Slides to my seminar at DOK.Incubator workshop, which is new initiative aiming to strengthen creative documentary industry bringing new impulses in the way of film postproduction, distribution and use of the new media and internet platforms.
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
A power point presentation for the Kurs "New new media" at Linköpings university. The topic is "Virtual communities - How the internet age chagend our lives" and is three parted. The first part is a short overview over the history of virtual communities, the second part consitst of some usibility ruels in the internet age I developt with the help of Jeff JArvis Book "What would google do?" and the last part tries to start a discussion about virtual communities and democracy.
Media meets Communication - Cooliris CTO speaks at China Bang 2013CoolirisSlides
Cooliris CTO Austin Shoemaker speaking at Technode's China Bang conference in Bejing.
See the video and more information on the Cooliris Blog:
blog.cooliris.com
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
A power point presentation for the Kurs "New new media" at Linköpings university. The topic is "Virtual communities - How the internet age chagend our lives" and is three parted. The first part is a short overview over the history of virtual communities, the second part consitst of some usibility ruels in the internet age I developt with the help of Jeff JArvis Book "What would google do?" and the last part tries to start a discussion about virtual communities and democracy.
Media meets Communication - Cooliris CTO speaks at China Bang 2013CoolirisSlides
Cooliris CTO Austin Shoemaker speaking at Technode's China Bang conference in Bejing.
See the video and more information on the Cooliris Blog:
blog.cooliris.com
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Slide deck from AAM Annual Meeting in 2015: Digital Storytelling: The Dream, the Team, the Results
Media and Technology track
Tuesday, April 28, 2015
Museums can deepen audience engagement through effective storytelling. Delivering content has never been easier, due to digital interfaces and personal, portable technologies. Without a strong interpretive strategy and the right tools to craft and share our stories, we may be missing opportunities. Join this panel of experts as they describe real-world projects, share results that show the impact of digital storytelling on engagement, and demonstrate a new, free storytelling software.
Learner Outcomes
1. Attendees will learn about interpretive strategy methods and the project team approach to create and share engaging stories on digital platforms.
2. Attendees will learn about combining rapid prototyping methods with formal evaluations to create digital storytelling that delights audiences.
3. Attendees will learn how to download and use a free (open source) set of storytelling software tools developed by the Minneapolis Institute of Arts.
This week, we distill insights around LEGO CUUSOO - a global crowdsourcing platform that invites adults to submit and vote for new product designs.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Naked Online: How Naked Pizza and other small businesses use social networkin...Scott Brown
Examples and best practices of small businesses successfully using social networking to market their businesses and connect with customers. Presented at Parker Public Library, Parker, Colorado, May 2010.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.
For LIS530EL Business Information at University of Ilinois Urbana-Champaign
MEDICAL INTERPRETING SOLUTIONS is the premier nationwide, Provo, Utah based language service provider with emphasis in all facets of the medical industry.
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
Slide deck from AAM Annual Meeting in 2015: Digital Storytelling: The Dream, the Team, the Results
Media and Technology track
Tuesday, April 28, 2015
Museums can deepen audience engagement through effective storytelling. Delivering content has never been easier, due to digital interfaces and personal, portable technologies. Without a strong interpretive strategy and the right tools to craft and share our stories, we may be missing opportunities. Join this panel of experts as they describe real-world projects, share results that show the impact of digital storytelling on engagement, and demonstrate a new, free storytelling software.
Learner Outcomes
1. Attendees will learn about interpretive strategy methods and the project team approach to create and share engaging stories on digital platforms.
2. Attendees will learn about combining rapid prototyping methods with formal evaluations to create digital storytelling that delights audiences.
3. Attendees will learn how to download and use a free (open source) set of storytelling software tools developed by the Minneapolis Institute of Arts.
This week, we distill insights around LEGO CUUSOO - a global crowdsourcing platform that invites adults to submit and vote for new product designs.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Naked Online: How Naked Pizza and other small businesses use social networkin...Scott Brown
Examples and best practices of small businesses successfully using social networking to market their businesses and connect with customers. Presented at Parker Public Library, Parker, Colorado, May 2010.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
A crash course introduction to the buzzwords and internet slang commonly encountered in dealing with social media for any reason, but particularly business.
