Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Has Social Media Fundraising Finally Arrived?4Good.org
The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
MyCharityConnects goes to British Columbia!
These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
Internet Strategic Communications - Presentation for AACN by Chris Wolz, Foru...Forum One
Presentation by Forum One Communications, Chris Wolz, to the American Association of Colleges of Nursing.
The presentation covers online strategic communications best practices for audience-centric strategy and targeting. The presentation also includes examples of "web2.0" services.
Contact: Chris Wolz / cwolz@ForumOne.com / http://www.ForumOne.com .
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Raise more money: Turn your volunteers & supporters into fundraisersJeff Achen
Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online.
In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools.
Here's what we'll cover:
How to discover and engage your biggest supporters, volunteers and advocates
How to promote social sharing and social fundraising for your organization
How to provide support to people fundraising on GiveMN on your behalf
Ideas for creative fundraisers
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Fundraising Ireland 2010 Online Community Fundraising SessionBryan Miller
Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
The ecosystem of nonprofits is exploding, yet the problems society faces are larger than nonprofits, said Allison Fine, on the Care2 webinar The Networked Nonprofit. The solution? Networking. This was one of the key takeaways during the webinar presented by Fine, Beth Kanter, Danielle Brigida of National Wildlife Federation, and Mark Sirkin of Austim Speaks. “Nonprofits are fortresses trying to manage the message. Free agents will free you from your cage,” said Kanter. What’s a free agent? They are volunteers in your network. People who are passionate about your nonprofits issues and who want to make a difference! “Invite them in,” said Kanter. Brigida agreed. A truly "networked nonprofit" realizes that help is reciprocal and this is something the National Wildlife Federation is embracing in their constituent engagement strategy.
Sirkin said that nonprofits are too focused on ROI – Return on Investment, something many of us in the nonprofit community have been discussing as we continue to develop metrics to help measure social media’s impact. “We need to be focusing on ROE - Return on Engagement," said Sirkin
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Raise more money: Turn your volunteers & supporters into fundraisersJeff Achen
Social networking has fostered an explosion of social sharing and caring like never before. Individuals are asking their Facebook friends for donations in support of a 5K run for their favorite charity. People are tweeting the link to personal fundraising pages on their birthdays or wedding days. Volunteers are championing your cause when they are offline and online.
In this webinar, we'll explore ways to tap into social fundraising by turning your volunteers and supporters into fundraisers using GiveMN's fundraising and team campaign tools.
Here's what we'll cover:
How to discover and engage your biggest supporters, volunteers and advocates
How to promote social sharing and social fundraising for your organization
How to provide support to people fundraising on GiveMN on your behalf
Ideas for creative fundraisers
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Fundraising Ireland 2010 Online Community Fundraising SessionBryan Miller
Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Mobilizing the Arts: Engaging Audiences Through the Mobile WebCAMT
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?
As the tenth most popular website in the world, Twitter has quickly grown into a formidable communications platform. But what can you really do with 140 characters or less? How can arts managers make the most of this increasingly useful tool?
Video technology is a cost-effective way to promote your work and engage your current (and potential) audience through channels that are widely accessed and have a broad reach. Arts organizations can effectively harness this technology to improve their visibility, attract new audiences, and find exciting ways to tell their story. This presentation will help you identify ways in which a video might best be used by your organization and discuss the tools you will need to physically produce and promote your video.
A “sticky” Web site is one that engages users at length and encourages repeat visits by featuring regularly updated content and creating a sense of community. During the first part of this workshop, CAMT consultants present an overview of some effective and affordable interactive Web features. Using this overview as a guide, participants have an opportunity to review their own Web sites and discuss opportunities for improvement. Attendees leave the session with practical ideas for enhancing the usability and interactivity of their sites.
Web 2.0 is a term coined to describe the explosion of online tools and social networking sites in recent years driven by a philosophy of participation and sharing. With such a strong philosophical connection between Web 2.0 and folk culture, it seems only natural that these tools and sites could be of great use to folklorists. Pulling on specific examples from the folklife community, this session will demystify various online tools and sites as well as explore their potential uses in programming and research for traditional art and folk culture.
