Presentation on social media (sv. sociala medier) for KTH X

1. KTH X
18 March 2010
Paul Johannesson

2. “Social media is media designed to be disseminated
through social interaction, created using highly accessible
and scalable publishing techniques.” (Wikipedia)

3. Mass media
broadcast
monologues
Social media
support dialogues
and conversations

4. Social media is about sharing
Ideas
Experiences
Recommendations
Photos
Videos
Bookmarks
Gossip
...

5. 3,600,000,000
photos June 2009
5000
photos uploaded
every minute
All content user
generated
Content structured
and ranked based
on user comments
and
recommendations

6. 412 years
the total length
of videos June
2009
13 hours
uploaded every
minute

7. Social Bookmarking
Sharing your bookmarks
200
Web sites
bookmarked
every minute
Users tag web
sites

8. Tag cloud
a list of tags where size reflects popularity

9. From Only Consuming Media
to
• Producing
• Combining
• Critiquing
• Structuring
• Publishing
• Sharing
•...

10. BLOGS – weB LOGS
Originally online diaries
Today any web site that works as a media
platform for a person or group

11. Social production
A model of
production where
many people
coordinate their
work using social
media technologies
mostly without
hierarchical
organisations

12. 3,200,000
entries in the
English Wikipedia
350,000
entries in the
Swedish Wikipedia
Anyone can edit

13. Collaborative Editing
Jointly editing texts, pictures, spreadhsheets,
mindmaps and other information artifacts

14. Social Network
A collection of people (nodes) that are bound
together by various relationships (ties)

15. Social Network
A platform, built on social media technologies,
that supports relationships between individuals

16. Why Social Networks
Keep in touch with remote friends
Find friends of friends
400,000,000
active users
50% of active
users log on to
Facebook in any
given day

17. Microblogging
What are you doing now?
140 characters
50,000,000
tweets a day

18. Relations or Transactions
“delete all your energy sucking social-networking
profiles, kill your fake virtual friends, and
completely do away with your Web2.0 alterego”

19. Who owns the information on the Internet?