SEO has changed a lot in last few years. In this presentation learn all about the new SEO and how you can do next generation SEO to rank your site in top in search engines.
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Content Marketing strategies to Boost your Search Engine rankings!
A solid content marketing plan is the key for any successful SEO campaign. This presentation shares some great Do-it-Yourself tips to help you succeed in content marketing and search engine optimization.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
Content marketing - The key to success for SEO Navneet Kaushal
Wish to leverage upon content marketing to attain success in terms of SEO rankings? Get to know about how to leverage upon adequate content, through this presentation
Navneet Kaushal CEO PageTraffic has extensive experience in the search engine marketing industry and SEO. Navneet helps value-conscious businesses build site traffic, increase the user base, boost web sales and improve customer satisfaction. In this presentation at TFMA India, he talks about the five big trends that he anticipates in the year 2012, with regard to Search Engine Technology, Social Search, Analytics — and the impact of all this on SEO.
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
In the presentation learn about how great looking websites get great traffic as well by optimizing it for search engine crawlers. The presentation holds relevance in the present scenario where SMBs and clients often do not understand the mechanics of driving meaningful relevant traffic to their website and hence end up exiting the digital medium.
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
Are SEO Metrics like PageRank and backlinks enough?
Going beyond the numbers and learning how to make sense of metrics when it comes to SEO and reviewing best practicies to measure your SEO campaign success by PageTraffic
Find valuable insights on the Secret of SEO Success in 2019.
Checkout the key SEO changes in 2018, Rankbrain & its impact on SEO. Learn latest strategies to recalibrate the SEO plan for maximum results.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Navneet Kaushal, CEO PageTraffic predicts the challenges SEO's will face in 2013 and how to overcome them in this presentation he did in SEMPO APAC 2012 Tour Bangalore
How to plan for a successful SEO campaign
How to handle site indexing, content and code issues
Safe and effective link building techniques with competitors analysis
How to measure & audit your SEO performance
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
Industry influencer Navneet Kaushal, CEO, PageTraffic led a webinar on ‘How to Master SEO in 2017’. Herein, he threw light upon what it takes to get SERPs domination with zero rank (yes you heard it right) and not rank one!
This presentation is an introduction to SEO, or Search Engine Optimization. These slides cover the benefits of SEO, keyword ranking, and natural listings with Google.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Mumbai's Only Agency Based Digital Marketing Course
Learn SEO, Social Media, Website Development, Google Ads, Facebook,Email Marketing, PPC, Content writing and more.
35+ Modules with case studies. Fees 20,000/-.
https://www.dmla.in/
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
SEO plays a very essential role if you are looking forward to making your business discovered. But, it is evolving briskly, so it is necessary to stay updated on this aspect. So, using a specific SEO strategy that worked effectually in the past will not work now or in the future. If you are looking forward to using the latest SEO strategies, you can hire a reliable and professional SEO company in India to accomplish the best result. Many older methods are ineffective in today's SEO world, but particular outmoded approaches, like keyword stuffing, can adversely impact SEO. This is the main reason you must continuously revise your SEO practices to the present trends. Keeping up with the newest SEO techniques can be a challenging task. Here, we will intimately look at the latest SEO trends that will work in 2022. By considering all of these trends, you would achieve a great effect and improve SEO ranking.
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
The Missing Link – Role of Link Analysis and Content Marketing in Tomorrow’s SEORio SEO
As search engines continue to penalize poor link building techniques what is a marketer to do when it comes to proper link analysis and how can they avoid becoming a casualty of the war against link spam?
Join Dixon Jones, of Majestic SEO and Pete Dudchenko of Rio SEO as they explore the changing linking landscape over the past year and what role link analysis will continue to have as SEO evolves and search engines update their algorithms.
Key Takeaways:
Learn how Google’s algorithm updates have affected the linking landscape of SEO
Learn the key metrics needed for proper link analysis
The future of link building and analysis in content marketing
Tools and technologies that can provide valuable link building and analysis insights
Speakers:
Pete Dudchenko, VP of Product Management, Rio SEO
Dixon Jones, Marketing Director, Majestic SEO
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
The year 2019 is coming to an end, and it is that time when we take out the pandora’s hat to have a look at the prophecies in the SEO domain that are going to rule in the new year.
This presentation will help you to understand SEO Trends and tactics which you can follow to create a winning strategy for 2021. Watch this presentation to get detailed information about new updates from Google which are planned to launch in May 2021 and how you apply them to stay ahead of your competition.
Digital Marketing Strategies for Freelancers Navneet Kaushal
Learn about the latest digital marketing strategies for freelance web designers, web developers & hosting Resellers to increase their sales in this presentation from Navneet Kaushal, CEO PageTraffic Inc
Learn what at will matter when it comes to SEO in 2018
Which factors are most important to focus on
Whats new with Google Algorithm and the updates
What are some of the winning SEO strategies of 2018
Power of Digital Marketing - TiE Young Enterpreneurs 2015Navneet Kaushal
Any business needs to find the way to reach its customers. Here you need to start thinking about the essential purpose and thinking that goes with marketing their service or product to its key customers. Digital Marketing session covers topics from market research to developing a market strategy and Break-even analysis. Overall, this presentation covers:
*What is Digital marketing?
