The document summarizes a workshop on leading on social platforms for foundation leaders. It discusses developing a networked mindset and using social media to improve relationships, awareness, engagement, and other goals. The workshop covered assessing an organization's maturity with social media from crawl to fly, cultivating professional networks, developing a social media strategy and using metrics to learn. It provided examples from foundations and encouraged participants to start small, learn from failures, and scale up social practices over time.
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Best Social Media and Networking Skills and Practices for Foundation LeadersKDMC
Best Social Media and Networking Skills and Practices for Foundation Leaders
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Emerging Leaders for Nonprofits - Leading SelfBeth Kanter
This pilot project will test a leadership development training model for emerging leaders in environmental organizations that uses a combination of peer learning, coaching, and mentoring. The approach tests a hypothesis that emerging leaders need to have exciting, new assignments as well as the professional development and mentoring they need to succeed. Nonprofits need to create opportunities that embrace talent mobility, special assignments, and job rotation opportunities. This can be thought of as a switch from the traditional career ladder to a career “lattice.”
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
Emerging Leaders for Nonprofits - Leading SelfBeth Kanter
This pilot project will test a leadership development training model for emerging leaders in environmental organizations that uses a combination of peer learning, coaching, and mentoring. The approach tests a hypothesis that emerging leaders need to have exciting, new assignments as well as the professional development and mentoring they need to succeed. Nonprofits need to create opportunities that embrace talent mobility, special assignments, and job rotation opportunities. This can be thought of as a switch from the traditional career ladder to a career “lattice.”
Thought Leadership on Social Platforms (Beth Kanter)KDMC
Thought Leadership on Social Platforms
Knight Digital Media Center:
Best Social Media and Networking Skills and Practices for Foundation Leaders
Beth Kanter
Master Trainer, Author, and Blogger
Most everyone has dipped their toe into the social media waters over the past few years, taking a peek at Facebook and Twitter to see what the buzz is all about. But we have learned that using social media tools isn't very difficult, however using them effectively,
particularly for social change, is challenging. Beth Kanter will lead
an interactive keynote the key principles for effective social media use that turns traditional organizations into cost-effective,far-reaching and effective Networked Nonprofits.
DreamBank Final Slide Deck for AttendeesDon Stanley
Are you confused about how to use & choose the best social network/s for your business? This is the slide deck from my presentation at American Family Insurance's DreamBank on February 23, 2016.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Knight Foundation - Digital Media Center - Foundation Convening
1. Leading on Social Platforms
Social Media Integrated Strategy, Networks, & Learning
for Foundation Leaders
Beth Kanter, Master Trainer, Author, and Blogger
May 2014, Knight Foundation Workshop
Photo by kla4067
2. Beth Kanter: Master Trainer, Author, and Blogger
@kanter
http://bethkanter.wikispaces.com/knight-nj
11. • To leave the
room ready to
implement one
idea to improve
your practice
Topics
OUTCOMES
• Interactive
• Co-Learning
•Your organization might be in
the presentation!
FRAMING
Leading on Social Platforms
Introduction
Campfire Stories
Maturity of Practice
Networked Mindset and
Skills
Break
Scaling Social
Strategy and Measurement
Learning
Reflection/Q&A
13. The Philadelphia Foundation
Our Facebook presence (the only
social media we use) has been
deliberately designed to reflect the
full scope of our operations. Our
goals: donor cultivation, to share
news about grant opportunities and
to do shout outs to community
partners. We have experienced steady
growth and breadth in our likes, and
individual posts also get liked by a
range of individuals and pages. We're
always delighted when our peers
comment, and to be a "page to
watch."
14. Overlook Foundation
“Piloting a Junior Board program
through which high school juniors
learn about philanthropy and how
a foundation operates. They are
successfully using Facebook and
Twitter to communicate to the
community.”
16. Council of New Jersey Grantmakers
“We have simulcast a few
of our programs to a
national audience
(through similar regional
associations of
grantmakers). It helped us
raise our profile in that
community.”
25. Networked Nonprofits
Simple, agile, and
transparent
nonprofits.
They are experts at
using networks and
social media tools to
make the world a
better place.
26. If you can’t fly then run, if you can’t
run then walk, if you can’t walk then
crawl, but whatever you do you have
to keep moving forward.”
Maturity of Practice
27. CRAWL WALK RUN FLY
Where is your organization?
