The document discusses how nonprofits can become more data-informed organizations by following a "crawl-walk-run-fly" model of increasing their use and maturity of data practices over time. It provides examples of practices at each level from basic, inconsistent data collection to advanced use of data visualization and real-time reporting. Key recommendations include starting with small pilots to build measurement habits, identifying the right metrics and tools for goals, and ensuring data is used for decision-making and continuous improvement. The overall message is that nonprofits can strengthen their impact by gradually increasing their ability to collect, analyze, and apply insights from data.
Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter).
Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
The Washington Nonprofit Technology Needs Survey was distributed to 2,567 nonprofit organizations in the State of Washington. The survey was open to individuals in a wide array of positions at a wide array of nonprofits across the state. The nonprofits represented were diverse in industry-focus, size, and location in the state of Washington.
The survey had a response rate of approximately 15%, which is considered an adequate sample, and a total of 392 respondents. Of these respondents, 91% were reached through 501 Commons’ contact list. The other 9% were reached through a separate survey, which was distributed to nonprofits not associated with 501 Commons.
The following were the objectives of the survey:
Gain an understanding of Washington nonprofit technology use trends.
Identify key opportunities given technology needs identified by Washington nonprofits.
Understand how Washington nonprofit technology planning operates as a subset of their strategic planning.
Provide feedback to 501 Commons on their performance in the marketplace.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Short presentation on social media as it relates to nonprofits and giving some context to the three main platforms they should know about (Blogs, Facebook, Twitter).
Given as a segment of the Nonprofit Marketing Bootcamp put on in Portland, OR by Erica Mills on 6-3-11.
501 Commons Washington State Nonprofit Technology Needs Survey501 Commons
The Washington Nonprofit Technology Needs Survey was distributed to 2,567 nonprofit organizations in the State of Washington. The survey was open to individuals in a wide array of positions at a wide array of nonprofits across the state. The nonprofits represented were diverse in industry-focus, size, and location in the state of Washington.
The survey had a response rate of approximately 15%, which is considered an adequate sample, and a total of 392 respondents. Of these respondents, 91% were reached through 501 Commons’ contact list. The other 9% were reached through a separate survey, which was distributed to nonprofits not associated with 501 Commons.
The following were the objectives of the survey:
Gain an understanding of Washington nonprofit technology use trends.
Identify key opportunities given technology needs identified by Washington nonprofits.
Understand how Washington nonprofit technology planning operates as a subset of their strategic planning.
Provide feedback to 501 Commons on their performance in the marketplace.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
Interested in learning how to transform data or complex, hard to understand information into something more visually appealing and meaningful? Or how to use tools and techniques to more successfully communicate critical information?
In this webinar, the fourth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Sheila Baxter and Leslie Safier from Healthy Communities Institute and Leslie Yang, from Awasu Design, as they share how they're using data visualization tools and infographics to innovatively communicate data that matters in a clear and creative way.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=5pq7nu
View the webinar resources here:
http://www.slideshare.net/SPHCalpact/calpact-webinar-using-infographics-and-data-visualization-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Free Social Media eBook just for you! - Top tips from those in the knowJohn Burgher
Having jumped on the blogging bandwagon ourselves, we know that there are few organisations that haven’t at least taken their first steps in social media. What used to be the ‘next big thing’ in marketing is now an essential tool.
Drawing on the expertise of our speaker line up for Social Media: Innovative strategies to achieve your institutions goals we’ve created this social media eBook to help you to take the next steps.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
Your website is the “front door” to your organization, and the centerpiece of a well-coordinated communications plan. Wouldn’t you want to know who’s crossing your threshold every day? Google Analytics is a great tool to help you do just that!
In this webinar, the third session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Alex Bernardin from the San Francisco AIDS Foundation and Matt Schulte from Metropolitan Group as they share how they use Google Analytics to learn more about their website’s visitors – where they’re from, how they got there, what they’re looking for, what they like – all so they can hone their marketing activities for maximum impact.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=69nto5
View the Resources from this webinar:
http://www.slideshare.net/SPHCalpact/google-analytics-resources-33697232
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
This session will explore how online fundraising, email communication, and social media played an important role in nonprofit relief efforts for the Haiti earthquake. Participants will learn how to develop a rapid response plan, be prepared online for emergencies, and implement best practices from across the nonprofit sector.
