Introducing Social Media at ILRI
This document introduces social media and its use at the International Livestock Research Institute. It provides statistics on the growth of blogging, social networking, and other social media activities. It defines social media as activities that integrate technology, social interaction, and sharing of words, pictures, videos and audio. The document contrasts traditional media controlled by companies with social media that is defined by user participation and user-generated content through various tools like blogs, wikis, social bookmarking, RSS feeds, and social networking sites. It advocates that organizations like ILRI should engage users on their own terms by using social media tools and sharing content across platforms to increase participation and sharing of ideas.
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Introducing Social Media at ILRI
- 1. Introducing Social Media at ILRI Peter Ballantyne International Livestock Research Institute 9 December 2009
- 4. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann ‘Wave 3’ March 2008
- 8. New Paradigm
- 9. Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / part of a conversation Adapting the message/ beta Focused on the consumer Influencing, involving User created content / Co-creation COMMUNICATIONS MEDIA SOCIAL MEDIA Source: WHAT’S NEXT IN MEDIA - http://neilperkin.typepad.com
- 16. Blogs
- 29. Embedding and re-use …
- 36. Wikis
- 46. RSS Feeds
- 49. 37 days so far 400K hits 6700 clickthroughs On average, per day: 415 subscriptions 12805 hits 101 views 217 clickthroughs
- 50. ILRI 2.0?
Editor's Notes
- This photo from the Rome Sharefair in January 2009 captures the essence of this presentation: The knowledge we have is not the ‘power’; the power comes when the knowledge is shared.
- Social media = ‘user generated content’
- Social media = booming
- Social media – some definitions
- Obama campaign used social media to good effect
- Obama campaign website: Is not about obama – is about you/us the site visitor
- examples
- Amazon – the reviews add value
- Hotels – the reviews add value
- Youtube, a video in english is dubbed into german by a viewer, and re-publiished
- Brilliant example of a blog
- Ict-km website is a blog
- Ilri exmple
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- Ilri example
- A key social media attribute for ILRI is that we can publish a piece of content, an object, a video etc, and re-use it many times.
- An example