For LIS530EL Business Information at University of Ilinois Urbana-Champaign
MEDICAL INTERPRETING SOLUTIONS is the premier nationwide, Provo, Utah based language service provider with emphasis in all facets of the medical industry.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
Shortbord Edorsement Badges Non Profits Junemoose9614
Shortbord is a social media advertising platform that enables brands and non-profits to lease space on an individual’s social real estate across our network of affiliated websites.
Everyone is talking about social media. Facebook, Twitter and YouTube are just a few of the social platforms out there. How do you know where to start with setting up social media presence for your not-for-profit?
Key learning: -
Understanding the benefits of using social media
Understanding how the NBN will enable improved online community engagement
Key social media tools, what they’re good for and how to use them
The do’s and don’ts of social media
Examples of effective use of social media for not-for-profits
This workshop will be delivered by Ben Teoh from Connecting Up.
This FREE event is targeted at not for profits but all businesses with an ABN and fewer than 200 employees are welcome to attend.
For enquiries please call or email:
Rhys Moult
rmoult@salisbury.sa.gov.au
(08) 8260 8205
Im Rahmen der Mikro Konferenz zum Crowdfunder's Hub in Wien habe ich eine kleine Einführung in Crowdfunding gegeben. Der Call for Projects läuft noch: http://www.crowdfundershub.at/
http://www.movie-it.info/de/events/idm-film-jour-fixe-crowdfunding-und-film/
Immer häufiger werden Filmprojekte via Crowdfunding finanziert, egal ob Dokumentarfilme, Spielfilme oder Kurzfilme. Dabei geht es den ProduzentInnen nicht immer nur um’s Geld, sondern oftmals auch um die positiven Nebeneffekte dieser alternativen Finanzierungsform. Denn Crowdfunding ist auch ein Marketing- und Kommunikationstool und die Fans können so auf direkte Weise mit den Filmschaffenden in Interaktion treten. Für welche Produktionen aber eignet sich Crowdfunding? Was muss man als Filmschaffende/r beachten? In welcher Phase des Produktionsprozesses ist eine Crowdfunding-Kampagne sinnvoll? Und welche Plattform ist überhaupt die richtige? Diese und andere Fragen beantwortet der Crowdfunding-Experte Wolfgang Gumpelmaier-Mach in seinem Crowdfunding-Einführungsvortrag mit anschließendem Q&A. Darin klärt er über die Begrifflichkeit, die verschiedenen Crowdfunding-Arten und Crowdfunding-Plattformen auf, erzählt anhand zahlreicher Beispiele von seinen Erfahrungen mit Film-Crowdfunding-Projekten und gibt Tipps zur erfolgreichen Planung und Durchführung einer Crowdfunding-Kampagne.
REFERENT
Wolfgang Gumpelmaier Mach – ist selbstständiger Digital Media Consultant, Blogger, Autor und Vortragender und unterstützt Organisationen, KMU’s und Kreative bei der Einbindung digitaler Medien in ihre Kommunikationsstrategien. Seit 2009 beschäftigt er sich intensiv mit dem Thema Crowdfunding und hat seither über 40 Projekte beraten, betreut und mehrere eigene Projekte auf diese Weise erfolgreich finanziert. Er ist seit 2010 als Crowdfunding-Berater im deutschsprachigen Raum aktiv und begleitet angehende CrowdfunderInnen bei der Planung ihrer Kampagnen. Er betreibt das Beratungs- und Infoportal www.Crowdfunding-Service.com sowie den monatlichen Crowdfunding-Newsletter. Zudem bietet er mit der CREATIVE REGION Linz & Upper Austria eine monatliche Crowdfunding-Sprechstunde für Projekte aus der Kreativwirtschaft an. Gemeinsam mit Freunden hat er 2016 selber ein Startup gegründet und arbeitet aktuell an der Kontakt-Management App swync.
Die Stadt Linz hat im Rahmen des Crowdfunding Infoabend die neue Crowdfunding-Förderung vorgestellt. Ich habe im Rahmen des Events eine kleine Einführung gemacht. Details: http://creativeregion.org/events/crowdfunding-informationsabend-der-stadt-linz/
Crowdfunding ist eine innovative Form der Projektfinanzierung, bei der viele Menschen gemeinsam eine Idee oder ein Projekt finanziell unterstützen. In der Regel präsentieren Projektinhaber_innen ihre Ideen auf speziellen Crowdfunding-Plattformen, welche die nötige Infrastruktur bereitstellen. Auch Eltern nutzen in dieser Zeit immer häufiger diese Form der Projektfinanzierung. Ein Beispiel wäre die Anschaffung von Musikinstrumenten für einen Kindergarten in Oberösterreich.
