site. You may want to post your most important posts on the days with most activity.② Test the post FREQUENCY -- for a good majority of Facebook Pages, 1 or 2 posts per day is sufficient. However, there can be a huge range. Some passion pages post as much as several times an hour. Keep in mind that Facebook recently lowered the organic (free) reach again, so if your previous post volume got more activity, you might experiment with changing that frequency (e.g. increase from 1-2 to 3-5). Check your post insights regularly and see if an increase or decrease in post frequency makes a difference in reach, engagement and clickthroughs.③ Test the post LENGTH -- many studies over the years show that Facebook users prefer short posts, about the length of a tweet or just over (approx 160 characters). However, again, just like post frequency, it can vary greatly from page to page. Lots of pages keep the narrative short and sweet and it works well. I like to mix it up. This post is long (blog post length!). I find that it's often way easier and more efficient to compose an educational Facebook post than it is to write a blog post. I'm planning on changing that up in 2014 with much more emphasis on blogging and guest blogging! But, the point is, I know my audience is totally okay with me posting these longer posts on Facebook. So, test it out on your fans -- if you only write super short posts, try expanding it a bit now and then and adding more content.④ Test the POST TYPES -- experiment with post types (text status updates, photo posts, link posts, video posts, events, offers, milestones, cover image changes) and regularly review which ones do well with your audience. Keep in mind that one of the many factors in Facebook's News Feed Ranking Algorithm (aka 'Edgerank') is that a user will see more of the post type that he/she interacts with most. In other words, for fans who tend to like/comment/share photo posts, they'll see more of that type in their news feed. Whereas, fans that interact with link posts, for example, will see more link posts. This is why we have to continually mix it up and keep testing.⑤ Test the CONTENT of your posts -- ideally, your page/business is known for one key focus. What problem are you the solution to? What can your Facebook fans consistently rely upon you to provide for them? Share your own content—mixed with 'OPC', other people's content—that adds value and provides a level of quality education around your key area of focus. Broaden your topic range, but still stay on track with your area of focus about 90% of the time. Then, periodically mix it up with something fun, off-topic, entertaining, humorous, or thought-provoking. Try fill-in-the-blanks, questions/polls, caption-this, etc. (Of course, if the focus of your page is lighthearted and humorous, then perhaps periodically throw in something a bit more serious &/or personal!).com/more-likes-on-facebook/
Watch the “People Talking About This” Metric: The People Talking About This number is publicly displayed on the left sidebar under the number of Likes. This figure is a good top line indicator of whether you are, in fact, engaging your Alumni. You want to watch the number and how it is trending. For an accurate picture, take the People Talking About This number and divide it by the total number of fans. Healthy pages have percentages between 1% and 5% (or more for great interaction). The PTAT metric includes all the following activities that happen on your page over a one-week rolling period:Liking a pagePosting to a page’s wallLiking, commenting on or sharing a page post (or other content on a page, like photos, videos or albums)Answering a question postedRSVPing to an eventMentioning a page in a postPhototagging a pageLiking or sharing a check-in dealChecking in at a place (if your page has a place merged with it)- See more at: http://www.bethkanter.org/engagement-fb/#sthash.W9GlEWxj.dpuf
Module 2: Understanding Networks and Networked MindsetsNetworked Mindset and Social Organizations Social Media Policy Social Media Staffing and Capacity Changing nature of social networks Understanding networks How to map an organization’s network PPT20 minutesWork on Maps or Other Activities20 minutesShare Maps20 minutesHandout: Revise so it matches slidesAlternative Activities (add to handout and make slides)Students will create a network map of their host organization’s networks based on interview with host or observation and will map organization's Twitter network (http://twiangulate.com/) Students will review these Twitter Nonprofit CEO lists and pick one that is a great example of a Social CEOhttp://list.ly/list/3vV-curated-lists-of-lists-of-nonprofit-and-philanthropy-ceos-on-twitterStudies will review social media guidelines for all staff examples and review host organization's social media policyhttp://www.bethkanter.org/staff-guidelines/
Work in small groups, with social media pairing with leaders. (30 minutes) Up a Rowfeeder in the backgroundAsk people to tweet with the hashtag – their reflection about using TwitterTweet the answer to this: How could Twitter be useful in network weaving and connecting for this group as you learn social media?
http://rsamii.blogspot.com/
http://rsamii.blogspot.com/
1. Why should someone care about your? When possible, leverage an emotional connection.2. Be distinctive. For example were you the first or only one to do something? Perhaps you are the largest or oldest. These distinctives help set you apart and provide credibility.3. Don’t forget the basics. Who does your organization/endeavor benefit? How does your organization benefit someone?4. Finish with an ‘ask’ to follow.
