The document discusses why social media is critical for businesses. It defines social media as integrating technology, communications, and sharing of content online. It notes that social media allows for public conversations and reviews of products. The document advocates that businesses should use social media to understand customers, engage with them, and develop better products and services while building strong customer relationships. It also notes that social media marketing combines traditional marketing goals with constant online engagement through many consumer touchpoints. The key objectives of social media marketing are to spread ideas and increase visibility. The document provides best practices for social media marketing such as consistency, participation, transparency, and conversing with customers on their preferred platforms.
Social media and community building helps people get discovered. Learn how Big Hollywood's Christian Toto found success through community and social media. And, I share advice on how to find your way in online community building.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Social media and community building helps people get discovered. Learn how Big Hollywood's Christian Toto found success through community and social media. And, I share advice on how to find your way in online community building.
As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.
How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.
In this class we present a survey of social media types and some key services. We also discuss reasons for blogging and some provide some writing tips in preparation for your assignments.
Slides from the Philanthrophy 2.0 workshop in Calgary & Edmonton, Alberta (November 2009).
You've probably heard of Philanthropy 2.0, but what exactly does it mean? And more importantly, how can it work for your charity? Check out this slideshow to find out!
Highlights:
- Web 1.0 and Web 2.0 overview
- A look at some popular tools
- Best practices of other charities
- Web 2.0 myths
- Tips on where to get started
Designing For CX (The UX of Social Media)John Sheridan
Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsBayCHI
Christian Crumlish at BayCHI April 13, 2010: Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. Christian will present the dos and don'ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.
Social Media Week - September 2012 - Vitalise Your Intranet with RaonaPablo Peris
During Social Media Week, Raona presents this session where you will see the crucial components to “vitalize your intranet” one that will motivate and encourage employees to share, collaborate and engage.
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
What's a Blogger to Do? Content, Search & the Social WebDan McCarthy
Faced with choices about optimizing for search or immersing in social media, bloggers need a framework for thinking about how to spend their time. In this presentation, I outline the different components of a publish:distribute strategy as contrasted with a create:participate strategy, and talk about how to make choices to be more effective in achieving your goals.
Designing For CX (The UX of Social Media)John Sheridan
Short presentation of key concepts: the User Experience community focuses on design for the individual. Community Experience (CX) focuses on design for the group.
Building Effective Social Media Communities for BusinessJim Haughwout
10 Steps to build effective social media communities for business. Contact haughwout@oulixeus.com for details on how I can present this to your company as a speaking engagement or as a two-day instructional class in social media
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsBayCHI
Christian Crumlish at BayCHI April 13, 2010: Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. Christian will present the dos and don'ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.
Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.
Social Media Week - September 2012 - Vitalise Your Intranet with RaonaPablo Peris
During Social Media Week, Raona presents this session where you will see the crucial components to “vitalize your intranet” one that will motivate and encourage employees to share, collaborate and engage.
A sample of slides used from the Wired Nonprofit class at NYU SCPS at the Heyman Center for Philanthropy and Fundraising. From Marcia Stepanek, Tom Watson and Howard Greenstein
What's a Blogger to Do? Content, Search & the Social WebDan McCarthy
Faced with choices about optimizing for search or immersing in social media, bloggers need a framework for thinking about how to spend their time. In this presentation, I outline the different components of a publish:distribute strategy as contrasted with a create:participate strategy, and talk about how to make choices to be more effective in achieving your goals.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Similar to Why Social Media is Critical for Your Business (20)
Activating Customers to Drive Top of Funnel GrowthBarbra Gago
A new approach to demand generation - leveraging customers at scale to build a predictable marketing funnel through advocacy and customer nurturing programs.
21 Ways to distribute content, is a short and sweet presentation that covers why content distribution is so important, how it should align with buyers, and 21 ways to get your content out there.
How To Build A Socially Armed Team E BookBarbra Gago
This short eBook will cover where to start, what to think about and how to organize when building a social media team. It's no longer just the responsibility for Marketing to engage, it's time for everyone in the organization to play a part.
You know you need to create content, but what does that really mean?Barbra Gago
This runs through reasons you should be developing content to share with your customers, how it adds value, and some main do's & don'ts to think about.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
6. “THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT
INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS,
SOCIAL COMMUNICATION, AND THE CONSTRUCTION
OF WORDS, PICTURES, VIDEO AND AUDIO.”
Wikipedia.com
7. aka: people having conversations online
I got great
results! Yeah, this But, their
product really customer service
works! sucks!
Totally.