Webinar mit Wolfgang Gumpelmaier-Mach: http://www.digi4family.at/events/event/crowdfunding-fuer-familienprojekte-webinar-40/
Einführungsvortrag im Rahmen der LSB-Arbeitstagung am 23. und 24. September 2016:
"Ideen wollen wachsen – Wie finanzieren wir unsere Projekte? Oft gibt es viele Ideen, tolle Projekt und dann die Frage „Wie lässt sich das finanzieren?“ Crowdfunding – um Projekte finanziell möglich zu machen! Die Crowd Fans, Freunde, Sportbegeisterte, Interessierte finanzieren Sportprojekte über Online Plattformen. Alles ist möglich: Beträge von 100 - 565.000 €, Trainingslager, Dokumentarfilm, Unterstützung von Leistungssportlern, Sporträume...
> Impulsvortrag von dem Crowdfunding und Social Media Experten W. Gumpelmaier. > Experten informieren und erzählen von ihren erfolgreichen Crowdfundingprojekten. > Erste Schritte zur eigenen Crowdfundingkampagne." http://www.lsb-niedersachsen.de/index.php?id=1100
Im Rahmen der ABC – AUSTRIAN BLOGGER CONFERENCE in der TABAKFABRIK LINZ halte ich einen Workshop zum Thema „Crowdfunding für Medienprojekte„. Darin gebe ich eine Einführung in das Thema Crowdfunding und zeige anhand zahlreicher Beispiele aus der Medienbranche, wie BloggerInnen und Kreative sich dem Thema annähern können.
http://crowdfunding-service.com/magazin/ankuendigung-crowdfunding-fuer-medienprojekte-bei-der-abcstar-blogger-konferenz/
Crowdfunding-Intro im Rahmen der Veranstaltung "Investition in die Zukunft - Crowdfunding und Business Angel-Netzwerke" in Linz, April 2016
http://crowdfunding-service.com/magazin/ankuendigung-investition-in-die-zukunft/
"Crowdfunding – Alternative Finanzierungsmodelle, eine Chance für Baugruppen?" - unter diesem Motto hat die Initiative für gemeinschaftliches Bauen und Wohnen am 5.April 2016 zum Praxisabend nach Wien eingeladen.
http://crowdfunding-service.com/magazin/ankuendigung-crowdfunding-alternative-finanzierungsmodelle-eine-chance-fuer-baugruppen/
Beim „Crowdfunding“ wird der notwendige Geldbetrag, der für die Realisierung eines Projekts notwendig ist, über eine größere Anzahl von Menschen über eine Internetplattform gesammelt. So kann ein für die Region nutzbringendes Projekt und dessen Durchführung direkt von einer breiten Personengruppe unterstützt werden.
http://www.vrva.at/2015/11/17/crowdfunding-workshop/
Im Rahmen des Crowdfunding-Symposiums habe ich aus meiner Praxiserfahrung als Crowdfunding-Berater gesprochen und die Nebeneffekte einer Crowdfunding-Kampagne präsentiert.
http://crowdfunding-vienna.com/
http://crowdfunding-vienna.com/
Seminar beim Presseclub OÖ in Linz, September 2015:
“Crowdfunding ist eine Community-basierte Form der Projektfinanzierung, auf die immer mehr Kreativschaffende und Startups setzen. Nicht nur ganze Magazin-Projekte werden via Crowdfunding Realität, vor allem nutzen zahlreiche JournalistInnen mittlerweile spezialisierte Plattformen wie https://correctiv.org/ oder https://writethatdown.de/, um sich etwa ausführliche Recherche-Tätigkeiten von der Crowd ermöglichen zu lassen. Welche Chancen sich dadurch für JournalistInnen und ergeben, aber auch welchen Herausforderungen sie sich stellen müssen, vermittelt Wolfgang Gumpelmaier – Social Media und Crowdfunding-Experte in diesem Seminar.”
http://www.presseclub.at/121-service/132-club-veranstaltungen/tag/2015-09-22
Einführungsvortrag von Wolfgang Gumpelmaier zum Thema Blogging im Rahmen der Social Media Seminarreihe der SFG für UnternehmerInnen in Graz im September 2015
Einführungsvortrag von Wolfgang Gumpelmaier zum Thema Social Media im Rahmen der Social Media Seminarreihe der SFG für UnternehmerInnen in Graz im September 2015
Im Rahmen der Initiative WerdeDigital.at habe ich eine kurze Einführung in das Thema Crowdfunding gegeben.
