This document defines and classifies different types of social media. It discusses blogs, social networks, microblogging, and podcasts. Social media are defined as internet applications that allow users to generate and share content. Key points include that social media enable interaction and sharing between individuals, communities and organizations. Different forms of social media are discussed, and Kaplan and Haenlein propose a classification scheme with seven types: collaborative projects, blogs, social news, content communities, social networks, virtual games, and virtual social worlds.

1. Social Media
• Blog
• Social Network
• Microblogging
• Podcast

2. Social media
• Is the interaction among people in which they create,
share or exchange information and ideas in virtual
communities and networks.
• Andreas Kaplan and Michael Haenlein define social
media as "a group of Internet-based applications
that build on the ideological and technological
foundations of Web 2.0, that allow the creation and
exchange of user-generated content."[2]

3. Social media
• Social media depend on mobile and web-based
technologies to create highly interactive platforms
through which individuals and communities share,
co-create, discuss, and modify user-generated
content.
• They introduce substantial and pervasive changes to
communication between organizations, communities,
and individuals.

4. Classification of social media
• Social media technologies take on many different
forms including magazines, Internet
forums, weblogs, social
blogs, microblogging, wikis, social
networks, podcasts, photographs or pictures, video,
rating and social bookmarking. Technologies include
blogging, picture-sharing, blogs, wall-posting, music-
sharing, crowdsourcing and voice over IP, to name a
few.

5. Classification of social media
• Kaplan and Haenlein created a classification scheme in
their Business Horizons (2010) article, with seven different types of
social media:
• collaborative projects
• blogs and microblogs
• Social news networking sites
• content communities
• social networking sites
• virtual game-worlds
• Virtual social worlds

6. Blog
• is a regularly updated website that collects articles
chronologically texts or one or more authors, the
most recent appearing first, where the author always
retains the freedom to leave published as deemed
appropriate

7. Internet forum
• An Internet forum, or message board, is an online
discussion site where people can hold conversations
in the form of posted messages.
• They differ from chat rooms in that messages are not
shown in real-time, to see new messages the forum
page must be reloaded. Also, depending on the
access level of a user and/or the forum set-up, a
posted message might need to be approved by a
moderator before it becomes visible.

8. Microblogging
• From Wikipedia, the free encyclopedia
• Microblogging is a broadcast medium that exists in the form
of blogging. A microblog differs from a traditional blog in that its
content is typically smaller in both actual and aggregated file size.
Microblogs "allow users to exchange small elements of content
such as short sentences, individual images, or video links",[1] which
may be the major reason for their popularity.[2] These small
messages are sometimes called microposts
• As with traditional blogging, microbloggers post about topics
ranging from the simple, such as "what I'm doing right now," to the
thematic, such as "sports cars." Commercial microblogs also exist
to promote websites, services and products, and to
promote collaboration within an organization.

9. Social network
• A social network is a social structure made up of a set
of social actors (such as individuals or organizations) and a set of
the activities between these actors. The social network perspective
provides a set of methods for analyzing the structure of whole
social entities as well as a variety of theories explaining the patterns
observed in these structures.[1] The study of these structures uses
social network analysis to identify local and global patterns, locate
influential entities, and examine network dynamics.
• Internet social networks are pages that let people connect with
their friends and even make new friends, to share content, interact
and create communities of similar interests: working, reading,
games, friendship, relationships, etc.

10. Podcast
• From Wikipedia, the free encyclopedia
• A podcast is a form of digital media that consists of an
episodic series of audio or digital radio, subscribed to
and downloaded through web syndication or streamed
online to a computer or mobile device. The word is
a neologism and portmanteau derived from "broadcast"
and "pod" from the success of the iPod, as audio
podcasts are often listened to on portable media players.

11. Practice (10 point)
• Make a blog
• Create a Pod Cast describing the social networks that you
use, for example:, Facebook, Twitter, Instagram, snapchat,
linkedin, etc.
• Indicate in the Podcast (duration of 2 minutes), talk about
at least 5 social media and the using each one and how can
collaborate the social medium in your training process.
• Upload the Pod cast to your blog (10 point)

12. Practica (10 point)
• Crea un block
• Hacer un Podcast describiendo los diferentes medios
sociales con los que interactúa, (citar al menos 5 medios
sociales) por ejemplo: Facebook, Twitter, Instagram,
Snapshat, etc.
• EL Podcast tendrá una duración de 2 minutos, e indicar
como pueden colaborar los medio sociales que utilizas
con su proceso de formación profesional.
• Subir el Pod Cast al blog