The document summarizes a peer learning group session on improving social media practices. It includes an agenda for the session which covers reviewing social media frameworks, a case study on the National Center for Family Philanthropy's social media, and tips for content optimization, working smarter on social media, and engaging brand champions. The document provides examples of optimizing content for Facebook and Twitter. It suggests spending 30 minutes a day on social media and working smarter by using tools like schedulers. The session aims to help participants apply best practices and share what they've learned.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
CDC NPIN In the Know: Social Media Measurement and Evaluation for Public Heal...CDC NPIN
This is the sixth part of interactive webcasts in this round of the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Community Training Institute Presentation - Social Media Level 2Cooper Koch
Presentation about social media to made to staff members from various nonprofit groups in Dallas-Fort Worth who attended the annual Community Training Institute conference. This was the second of two presentation made at the conference on the topic of social media - the first being a very basic intro/overview, and this one, with some more advanced advice and examples.
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
So you want to organize an event to provide health insurance education and conduct enrollment? This webinar will help you plan successful events from start to finish. As we move into March, it is important to have fixed, on-going enrollment locations that are staffed during off-hours, evenings, and weekends. If your demand is higher than your supply and you have more people to enroll than you have staff trained to help, we presented some creative solutions and walk you through important place-based partnerships like working with libraries.
Find the recording here: http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
Webinar for Autism Society affiliates on what's in store for National Autism Awareness Month (NAAM) 2014, what resources are available to use to celebrate NAAM and what activities and actions groups can take to hold NAAM celebrations in their own communities.
Marketing communications research report completed for Emmanuel Lutheran Church. The report measures the success of current communication tools; shares feedback gathered from confidential stakeholder interviews and suggests next steps.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
The Executive Service Corps Affiliate Network conference in Sarasota, FL explored social media as a way to engage with new and potential clients and volunteers. Presentation given by the Community Foundation of Sarasota County.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
How to Engage Faith Communities in OutreachEnroll America
Are you interested in deepening or initiating relationships with faith communities but unsure how or where to start? This is the webinar for you!
Enroll America has built a multi-cultural, interfaith coalition of churches, organizations, and faith-based providers that are engaging their members in outreach and enrollment. Check out the recording and slides to learn about useful strategies to kick-start your outreach and help you move your engagement to the next level.
So you want to organize an event to provide health insurance education and conduct enrollment? This webinar will help you plan successful events from start to finish. As we move into March, it is important to have fixed, on-going enrollment locations that are staffed during off-hours, evenings, and weekends. If your demand is higher than your supply and you have more people to enroll than you have staff trained to help, we presented some creative solutions and walk you through important place-based partnerships like working with libraries.
Find the recording here: http://www.enrollamerica.org/resources/webinars/the-road-to-march-31-effective-outreach-and-enrollment-strategies-to-use-now/
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
Webinar for Autism Society affiliates on what's in store for National Autism Awareness Month (NAAM) 2014, what resources are available to use to celebrate NAAM and what activities and actions groups can take to hold NAAM celebrations in their own communities.
Marketing communications research report completed for Emmanuel Lutheran Church. The report measures the success of current communication tools; shares feedback gathered from confidential stakeholder interviews and suggests next steps.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
How Student-based Community Promoting Open Source for EducationSendy Aditya Suryana
This slide is material of openSUSE Asia Summit 2016 lightning talks. The title is "How Student-based Community Promoting Open Source for Education".
The slide is talk about KSL KUSUKA program to promote opensource for education.
This presentation includes templates and instructions for Community Mapping (mapping your community segments), Content Mapping (creating a content strategy), and Tracking Metrics. Amy Sample Ward presented as part of the Nonprofit Webinars series. You can learn more about Amy at http://amysampleward.org or find other webinars at http://www.nonprofitwebinars.com/
This is the keynote presentation from Amy Sample Ward at the 2011 Electronic Resources & Libraries conference, #erl11. Learn more at http://amysampleward.org
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Recording: http://www.youtube.com/watch?v=-CsLEiwZfU8
Facebook is the most powerful and popular social networking website available today. Originally designed as a place for individuals to keep in touch with one another, Facebook has evolved into a very effective networking tool for charities to create awareness and connect with current supporters and find new ones.
Join us for this webinar and find out how Facebook can help you:
- Find and communicate with current and potential supporters
- Organize, promote and manage events
- Create a single branded page for your organization
- And much more!