Using some real world use cases we'll cover nonprofits blogging basics as well as tips, strategies and best practices to help you start blogging or improve what you're already doing.
Free Social Media eBook just for you! - Top tips from those in the knowJohn Burgher
Having jumped on the blogging bandwagon ourselves, we know that there are few organisations that haven’t at least taken their first steps in social media. What used to be the ‘next big thing’ in marketing is now an essential tool.
Drawing on the expertise of our speaker line up for Social Media: Innovative strategies to achieve your institutions goals we’ve created this social media eBook to help you to take the next steps.
When it comes to communication, telling stories with images and video has a power few other mediums have. These engaging and increasingly shareable visual mediums can articulate your organization’s vision, promote your programs and initiatives, and move people to action.
In this webinar, the fifth session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, join Mike Lawson from Diabetes Hands Foundation, and Dana Howard from Covered California, as they share their best practices for using images and video to strategically advance diverse advocacy, health promotion, and health education goals.
Enjoy these slides from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=eoe4i4
View the resources from this training here:
http://www.slideshare.net/SPHCalpact/telling-stories-with-images-and-video-resources-2
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
Increase healthcare social media engagement with content strategy (Geisinger ...Ahava Leibtag
Increase channel participation by 30% by implementing a content strategy. We also demonstrate Facebook engagement increase by 314%. A great presentation for a healthcare marketer who wants to improve your content strategy.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
for NCNA webinar
http://ncna.wikispaces.com/
A remix of Marnie Webb's 10 Ways To Use Web 2.0 to Change the World
http://ext337.org/article/10-ways-to-use-web-20-to-change-the-world
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Becoming a Data Informed Nonprofit - Beth Kanter WebinarSalesforce.org
Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE WEBINAR.
During this free webinar, you’ll learn how to:
• Do more than just count friends and followers.
• Explore how to identify what data is available.
• Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
5. Maturity of Practice Framework: Networked Nonprofits
If you can’t fly then run, if you can’t run then walk, if
you can’t walk then crawl, but whatever you do you
have to keep moving forward.”
6. CRAWL WALK RUN FLY
Where is your organization?
Linking Social with
Results and
Networks
Pilot: Focus one
program or channel
with measurement
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Measurement and
learning in all above
Communications
Strategy
Development
Culture Change
Network Building
Many Free Agents work for
you
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
7. Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices Average
CULTURE Networked Mindset 2.3
Institutional Support 1.5
CAPACITY Staffing 1.8
Strategy 1.5
MEASUREMENT Analysis 1.5
Tools 2.0
Adjustment 1.8
LISTENING Brand Monitoring 1.5
Influencer Research 1.3
ENGAGEMENT Ladder of Engagement 1.5
CONTENT Integration/Optimization 1.8
NETWORK Influencer Engagement 2.0
Relationship Mapping 1.3
1 2 3 4
0.0 0.5 1.0 1.5 2.0 2.5
Arts & Cultural Alliance of
Central Florida
LA Stage Alliance
The Alliance of Resident
Theatres/New York
Austin Creative Alliance
Theatre Bay Area
C4 Atlanta
All Indicators
9. Crawl Walk Run Fly
Lacks consistent data
collection
Data collection
consistent but not
shared
Data from multiple
sources
Org Wide KPIs
No reporting or
synthesis
Data not linked to
results, could be wrong
data
System and structure for
data collection
Organizational
Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions
to improve
Discussed at staff
meetings, decisions
made using it
Data visualization, real-
time reporting, formal
reflection process
CWRF: Becoming Data Informed: What Does It look like?
Analysis
Tools
Sense-Making
19. HSUS Analysis Process:
• Everyone gathers their data
• We sit in a room and analyze it
• The project manager develops a report of
“what we did/what we learned/what we
recommend for next time “+ data
Scaling Data-Informed
20. Jogging!
2011: Not Using Source Codes for
All Campaigns To Measure Social
Media Conversion
2013: Using Source Codes for All
Campaigns To Measure Social
Media Conversion
25. Audience: Artists and people in their community
Show the human face of artists, remove the mystique, get
audience to share their favorites, connect with other
organizations.
