The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.

1. SEO – Needs to
know?
Presented by,
Abdul Malick B.Tech.,
Senior Digital Marketing Consultant / Director
9994204540 – www.Digitz.in
Right SEO Strategy

2. Abdul Malick.M Digital Marketing Consultant with more than 16 + years of
industry experience. Extensive experience in SEO, SEM,
Paid Advertising (PPC), Social Media, Web Analytics,
Personalization, Website Optimization, Digital Strategy,
Branding and Reputation management.
Website : https://www.AbdulMalick.com
Mobile : 9994204540 & Email : abdulmalic@gmail.com
Company: Digitz India – https://digitz.in
LinkedIn - https://www.linkedin.com/in/abdulmalick/
Facebook and Twitter : @abdulmalick
Instagram : @abdulmalick.digital
2

3. What is SEO?
SEO standsfor“search engineoptimization.”
It’s the practice of increasing both the quality
and quantity of website traffic, as well as
exposure to your brand, through non-paid
(also known as "organic") search engine
results.

4. Why SEO?
SEO is simply a matter of making sure
your site is structured in a way that
search engines understand.
It’s also a valuable tool for
• brand awareness,
• building relationships with prospects,
• and positioning yourself as an authoritative and
trustworthy expert in your field.

5. Importance of SEO Stats
• 68% of online experiences begin with a search engine. (BrightEdge)
• 75% of users never scroll past the first page of search results. (HubSpot)
• Google accounts for 92.05% of all global search engine market share. (Statcounter)
• 50% of search queries are four words or longer. (WordStream)
• 57% of B2B marketers stated that SEO generates more leads than any other marketing
initiative. (Junto)
• 81% of consumers conduct online research before making a purchase. (Retailing Today)
• 70-80% of search engine users ignore paid advertisements and focus solely on organic
search results. (MarTech)

6. Search Engines

7. What are the Benefits of SEO

8. DidYouKnow?

9. DidYouKnow?

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23. What is SERP (Search Engine Results Page)
7
The SERPs
determine how
your site appears
on Google’s first
page and beyond

24. SERPs

25. EyeTrackingStudy
Over 50% of all clicks
were on the first 3
organic results.

26. How Search Engines Work
CRAWLING/
SPIDERS
KEYWORDS PAGERANK RESULT
INDEX
Googlebot Google Index Relevant Quality Pageone

27. How do you do SEO?
1. Keyword research. Find what people
search for.
2. Content creation. Craft content for
searchers.
3. On-page SEO. Make your content as
clear as possible.
4. Off-Page SEO: Link building. Build
trust and authority
from other websites.
5. Technical SEO. Help search
engines find, crawl, and index
your content efficiently.

28. Anatomy of URLs
Uniform Resource Locators (URLs)

29. Types of Keywords: By Length

30. Types of Keywords: By Length

31. Types of Keywords: By Search Intent

32. Types of Keywords: By Search Intent

33. Types of Keywords: By Search Intent

34. Types of Keywords: By Search Intent

35. Types of Keywords: By Search Intent

36. Keywords Research
Google: People also ask
Google: Auto-Suggestions

37. Keywords Research
Google: Keywords Planner Tools
Google: Related Searches

38. Keywords Research
Answer the Public

39. Keyword Validation: A User’s Perspective
1. Is the keyword relevant to my
website?
2. Will a visitor find what they are
looking for
when they land on my website/page?
3. Will a visitor be satisfied once they
reach my
website using the selected keyword?
4. Will visitors convert to a customer
using the selected keyword?

40. On-Page vs Off-Page vs Technical SEO

41. On-Page

42. Off-Page
Content marketing is an important off-page SEO tactic.
Publishing great content is an effective way to earn backlinks, gain media
attention, and show E-A-T.
• PR
• Social Media
• Influencer Marketing
• Guest Posting
• Podcasts
• Content Syndication
• Forums
E-A-T stands for “Expertise,
Authoritativeness,and
Trustworthiness.”

43. What is Local SEO?
Local SEO is the practice of
optimizing a business’s web
presence for increased visibility
in local and localized organic
search engine results. Proximity,
prominence, and relevance are
the three pillars of local search.

44. Why Local SEO is important for Local Businesses?
• 46% of all Google searches are looking for local information
• 72% of consumers who did a local search visited a store within five miles
• 78% of local mobile searches result in offline purchases
• 50% of consumers who conduct a local search on their smartphone visit a store
within a day
• Google My Business is the most important factor in local search ranking, followed by
reviews and backlinks
• 88% of consumers trust online reviews as much as personal recommendations
• 97% of people learn more about a local company online than anywhere else

45. DidYouKnow?

46. DidYouKnow?

47. DidYouKnow?

48. DidYouKnow?

50. Local SEO Visibility
50
Brand Visibility:
● Google Results
● Google Maps
● Google Local
● Google Image
● Knowledge Graphs
● Reputation Management
● Free Ads Websites /
Listing
● Major Search Engines
● All Social Media
Channels
● Major Video Networking

51. Local SEO Marketing
• Google My Business
• Local Business Listing
• Optimize your website for local search
• Get reviews and ratings
• Build local backlinks
• Social Media
• Paid Campaign with Local Keywords

52. Top Sources For Finding Local Information
● 82% use search engines (such as Google, Yahoo, or MSN).
● 57% use Yellow Pages directories.
● 53% use local newspapers.
● 49% use Internet Yellow Pages (such as yellowpages.com or superpages.com)
● 49% use TV.
● 38% use direct mail.
● 32% White Pages directories
52

53. Google My Business
Optimize your Google My
Business profile:
Claim your Google My Business (GMB)
listing and ensure that all the
information is accurate and up-to-date,
including your business name, address,
phone number, hours of operation, and
website URL. Add photos and videos to
make your listing more attractive and
engaging for potential customers.