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
An introduction to how and why childminders can use social media, with a look at Facebook, Pinterest, Twitter and blogging.
This presentation was made to the Devon Association of Childminders in October 2014.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 5
Peer Learning Group 2: Packard Foundation
1. Peer Learning Group 2:
Improving Social Media
Monitoring, Engagement,
and Measuring
Brand Champions and Working
Smarter
May 28, 2013
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
2. Welcome!
If you experience any technical
difficulties logging into the system,
please contact Ready/Talk Customer
support: 800.843.9166
Announce yourself when you get on
the line
Please use *6 to Mute your
conference line
While we are waiting, play with the
chat: Type in your name,
organization, and location.
Only the
moderator
can see you
chats
3. Participant Roll Call
California Coverage & Health Initiatives
Center for Excellence in Nonprofits
Center for Health and Gender Equity
Coastal Watershed Council
Community Foundation for Monterey County
CoreAlign
Hidden Villa
Immigrant Legal Resource Center
Los Altos Community Foundation
National Abortion Federation (NAF)
National Center Family Philanthropy
Opera San Jose
Palo Alto Art Center
Philanthropic Ventures Foundation
Preschool California
Provide
Radio Bilingue
Reproductive Health Technologies Project
Resources Law Group
Resources Legacy Fund
World YWCA
Auditors: Cheryl Chang, Packard Foundation
Friends of Deer Hollow (requested a profile, but necessary for auditing)
Farallones Marine Sanctuary Association
MEarth
The HEAL Project
AlbaFarmers
*7 unmute
* 6 mute
5. Peer Learning Group 2:
Improving Social Media
Monitoring, Engagement,
and Measuring
Brand Champions and Working
Smarter
May 28, 2013
Beth Kanter,
Visiting Scholar, Social Media and Nonprofits
The David and Lucile Packard Foundation
Organizational Effectiveness Program
6. Agenda
Only the
moderator can
see you chats
Tweet your
insights
#netnon
• Roll Call
• Review: Post, Content, Measurement
• Case Study: National Center for FP
• Content Optimization, Working Smarter, and
Brand Champions
• Next Steps
7. Participants
California Coverage & Health Initiatives
Center for Excellence in Nonprofits
Center for Health and Gender Equity
Coastal Watershed Council
Community Foundation for Monterey County
CoreAlign
Hidden Villa
Immigrant Legal Resource Center
Los Altos Community Foundation
National Abortion Federation (NAF)
National Center Family Philanthropy
Opera San Jose
Palo Alto Art Center
Philanthropic Ventures Foundation
Preschool California
Provide
Radio Bilingue
Reproductive Health Technologies Project
Resources Law Group
Resources Legacy Fund
World YWCA
9. • Baseline level or score for social media practice improves by .5
• 50% or 10 of participants improve social media practices in at
least one area:
capacity, culture, strategy, measurement, monitoring, engagement
, or content.
• 25% or 5 participants apply social media best practices and
share what they’ve learned with others on the culmination call.
Peer Learning Program Outcomes
SCORE: 1.30
10. Use Content Spreadsheet:
• Think through the “People” and
“Objectives”
• Identify one social channel that makes
sense for who you want to reach and
your results
• Plan one month of content
• Measure one month of content
(Facebook or other)
Home Work
12. • What keeps them up at night?
• What are they currently seeing?
• Where do they go for information?
• What influences their decisions?
• What’s important to them?
• What makes them act?