Focused on one channel (Facebook) to use best practices to:
Increase engagement by comments per post
Conversations that made the organization more accessible
Increase enrollment in classes and attendance at events
10% new students /attenders say they heard about us through
Facebook
Measurement Pilots: Small Steps
26. Crawl Walk Run Fly
Lacks consistent data
collection
Data collection
consistent but not
shared
Data from multiple
sources
Org Wide KPIs
No reporting or
synthesis
Data not linked to
results, could be wrong
data
System and structure for
data collection
Organizational
Dashboard with
different views, sharing
Decisions based on gut Rarely makes decisions
to improve
Discussed at staff
meetings, decisions
made using it
Data visualization, real-
time reporting, formal
reflection process
CWRF: Becoming Data Informed: What Does It look like?
Analysis
Tools
Sense-Making
31. Outcomes Metric
Increase donations % reduction in cost per dollar raised
Increase donor base % increase in new donors
Increase number of volunteers % increase in volunteers
Increase awareness % increase in awareness,
% increase in visibility/prominence,
Positive correlation between increase
in donors vs. visibility
Improve relationships with existing
donors/volunteers
% improvement in relationship scores,
% increase in donation from existing
donors
Improve engagement with
stakeholders
% increase in engagement (comments
on YouTube, shares on Facebook,
comments on blog, etc.
Change in behavior % decrease in bad behavior,
% increase in good behavior
Change in attitude about your
organization
% increase in trust score or
relationship score
Increase in skills and knowledge of
staff Learning
Increase in revenue per employee,
% employees understanding their
roles and organizational mission
33. Goal: Grow the Movement
MomsRising is building a strong multicultural movement of people who
care about family economic security and well-being.
Need To Know KPI
Are we adding new members? Increased New Members
Are we losing members? Decreased Lapsed Members
Are we diversifying
membership?
Number of Collaborations
with multicultural orgs
Measuring Your Content: Flying
44. Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Specific Time for Reflection and Improvement
45. Is the time you
are spending on
social media
worth it?
46. Be honest – Social
Media is not “free”
Be transparent
Given your
investment, are
your expected
results reasonable?
Compare alternate
ways to achieve
goals
How much did it cost?
47. Was Your Time Worth It?
Traffic Referral: Unique Views
Look at Results Against Amount of Staff Time
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
January February March April
Uniques
Twitter Referring Traffic
Facebook Referring Traffic
48. 1. Measure in context – don’t ever collect data
unless you can connect it to your goals
2. Have measurement discipline
3. Pick the right measurement tool for the job
4. Build measurement capacity within your
organization
5. Uses measurement pilots to create a habit
of collecting and apply data and to learn
6. Do the is it worth it math!
Improving Your Measurement Practice!
The maturing of practice framework includes looking at 7 best practice areas for networked approaches and social media – and some specific indicators – and looking at what they look at the different maturity levels. If you remember the application form, it asked you questions and that’s how I came up with the scoring system. If you were “crawl” you got 1, Walk 2, Run 3, and Fly 4 – and then I average the scores for the group. I also could come up with a score for your organization overall.So, if you got a 1.5, it means that you are on your way to walking.https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dFhENWFXVzBwZ2lWOGlzazZSek5Iemc#gid=1
The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
Bob Filbin from DoSomething is here at this meeting – so if you want more details be sure to talk to him today – and he can tweet more detailsDoSomething has a mission to get 1.5 million teens active on social change campaigns by 2015My talk from TED last year sort of summarized the whole thing. (Its only 5 mins.)Basically, it is a help line for kids by text. Terrific to give them support via a mechanism they prefer. Its private (noboy hears you talking.) Blah blahblah.But what makes this a baller idea? The data! We're going to be using natural language tagging (from the MIT Media Lab) to makr key words in real time--and map out youth issues. We'll finally have real data on every youth issue, every zip code, time of day, etc. This information will change EVERYTHING.
http://www.flickr.com/photos/mkrigsman/3428179614/DoSomething has two data analyst positions on staff .. And they aren’t sitting in the corner playing with their spreadsheetsWhile a big part of their job is to become the stewards of the dashboard, they work with staff – so that making sense of data Is not an adhoc process, but one of continous improvement of the programs. The data analysts work collaboratively with staff to help them apply and understand their data.