Linking Social with
Results and
Networks
Pilot: Focus one
program or channel
with measurement
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Measurement and
learning in all above
Communications
Strategy
Development
Culture Change
Network Building
Many Free Agents work for
you
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
28. What’s Your Maturity of Practice?
Where is your organization now? What does that look
like? What do you need to get to the next level?
CRAWL Walk RUN FLY
29. Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT Integration/Optimization
NETWORK Influencer Engagement
Relationship Mapping
1 2 3 4
31. Networked Mindset: A Leadership Style
• Leadership through active social participation
• Listening and cultivating organizational and
professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network model,
rather than a broadcast model
• Openness, transparency, decentralized decision-
making, and collective action.
• Being Data Informed, learning from failure
38. Tweets links related to organization’s mission
and work as a bipartisan advocacy organization
dedicated to making children and families a
priority in federal policy and budget decisions.
Blending Network Strategy With Communications Strategy
From
CEO
to
CNO
39. SEEK SENSE SHARE
Identified key blogs and
online sites in issue area
Scans and reads every
morning and picks out best
Summarizes article in a
tweet
Writes for Huffington Post
Engages with aligned
partners
Presentations
Networking Is Dynamic Learning
45. Discussion Questions …..
• What does leadership spend time doing as now that could be
better done via social?
• How could social improve what they already know and value?
• What other foundation leaders are using social that you
respect, feel inspired by?
• How can you use social and your professional network to
leverage goals?
47. What: Social networks are
collections of people and
organizations who are connected to
each other in different ways through
common interests or affiliations. A
network map visualize these
connections. Online and offline.
Why: If we understand the basic
building blocks of social networks,
and visually map them, we can
leverage them for our work and
organizations can leverage them for
their campaigns. We bring in new
people and resources and save time.
A Quick Network Primer
53. Professional Networks for Social Change Goals
National Wildlife Federation
Brought together team that is
working on advocacy strategy to
support a law that encourages
children to play outside.
Team mapped their 5 “go to
people” about this issue
Look at connections and strategic
value of relationships, gaps
54. Professional Networks: On Social Media
“Visualizing my professional networks
on social media can be helpful as a
journalist and content curator to
identify potential sources online.”
56. Building Your Professional Network
Step 1. Reflect on the Diversity of Your Existing Network
Who are the people that you most frequently communicate with in order to get
your work done or learn something related to your professional work or career
goal?
Look at the people you put in your network
Do an analysis based on:
-Age
-Organizational Affiliation
-Gender
-Area of Expertise
-Geographic Location
-How You Connect: Face-to-Face, Social Media
Is your network diverse enough?
Diversity = innovation
Are you getting new ideas from your network?
Source: @hjarche
57. Building Your Professional Network
Step 2. Think about your current work
• Brainstorm a list of the content areas where you want
to increase your professional knowledge and
learning.
• What is it that you need to know or be able to do as
part of your job?
• What types of professionals do you need to connect
with to support your learning, work, or career goals?
58. Building Your Professional Network
Step 3: What are the gaps in your network?
• What are some ways you can make connections to support your
goals or learning?
• What is? What can be? What needs to change?
59. LinkedIn Network
• What patterns do you see?
• What surprises you?
• What might you do differently with your network to reach goals?
http://inmaps.linkedinlabs.com/network
61. Building Your Professional Network
Step 4: Building Your Network with Social Media
• Use LinkedIn InMap to visualize your network (50 +
connections)
• Color code the clusters
• What are some of the patterns?
• Is there enough diversity?
• Can you fill any gaps?
http://inmaps.linkedinlabs.com/network
PAN
CAN
FAN
62. Draw Your Map
• Use sticky notes, markers and
poster paper to create your
professional network map.
• Think about your learning,
work, or career goals and
brainstorm a list of “go to”
people
• Decide on different colors to
distinguish between different
sub-groups, write the names
on the sticky notes
• Identify influencers, specific
ties and connections. Draw
the connections
63. Walk About, View Other Maps, Leave Notes
Visualize, develop, and weave relationships with others to help
support your learning goals.
What insights did you
learn from mapping your
network?
What did you learn from
looking at the other
network maps?
65. Techniques and Tools: How To Visualize Your Network
http://www.bethkanter.org/catechfestla/
Practical Ways To Apply Networked Mindset Using Social Media
• Be A Bridge: Introduce people in your network to one another. You need to let
them know why you are making the introduction and this can be done online or
offline.