8. It’s also an UMBRELLA term for;
Social bookmarking, networking & news
Share and Enjoy:
21. Social Media Marketing combines the goals of
traditional marketing with social media’s virtually
unlimited consumer touch points through
constant engagement & participation
43. Thank You!
Converse with Me
Website: Barbragago.com
Email: BarbraGago@Gmail
Twitter: @BarbraGago
Editor's Notes
Paradigm shift, how and when info is give, heard, etc.
People receive over 3,000 messages a day. And, only 14% trust advertisements, 90% of people who can skip commercials do, and only 18% of TV generate positive ROI
This is a system based on an interruption, its a monologue that is a message-driven ONLY one-way conversation, giving consumers no choice, and the stress of bombardment .
Outbound marketing consists of traditional marketing tactics such as; telemarketing, direct mail, eBlasts, outdoor, etc. It is throwing a message out there and hoping it sticks to a few.
First, 78% trust recommendations of other consumers (14% vs. 78%)
“Inbound marketing” which encompasses new media is a permission based model, it’s a dialogue (discussion) where the messages are collaborative and social.
The consumer decides how the brand should communicate with them, and then is engaged in a deeper relationship with the brand because of it.
Tactics include; SEM, Blogging & Social Media, the internet makes it quick and easy for consumers to learn and shop.
Which basically means people having conversations online about things they like (and don’t).
Conversing & Sharing Ideas, being evangelists for products they love! Spreading ideas, really fast!
Umbrella Term for Social Networks, Social Bookmarks (organizing & sharing) and Social News Sites (voting system), and, from a marketing stand point it is generally all User Generated Content that is found and used online
“Social Media” is a space that’s constantly growing ad becoming more and more segmented. Small groups of people that are interested in very specific things are sharing their ideas on a daily basis through these mediums
For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)
Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs
Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO
A unique opportunity to understand, engage & deliver.
Aside from the obvious, it gives greater insight into your consumers minds. Old ways of measuring success are not working - focus groups and surveys, people are not honest, social media provides and environment that encourages honesty, people on their own accord are providing true & honest feedback w/o being prompted by a brand
73% read a blog, 45% start their own, 39% subcribe to Rss, 57% join a social network, 83% watch online videos
(With the end result being...) By using social media you will also be improving your SEO, building links from credible sources, and creating a stronger awareness. It also creates an opportunity for people to feel ownership of the brand
The opportunity is growing and becoming more segmented
20 Million - Professional Newtwork
100 Million - Social Network
4 Million - Micro Blogging
100 Million - Video
Harness- How to capitalize from using social media marketing tactics
Social Media Marketing Objectives, spread ideas, increase visibility, and possibly sell a product or service but also to enable, influence and inspire!
Which may become viral, and ultimately increase your brand awareness
5 Simple steps, Listen & Participate
It's all about conversations, the best communicators start by being the best listeners. People are talking about you, so find out what they are saying (google alerts) review sites (yelp) etc. Like learning a new language - immersion!
They listen to contributors, to community participants, to experts of feilds
For One: TOmorrow consumers are today’s digital natives (by 2010 meliena and gen yers will out number baby boomers)
Two: It’s a unique opportunity. People are talking about your brand, 34% post opinions on their blog, 36% think more positively about companies w/ blogs
Three: SMM will increase your overall brand awareness by a). creating initial buzz & site traffic, b). mentions and links from major news medias, and influencers in your market c). Authoritative back links that will increase your SEO
“Tell us what you really want tactic” Allows users post suggestions on how to improve products, brand must be active though, and actively monitoring; this sets expectation that Starbucks will enable conversation, join in and connect people
Stage coach island - virtual world / online community, Electronic office for banking, Guided by History, first corporate blog, student loan - tips tricks, news resources, etc. All branded differently
Social Network for small businesses, don’t have to be bank of america customer. Share stories, find experts for advice, attend web events, read blog, etc.
$1 Billion in Online Sales, “Fan” of page papa johns on facebook and get a free pizza
Dominos tried TiVo, through special features, order from your TV
Consistency
Transparency
Tactical - Newsletter, blogging, engagement w/ community, free information, micro blogging, social network pages, social networks
Be active in the communities
With the tools you decide to embrace, be consistent. Post blogs on a regular basis, publish new videos, comment on forums, comment back to users. Once you enter this arena they will have expectations
Be honest with people & share. This helps them understand where you are coming from (government processes) but it also builds trust and loyalty, be ethical
CEO blog, etc.
Blogging: Cisco 12 corporate blogs (wells fargo)
Microblogging on Twitter - Customer Support
Social Bookmarking: Adobe uses social bookmarking account to share tutorials
Social Networks: Apple facebook group for students
Widgets: Acura using desktop widgets to give traffic conditions
Video: Alltop - content aggregation software. Use Youtube to promote services, and products w/ how-to video.