POST: KNOW YOUR AUDIENCE
13. • Reach, Engagement, Action, Dollars
Results
1. How many?
2. By when?
3. Measure with metrics
POST: SMART OBJECTIVES
14. POST: STRATEGY and TOOLS
Listen ParticipatePromote Publish Build
NetworkLow Engagement
High Engagement
Content IntensiveNo Engagement Broadcast/Share
17. How To Think About Content
Evergreen Content: Core Content
Use Anytime Perennial Content: Keyed to
Events/Holidays
Blog Posts, Newsletter Articles,
Annual Color Content
Short Life Span/Social Media
This idea from NTC session on Content
with Kivi Leroux Miller
22. PEOPLE
1
• Trustees & staff of family foundations
2
• Families giving together in an organized
way
3
• Partners, affinity groups, consultants &
orgs interested in data about the field
4
• Funders & sponsors
23. Objectives
Increase awareness/use of NFCP resources
Facilitate online learning and sharing best
practices amongst trustees and staff of family
foundations
Become go-to resource for family
philanthropy
Engage with partners and funders
24. STRATEGIES
LISTEN
Monitor & respond to constituent requests & follower responses (Twitter & LinkedIn)
PROMOTE
Updated & new publications, special convenings & events, webinars, new resources
in the Knowledge Center, benefits of being Friend/subscriber, support network
PARTICIPATE
Seek guest blog opportunities, participate in online discussions like
#ncfpweb/#nextgendonors. Also add buttons to make content sharing easier
PUBLISH
Family Giving e-newsletter, Passages Issue Briefs, Webinars, resource guides
BUILD NETWORKS
Family Foundation CEOs (family member, seasoned, new); trustees; non-family
senior staff; next generation; partner networks (DC Pipeline group)
26. MEASUREMENT TOOLS
Primary Vehicles
Dissemination/Measurement Vehicles
Additional Measurement Vehicles
Measures:
• Open rate
• Click-through rate
Tells us:
• Best time of day
• Most popular headlines & articles
• Potential event attendees or interest areas
• Archive curated/ favorite tweets from webinar or event
30. Initial Measurement Plan
Twitter
• Record number of followers last day of the month (Twitter)
• Record estimated reach last day of the month (TweetReach) or Fruji
• Record estimated impressions last day of the month (TweetReach)
• Record most popular tweet(s) of the month
• Are there any particular champions this month?
• Analyze: Are there any times of day or headlines that tend to be more popular?
Family Giving News
• Record top 3 most popular articles day before next edition goes out (constant contact)
• Record open rate day before next edition goes out (constant contact)
• Record date and time of day FGN went out
• Gather click-throughs of any upcoming events and add them to the prospect list (constant contact)
Usage of Knowledge Center/Resources
• Last day of the month check number of visitors to the Knowledge Center (Proprietary web software-broken) (Google
Analytics)
• Record top three key words that led people to the NCFP website (Google Analytics)
• Record monthly webinar registered lines and actual lines
• Area we need to determine how to get accurate measurements
31. • Social Media Optimization
• Working SMARTer (30 minutes a day)
• Brand Champions
Social Media Implementation
32. Source: Dan Zarella, Hubspot
Content Optimization Tips for Facebook
1. Post Consistently– But NOT Too Much!
2. Post Engaging, Relevant Content – NOT
Constant Self-Promotion
3. Keep it Short & Sweet!
4. Post Photos and Videos
5. ASK for what you want
35. #1: Pin a Post
A status update that you manually select to
stay at the top of your Timeline that does
not slip down as you add other posts to
your page.
#2: Highlight a Post
A post selected to expand across your
Timeline, taking up the space of both
columns. Highlighting a post will help
you draw more attention to the most
important content on your page.
#3: Create Milestones
Special dates that you can tell the story of
your organization through words and
images.
Tips for Facebook: Use Timeline Features
37. • Converse with influencers
• Use lists to filter your stream and listen
• Honestly follow interesting people
• Tweet relevant valuable non org centric information
• Network weave – introduce people
• Be helpful
• Say thanks
• Give shout outs
• Hashtags conversations and chats
Twitter Tips: How To Increase Following
44. 5 Minutes
Reply
Share
Plus 15 minutes
Scan your stream, lists
Curate links to RT, Add To Scheduler
Search for new people to follow
Connect with followers, influencers
Retweet
Thank for Retweets
Working Smarter on Twitter
45. A Scheduler:
bufferapp, timely, hootsuite, etc
Tweeting on the Go:
Twitpic, Instagram, etc
Working Smarter on Twitter: Tools
46. Influencers
Influencers: Individuals who are passionate about
your mission and have the power or ability to affect
someone’s actions. Champions are people will tap
into their networks and inspire others to action, etc..
Influencer Research: Using online search and
other tools to identify social media profiles of
influencers and an analysis of what they are saying
to design a formal program to engage them.