One of their organizational mantra is “Spend More Time Thinking About The Data, Less On Collecting ItPregnancy Text” Campaign featured on their quarterly dashboard. This clever sex education campaign is an updated version of the teen pregnancy education program where young people carried eggs around and pretend they are babies. It was a text campaign where teens opted in to receive texts on their mobile phones from the “baby.” Once they joined (and they could share it with their friends). they received regular annoying text messages at all hours from the “baby” that poops, cries, and needs their immediate attention.The team at DoSomething.org uses data to base the program design, key performance indicators and a hypothesis to be tested. They looked at survey data from the National Campaign: nearly 9 in 10 (87%) young people surveyed also say that it would be much easier for teens to delay sexual activity and avoid teen pregnancy if they were able to have more open, honest conversations about these topics with their parents and/or friends. So, success of this campaign would be mean that participants talk with their family or friends about the issue and delay sexual activity.The basic design had those who signed up challenge their friends to take care of a text baby either by (1) going to DoSomething website and selecting 5 friends to challenge or (2) after receiving a text from DoSomething (sent to DoSomething’s 300k mobile subscribers) would opt to challenge friends after reading a quick stat on US teen pregnancy. Participants that accepted the challenge would then start receiving texts the following morning from the text-baby. After completing the challenge user were prompted to send it to their own friends.DoSomething.org also followed up with 5k of the users with a text-based survey to measure impact.Once defining success and identifying the right data collect, here’s some of the insights they gleaned according to Nancy Lublin, CEO of DoSomething and Jeffrey Bladt:SMS as a platform: They are monitoring engagement per communication channel and it has revealed SMS to be 30xs more powerful for getting their users to take action as compared to emailChallenging 5 friends: we’ve tested various group sizes for SMS experience and have found the a group of 6 (1 alpha inviting friends) leads to the highest overall engagementResearch Based Messaging: The general messaging for the campaign was based on survey findings that found (1) big scare tactics (e.g. getting pregnant = not going to college) we not as effective as highlighting who being a teen parent changes daily life (e.g can’t go to the movies because baby sitter cancelled); (2) a CDC report that found: “The impact of strong pregnancy prevention messages directed to teenagers has been credited with the [recent] teen birth rates decline.A/B Testing: They pre-tested different messages and frequency of sending the messages to smaller test groups of teens to optimize the number of messages the baby would send during the day, as well as the content. They ended up doubling the frequency and rewording several interactions as well as building in a response system (so the baby would respond if teen texted an unsolicited response). The insights from these tests pushed up engagement and likelihood of forwarding at the end.Impact: They did a survey to measure this. 1 in 2 teens said that taking the Pregnancy Text made it more likely that they would talk about the issue of teen pregnancy with their family and friends.As you can see from the above insights, DoSomething just not gather and analyze topline data:101,444 people took part in the campaign with 100,000 text-babies delivered171,000 unsolicited incoming messages, or 1 every 20 seconds for the duration of the campaign. During the initial launch period (first 2 weeks), a new text message was received every 10 seconds.For every 1 direct sign-up, DoSomething gained 2.3 additional sign-ups from forward to a friend functionality. The viral coefficient was between 0.60 and 0.70 for the campaign.1 in 4 (24%) of teens could not finish a day with their text-baby (texted a stop word to the baby)DoSomething.org uses its data to continuously improve programs, develop content, and shape campaign strategies. So DoSomething.org wants its staff to spend more of its brainpower thinking about the data, rather than collecting it. To ensure that this happens, DoSomething.org’s Data Analyst Bob Filbin’s job is more than programming formulas in Excel spreadsheets. Says Filbin, “One of the biggest barriers in nonprofits is finding the time to collect data, the time to analyze, and the time to act on it. Unless someone is put in charge of data, and it’s a key part of their job description, accelerating along the path towards empowered data-informed culture is going to be hard, if not impossible.”