Other tips for academic internships include: Clarify Internship Goals: Students will have specific learning goals for their internship on one hand and nonprofits that are supervising them might have others. Therefore, it is important for the student to initiate the conversation about what the internship does or does not include and share any specific learning goals at the start of the internship. Set Regular Meeting Time with Your Supervisor: The host organization will assign someone to supervise the student. The student should ask to set up a regular meeting time. This way can avoid popping into the supervisor’s office or feeling that the supervisor won’t talk to them because they are too busy. A regular standing meeting once a week for 30 minutes will avoid frustrations. Also, the student may need more frequent meetings in the beginning. –Understand the Office Norms: Some organizations have different cultural ques when comes to use of technology. For example, some might frown at taking a personal cell call at your desk and view it as unprofessional, while others might find this perfectly acceptable. The same goes for dress codes. In the work place, in office people dress in business casual or formal business attire. Coming to work in t-shirt and jeans may not be appropriate. Observe the dress code.Get To Know People: Spend time getting to know other people that work for the organization with brief break room conversations or having lunch, dinner, or coffee. Find a few staffers that you want to shadow or learn from and develop a professional relationship.Participate: Don’t feel confined by written learning objectives. As long as you are accomplishing your goals, you may also want to ask about attending other meetings both inside and outside the office. There is so much learn from observing and understanding organizational culture, interactions, power dynamics, leadership practices, and team work.BuildRelationships: The internship is not just about getting work experience. It is a great networking opportunity. Building relationships at the organization can help you beyond your internships.There’s No Such Thing As A Stupid Question: Students should not be afraid to ask questions. Sometimes we feel that asking a question makes us look stupid. It is the opposite, it makes you seem curious and an engaged learner, not a sign of inability. But be careful how often you interrupt your supervisor to ask questions. Sometimes it helpful to keep a log and ask them during your regular meeting.Don’t Be Afraid To Try New Things: Your internship is a great laboratory for learning new skills and ideas. Just because the task isn’t specifically related to your degree, it might open up your world.Take Pride In Your Work: Make the little stuff count, like managing your time, checking your work, and being respectful of others.Attitudes Matter: Come to your internship with a can-do attitude and be flexible. Don’t feel that certain tasks or work is beneath you. Be professional, communicate clearly, show up on time, ask questions when you don’t understand, and be proactive about volunteering for new tasks. Think of your internship as an extended job interview. Also, if the internship isn’t the right fit, it is temporary. It might be a good chance to network. And in the end, if discover that working a particular type of organization, team, or task isn’t what you want, that’s a gift.-
http://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/We have to cover a lot of ground in our work today and do it while logged on to the greatest tool for distraction and procrastination ever invented! And now we can access the Internet anytime, anywherehttp://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/Nearly 60% said they don’t go an hour without checking their phone. Younger folks were the most addicted: 63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.Our connection never sleeps. 54% said they check their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.We need access everywhere. Nearly 40% admit to checking their phone while on the toilet.Learning how to use mindfulness online is an essential work place skill!
This course will be graded as pass/fail. To receive a passing grade, you must attend all class meetings, and complete and deliver the assignments on time and in an acceptable form. The pre-assignment of the rubric and online assessment described below is required. To complete the course, students will submit a final report that will be shared with their host organizations identifying their recommendations for the organization’s social media strategy. Participation does not equal attendance, but is a notable contribution to class discussions and exercises beyond mere physical presence in the classroom. Last, the grading is pass/fail for this course. As long as they post their bets effort for the assignment (e.g. a set of recommendations for making better use of SM to facilitate host organization’s mission/goal, drawing from all the assignments they did during the class) by Jan. 25th they could get a pass. You could check with the students if 4 days would be sufficient. Longer than that may lead to them forgetting what they have learned.
Share pair 2 xThink and Write index card – one thing to put into practiceBring into the circleMake one commitment for advancing their social media strategyOne word to resonate with you today …Future