Session presented at the Mississippi Arts Conference on November 12, 2009 by Josh Futrell, Director of Projects and Support of the Center for Arts Management and Technology at Carnegie Mellon University.
The Arts and Social Media: From Experiment to StrategyCAMT
Webinar presented on October 6, 2009 by David Dombrosky, executive director of the Center for Arts Management and Technology at Carnegie Mellon University
It is becoming increasingly necessary for arts managers to understand technology and its application in their organizations. Development, marketing, finance, education… every department in an organization requires technology solutions to function efficiently and effectively. This technology planning presentation provides a step-by-step examination of an effective technology planning process, as well as an overview of the major technology concepts with which arts managers should be comfortable.
Presentation by Brad Stephenson, who hosts the monthly Technology in the Arts podcast and works as the Director of Online Communication for Carnegie Mellon University’s H. John Heinz III College.
Social Media And Social Networks From Experiment To Strategy Aug09CAMT
A look at a possible framework for building a social media strategy. Best practices and tips are shared on particular social media types and platforms.
Museums continue to increase the dedication of their resources to the digitization of the art works in their possession in order to share their collections with a greater audience. As technology has advanced, so too has the ability of museums to visualize and display their exhibitions digitally in 3-D. In an effort to show not only their art works but also the exhibitions themselves, museums have made an investment in a variety of 3-D technologies that enable their staff to design, curate, plan, and share their exhibits.
Mobile Marketing - Interacting with Your Audience via Cell and Smart PhonesCAMT
Mobile marketing has the potential to change the advertising and marketing space in the same way that the emergence of the Internet did over a decade ago. Forecasts indicate that global spending on mobile marketing and advertising will see a 13-fold increase between 2006 and 2011. The bulk of that spending will come from SMS-based marketing, followed closely behind by video services.
GIS in arts administration and fundraising:
Philadelphia’s Wilma Theater used geographic analysis of patrons to characterize the nature of Wilma stronghold communities and identify similar communities where patronage of The Wilma Theater was lower than might be expected. This research helped to guide marketing campaigns, solicit new sponsorships, and reach new audiences.
GIS for arts outreach:
The walls of Philadelphia are covered in murals - more than 2,700 of them. To expose an even wider community to these beautiful resources, the Mural Arts Program developed a GIS-based website, enabling users to find information and photos of murals based on their location in the city.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 World
1. How to Build Relationships & Achieve
Fundraising Success in a Web 2.0 World
Technology in the Arts 2008
Annual Conference
www.technologyinthearts.org
October 10, 2008
Jono Smith
Network for Good
www.networkforgood.org/npo
2. About Network for Good
• Network for Good is a 501(c)3 nonprofit,
founded in 2001 by AOL, Yahoo! & Cisco
• Our mission is to make it easier for nonprofits to
raise money online, and for people to give online
• Network for Good has processed over $200
million in donations for over 30,000 nonprofits.
• We manage all of the online fundraising on
Facebook and MySpace
3. Agenda: What I Will Cover
• The “Web 1.0” Stuff
– Basic Internet Marketing Strategy for Nonprofits
• The “Web 2.0” World
– What is it?
– What can I achieve?
– Selecting and implementing the right strategy & tools
• The Case Studies
– The Nonprofit Marketing Blog
– How TNC engaged a new audience on Flickr
– How Kevin Bacon Flipped the Funnel for Nonprofits
– What’s the deal with Causes on Facebook?
4. Reality Check
Social networks are
not a silver bullet for
online fundraising.
5. First things first
• Who has a website?
– Can you collect email addresses on your website?
– Can you accept online donations on your website?
• How does your website engage your audience?
– Do you use website design strategically?
– Do you provide relevant content?
– Do you tell your story through pictures, videos, or podcasts?
– Do you have a blog?
• How do people find your website?
– Do you use email marketing to drive traffic back to your website?
– Can people find your website in search engines?
– Do your publish your URL on every communication,
both online and offline?