This is an example of a recent campaign to help reduce the number of dogs/cats being killed in kill sheltersResearch found that this was happening because many aren’t posting good photos on social networks and the internetThey created an app to recruit “furtographers”
Back in the office, the data scientists were looking at the data in real time to figure out what was driving people to their landing page and getting them to sign up.
-Humane Society of US – Carie Lewis participated in the SXSW in 2009 and in 2013 we did the session again at SXSW-HSUS is an early adopter of social media – and in many areas of practice is flying, although they self-assessed their measurement practice at walking to running …-They have org wide KPIs for their social media – customer service wins, fundraising, and actions taken – plus associated metrics that help figure out whether their digital campaigns and social media integration is helping to push the needle on the KPIS
One reason is more cultural than anything else … Data collection is consistent – walking stage, and they are getting to running – getting data to be shared among departments.They have a cross-functional team in place with social media/digital in different departmentsThey have established regular 9 minutes meetings to debrief on campaigns, use a template/common language to collect data.
So, one of their KPIs is donations $ - but if their web department is not going to use source codes – how can they measure conversions from social media traffic referral? In 2011, they didn’t. Through the 9 minute meetings, web team began to understand the importance of doing this – and now can accurately track conversions from social media traffic referral – and make adjustments. They use a report template for all campaigns, all departments – right now a simple word document that summarizes data from excel – from free or low cost tools such as Google Analytics, FB Insights, Twitter Analytics, and Convio. They do an after action review for each campaign, write down what worked and what didn’t and use those reports when planning the next campaign.
Upwell is definitely flying …..Upwell is focused on Ocean Conservation – their goal is to increase engagement and conversation about ocean conversationThey focus on listening, using Radian 6 and monitoring key words like “Ocean” and look at the “chatter” out there on social networks about these topics. They have developed a baseline methodology so they know what the base is for “share of conversation” on a particular ocean conservation conversation they are monitoring. They identify opportunities to engage to “increase the conversation” on the topic and measure it. One might say they have one metric that matters or “Lean impact” - increase conversation about ocean conservation. As a networked nonprofit – and hoping to build a movement, they are also transparent and share practices - iteratehttp://www.bethkanter.org/upwell-campaign/
This chart is probably very appealing to all of you – and if you want details – Rachel is out there hanging out in our hashtag and can point you to more details ….This graphic is a snap shot of their social media monitoring of eight different ocean conservation areas ..Each line represents the social mention volume in one of our issue keyword sets.The pair of pink lines are mentions of sharks and cetaceans. Shark week makes big spikes, but cetaceans get more social mentions a day. Hanging out on the bottom of the graph are tuna, overfishing, the Gulf of mexico, ocean acidification, sustainable seafood and tiny tiny MPAs.
They were monitoring and saw this opportunity around the keyword “Shark” because of shark week was the biggest attention spike within the eight ocean issues they monitor – it provided a big opportunity to expand audiences, and to grow their distributed network. They campaign was to set an ambitious goal to spike a conversation around shark conversation.More detail on Shark Week:We tried about a dozen things to make that Shark Week conversation bump, including live tweeting ourselves, image macros, and a toolkit for shark evangelists. What really worked was the pair of sharkinars we hosted for shark evangelists. We shared that the big attention spike was coming up, reviewed top hashtags, identified shark influencers, and that YAY chart was our tone/sentiment analysis of #sharkweek tweets. We taught the shark evangelists that it was mainly a FAN conversation on Twitter, not at FEAR (sensationalized) conversation.
They packaged content and worked with partners working on Shark – and were able to analyze and attribute the increase of conversation in 2012 to the campaign tactics. Through this, were able to target new activists/champions – not on their Radar through social media conversations.Then that bar chart with the knitting: the shark week conversation grew 109% over 2011, but the shark conservation mentions grew 210% year over year. That made us happy!