48. Questions?
Next Session: Learning Culmination
Applying Content Optimization, Working SMARTer, and Champions
June 25, 2013
1:00-2:30 PM PST
Culmination
Need Help: Book a Coaching Session
Next Session
Editor's Notes
Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …Agenda1. Intro/Announcements2. ReviewPOSTBest Practices for creating, curating, and coordinating contentMeasurement Best Practices3. Best Practices for Brand Champions4. Share Mini-Case Studies5. Next Steps
Every few minutes as we get started, tech support reminder, type into the chat, roll call
http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
Welcome. This is the very session for this project and I’m thrilled that you have decided to participate in this learning journey. I look forward to learning a lot from you. Today’s call is an orientation to the program and an opportunity for you to ask questions.Give my gratitude the The David and Lucile Packard Foundation for supporting this project and my work …Agenda1. Intro/Announcements2. ReviewPOSTBest Practices for creating, curating, and coordinating contentMeasurement Best Practices3. Best Practices for Brand Champions4. Share Mini-Case Studies5. Next Steps
Brand Champions and Working SmarterMay 28th at 1 PM PSTCall-In:303-248-0285 passcode: 7405939http://www.readytalk.compasscode: 7405939Agenda1. Intro/Announcements2. Review: Post, Content, and Measurement3. Case Study: National Center Family Philanthropy4. Working Smarter - Twitter/FB 20 minutes a day5. Next StepsHomeworkUse Content Spreadsheet:Think through the “People” and “Objectives”Identify one social channel that makes sense for who you want to reachand your results - Facebook is a great channel to start withPlot out a week or a month of content, grab metrics
Here’s a little bit about me – blogger, author, trainer.A lot of my work lately has been designing and facilitating peer learning networks about becoming networked nonprofits and social media– the photo there is a cluster of Packard Fdn. Grantees that focus on family planning … I was in Delhi in June for the start up – an intensive boot camp, followed by remote assistance. There’s were great lunches there, so to avoid people falling asleep … I made them move. The hotel had beautiful three story staircase and they had do laps … so if you do training – incorporating movement and interaction helps people learn and we’re going to do a lot of that today!
You also have to understand audience -- I often get questions, what platform should we be using. I don’t know, ask your audience. You need a good understanding of these questions.
Content strategy is the technique of creating, curating, repurposing, and sharing relevant and valuable content across your channels (web site, email, print, social, and mobile) to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving results. You need to have a clear logic path from objective, audience, and content – as well as an internal practice that allows you create, curate, repurpose, and track the performance of your social content so you can optimize it.
They focused on developing a robust engagement and content strategy – that was integrated with other channels, all to support objectives in communications strategy and outcomes – and used measurement. They started with one channel – FB …
Describe your current and potential target audiences that are most likely to engage with you through social media. Be specific:What keeps them up at night?What are they currently seeing? Where do they go for information?What influences their decisions?What’s important to them?What makes them act?
Describe your objectives for your social media plan using SMART (Specific, Measurable, Attainable, Relevant, and Timely). Your SMART objective will be one of these results:Reach, Engagement, Action, DollarsIt will include: how many and by whenObjective 1: Objective 2: Objective 3:
Add screen capture of fruji and how you use it
http://mashable.com/2012/06/19/how-to-get-more-likes-shares-on-facebook-infographic/For Facebook Page marketers, it’s important to not only understand EdgeRank, but to actively work to improve it- which is why I’ve created this list of 7 simple ways to increase your page’s EdgeRank:1. Post Consistently– But NOT Too Much!It’s simple and obvious but many Facebook page owners fail at this (at one end of the spectrum or the other). Don’t post enough and you won’t reach your fans– as 95%+ are never going back to your page after ‘liking’ it. Post too often and you run the risk of irritating your fans, or even worse, cannibalizing one of your better posts. I’d recommend posting 2-3 times per day with at least 4 hours between each post. For those who can’t find the time (or quality content) to do this, posting at least 2-3 times per week is an absolute must.Side note: We’ve created PageTips for you – a fast and free report on how well your page is doing.2. Post Engaging, Relevant Content – NOT Constant Self-PromotionIt’s not enough just to post consistently– your posts must be high-quality. Before you post an update, put yourself in the shoes of one of your fans. Ask yourself, “Would you care about this? Would you share this with your friends?”. Facebook recently gave their thoughts on engaging content, and I talked about this in aprevious post as well. To sum up both articles, you shouldn’t be using Facebook posts for sales or self-promotion– you should be using them to cultivate a community.3. Keep it Short & Sweet!Your fans don’t want to read essays in their Newsfeeds. Trust me, they don’t! Better yet, don’t trust me–trust Vitrue and their recent study (also pictured below). Also, I’ve been informed by a source at Facebook that 90 characters is the sweet spot, with posts less than 90 characters garnering about 80% more engagement than those that are longer.4. Post Photos and VideosThe recommendation anyone who knows anything about Facebook page marketing gives, and rightfully so– post photos and videos rather than regular status updates. You can find studies that give conflicting advice regarding Facebook page marketing in pretty much any other topic besides this. In this case, absolutely everyone agrees. In addition, with Facebook’s redesign of the Newsfeed rolling out in the next few days with larger photos (as reported on TechCrunch), those who post photos will only benefit more.5. ASK for what you wantIt sounds simple– and it is– but it works like a charm. Calls-to-action work tremendously well on Facebook. Ask your fans to fill-in-the-blank, provide a caption for a photo, or share their thoughts on a new product idea. Ask them to ‘like’ your post if they agree with something you posted or comment on why they don’t agree. Facebook outlines some of these examples in their FAQ Section. Check out an example pictured below, as the LakersNation Facebook Page consistently uses these strategies and currently has a talking about this rate of over 13% (~420k fans, 55k talking about this).
