Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today. Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.

1. Social Media for SEO
Navneet
Kaushal
CEO
PageTraffic

2. WHO AM I?
Navneet
Kaushal
Founder
&
CEO
of
PageTraffic
11
Years
of
Digital
Search
Marke?ng
experience
Editor
www.pagetrafficbuzz.com
Expert
author
on
WebProNews,
Search Newz, Clickz, Social Media Today,
Search Engine Journal, PromotionWorld, Business 2 Community
,
India
Digital
Review etc
Regularly
quoted
on
ET
Now,
Zee
News,
SeaPle
Times,
Hindustan
Times,
Livemint,
BenefitIT
etc.
About
PageTraffic
Established
in
2002
95
people
strong,
with
offices
in
New
Delhi,
Noida,
Mumbai,
Chicago
&
London
Offers
SEO,
SMO,
PPC,
Link
Building,
Web
Development
services
More
than
2000
clients
worldwide
Winner
of
Red
Herring
Top
100
Asia
Award
2011
www.pagetraffic.com

3. Opportunity of Social Media for Search
• Social Media in Search Results
• Social Media improving Search Rankings
• Discovery on Social Media

4. Impact of Social Networks
on Search Rankings

5. Search is big!
3 Billion Searches/Day
(announced Aug. 2012)
Number of Searches/Day on Google

6. 1 billion
Facebook users
5 billion Google
+1’s a day
300 million
Twitter users
3.3 billion pieces
of content
shared on
Facebook each
month
220 million
LinkedIn users
135 million active
users on Google+
*Source – 2012 Internet in numbers

7. RANKING FACTORS IN SEARCH
*Searchmetrics Ranking Factors 2013

8. The Changing SERP Composition
Linkedin
Site
Twitter
PDF File
Facebook

9. The Changing SERP Composition
Site Wikipedia
News sites
Twitter
Facebook

10. No More Search
without Social

11. Search has gone Social

12. Search Results have gone beyond Text

13. How The Ranking Factors Have
Changed?

14. Now
Then
Keywords
Content
Google +
Keywords
Content
Code
Code
Meta Tags
Meta Tags
Links
Links
Facebook
Profiles
Youtube videos
Pinterest, Flickr
images
Quora,answers.
com etc.

15. What is the Opportunity of
Social in Search?

18. Where to Participate?

26. Q+A Sites

27. Document Sharing Sites

28. How Social Media Affects
Search?

36. Best Practices

37. Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’
or ‘Information’ sections of any social media
platform.
Be sure to use 2-3 business keywords that describe
your business and are also terms individuals would
use to search for your business.

38. Optimize your social media profiles
The “Category” field is often overlooked on
Facebook Pages but is important for Facebook
mobile searches.
Check to make sure your business is listed as the
correct category while editing your basic information

39. Optimize your social media content/updates
Always include some of the relevant search
keywords you determined for your business in your
Facebook or G+ updates, tweets, pin descriptions,
etc.
It’s important to remember to share content from
your website or blog socially to give it an SEO boost
too.
Sharing new content on G+ is especially important
because it helps Google index it faster (indexing
means Google adds this URL to their database).

40. Build links by making your content
shareable
Likes, comments, +1s, repins, retweets, etc., all play
into the weight given to your links. If you create
content people want to share, you can create more
inbound links.
“Content” doesn’t always have to be as elaborate as
a blog post or whitepaper, content can also refer to
tweets or Facebook posts as well. By posting
engaging social content, you’re improving your SEO
value

41. Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.

42. Google Plus & Search
• 9,400 percent increase in followers
since last year
• Top 100 brands now boast 20.9 million
fans- up from just 222,000 in 2011
• Emerged as the second largest global
social media network
• 343 million active users in Q4 2012

43. Google Plus & Search
ü Around 36% of fortune top 100 companies have G+
profiles whilst only 3% of them have the authorship mark
up in place
ü 45% of tech sites though use Google authorship.
ü Only 7% of Google’s own blogs use authorship.

44. Why should you care about
Google+?
Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally
clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.
Eric Schmidt, CEO of Google

45. Google Will Go to Great
Lengths to Favor G+

46. Rel=Publisher

47. Rel=Publisher

48. Rel=Publisher

50. Google Authorship
“We know that great content comes from
great authors, and we’re looking closely at
ways this markup could help us highlight
authors and rank search results.”
– Othar Hansson (Google Authorship
Project)

51. Verifying Authorship

52. Email Address

53. Google Authorship Markup
Structured data markup using microdata from
schema.org will be interpreted as authorship information
as well.

54. How will you appear in SERPS

55. Author Stats

57. Authorship Goals
þ Highlight Authors
¨ Rank Search
Results

58. Author Rank
Author Rank is about fusing the
web of people with the web of
documents and creating a
more savvy view of Internet
influence.

59. Start Building Author Rank

60. Author Rank & Search Rankings
“It’s just the case that that picture is
just more likely to attract attention.
It’s just a little more likely to get the
clicks, and you now, it’s almost like
an indicator of trust…you could
imagine that starting to affect
rankings.”

61. Checklist to Improve Author Rank
Check your Google+ feed and interact.
Update your blog regularly
Start building visibility (and/or a relationship) with the authors and
editors.
Look interesting people, circle them

62. More Google+ Tips
• Spend 10-minutes a day on it
• Create a Google+ Local listing. According to
Google, 97 per cent of consumers search for local
businesses online.
• A Local Google+ page is different from a Google+
Business Page. It allows customers to easily
connect with that business’s physical location.
• Update the details about your business–address,
phone number, hours, etc.–and you’re good to go!

63. Common Mistakes to Avoid!

64. ü Not making your business’s social media sites public.
ü Creating a Facebook Profile instead of a Facebook
Page.
ü Not customizing your Facebook URL.
ü Not using your business’s name as your Facebook
Page name or Twitter name.
ü Uploading images to your social channels with file
names such as: Photo1 or IMG1287
ü Duplicating another website’s content.

67. THANK YOU!
Website:
Email:
Twitter:
Blog:
Facebook:
www.pagetraffic.com
navneet@pagetraffic.com
@navneetkaushal
www.pagetrafficbuzz.com
www.facebook.com/pagetraffic.in