Download to read offline
Uploaded byDoon Business School
This document discusses social networking and its potential effects. It begins with a brief history of social networking, noting its origins in the 1930s and 1950s. It then provides an overview of some of the most popular social networking sites today, including Facebook. The document raises the hypothesis that as social networking becomes a larger part of people's lives, it may begin to negatively impact users both mentally and socially by reducing attention spans and increasing loneliness and depression. It also discusses some of the strengths and threats facing social networking platforms.
- 1. ARE WE WASTINGTOO MUCH TIME ON SOCIAL NETWORKING
- 2. Introduction •In the early1930s Dr. Jacob Levi Moreno Introduced the sociogram. •In 1954, anthropologist J.A. Barnes used the phrase “Social Network” to describe the complex relationships. •Websites focused on building online communities of people having shared interests •Social networks have common themes of information sharing, person-to- person interaction and creation of shared & collaborative content. •The industry has been successful in getting a large number of people at one place. •Two-thirds of the world’s Internet population visit a social network or blogging site. •Sector now accounts for almost 20% of all internet time.
- 3.
- 4. Facebook Social Network Facebook isa commercial site designed to help users meet new and old friends and maintain existing relationships. Meet Mark Zuckerberg Registration Required Available 86 Languages Owner Mark Zuckerberg Launched 4Feb2004 Users 829 million June2014 Headquarter California
- 5. Features Interface Customize visit any oneprofile Pirate Speak Transfer Files Over FB Chat AUDIO AND VIDEO MESSENGER 1 2 3 4 5 6 7
- 6. Attention-deficit hyperactivity Disorder (ATHD):The practice of logging on daily to see hundreds of new photos, comments, and user statuses have begun to take away our ability to keep our focus on something for more than an hour or two, making ADHD a very real and possible effect of SNS. Depression AND Loneliness: When interacting with someone through text messages, instant messaging, or email, a large portion of how humans interact is gone. Hypothesis: Social Networking Sites become a larger portion of our lives; they have begun to damage their users, both mentally and socially. EFFECTS ON SOCICAL NETWORKING ON PEPOLE
- 7. • Competing Platforms • Riskof losing image • Convert users • Privacy Issues • Establish relationship • Ease of Use • Low Cost Strenghts ThreatsOpportuniti es
- 8. Facebook Youtube TwitterGoogle+ Yahoo Answer Pinintrest Linked ID 57.9 24.7 2.11 1.46 1.1 0.93 0.84 TOP 7 SOCIAL NETWORKING WEB SITE & FORUMS BY US MARKET SHARE OF VISITS (%) JANUARY 2014
- 9. The End THANK You For yourattention presented by AVINASH Kumar