http://www.bethkanter.org/facebook-tactics/http://www.nonprofitfacebookYou already know that, on your website and in your e-mail appeals, calls to actions increase conversion rates.And the research supports this.So it shouldn’t be surprising that explicitly asking people to take action also works on Facebook.Dan Zarrella, Social Media Scientist at HubSpot, analyzed over 1.2 million updates from the largest 10,000 Facebook Pages.Dan found the following patterns with regard to CTAs on Facebook:Posts including “like” get more likes and comments.Posts including “comment” get more comments and likes.posts including “share” get more shares, comments, and likes.SO WHAT DOES THIS MEAN FOR YOU?The bottom line with Facebook is to get people talking about your nonprofit.This means encouraging people to like, comment on, and share your page updates, which in turn creates more exposure for your cause.guy.com/facebook-page-calls-to-action-drive-engagement-infographic/
Tips for optimizing content for different social media channels based on research(will draw from these resources)Making Use of the Timeline Featureshttp://www.socialmediaexaminer.com/facebook-timeline-marketing/Will illustrate with different screen captures from participants, if possible#1: Pin a PostA pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.First Time VisitorsWhat You Need to KnowA pinned post is located at the top of your Timeline in the left column.You can only pin one post at a time.A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up.To pin a post, click on the edit pencil icon in the upper-right corner of a status update. A drop-down menu will appear, choose “Pin To Top.”To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu.#2: Highlight a PostWhat’s a Highlighted Post?A highlighted post is a status update that you have selected to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page.#Create MilestonesWhat Are Milestones?Milestones are a great way to tell the story of your business through words and images. They can appear anywhere on your Timeline, depending on the date you designate.What You Need to KnowTo create a milestone, click on the “Event, Milestones +” option in the status update bar.Milestones are automatically highlighted, meaning they will stretch across the entire width of your Timeline.You can create multiple milestones on your Timeline.You can create a milestone for the current date or go back as far as needed in history to create milestones of experiences and events that happened before today.Smart Milestone StrategiesMany businesses add milestones to their page, but fail to look at milestones as marketing channels. The more strategic you get with your milestones, the more traction you see. Here are a couple of examples to make the most out of your milestones.Always include an engaging image in your milestone. This will ensure your milestone will stand out and capture attention.Also make sure to include a call to action with a link to more information in your milestone. You don’t just want to tell people about your milestone—you want them to take action and learn more.By adding a link in your milestone, and encouraging your fans to find out more, you can build a stronger relationship with your fans and potentially sell more programs, products and services. That’s just what I did in my milestone below.
To encourage retweets, to make your tweets shorter than 140 characters ..
Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies.
Working SMARTer on Your PlatformHow can you optimize your time and increase impact? Beth Kanter will talk about some best practices for increasing your social media reach on Twitter and Facebook, and you’ll have an opportunity to try out these new strategies. Content DeliveryThe Twitter Work Flow: How To Save Time and Be EffectiveThe Facebook Work Flow: How To Save Time and Be Effective http://blog.summify.com/2011/12/20/how-to-be-awesome-on-social-media-in-20-minutes-a-day/ Hands-On Exercises Will set up 4-5 five small groups – each one will get practice a technique with their laptops. Then we will do a standing debrief by walking around to each table and having them show off what they did. Twitter Practicing: Setting Up Lists – Based on target audiencesFacebook Practicing: Liking other similar pages – based on target audiencesExplore Scheduling Apps for Twitter like BufferApps and Facebook scheduled posts.