• Look for Islands: Those on the edge can lead to new groups and ideas
• Work Transparently: The more public you are, the easier you can be found, the
more opportunities you have.
• Engage New Perspectives: We tend to stay in our comfort zones and don’t engage
different perspectives — learning from adjacent practices can be useful.
• Ask Questions of the network and experts: Social network tools make it very
easy to ask questions to individuals and groups of individuals. You can also
identify experts in your network on specific topics and ask them questions to help
your learning or open the way to other sources. Other times you will follow the
community or network conversation on a topic.
• Share Learning: To share learning, you have to intentionally hit the pause button
and reflect. One way to incorporate this technique into your day is to set aside
five minutes at the end of the day for reflection.
66. Networked Mindset
in practice
All staff will
connect with our
community via
social!
Social integrated
across departments
or job functions
Yes! CEO is on
social and likes
it!
67. Social Media Policy – All Staff Participate
http://www.bethkanter.org/staff-guidelines/
68. Share Pair: What’s needed to integrate a
networked mindset into your daily work?
70. PEOPLE: Artists and people in their community
OBJECTIVES:
Increase engagement by 2 comments per post by FY 2013
Content analysis of conversations: Does it make the
organization more accessible?
Increase enrollment in classes and attendance at events by
5% by FY 2013
10% students /attenders say they heard about us through
Facebook
STRATEGY
Show the human face of artists, remove the mystique, get
audience to share their favorites, connect with other
organizations.
TOOLS
Focused on one social channel (Facebook) to use best
practices and align engagement/content with other channels
which includes flyers, emails, and web site.
Kearny Street Arts Workshop: Small Org
73. Centre Foundation: Small Foundation
PEOPLE: Nonprofits and Donors in Community
OBJECTIVES:
Increase awareness of Centre Foundation brand in community:
survey % heard of Centre Foundation
Raise $500,000 for Giving Day on May 6th
Inspire first-time donations from x new donors
Improve capacity of local nonprofits to do online fundraising
STRATEGY
Provide training to 96 local nonprofits to plan and implement
online giving strategy and social media during Giving Day
Use social media as part of integrated outreach campaign for
Giving Day
Ongoing content and engagement through multiple channels with
donors and nonprofits
Activate staff and board as champions online.
TOOLS
Focused on LinkedIn, Facebook and Twitter
76. How Board Members Can Help
Invite Your Facebook
Friends to Like
Centre Foundation’s
Facebook Page
Be an Online Super Champions!
Centre Foundation: Staff and Board Champions
77. Centre Gives & a Social Media Strategy
Increase Website Traffic and Donors
Before the 2013 Centre Gives, monthly website traffic hovered around 400 visitors per month. The May and
August spikes in traffic are focused around Centre Gives and inviting Facebook friends of staff/board. A
media strategy supported by social media has significantly increased our monthly website visits.
0
200
400
600
800
1000
1200
1400
1600
1800
2013
Jan
Feb March April May Jun July Aug Sept Oct Nov Dec 2014
Jan
Feb March
All Traffic
On average,
65% are
NEW
visitors.
2013
Centre Gives
Invited
Friends
85. How To Become Data-Informed
• Integrated strategy
• Pick the right success
metrics
• Identify small pilots,
place little bets, learn,
pivot, and iterate
86. Goals KPI Tools
Increase traffic 50% increase in monthly
unique visitors
Google Analytics
Increase subscribers 30% increase in monthly
average subscribers
Feedburner
Increase engagement 50% increase in total comments
per month
Website
Small Pilots for Learning: Blog
87.
88.
89. KPI: 50% increase
in referral traffic
KPI: 30% increase in blog
subscribers
KPI: 50% increase
engagement
90. Discussion Questions …..
• Where is your organization in terms of social media
strategy? Measurement practice?
• What do you need to move forward?
94. Methods for Organizational Learning
DoSomething: Fail Fest Momsrising: Joyful Funeral
Global Giving: Biggest Looser
95. Summary
• Success happens by taking the right incremental step to
get to the next level, but keep moving forward
• Use social media a strategy leverage organizational
AND personal networks
• Scale your organization’s social culture with a living
social media policy
• Allow staff to leverage their personal passion in service
if your strategy
• Strategy with the right success metric
• Place little bets, but learn from failure and pivot
96. Think and Write: What is your take away – one
thing that you can put into practice?