https://www.werdedigital.at/2015/05/projekte-ueber-das-internet-finanzieren-crowdfunding-im-webinar-12/
Vortrag im Rahmen der Fachtagung "Transmedia Storytelling for Kids" in der FH St. Pölten am 27.Mai 2015:
https://www.fhstp.ac.at/de/newsroom/events/transmedia-storytelling-for-kids
Beim Crowdday 2015 habe ich einen kurzen Überblick über Crowdfunding-Plattformen für Filmemacher gegeben und zahlreiche Crowdfunding-Projekte aus dem Filmbereich gezeigt.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. WOLFGANG GUMPELMAIER
• New Media Consultant
• Blogger, Speaker, Coach
• Social Film Marketing & Crowdfunding
• CO-Founder of www.ununi.tv
• Member of www.ikosom.de
• Senior Consultant Social Media
Bildquelle: DOKVILLE 2011
• TrendScout at TrendOne
2
4. WHAT IS
SOCIAL MEDIA?
Wikipedia:
Social media includes web-based
and mobile based technologies
which are used to turn
communication into interactive
dialogue among organizations,
communities, and individuals.
5. WHAT IS
SOCIAL MEDIA?
Matias Roskos:
The Social Web is not a marketing-
channel. It‘s about communication.
And Social Media are the individual
components on the Internet that
define the Social Web‘s technical
frame.
Source: The Conversation Prism
10. WHY
SOCIAL MEDIA?
Seth Godin:
„The point is: you can find Ukrainian
folk dancers and connect with them.
Cause you wanna be connected.“
11. WHY
SOCIAL MEDIA?
Chris Anderson:
„Our culture and economy is
shifting away from a focus on a
relatively small number of
"hits" (mainstream products and
markets) at the head of the
demand curve and toward a
huge number of niches in the
tail.“
Source: The Long Tail
13. ON THE ONE HAND...
Traditional distribution:
•Theatrical
•DVD
•Pay-TV
•Free-to-air-TV Source: Netzpiloten
13
14. ON THE OTHER HAND...
• Set Top Boxes
• Mobile Devices
• Hybrid Distribution
• Web TV, VoD
• P2P-networks
• Social TV
• Broadband
• 3D & Digital Cinema
Source: Faceparty by RichardAM
• Crowdsourcing & Crowdfunding
14
15.
16. GOALS
•Getting your film out there
•Selling your film
•Building a community
•Raising awareness for a topic
•Building a reputation
•Getting some feedback
•etc. Source: Social Mojo
30. STEP BY STEP
• Look around
• Identify influencers
• Register a profile
• Become a resource
• Find some friends
• Monitor your activities
• Make your first steps
• Optimize your strategy
• Learn from others
• Benefit from Social Media
• Interact with others
31. FACEBOOK
Facebook‘s statistic:
•More than 900 million active users
•526 million daily active users on
average in March 2012
•Average user has 130 friends
• More than 42 million Pages with ten
or more Likes
31
34. YOUTUBE
• Launched in 2005
• 2nd largest search engine
• 72 hours video uploads per minute
• 800 million unique users/month
• 4 billion videos viewed per day Source: YouTube Blog
34
35. BLOGS
Wikipedia:
„A blog (...) is a type of website or part
of a website supposed to be updated
with new content from time to time.
Blogs are usually maintained by an
individual with regular entries of Source: The Hobbit Blog
commentary, descriptions of events, or
other material such as graphics or
video. Entries are commonly displayed
in reverse-chronological order.“
Source: Irrational Realm,
35
54. GOLDEN RULES
• Be active
• Start with people who share your interests
(family, friends, colleagues)
• Be creative
• Learn (from) Social Media
• Be authentic
• Learn from others
• Monitor your activities
• Plan your communication
• Stay up to date
• Start small, then grow your activites
• Show your expertise
• Don‘t expect too much
• Incorporate into daily routine
56. LINKS
•Selling your film without selling your soul
•Webdocs - Survival Guide for Online Filmmakers
•Fans, Friends and Followers
•Think outside the box office
•The Long Tail
•Tribes
•Filmcourage