*What is the purpose of Digital marketing?
*Effective Digital marketing
*Benefits of Digital marketing?
Learn some of the most important factors to consider while designing mobile websites. From speed to SEO.
The best practices to create and promote mobile websites.
Factors to consider while making mobile friendly sites
How to do SEO for mobile sites
Content & Social Media Marketing on Budget #SMWMumbaiNavneet Kaushal
A solid content and social media marketing plan is the key for any successful business. But, how do you get started on a shoestring budget? If you are on a limited budget, instead of risking your website with a low quality service, learn the ropes and do it on your own. This presentation shares some great Do-it-Yourself tips to help you succeed in content and social media marketing.
Brand Building through Digital. Customer Engagement Tactics that go beyond tweets and shares which will help you yield good results out of content marketing. How to strengthen the path from likes, shares, pageviews to sales.
Social Media and SEO Tips to make your Business succeedNavneet Kaushal
Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
28. Most SEOs were knee deep trying to
resolve penalties
The black hats were now charging for
removing the links that they sold you
the year before ;)
By now everyone was desperately
jumping on the content marketing
bandwagon…..
31. Yes you could:
1.Write an article
2. Spin it (several versions of same
article)
3. Buy placements on shitty blogs that no
one reads
Well done.That is very difficult.
34. Next Gen: SEO BASICS
There are 4 goals to all Search MarkeGng
GeHng Found – Search Engine OpGmizaGon
Keeping People Interested – Content & Features
Lead Gen - ConverGng Visitors to Take AcGon
Intelligence - Monitoring AcGvity
35. Current Problems
• MiscommunicaGon about SEO
• Goggle Panda & Penguin Changes
• Hidden issues with CMS Systems
• Trendy layouts that hurt SEO
• Boiler Plate & Duplicate Content
• You mean my web developer
doesn’t know this?
• Responsive Design
36. Next Gen: SEO BASICS
Everything about search engine opGmizaGon
is about Relevancy, Relevancy, Relevancy!
Focus on Target Keyword Phrase
Content Codes
Link
Popularity
Technical
61. • Gain citacons and links for your business:
• Guest post
• Get quoted
• Hold an event
• Use a variety of sources for citacons &
links:
• OTAs: Yelp, TripAdvisor
• News Sources: N&R, WS Journal
• Local ‘Zines: Yes!, Rhino Times
• Tools:
• Google Search Console
• Moz ($)
• Majescc ($)
Build Your Brand Beyond Your Website
112. Attract rather than Sell
Create content that DESERVES
links and MARKET that content.
113. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
114. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
115. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
116. • Content should be created for
your users
• FAQs
• Help/Tutorial Videos
• Infographics
• Tools:
• Google Keyword Planner
• Google Search Console
• Wolfram Alpha
• SEMRush ($)
• Moz ($)
Learn Your Audience: Segmentacon
117. • Educate to purchase
• Detail the products or
services
• Use internal linking
• Describe the non-brand
• Tools:
• Google Keyword Planner
• Google Search Console
• Analyccs
• Majescc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
Website
navigation
should include
links to pages
targeting the
highest search
volume phrases!
118. • Educate to purchase
• Detail products + services
• Provide business history
• Use internal linking
• Tools:
• Google Keyword Planner
• Google Search Console
• Analyccs
• Majescc ($)
• Moz ($)
Learn Your Audience: Conversion Funnel
119. Reference Guide: Google Analyccs
Use these menus to view
how users arrive and how
they interact with site
content!
Understand
which
channels &
sites are most
valuable!
How many
pages
viewed?!
What pages cause
people to leave?!
Does my site
load fast
enough?!
After they arrive, what
pages do they click on
next?!
What URLs
bring people
to my site?!
What do they type
in the search box?!
Find which
social
networks
provide most
engagement!
Use Advanced Segments for
custom audience groups!
123. 123!
The New SEO “Rule Book”
• Google’s Search Patents!
• Rule #1: Learn Your Audience!
• Rule #2: Make Content!
• Rule #3: Be Mobile Friendly!
• Rule #4: Get In On the Conversation!
• Rule #5: Earn Citations!
125. 3 CORE PRINCIPLES OF SEO
INDEXATION
• Technical Solucon that respects SEO Best Praccces
• Site Architecture Mapped to Semancc Verccals
• Archiving that preserves content integracon & interlinking forever
RELEVANCE
• Opcmizing Keywords into Silos
• Internal linking strategy that distributes SEO & PageRank value
POPULARITY
• Quancty / Quality / Age / Frequency of links obtained
• Semanccs aspect of backlinks (anchor text)
• Diversificacon of backlink entry points (hub pages)