The “Crawl, Walk, Run, Fly” Maturity of Social Media practice framework is in Beth’s next book, Measuring the Networked Nonprofit. We used to help us design the program, determine process outcomes, and help us evaluate our progress.Explain modelPhotos: Runhttp://www.flickr.com/photos/clover_1/2647983567/Flyhttp://www.flickr.com/photos/micahtaylor/5018789937/
HubSpot Sources tool brings it all together!
Easy to collect, difficult to actionUse
A lot of shiny object syndrome with metrics tools – big mistake is that they start with the tools – often free analytics – and that gets in the way of good measurement discipline or laddering up to big outcomes ….http://www.flickr.com/photos/leeontheroad/89666692/sizes/z/in/photostream/
1. Look Within Your Walls: The first place to look is down the hall or ask at your next board meeting. There may be someone in another department who is a data nerd with expert excel skills. Ask around. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics.2. Recruit Through LinkedIn Board Connect: Earlier this fall, LinkedIn launched “Board Connect” that can facilitate recruitment of new board members or volunteers with professional skills. I’ve said this many times, but if I was running a nonprofit today, I would sign up for this service and put together an advisory group of data nerds to help with my data and measurement needs.3. Get Free Help with Your Google Analytics: TheAnalysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.” They provide free web analytics consulting to non-profits and NGOs around the world by matching analytics professionals, students, and charities. The team works on a practical project that take less than four weeks to complete.They are teaching digital measurement best practices by connecting great causes with experienced mentors and motivated students.4. Find a Data Scientist with a Heart: Data Scientists are in high demand and have an unusual skill set, including: data jujitsu skills (combine data from different places, clean it, analyze it, and make sense of it). The organization, DataKind, has the goal of matching Data Scientists with nonprofits to help them better use their data. So, if you have a pile of data in spreadsheets that hasn’t been analyzed, go find your organization a data scientist.5. Get Training : NTEN is offering regular webinars on the topic of how nonprofits can effectively use data. Leap of Reason offers toolkits for boards, nonprofits, and foundations on “do it yourself” outcomes based measurement. Or if you are good self-learner and just need to learn a few techniques for creating charts in excel, here’s some terrific video tutorials.6. Read Sector Blogs That Cover Data: If you want to stay current on data in the nonprofit and philanthropic sector, the best place to go is Lucy Bernholz’s Philanthropy 2173 Blog. Start with this this post about Data as a buzz word, subscribe to Lucy’s blog, and read ”Navigating the New Social Economy.” Another place to keep current on data is Markets for Good, an initiative to discover how the social sector can better use and share information to improve outcomes and change lives. NTEN is also publishing blog posts, articles, and reports and a good place to start is their September NTEN Journal issue on data.7. Hire A Consultant: NTEN’s annual nonprofit technology conference and other events, you will find an ecosystem of consultants who do measurement, data analysis, and other skills required to make sense of your data. If you are looking for an evaluation specialist, check out the American Evaluators Association directory. Or ask around for consultants that your colleagues have used. (And my co-author, KD Paine, has been doing measurement consulting for nonprofits and businesses for over 25 years)8. Become Someone’s Homework: If you have a college or university in your town, why not become someone’s homework? Both my books, “Networked Nonprofit,” and ”Measuring the Networked Nonprofit” has been added to the syllabus of many college courses – from nonprofit management survey courses, philanthropy, communications, measurement, and more. I speak to college students regularly, many times through skype like this group of students in Indiana this past month who shared stories about their internships which often included measurement and spreadsheets. Some courses, like this one for nonprofits and communications taught by my colleague Shonali Burke, often include a student project working with a nonprofit.9. Attend a Data or Measurement Panel at Your Next Nonprofit Conference or Networking Event: This month, the Independent Sector had a packed house for the Data 360 Panel and put together this set of resources. Last year, there was a panel at the NTC on Nonprofit Data Visualization and there will be many more in 2013. If you go to a session at a nonprofit conference, you will probably not only find data nerds presenting, but the room might just be packed with them too.So, if you are not using data or measurement because your organization does not have someone with the skills, there are ways around this challenge! Has your organization from a data nerd to help you? What’s your story?15 Responses
They focused on developing a robust engagement and content strategy – that was integrated with other channels, all to support objectives in communications strategy and outcomes – and used measurement. They started with one channel – FB …