54. Get listed in local directories
Setting Up Local Business
Listings
Ensure that your business is listed in local
directories such as Yelp, Yellow Pages, and
other industry-specific directories. Make
sure that your information is consistent
across all listings.

55. Website Local SEO
Optimize your website for
local search
Use location-specific keywords in your
website content, meta descriptions, and
page titles. Include your business address
and phone number on every page of your
website. Use schema markup to provide
search engines with more information
about your business.

56. Importance of a Website

57. Review Management
Get reviews and
ratings:
Encourage customers to leave
reviews and ratings on your
GMB profile, Yelp, and other
local directories. Respond to
all reviews, positive and
negative, to show that you
value customer feedback.

58. Local BackLinks
Build local backlinks
Get backlinks from local
websites and blogs to
improve your local search
rankings. You can do this by
sponsoring local events,
getting featured in local
media, or participating in local
business associations.

59. Social Media Presence
Use social media:
Use social media platforms to
promote your business and
engage with customers. Share
updates, photos, and videos
regularly. Use location-specific
hashtags to increase your
visibility.

60. Citation Listing
NAP - Local Citation
A local citation is any online
mention of partial or complete
name, address, and phone number
of a local business - also called NAP
data.
Citations can occur on local
business directories, on websites
and apps, and on social platforms.

61. SEO Tools

62. SEO Myth vs Fact
Myth: SEO is all about stuffing keywords into content.
Fact: Keyword stuffing is considered a black hat SEO technique and can
actually harm your search engine rankings. SEO is about creating high-quality,
relevant content that naturally includes relevant keywords and phrases.
Myth: SEO is a one-time project.
Fact: SEO is an ongoing process that requires constant attention and
optimization. Search engine algorithms are constantly evolving, so it's
important to stay up-to-date with the latest trends and techniques to ensure
that your website stays optimized.

63. SEO Myth vs Fact
Myth: The more backlinks, the better.
Fact: Quality is more important than quantity when it comes to backlinks. It's
better to have a few high-quality, relevant backlinks than many low-quality,
irrelevant ones.
Myth: Social media doesn't affect SEO.
Fact: Social media can indirectly affect SEO by driving traffic to your website
and increasing brand visibility. Social signals (likes, shares, comments) may also
have a small impact on search engine rankings.

64. SEO Myth vs Fact
Myth: Meta descriptions are a major ranking factor.
Fact: While meta descriptions don't directly impact search engine rankings,
they can influence click-through rates by providing a preview of what the page
is about.
Myth: Paid search results get more clicks than organic results.
Fact: Studies have shown that organic search results actually get more clicks
than paid search results, with the top organic result typically receiving the most
clicks.

65. SEO Myth vs Fact
Myth: SEO is only about Google.
Fact: While Google is the dominant search engine, it's important to optimize
for other search engines as well, such as Bing and Yahoo.
Myth: SEO is all about technical optimization.
Fact: While technical optimization is important, SEO also involves creating
high-quality content, building a strong backlink profile, and engaging with your
audience through social media and other channels.

66. In demand career opportunities
66
1. Content Manager & Content Strategists
2. Social Media Executives & Managers
3. VR Developers & Editors
4. SEO & SEM Specialists
5. UX Designer
6. Email Marketing Specialist
7. Digital Marketing Managers & Directors
8. Analysts and AI Specialists

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68. SEO Career Stats
68
1. SEO job postings have grown by 43% in the last year. (Indeed)
2. The median salary for an SEO specialist is $65,000 per year in the United States. (Glassdoor)
3. The job outlook for SEO specialists is expected to grow by 6% from 2020 to 2030, which is
faster than the average for all occupations. (U.S. Bureau of Labor Statistics)
4. 60% of SEO professionals work in-house, while 40% work for agencies. (SEMrush)
5. The top industries hiring SEO professionals are marketing and advertising, internet, information
technology and services, and computer software. (LinkedIn)
6. The most common SEO job titles include SEO specialist, SEO manager, SEO analyst, and SEO
consultant. (Payscale)
7. 43% of SEO professionals have between 1-3 years of experience, while 28% have between 4-6
years of experience. (Moz)

69. Why Choose SEO as a career?
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• Growing demand
• Constant learning
• Diverse job roles
• Remote work opportunities
• Creative freedom

70. SEO Events

72. 72
Thank You
Reach Me @
Abdul Malick
Senior Digital Marketing Consultant / Director
9994204540 / abdulmalic@gmail.com
www.AbdulMalick.com
Digitz India Technologies - www.Digitz.in