6. Why Online Giving is the Great Equalizer
• At Network for Good, 50% the donations
go to 1% of charities (excluding crisis
giving)
• The rest – 25,000 nonprofits – are spread
out along the long tail
• Small to medium-sized nonprofits account
for 70% of giving via Network for Good
7. The Long Tail of Online Fundraising
• Because any nonprofit of any size can do it
• Because it’s drastically less expensive and more
efficient than conventional fundraising
8. Who Is Giving Online?*
• Online givers are young (38-39 years old)
• They are generous -- ($163)
• Men and women give online in equal
numbers
• Virtually all (96%) have given to charity
before, but 38% haven’t given online
before
*Network for Good Study, “The Young and Generous”
10. Definition
Web 2.0 is about people using
technologies to get the things they
need from each other, rather than
from traditional institutions like
corporations (or nonprofits!)
Adapted from Groundswell by Charlene Li & Josh Bernoff
11.
12. The 3-step approach to Web 2.0
People
• Focus on where people are
Objectives
• Decide what you want to accomplish (hint:
community first, fundraising second)
Strategy, Tactics, & Technology
• Avoid “random acts of marketing.”
• Don’t be just another fool with a tool
Adapted from Groundswell by Charlene Li & Josh Bernoff
13. Strategic Goals for Web 2.0
1. Find people who are passionate about your cause (Google
Alerts, Technorati)
2. Grow people’s awareness & familiarity with your cause, and
own the search engines! (Google AdWords, Blogging)
3. Amplify word-of-mouth & grow your email list (Flickr &
YouTube)
4. Plug your supporters into fundraising widgets
(SixDegrees.org)
5. Go where people are & tap into user participation
(Facebook)
6. Inspire people to visit your website and engage with you
15. To blog?
1. Are you listening to your online
community?
2. Do you have something unique
to say?
3. Are you willing and able to say
it?
4. Are you willing to be challenged
and criticized?
5. Are you willing and able to
dedicate the resources to
succeed?
Source: Matt Dickman, Techno//Marketer blog: http://technomarketer.typepad.com/
19. Tools to engage a new or existing audience
Online photo management & sharing
application—has two main goals:
1. We want to help people make their
content available to the people who
matter to them.
2. We want to enable new ways of
organizing photos and video.
20. The Nature Conservancy Flickr Campaign
• Launched an annual digital photography contest on Flickr
• Promised winners of contest placement for their photos in the
annual member calendar and nature.org web site
• Ran integrated campaign with e-mail cultivations, search
engine ads and social networks to draw in both members and
new leads
• Allowed entrants to participate solely on Flickr, but also by
sending photos directly (w/ opt-out registration for our list)
• TNC picked the finalists, but let the public vote on the winners
• Never asked for money, only for engagement
Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy
21.
22.
23.
24.
25. Outcomes
• Over 8,500 members of TNC’s photo group on Flickr who
have shared nearly 94,000 photos (~11 photos per member)
• One of the largest nonprofit groups on Flickr to date
• Great, positive feedback from members and new prospects
• Coverage for (and many links to) our photo contest in
numerous photography and nature picture blogs, discussion
boards
• Over 10% click-through rate on ads promoting the contest
• Over 7,200 new e-members registered
• Over 5,000 votes for 2006 contest; over 17,000 votes for 2007
Source: Jonathon D. Colman: Associate Director, Digital Marketing at The Nature Conservancy
26. Why did this work?
TNC framed their call-to-action to answer
3 questions:
1. Why me? The pictures helped the
audience relate to the cause.
2. Why now? The contest created urgency
3. What for? People were rewarded for
participating.
27. Strategy: Person-to-Person Fundraising
The process of gathering money and other gifts in kind,
by empowering individuals to solicit from and
communicate with prospective donors of their own
choosing through the use of Web 2.0 (i.e., blogs,
widgets, images, video, face-to-face interactions and
other social media).
Synonyms: group fundraising, personal fundraising, viral
fundraising, grassroots fundraising, peer-to-peer fundraising.
Source: Peter Deitz, Social Actions, Founder
28. Fundraising Widgets
A person-to-person
fundraising widget is an
online tool that permits a
portion of one webpage to
appear on other webpages.
These multiple appearances
look exactly the same and
can be updated from a
single source.
29.
30. Meet the Wired Fundraiser
• A wired fundraiser is a word-of-
mouth maven who is highly
effective at fundraising for a cause
in an ever-widening personal
sphere of influence online. They
are naturals at connecting to
others.
• They are very good at what they
do for a simple reason: people are
most likely to give when someone
they know asks them (2006 Cone
Nonprofit Research).
31. Personal Motivation: Robin Maxwell
“I’m a runner and a tri-athlete, and the
mother of two small children, and girl scout
leader. I went from being totally normal
and healthy to facing a life of paralysis and
future disability, and those were really,
really dark days, those first two weeks.”
--Robin, MS Society Blue Ridge Chapter
34. Causes on Facebook
The Causes
application for
Facebook adds the
ability to solicit and
make donations
from within
Facebook.
35. Causes on Facebook
• Allows American and
Canadian 501(c)(3)s to
recruit supporters and
fundraise directly on
Facebook
• Raised $3.2MM for
25,000 charities since
June 2007
• 13MM total installs, 5MM
monthly active users
36. Facebook Cause: Love Without Boundaries
• Has raised over $150,000 from
4,115 donors.
• A small nonprofit with just 3%
overhead and an all-volunteer
staff, Love Without Boundaries
seeks to give medical care to
orphans in China in hopes of
readying them for adoption.
• Their staff, who are older, non-
traditional Facebook users, were
able to spread the cause through
their social network, bringing in
thousands of Facebook users
who had never before heard of
their small nonprofit.
37. Love Without Boundaries
“…every bit of the fundraising was done by
people like me, recruiting friends and
sending emails. The old model--wooing
big donors--requires considerable time
and expense, albeit with bigger payoffs.”
38. Lessons Learned
1. Focus on audience values not your own
2. Choose the right messenger
– Think like the Marine Corps: the few, the
proud
3. Have faith in your audience
4. Provide a sense of urgency
5. Plug your wired fundraisers into great
tools & resources
6. Trust leads to results
39. Facebook Resources
For tips and resources, visit:
• http://www.fundraising123.org/social-networking
Including:
• Starting a Cause on Facebook
• Everything You Need to Know About
Using Facebook as a Nonprofit Marketing
Tool
40. Measurement Ingredients
Engagement & Reach Earned Media
•Offline media mentions
•Page Impressions, Visits, Unique Visitors
•Online media mentions
•Time Spent, Pages per visitor
•Emails opened, click-throughs
•Videos viewed, audio plays
Search Visibility
•Higher search results
Word of Mouth •Greater search results “share”
•3rd party results
•Number of Mentions, Posts, Comments
•Recommendations Research
•Mentions-per-user
•Send This To A Friend •Customer/stakeholder feedback
•Inbound links •Product sampling
Source: Qui Diaz, Livingston Communications: www.livingstonbuzz.com
41. 4 Rules for Fundraising & Marketing in a Web 2.0 World
• Don’t let your online presence be just a “brochure”
website
• Go to where people are, using the infinite variety of
the Internet
• Flip the funnel: Tap into user participation (person-
to-person fundraising, wired fundraisers, social
media)
• Don’t get carried away by the hype; you still need all
the offline stuff
42. Closing Thought…
Inspiration + Know
how + Tools =
Change the World
43. Contact
• Jono Smith, Director of Marketing
Network for Good
240.482.3211
jono.smith@networkforgood.org
• Website: www.networkforgood.org/npo
• Learning Center: www.fundraising123.org
• LinkedIn: www.linkedin.com/in/jonosmith
44. References
• Beth Kanter’s Blog: beth.typepad.com
• Nonprofit Marketing Blog: www.nonprofitmarketingblog.com
• The Nature Conservancy: www.nature.org
• Peter Dietz/Social Actions: blog.socialactions.com
• The Buzz Bin: www.livingstonbuzz.com/blog